What marathon flint oil does

Marathon Flint Oil Company is a privately held, family-owned fuel distributor founded in 1949 by Walter Roeser and currently operated by the second and third generation of the Roeser family. Headquartered in Flint, Michigan, the company delivers heating oil, kerosene, bio-diesel, gasoline, petroleum, ethanol, racing gas, and Diesel Exhaust Fluid (DEF) to residential, commercial, and branded gas station customers throughout southern Michigan. It serves three primary customer segments: residential homeowners on heating-oil subscription plans (Budget Program, Keep Fill Program, 24-hour emergency delivery), commercial operators including municipalities, trucking firms, construction and mining companies, marinas, and schools, and over 76 independent gas station dealers operating under Marathon, Sunoco, ARCO, Clark, and Citgo brand affiliations.

The company's underlying technology is conventional fuel distribution infrastructure rather than a software platform: it owns and operates a direct delivery fleet, installs double-walled UL-142 certified above-ground storage tanks, equips dealer sites with POS/register systems that include inventory management and scanning, LED price signs and electronic message centers, high-speed credit card processing, and LED canopy lighting. It also distributes its own 'We Love DEF' product line in multiple formats (mini bulk, totes, drums, jugs) with heated containment units for cold-weather storage, and operates the Marathon Fleet Card program for fleet fuel management.

Marathon Flint Oil generates revenue through a mix of usage-based fuel delivery, recurring commercial supply contracts, branded dealer programs (Marathon, Sunoco, ARCO, Clark, Citgo), hardware sales (gas station equipment, DEF packaging), and professional services for dealer branding and image upgrades. Pricing is quote-based and not publicly disclosed; residential customers can opt into a 10-month Budget Program or a Keep Fill Program with a 100-gallon minimum. Growth is pursued through strategic acquisitions of fuel businesses without exit strategies, supported by a direct B2B sales motion and customer referrals across southern Michigan.

Name

marathon flint oil

Legal name

Marathon Flint Oil Co.

Website

https://marathonflint.com

Company type

Private

Founded year

1949

Operating status

Operating

Short description

Marathon Flint Oil is a family-owned fuel distributor founded in 1949 in Flint, Michigan, delivering heating oil, gasoline, diesel, DEF, and specialty fuels to residential, commercial, and municipal customers, and supplying over 76 branded gas station dealers across southern Michigan.

Ownership category

akta.pro rank

Product category

Fuel Distribution Services

NAICS

Fuel Dealers (4572), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel distribution services
• Heating oil delivery
• Gas station branding
• Commercial fueling solutions
• Diesel exhaust fluid

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fuel Delivery Services: Delivery of heating oil, kerosene, bio-diesel, gasoline, petroleum, ethanol, and racing gas to residential and commercial customers throughout Michigan. Revenue generated through volume-based fuel sales with flexible delivery scheduling.
2. Commercial Fueling Partnerships: Long-term fuel supply contracts with gas station dealers, municipalities, construction companies, trucking firms, mining operations, and marina operators. Revenue from consistent fuel deliveries across diverse commercial sectors.
3. Gas Station Branding Services: Branding and image enhancement services for gas station dealers including storefront improvements, LED signage, technology upgrades, and brand program support for Marathon, Sunoco, ARCO, Clark, and Citgo stations.
4. DEF (Diesel Exhaust Fluid) Sales: Distribution of We Love DEF product in various configurations (mini bulk, totes, drums, jugs) with heated containment units available for cold weather storage.
5. Gas Station Equipment Sales: Sale and installation of gas station equipment including pumps, registers, card scanners, signage, lighting, and canopy systems.
6. Acquisition Services: Growth through strategic alliances and acquisitions of competing fuel businesses with no exit strategy or succession plan, integrating them into Marathon Flint Oil operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Marathon Flint Oil distributes petroleum fuels (heating oil, gasoline, diesel, kerosene, biodiesel, ethanol, and racing gas) and Diesel Exhaust Fluid (DEF) to residential, commercial, and gas station customers throughout southern Michigan. The company also operates as a branded fuel distributor supplying Marathon, Sunoco, ARCO, Clark, and Citgo-branded stations, and provides gas station equipment, technology upgrades, and fleet fuel cards.

Product overview

Marathon Flint Oil is a fuel distribution company operating as a family business founded in 1949, currently in its second and third generation of ownership. The company offers a portfolio of products and services including multiple branded gas station programs (Marathon, Sunoco, ARCO, Clark), We Love DEF diesel exhaust fluid, residential heating oil delivery, commercial fuel delivery, gas station equipment and technology upgrades, fleet fuel cards, and acquisition services. The company serves residential customers, commercial businesses, municipalities, and independent gas station dealers throughout Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• We Love DEF: Diesel exhaust fluid product line designed to meet the needs of 2010 diesel engine powered vehicles using SCR technology.

