Allbrite

What Allbrite does

Allbrite Heatpump Specialists Ltd is an Irish heat pump installation and service company headquartered in Carrickmacross, Co. Monaghan, founded in 2002 by CEO Alan Duffy. The company designs, installs, and services Mitsubishi Electric Ecodan air source and ground source heat pump systems for residential and commercial customers across Ireland, holding official Dealer Partner and service specialist status that enables extended warranties of up to seven years. Its product catalog spans Monobloc units (PUZ-WM50/60/85/112VAA, PUZ-HWM140VHA), split units (PUD-SHWM 80-140VAA), integrated FTC6 cylinders, wireless remotes, and MELCloud-connected smart controls, with operations supported by a small named management team across operations, projects, sites, service, QC, accounts, and customer support functions.

Allbrite's business model is a hybrid of direct sales-led field installation for residential customers and channel-partner-driven enterprise project execution. The company operates three primary revenue streams: one-time heat pump sales and installation (the dominant stream), extended warranty and maintenance services, and large-scale government retrofit projects such as the €2.6 million Beaufort EERP project for Dun Laoghaire Rathdown County Council. Pricing is quote-based rather than published, with material customer cost offset through SEAI grants of up to €6,500 per individual heat pump system and up to €12,500 through the One Stop Shop scheme when bundled with solar and insulation.

Following a 2023 merger with Activ8 Energies and SSE Airtricity, Allbrite gained two distribution channels it previously lacked: a residential bundle channel through the SEAI One Stop Shop scheme (where Activ8 handles complementary solar and insulation upgrades) and an enterprise government-retrofit channel where SSE Airtricity serves as prime contractor and Allbrite provides specialist heat pump installation. The company maintains all required Irish sector certifications (SEAI, F-Gas, RGII, Safe Electric) and claims to have installed more heat pumps in Ireland than any other installer over its 22-year operating history.

Name

Allbrite

Legal name

Allbrite Heatpump Specialists Ltd

Website

https://allbrite.ie

Company type

Private

Founded year

2002

Operating status

Operating

Ownership category

akta.pro rank

Product category

Heat Pump Installation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Energy Efficiency & Weatherization Retrofit (HSAPAEAF)

Keywords

• Heat pump installation
• Renewable heating systems
• Mitsubishi Ecodan dealer
• SEAI approved contractor
• Home energy retrofit

Headquarters

HQ city

Carrickmacross

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Heat Pump Sales & Installation: Primary revenue stream from selling and installing Mitsubishi Electric Ecodan heat pump systems for residential and commercial properties. Includes system design, professional installation, and commissioning.
2. Professional Services: Service specialist services including extended warranties (up to 7 years), warranty repairs, maintenance, and ongoing support for installed heat pump systems.
3. Government Retrofit Projects: Large-scale energy retrofit projects for government housing authorities, including the €2.6 million Beaufort project for DLR County Council.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Allbrite designs, sells, installs, and services Mitsubishi Electric Ecodan air source and ground source heat pump systems for residential and commercial properties in Ireland. Offerings include free quotations, custom heat pump system design, professional installation and commissioning, pressure testing, and ongoing maintenance and warranty repair services as an SEAI-approved contractor and official Mitsubishi Electric Dealer Partner with extended warranties up to 7 years. The company also delivers large-scale multi-unit social housing retrofit projects in partnership with SSE Airtricity.

Product overview

Allbrite is a heat pump installation and service company (merged with Activ8 Energies and SSE Airtricity in 2023), not a software or platform product company. Its offering consists of Mitsubishi Electric Ecodan air source heat pump systems — sold as both split (PUD-SHWM series, 80–140VAA) and monobloc (PUZ-WM and PUZ-HWM series) variants — complemented by ancillary products including hot water cylinders (EHST and EHPT series), standalone FTC6 controllers, and wireless remote accessories. All products are sold and supported through Allbrite's installation services and the SEAI One Stop Shop scheme. There is no unified software platform; the MELCloud app provides remote control of Mitsubishi Electric heat pumps.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecodan Split Air Source Heat Pump (PUD-SHWM Series)
• PUZ-WM112VAA(-BS) Monobloc Air Source Heat Pump
• PUZ-HWM140VHA(-BS) Monobloc Air Source Heat Pump
• PUZ-WM50VAA(-BS) Monobloc Air Source Heat Pump
• PUZ-WM60VAA(-BS) Monobloc Air Source Heat Pump
• PUZ-WM85VAA(-BS) Monobloc Air Source Heat Pump
• EHST17/20/30D Energy Monitoring Built-in FTC6 Cylinders for Ecodan Split Units
• EHPT20X-MHEDW FTC6 Packaged Cylinder for Ecodan R32 Monobloc Units
• PAC-IF072B-E Ecodan Controller FTC6 Standalone Controller
• PAR-WT60R-E / PAR-WR61R-E Wireless Remote Transmitter / Wireless Remote Receiver
• Heat Pump Installation Services
• Heat Pump Service & Warranty Support

