the standard insurance group of companies
The Standard Insurance Group of Companies is a privately held Texas-based insurer founded in 1954 that underwrites, finances, and markets standard and non-standard personal auto, homeowners, renters, and motorcycle insurance exclusively to Texas residents through 15 branch offices and digital channels.
- Company typePrivate
- Founded1954
- HeadquartersColleyville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What the standard insurance group of companies does
The Standard Insurance Group of Companies is a privately held, vertically integrated group of five insurance affiliates founded in 1954 and headquartered in Colleyville, Texas. The company underwrites, finances, and markets standard and non-standard personal automobile insurance as well as homeowners, renters, and motorcycle insurance, serving exclusively Texas residents across all 254 counties of the state.
Operationally, Standard Insurance runs a hybrid distribution model built around 15 physical branch offices in major Texas metros (including Dallas/Fort Worth, Houston, Austin, San Antonio, Tyler, Longview, and Waco), a phone-based inside sales and service operation (toll-free, local, and metro lines plus a pay-by-phone number), and self-serve digital channels consisting of online quote request forms and a third-party-style policy management portal at uslloyds2.com. Its core technology stack is described as standard industry systems for underwriting, policy management, and claims processing, with no proprietary platforms, AI/ML capabilities, or APIs disclosed.
The business model is recurring subscription-style: monthly premiums on personal lines auto, home, renters, and motorcycle policies, with no commercial or enterprise lines and no publicly disclosed pricing. Customer acquisition is driven primarily by radio and television advertising featuring savings-focused customer testimonials (documented savings of $200–$2,000+ per customer), supplemented by online quote flows and walk-in branch traffic. The company emphasizes local agent relationships, multi-policy bundling (auto + home), and willingness to insure non-standard / higher-risk drivers as its core commercial differentiators.
the standard insurance group of companies firmographics
Firmographics- Name
- the standard insurance group of companies
- Legal name
- Standard Insurance Agency
- Website
- https://standardinsurance.net
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Short description
- The Standard Insurance Group of Companies is a privately held Texas-based insurer founded in 1954 that underwrites, finances, and markets standard and non-standard personal auto, homeowners, renters, and motorcycle insurance exclusively to Texas residents through 15 branch offices and digital channels.
- Ownership category
- akta.pro rank
the standard insurance group of companies industry classification
Industry- Product category
- Personal Lines Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industry
- Non-Standard / High-Risk Personal Auto Insurance (FSAJAAAD)
Keywords
Where the standard insurance group of companies is headquartered
LocationHeadquarters
- HQ city
- Colleyville
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
the standard insurance group of companies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Personal Auto Insurance Premiums: The company underwrites, finances, and markets standard and non-standard automobile insurance policies. Revenue is generated through recurring insurance premiums paid by policyholders for auto coverage including liability, collision, comprehensive, uninsured motorist, and PIP coverage.
- Homeowners Insurance Premiums: Home and homeowner insurance policies generate recurring premium revenue. The company offers home insurance with dwelling coverage and bundling options with auto insurance for discounted rates.
- Related Personal Insurance Products: Additional revenue streams include renters insurance and motorcycle insurance. These products complement the core auto and home offerings and provide cross-selling opportunities within the customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto insurance coverage tiers with varying liability limits, deductibles, and coverage options |
| Subscription | Monthly | Home insurance with dwelling coverage and flexible coverage amounts |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
the standard insurance group of companies product offering
Product offeringCore offering
The Standard Insurance Group of Companies underwrites, finances, and markets standard and non-standard automobile insurance and homeowner policies through a vertically integrated structure of five insurance affiliates. The company offers personal auto, homeowners, renters, and motorcycle insurance products exclusively to Texas residents across all 254 counties, supported by 15 branch locations, phone-based service, and online self-service tools for quotes, policy management, and claims reporting.
Product overview
Standard Insurance is a vertically integrated group of five insurance affiliates that underwrite, finance, and market personal insurance products. The company offers a portfolio of core insurance products including Auto Insurance, Homeowners Insurance, Renters Insurance, and Motorcycle Insurance, primarily serving Texas residents. The product suite includes online self-service tools for obtaining quotes (Auto Quote, Home Quote) and filing claims (Auto Claim, Home Claim), supported by a network of 15 branch locations across Texas where customers can interact with local agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Standard and non-standard automobile insurance policies for Texas residents, covering liability, collision, comprehensive, personal injury protection, uninsured/underinsured motorist, and towing coverage. Multiple liability limits (30/60/25, 50/100/50, 100/300/50) and deductible tiers available with quote-based pricing.
- Homeowners Insurance Home insurance policies covering dwelling, property damage, and homeowner liability for Texas residents. Coverage amounts (Coverage A - Dwelling) and pricing customized per property based on construction type, roof age, claims history, and other property-specific factors. Bundled with auto insurance for discount.
