2MCE
2MCE is a non-profit community radio station broadcasting on 92.3 FM from Charles Sturt University's Bathurst campus to the Bathurst and Orange regions of Central West NSW, serving local listeners with music, news, and cultural programming since 1976.
- Company typePrivate
- Founded1976
- HeadquartersBathurst, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What 2MCE does
2MCE Community Radio (2MCE-FM) is a non-profit community radio station licensed to broadcast on 92.3 FM to the Bathurst and Orange regions of Central West New South Wales, Australia. Established in 1976, it is recognized as Australia's first non-metropolitan community radio station and operates from Charles Sturt University's Bathurst campus under an institutional host arrangement. The station produces and broadcasts a diverse program schedule covering folk, country, jazz, classical, blues, alternative and world music, alongside community news, multicultural programming, science, history, and talk content targeted at general listeners, CSU students, seniors, youth, and multicultural communities in the region. Notable heritage content includes Come All Ye (Australia's longest-running folk program, hosted continuously by founder Bruce Cameron since 1976) and award-winning shows such as The Phantom Dancer and That's What I Call Science.
2MCE firmographics
Firmographics- Name
- 2MCE
- Legal name
- 2MCE Community Radio
- Website
- https://2mce.org
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- 2MCE is a non-profit community radio station broadcasting on 92.3 FM from Charles Sturt University's Bathurst campus to the Bathurst and Orange regions of Central West NSW, serving local listeners with music, news, and cultural programming since 1976.
- Ownership category
- akta.pro rank
2MCE industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Community/Low-Power Nonprofit Radio (LPFM/Community Radio) (MPABADAE)
- akta.pro secondary industries
- Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG), Independent Local Radio Stations (MPABACAD)
Keywords
Where 2MCE is headquartered
LocationHeadquarters
- HQ city
- Bathurst
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
2MCE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Membership subscriptions: Community members can purchase memberships to support the station and receive benefits. Memberships are available through the CSU online store.
- Donations: The station accepts donations from listeners and community members through its online donation portal.
- Sponsorships: Local businesses and organizations sponsor the station, appearing on the website as sponsors. Sponsors include Charles Sturt University, Community Broadcasting Foundation, Bathurst Regional Council, Bank Orange, Bathurst Community Transport Group, BooksPlus, Marietta's Boutique, and Town & Country Rural Supplies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
2MCE product offering
Product offeringCore offering
2MCE operates a community radio station delivering live FM broadcasting, online streaming, and on-demand podcasts covering local news, community information, and diverse music and talk programming for the Bathurst and Orange regions of Central West NSW. Programming is produced largely by volunteer presenters and Charles Sturt University students, with nationally distributed content sourced from the Community Radio Network. The station supports its operations through listener memberships, donations, and local business and institutional sponsorships.
Product overview
2MCE is a community radio station operated by Charles Sturt University, broadcasting to Bathurst and Orange regions. The station offers a portfolio of radio products centered around live FM broadcasting and on-demand podcast services. Core offerings include the main radio broadcast (2MCE Community Radio Broadcast), the Listen on Demand podcast service, and Community News Drive program. The station provides diverse programming across music genres (folk, jazz, blues, country, classical, alternative, Indigenous, world music) and talk content (news, current affairs, science, history, LGBTQI+ topics, senior citizens, youth, multicultural programming). Notable shows include Come All Ye (longest-running Australian folk program since 1976), Morning Music with Graham (pre-rock era nostalgia), That's What I Call Science! (national award-winning STEM show), and The Phantom Dancer (award-winning 1920s-60s swing/jazz). The station generates revenue through membership donations, sponsorship, and volunteer participation, with programming partnerships with Community Radio Network, BBC World Service, and National Indigenous Radio Service.
Differentiator
Problem solved
Functional benefit
Products and services
- 2MCE Community Radio Broadcast Live community radio broadcasting service airing news, music programs, and talk shows to the Bathurst and Orange regions. Listeners can tune in via 92.3 FM frequency or online streaming.
- 2MCE Podcasts (Listen on Demand)
Companies that use 2MCE
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
2MCE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2MCE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Charles Sturt UniversitycoreHost institution for 2MCE, providing facilities, technical support, and student involvement. Students participate in broadcasting through communication courses and volunteer opportunities. The station is located on CSU's Bathurst campus.
