le ble d'or
Le Blé d'Or (金色三麥) is a Taiwan-founded craft beer restaurant chain established in 2004 that brews on-site using German techniques and Taiwanese longan honey, operating 23+ themed dine-in locations across Taiwan and three in mainland China, serving European-style and beer-infused cuisine.
- Company typePrivate
- Founded2004
- HeadquartersNew Taipei City, Taiwan
- Headcount—
- GTM typeB2C
- OfferingServices
What le ble d'or does
Le Blé d'Or (金色三麥) is a Taiwan-headquartered craft beer restaurant chain founded in 2004 by Yeh Jung-Fa (葉榮發) and currently led by CEO Yeh Kuan-Ting (葉冠廷). The company was the first private enterprise in Taiwan to obtain a brewing license, giving it a regulatory first-mover position in the local craft beer market. It operates a vertically integrated model: brewing craft beer on-site at each location using German brewing techniques combined with Taiwanese longan honey (蜂蜜啤酒), then pairing the freshly brewed beer with European-style and beer-infused cuisine such as Beer Shrimp (現釀啤酒蝦) and Craft Beer Seafood Hotpot (精釀啤酒海鮮鍋).
The core technology centers on a proprietary brewing formula that uses Taiwanese longan honey rather than the European citrus honey traditionally used in German-style honey beers, producing a distinctive malt-and-floral profile that has won multiple gold medals at the Japan International Beer Competition and World Beer Championship. The company offers four core SKUs (Honey, Barley, Wheat, Rye), a rotating set of innovation entries (Fire Red Lotus Temple, Passion Fruit Ice Bar), and a full F&B menu. Its distribution is exclusively through owned-and-operated themed restaurants—23+ locations across Taiwan plus three in mainland China (Suzhou, Shanghai Jing'an, Shanghai Jinhui)—each designed with a unique thematic interior under a "one-store-one-design" philosophy. The company also operates a sub-brand, UMAMI 金色三麥 at Breeze Nanjing, focused on "local freshness" umami cuisine.
Commercially, Le Blé d'Or generates revenue through dine-in restaurant sales (pay-per-order with no subscription model), banquet and private event services (with minimum charges during peak periods such as NTD 600/person on New Year's Eve), and a membership program offering birthday gifts and adult ceremony celebrations. It does not sell through third-party delivery platforms or retail. Customer acquisition is driven by themed interiors, on-site brewing, international beer competition awards, social media presence (Facebook, Instagram), and reservations through the inline.app platform. The company is privately held, has no disclosed funding rounds or revenue figures, and is part of a group affiliated with the SUNMAI craft beer brand (member.sunmaigroup.com).
le ble d'or firmographics
Firmographics- Name
- le ble d'or
- Legal name
- 金色三麥餐飲股份有限公司 (LEBLED'OR F&B CO., LTD.)
- Website
- https://lebledor.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Le Blé d'Or (金色三麥) is a Taiwan-founded craft beer restaurant chain established in 2004 that brews on-site using German techniques and Taiwanese longan honey, operating 23+ themed dine-in locations across Taiwan and three in mainland China, serving European-style and beer-infused cuisine.
- Ownership category
- akta.pro rank
le ble d'or industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industry
- Beer Brewing & Brands (CRADAIAA)
Keywords
Where le ble d'or is headquartered
LocationHeadquarters
- HQ city
- New Taipei City
- HQ country
- Taiwan
- HQ region
- Asia
Offices22 records
Markets served
le ble d'or business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue generated from food and beverage sales at restaurant locations. Customers pay per item ordered, with alcoholic beverages (particularly craft beer) being a significant revenue driver. The company operates on a pay-per-order model with no ongoing subscriptions.
- Banquet and Event Services: Revenue from large reservations, wedding banquets, and private event bookings. Special pricing applies for groups of 50+ and during peak periods like New Year's Eve.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard dine-in pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
le ble d'or product offering
Product offeringCore offering
Le Blé d'Or is a craft beer restaurant chain founded in 2004 in Taiwan that operates more than 23 dine-in locations across Taiwan and 3 locations in mainland China (Suzhou, Shanghai Jing'an, Shanghai Jinhui). Each restaurant brews four signature craft beers on-site — Honey Beer, Barley Beer, Wheat Beer, and Rye Beer — and pairs them with European-style cuisine featuring signature beer-infused dishes. The brand also operates a sub-brand called UMAMI 金色三麥.
