heineken romania
- Company typePrivate
- Founded-
- HeadquartersBucharest, Romania
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
heineken romania firmographics
Firmographics- Name
- heineken romania
- Legal name
- HEINEKEN România
- Website
- https://heinekenromania.ro
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
heineken romania industry classification
Industry- Product category
- Beer and Cider
- NAICS
- Breweries (31212), Breweries (312120), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Cider & Perry Producers & Brands (CRADAIAE)
- akta.pro secondary industry
- Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)
Keywords
Where heineken romania is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
heineken romania business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer and Cider Sales: HEINEKEN generates revenue through the production and sale of beer and cider products across multiple price segments including premium, international, regional, and local brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
heineken romania product offering
Product offeringCore offering
HEINEKEN Romania produces, markets, and distributes a portfolio of beer and cider brands in the Romanian market, including global flagships (Heineken®), international brands (Birra Moretti®, Desperados®, Edelweiss®), regional Romanian brands (Ciuc Premium®, Ciuc Radler, Golden Brau®, Bucegi®, Neumarkt®, Silva®, Harghita și Hațegana), and the cider brand Strongbow®. Products span lagers, wheat beers, radlers, and ciders in multiple packaging formats and are sold through off-premise retail and on-premise HORECA channels.
Product overview
HEINEKEN Romania operates as part of the world's most international brewer, with operations spanning over 150 years, a portfolio of over 340 brands, presence in 190 countries, and 85,000 employees globally. Locally, the company offers a diversified portfolio spanning global brands (Heineken®), international brands (Birra Moretti®, Desperados®, Edelweiss®), regional/local Romanian brands (Ciuc Premium®, Ciuc Radler®, Golden Brau®, Bucegi®, Neumarkt®, Silva®, Harghita și Hațegana), and cider (Strongbow®). The portfolio includes lager beers, wheat beers, radler beverages, and cider products.
Differentiator
Problem solved
Functional benefit
Brands
- Heineken®: Global flagship beer brand of HEINEKEN, an internationally recognized premium lager.
- Birra Moretti®
- Desperados®
- Edelweiss®
- Ciuc Premium®
- Ciuc Radler
- Golden Brau®
- Bucegi®
- Neumarkt®
- Silva®
- Harghita și Hațegana
- Strongbow®
Products and services
- Heineken®
Companies that use heineken romania
Customer profileSegments2 records
Ideal customer profiles2 records
heineken romania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
heineken romania partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- EC_SpecialminorBirra Moretti® partnered with EC_Special 2021 event, extending brand visibility through cultural and entertainment events.
- HORA (Romanian Hospitality Industry Association)coreHEINEKEN Romania supports the Romanian HORECA industry by joining the HORA 'Dor de bun și bine' campaign, demonstrating commitment to partnership with the hospitality sector during challenging times.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
heineken romania competitors and assessment
Company assessmentDirect peers
- Ursus Breweries: Romania's largest domestic brewer (owned by Asahi Group), directly competing with HEINEKEN Romania across mainstream, premium, and local brand tiers. Same retail and HORECA channels in the same Romanian market.
- Carlsberg Romania: Romanian subsidiary of Carlsberg Group, marketing Tuborg and local brands (e.g., Skol). Directly competes with HEINEKEN Romania for retail shelf, HORECA taps, and consumer occasions in Romania.
- Bergenbier: Romanian brewer owned by Molson Coors Beverage Company, with a strong local-brand heritage. Competes head-to-head with HEINEKEN Romania's regional brands (Ciuc, Golden Brau, Bucegi) in the value and mainstream segments.
Broad incumbents
- HEINEKEN N.V. Parent company and global operator; the most international brewer with 340+ brands in 190+ countries. Provides portfolio, capital, and best-practice context that directly shapes HEINEKEN Romania's strategy and capabilities.
- Carlsberg Group: Global brewer (#3 worldwide) with strong presence in CEE/Romania via Carlsberg Romania. Comparable in business model — multi-brand, multi-market brewer with both international and local brand portfolios.
- Anheuser-Busch InBev: World's largest brewer (Budweiser, Stella Artois, Corona). Relevant comparable for HEINEKEN Romania given its global brewer economics, premium-mix strategy, and Romanian distribution through Stella Artois/Bud brands.
- Asahi Group Holdings: Japanese beverage group that owns Ursus Breweries in Romania and operates multiple European beer brands. Directly comparable as HEINEKEN Romania's largest local competitor at parent level, with similar premium and local-brand portfolio approach.
- Molson Coors Beverage Company: Global brewer and owner of Bergenbier in Romania. Comparable in multi-brand, multi-market brewer model and in reliance on European mainstream/premium portfolio economics relevant to HEINEKEN Romania.
Regional players
- Efes Beverage Group: Turkish-based brewer with operations across CIS, Central Asia, and Eastern Europe. Relevant regional comparable for HEINEKEN Romania given overlapping CEE geography, though Efes does not directly compete inside Romania today.
Others
- Diageo Romania: Romanian arm of Diageo, the global spirits leader (Guinness, Johnnie Walker). Comparable as a multinational beverage company competing for the same Romanian consumer alcohol occasions, HORECA taps, and retail shelf, though in a different beverage category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
heineken romania social profiles
Digital presenceheineken romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
heineken romania leadership team
Management profileNumber of profiles
Profiles1 record
heineken romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
heineken romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about heineken romania
What does heineken romania do?
HEINEKEN Romania produces, markets, and distributes a portfolio of beer and cider brands in the Romanian market, including global flagships (Heineken®), international brands (Birra Moretti®, Desperados®, Edelweiss®), regional Romanian brands (Ciuc Premium®, Ciuc Radler, Golden Brau®, Bucegi®, Neumarkt®, Silva®, Harghita și Hațegana), and the cider brand Strongbow®. Products span lagers, wheat beers, radlers, and ciders in multiple packaging formats and are sold through off-premise retail and on-premise HORECA channels.
Is heineken romania a public or private company?
heineken romania is a private company. It is classified as corporate owned and is currently operating.
When was heineken romania founded?
heineken romania was founded in -1.
Where is heineken romania based?
heineken romania is headquartered in Bucharest, Romania, in the Europe region.
How does heineken romania make money?
One revenue line is on record: beer and Cider Sales.
Who are heineken romania's main competitors?
Direct peers on record are Ursus Breweries, Carlsberg Romania and Bergenbier. Broad incumbents are HEINEKEN N.V., Carlsberg Group, Anheuser-Busch InBev, Asahi Group Holdings and Molson Coors Beverage Company. Efes Beverage Group is listed as a regional player. Diageo Romania is listed as an others.
Does heineken romania have an API?
No public API is recorded for heineken romania.
What industry is heineken romania in?
heineken romania's product category is Beer and Cider. Its primary akta.pro industry code is CRADAIAE, Cider & Perry Producers & Brands, with a secondary code of CRANABAH, Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined). Its NAICS code is 31212 and its SIC code is 2082.