- Community Radio Network (CRN)coreNational network distributing 2MCE programming to affiliated community radio stations across Australia and providing nationally-produced programs to 2MCE's schedule.
- National Indigenous Radio ServicemajorProvides Indigenous news programming including National Indigenous News in Review to 2MCE and community stations nationally.
- Bathurst Theatre CompanyminorPartnership for production of 'Blokes Don't Talk' series - monologues about men's issues, produced with micro-funding from Arts Out West.
- Bathurst Regional Youth CouncilminorYouth council produces monthly 'BRYC Connect' segment on 2MCE discussing youth activities and events in the Bathurst region.
Scale indicators2 records
Expansion highlights5 records
2MCE competitors and assessment
Company assessmentDirect peers
- 4ZZZ (Brisbane): Brisbane community radio station running volunteer-led specialty music and talk programming with similar listener-funded and sponsorship-based revenue streams to 2MCE.
- Triple R (3RRR): Melbourne community radio station known for highly diverse specialty music programming (similar to 2MCE's folk/jazz/classical focus) and a volunteer-presenter, listener-funded operating model.
- Radio Adelaide: University-affiliated community radio station broadcasting from the University of Adelaide. Highly comparable to 2MCE in being hosted on a university campus, community-licensed, volunteer-presenter driven, and focused on diverse specialty programming in a regional Australian market.
- 2SER (Sydney Educational Radio): Community radio station affiliated with Macquarie University in Sydney. Comparable to 2MCE as an Australian community broadcaster with university ties, specialty music and talk programming, and listener-funded revenue model.
- 3CR (Melbourne Community Radio): Melbourne-based community radio station with a similar volunteer-presenter, listener-supported model and programming emphasis on diverse community voices, multilingual content, and social justice topics — closely mirroring 2MCE's community-led GTM.
- PBS 106.7FM: Melbourne community radio station focused on specialist music genres and community-driven programming, comparable to 2MCE's specialty-music-first programming philosophy and volunteer-presenter operations.
- RTR FM (92.1): Perth community radio station with a similar mix of specialty music, local news, and community programming funded through memberships, donations, and sponsorships.
- FBi Radio: Sydney community radio station with volunteer-driven specialty programming and similar listener-supported funding model, providing a metro-area analogue to 2MCE's regional community broadcaster role.
Others
- Community Broadcasting Foundation (CBF): National grant-making body that funds Australian community broadcasting including 2MCE. Included as an ecosystem participant rather than a competitor, given its role as a primary funding partner rather than an operating broadcaster.
- Community Radio Network (CRN): National distribution network providing programming syndication across Australian community radio stations. Comparable to 2MCE in community broadcasting space but operates as an enabling/distribution partner rather than a competing local station.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
2MCE social profiles
Digital presence2MCE financial estimates
Financial estimateRevenue estimate
Valuation estimate
2MCE leadership team
Management profileNumber of profiles
2MCE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2MCE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2MCE
What does 2MCE do?
2MCE operates a community radio station delivering live FM broadcasting, online streaming, and on-demand podcasts covering local news, community information, and diverse music and talk programming for the Bathurst and Orange regions of Central West NSW. Programming is produced largely by volunteer presenters and Charles Sturt University students, with nationally distributed content sourced from the Community Radio Network. The station supports its operations through listener memberships, donations, and local business and institutional sponsorships.
Is 2MCE a public or private company?
2MCE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was 2MCE founded?
2MCE was founded in 1976.
Where is 2MCE based?
2MCE is headquartered in Bathurst, Australia, in the Oceania region.
How does 2MCE make money?
Three revenue lines are on record. Membership subscriptions are the primary driver. The others are donations and sponsorships.
Who are 2MCE's main competitors?
Direct peers on record are 4ZZZ (Brisbane), Triple R (3RRR), Radio Adelaide, 2SER (Sydney Educational Radio), 3CR (Melbourne Community Radio), PBS 106.7FM, RTR FM (92.1) and FBi Radio. Others are Community Broadcasting Foundation (CBF) and Community Radio Network (CRN).
Does 2MCE have an API?
No public API is recorded for 2MCE.
What industry is 2MCE in?
2MCE's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABADAE, Community/Low-Power Nonprofit Radio (LPFM/Community Radio), with a secondary code of MPABACAG, Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM). Its NAICS code is 516110 and its SIC code is 4832.