Quantifiable outcome

• Up to 70% reduction in year-round heating costs
• +6 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Activ8 EnergiescoreStrategic or Co-development Partner · 1 January 2023In 2023, Allbrite merged with Activ8 Energies and SSE Airtricity. The partnership enables Allbrite to focus on heat pump installations while Activ8 handles complementary energy upgrades (solar panels, insulation) through the SEAI One Stop Shop scheme. This collaboration simplifies the grant application process for homeowners, maximizing savings up to €12,500 through bundled upgrades.
• SSE AirtricitycoreStrategic or Co-development Partner · 1 January 2023Following the 2023 merger, SSE Airtricity partners with Allbrite for green energy focus. SSE Airtricity Energy Services serves as primary contractor for government retrofit projects (e.g., DLR County Council), with Allbrite providing specialized heat pump installation expertise. The partnership combines Allbrite's heat pump expertise with SSE Airtricity's green energy focus.
• Mitsubishi ElectriccoreTechnology or IntegrationAllbrite is an official registered Dealer Partner for Mitsubishi Electric's full Ecodan heat pump range. As a service specialist, they offer extended warranties up to 7 years (vs standard 3 years), handle all warranty repairs, and staff receive continuous training on Mitsubishi Electric products. Allbrite verified the proposed design for the innovative Beaufort cascaded system with Mitsubishi Electric's design team.
• Dun Laoghaire Rathdown County CouncilmajorChannel Partner/ Reseller/ DistributorDLR County Council partnered with SSE Airtricity (with Allbrite as installation partner) for the Beaufort EERP Project upgrading 58 residential units and a day care centre. The €2.6 million project was a first-of-its-kind cascaded heat pump district heating system pilot approved by the Department of Housing, Local Government and Heritage.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Activ8 Energies: Irish solar PV and insulation installer that merged with Allbrite in 2023 via the SSE Airtricity partnership. Operates as Allbrite's complementary trades provider under the SEAI One Stop Shop scheme, addressing the same residential and government retrofit customers with overlapping but non-competing scope.
• SSE Airtricity: Ireland's largest green energy supplier and 2023 merger partner with Allbrite. Acts as prime contractor on government retrofit schemes (e.g., DLR Beaufort) where Allbrite delivers the heat pump scope, making them economically aligned channel partners serving the same Irish retrofit market.
• Renewable Heat Ireland: Irish heat pump installation specialist competing directly for residential and small commercial heat pump customers. Comparable specialist positioning, SEAI-approved status, and Irish-only geographic footprint to Allbrite.
• Greener Ideas: Irish SEAI-approved retrofit contractor delivering heat pumps, solar, and insulation through the One Stop Shop scheme. Direct competitor to the Allbrite/Activ8 bundle on the same Irish residential retrofit demand.

Broad incumbents

• Glen Dimplex: Ireland-headquartered global heating appliance manufacturer including heat pumps (under the Dimplex brand). A broad incumbent in the same Irish low-carbon heating category whose products compete with Mitsubishi Ecodan in installer channels across Ireland.
• Daikin Ireland: Irish arm of global heat pump leader Daikin. Competes head-to-head with Mitsubishi Electric for installer partnerships and residential heat pump deals; Allbrite-style specialist dealers exist in Daikin's Irish network as direct competitive counterparts.
• Panasonic Heating & Cooling (Ireland): Major heat pump manufacturer with established Aquarea product line sold through Irish installer networks. Represents a competing OEM whose specialist dealer partners occupy the same category positioning as Allbrite relative to Mitsubishi.
• Grant Engineering (Ireland): Irish manufacturer and supplier of heating systems including the Aerona heat pump range. Operates in the same Irish residential renewable heating category with its own installer/dealer program that competes for Allbrite's customer base.
• Baxi Ireland: Heating system manufacturer and supplier (part of BDR Thermea Group) with a growing heat pump offering in Ireland. Competes for both end customers and installer relationships in the same Irish retrofit segment.
• NIBE Energy Systems: Swedish heat pump manufacturer with growing Irish market presence via installer partnerships. Represents an alternative OEM option for Irish contractors considering diversification away from Mitsubishi.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/allbrite-heating-and-electrical-solutions-allbrite

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allbrite