- Renters Insurance Personal property and liability coverage for renters in Texas, complementing the core auto and home offerings and providing cross-selling opportunities within the existing customer base.
- Motorcycle Insurance Insurance coverage for motorcycles operated in Texas, providing specialized vehicle protection for motorcycle owners.
Quantifiable outcome
- Customers report annual savings of $200-$2,000+ on combined auto and home insurance
- +2 more outcomes
Companies that use the standard insurance group of companies
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
the standard insurance group of companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the standard insurance group of companies partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
the standard insurance group of companies competitors and assessment
Company assessmentDirect peers
- Texas Farm Bureau Insurance: Texas-focused mutual P&C carrier offering personal auto, home, and farm insurance through a captive agent network across the state. Directly comparable to Standard because both serve exclusively Texas personal lines customers through localized agent/broker distribution.
- Acceptance Insurance: Specialty carrier focused on non-standard auto insurance, sold through its own retail store network. Comparable to Standard on the non-standard auto side and on a branch-based, face-to-face sales model; differs in being multi-state and auto-only.
- Bristol West Insurance Group: Specialty personal auto writer (standard and non-standard) distributed primarily through independent agents. Directly comparable in product mix (personal auto focus) and customer segment (non-standard drivers) to Standard's auto book.
- Infinity Insurance: Non-standard and standard personal auto specialist carrier selling through independent agents and direct channels. Comparable to Standard on auto underwriting appetite (including non-standard) and personal lines focus.
- Dairyland Insurance: Specialty carrier offering motorcycle, auto (including non-standard), and other personal lines. Closely comparable to Standard on motorcycle and non-standard auto exposure and on serving higher-risk personal lines customers.
Broad incumbents
- Kemper Corporation: Public specialty insurer with a large non-standard auto book alongside home and life. Comparable to Standard as a vertically distributed non-standard and standard auto carrier; broader in geography and product set.
- Foremost Insurance Group: Specialty personal lines carrier offering mobile home, motor home, motorcycle, and specialty auto products. Comparable to Standard on the specialty/motorcycle personal lines side and on serving higher-risk or non-standard drivers.
Regional players
- Mercury Insurance: California-focused personal auto and home writer with selective multi-state expansion. Comparable to Standard as a regional personal P&C carrier with strong local brand, agent distribution, and emphasis on auto and homeowners bundling.
- Erie Insurance: Regional super-regional personal P&C carrier known for agent-based distribution and bundling. Comparable to Standard in its mix of personal auto and homeowner products, captive/local agent model, and emphasis on local service.
- NJM Insurance Group: Regional mutual personal and commercial P&C carrier concentrated in the Mid-Atlantic with strong local brand. Comparable to Standard as a regional personal P&C carrier with a local-agent-led model and personal auto + home focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
the standard insurance group of companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
the standard insurance group of companies leadership team
Management profileNumber of profiles
the standard insurance group of companies subsidiaries and ownership
Company hierarchySubsidiaries1 record
the standard insurance group of companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the standard insurance group of companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the standard insurance group of companies
What does the standard insurance group of companies do?
The Standard Insurance Group of Companies underwrites, finances, and markets standard and non-standard automobile insurance and homeowner policies through a vertically integrated structure of five insurance affiliates. The company offers personal auto, homeowners, renters, and motorcycle insurance products exclusively to Texas residents across all 254 counties, supported by 15 branch locations, phone-based service, and online self-service tools for quotes, policy management, and claims reporting.
Is the standard insurance group of companies a public or private company?
the standard insurance group of companies is a private company. It is classified as unknown and is currently operating.
When was the standard insurance group of companies founded?
the standard insurance group of companies was founded in 1954.
Where is the standard insurance group of companies based?
the standard insurance group of companies is headquartered in Colleyville, United States, in the North America region.
How does the standard insurance group of companies make money?
Three revenue lines are on record. Personal Auto Insurance Premiums are the primary driver. The others are homeowners Insurance Premiums and related Personal Insurance Products.
Who are the standard insurance group of companies's main competitors?
Direct peers on record are Texas Farm Bureau Insurance, Acceptance Insurance, Bristol West Insurance Group, Infinity Insurance and Dairyland Insurance. Broad incumbents are Kemper Corporation and Foremost Insurance Group. Regional players are Mercury Insurance, Erie Insurance and NJM Insurance Group.
Does the standard insurance group of companies have an API?
No public API is recorded for the standard insurance group of companies.
What industry is the standard insurance group of companies in?
the standard insurance group of companies's product category is Personal Lines Insurance. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAAAD, Non-Standard / High-Risk Personal Auto Insurance. Its NAICS code is 524126 and its SIC code is 6331.