Products and services

• We Love DEF (Diesel Exhaust Fluid) Diesel exhaust fluid product designed for 2010+ diesel vehicles using SCR technology, reducing NOx emissions by 90% and improving fuel efficiency by 5%. Distributed in mini bulk, totes, drums, and jugs with heated containment unit options for cold weather storage.
• Marathon Gas Station Branding Program Branded gas station program allowing dealers to operate under the Marathon brand with access to branding support, station improvements, technology upgrades, and fuel supply across Michigan.
• Sunoco Gas Station Branding Program Branded gas station program allowing dealers to operate under the Sunoco brand with marketing support, branding enhancements, fuel supply services, and access to the Go Rewards loyalty program.
• ARCO Gas Station Branding Program ARCO-branded fuel distribution program supplying ARCO gasoline products to Michigan gas station operators with full branding and marketing support services.
• Clark Gas Station Branding Program Clark brand fuel distribution program for Michigan gas stations, providing branding services, fuel supply, equipment upgrades, and visual enhancements focused on appearance improvements and customer experience.
• Citgo Gas Station Branding Program Citgo-branded fuel distribution program serving Michigan market with fuel supply and related services for Citgo gas station dealers.
• Residential Heating Oil Delivery Home heating fuel delivery service for Michigan homeowners with customizable fill plans including a 10-month Budget Program, Keep Fill Program (100-gallon minimum), and 24/7 emergency delivery during cold winters.
• Commercial Fuel Delivery Commercial fueling services including diesel, gasoline, and alternative fuel delivery for marinas, trucking companies, mining operations, construction companies, municipalities, and government entities, with options for double-walled tank installation and direct pipeline pricing.
• Gas Station Supply Fuel supply service for independent gas stations supporting over 76 Michigan gas stations with multiple fuel types including gasoline, diesel, ethanol, and racing gas.
• Gas Station Equipment & Technology Sale and installation of gas station equipment including pumps, registers, card scanners, high-speed credit card processing, LED price signs with electronic message centers, register systems with inventory management, and LED canopy lighting.
• Marathon Fleet Card Fuel card program for fleet management enabling commercial fleet operators to purchase fuel with consolidated billing, available through the Marathon Fleet Card application.

Quantifiable outcome

• We Love DEF reduces nitrogen oxide emissions by 90% and improves fuel efficiency by 5%

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Marathon PetroleumcoreChannel Partner/ Reseller/ DistributorMarathon Flint Oil operates as a branded fuel distributor for Marathon Petroleum, supplying Marathon-branded gasoline and fuel products to gas station dealers throughout Michigan. Provides branding support, fuel supply, and technology services to Marathon gas station operators.
• SunococoreChannel Partner/ Reseller/ DistributorAuthorized Sunoco fuel distributor providing Sunoco-branded products to Michigan gas station dealers. Supports Go Rewards loyalty program for Sunoco stations and provides comprehensive branding and operational support.
• ARCOcoreChannel Partner/ Reseller/ DistributorARCO branded fuel distribution partner supplying ARCO gasoline products to Michigan gas station operators with full branding and marketing support services.
• ClarkcoreChannel Partner/ Reseller/ DistributorClark brand fuel distributor for Michigan gas stations. Provides branding services, fuel supply, and equipment upgrade support for Clark station operators with focus on appearance improvements and customer experience enhancements.
• CitgocoreChannel Partner/ Reseller/ DistributorCitgo branded fuel distribution partner serving Michigan market with fuel supply and related services for Citgo gas station dealers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RKA Petroleum Companies: Michigan-based fuel distributor with branded gas station dealer network, commercial fuel delivery, and heating oil services. Closest regional competitor to Marathon Flint Oil in the same Michigan footprint.
• Lyden Oil Company: Regional Midwestern fuel and lubricant distributor with branded dealer supply and commercial/industrial fueling. Comparable product mix and B2B distribution model.
• Mansfield Oil Company: Multi-state fuel distributor serving commercial fleets, dealers, and government customers with branded and unbranded fuel. Similar business model and customer segments.
• ARKO Corp: Multi-brand convenience store and gas station operator (GPM Investments) that, like Marathon Flint, supplies dealers across multiple fuel brands and offers ancillary services.
• CrossAmerica Partners: Wholesale fuel distributor and gas station operator with branded and unbranded dealer supply. Direct overlap in dealer-supply and multi-brand distribution model.
• Pilot Thomas Logistics: Regional fuel, lubricant, and DEF distributor serving commercial fleets, construction, and industrial customers. Comparable product breadth and commercial-customer focus.

Broad incumbents

• Sunoco LP: Major fuel distributor and one of the brands Marathon Flint Oil supplies to dealers. Parent-level incumbent in the same downstream fuel marketing value chain.
• Marathon Petroleum Corporation: Refiner and the namesake brand owner that Marathon Flint Oil distributes to dealers. Provides supply, but also a competitive threat if Marathon chooses to consolidate distribution.
• CITGO Petroleum Corporation: Branded fuel supplier that distributes through third-party jobbers like Marathon Flint Oil. Upstream brand partner and comparable downstream retailer.
• Murphy USA: Large U.S. fuel retailer and dealer-network operator. Comparable gas station dealer model and fuel merchandising, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marathon-flint-oil-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about marathon flint oil