Product overview
Le Blé d'Or (金色三麥) is a craft beer restaurant chain established in 2004 in Taiwan. The company operates a portfolio of four core craft beers (蜂蜜啤酒/Honey Beer, 大麥啤酒/Barley Beer, 小麥啤酒/Wheat Beer, 黑麥啤酒/Rye Beer) brewed using German techniques combined with Taiwanese longan honey. Beyond beverages, the company offers a full dining experience including signature beer-infused dishes (現釀啤酒蝦, 金色三麥經典大拼盤, 精釀啤酒海鮮鍋), German cuisine (徳式豬腳), Western dishes (義大利麵, 披薩, 燉飯), and desserts. The company operates the sub-brand UMAMI featuring 'local freshness' concept cuisine. The company has 22+ restaurant locations across Taiwan and international locations in China.
Differentiator
Problem solved
Functional benefit
Brands
- UMAMI 金色三麥: 微風南山店品牌，以「在地鮮的舌尖美學」為概念，由日文uma(好吃的)與mi(味道)結合而成，是一種獨特的「鮮」味感受，嚴選集結「在地鮮」食材。
Products and services
- Honey Beer (蜂蜜啤酒)
Quantifiable outcome
- Multiple international beer competition awards including Japan International Beer Competition Gold for Honey Beer
- +1 more outcomes
Companies that use le ble d'or
Customer profileSegments3 records
Ideal customer profiles2 records
le ble d'or technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
le ble d'or partnerships and signals
Strategic signalScale indicators3 records
Recent moves10 records
Expansion highlights6 records
le ble d'or competitors and assessment
Company assessmentDirect peers
- SUNMAI: SUNMAI is the craft beer brand under the same corporate group as Le Blé d'Or, sharing brewing heritage and e-commerce infrastructure (member.sunmaigroup.com). Both brands target craft beer enthusiasts in Taiwan with overlapping product lines, and SUNMAI provides the off-premise / packaged distribution arm that Le Blé d'Or's dine-in model lacks.
- JOLLY 卓莉手工烘焙 pizza & beer: JOLLY is a Taiwan-based brewery-restaurant chain operating multiple dine-in locations that combine craft beer with Western cuisine, closely mirroring Le Blé d'Or's brewpub-plus-food concept. It competes head-on for the same social-dining and craft beer enthusiast customer segments in major Taiwan cities.
- Taihu Brewing 臺虎精釀: Taihu Brewing is one of Taiwan's largest craft brewery chains, operating its own brewhouse, multiple taproom locations, and packaged retail distribution. It competes directly with Le Blé d'Or in Taiwan craft beer on-premise occasions and overlaps in honey, wheat, and lager product styles.
- ABV Bar & Kitchen: ABV is a Taiwan craft beer bar chain combining curated international and local craft beers with Western-style dining, directly competing with Le Blé d'Or for craft beer enthusiasts and social diners. Both chains target similar mid-to-upper price points and group-occasion occasions in Taiwan.
- In House Brewing 禾餘麥酒: In House Brewing is a Taiwan craft brewery notable for its use of locally grown grains, producing a portfolio of distinctive craft beers with on-premise taproom operations. Comparable to Le Blé d'Or in its emphasis on local Taiwanese ingredient sourcing combined with craft brewing expertise.
Regional players
- Boxing Cat Brewery 拳击猫精酿: Boxing Cat is a China-based craft brewery and brewpub chain (now part of AB InBev's craft portfolio) operating multiple dine-in locations serving craft beer with Western-style food. Comparable to Le Blé d'Or in concept and customer target, but focused on mainland China cities rather than Taiwan.
- Panda Brew 熊猫精酿: Panda Brew is a leading Chinese craft beer brand with both on-premise and retail distribution across China. Comparable to Le Blé d'Or as a craft beer brand expanding into food/dining occasions, though it is more retail/can-focused rather than dine-in restaurant-led.
- Great Leap Brewing 大跃啤酒: Great Leap Brewing is a Beijing-based craft brewery with taproom locations serving craft beer with Western-style food. It overlaps with Le Blé d'Or's brewpub-plus-craft-beer concept in a different geography, serving as a comparable cross-border craft beer dining operator.
Broad incumbents
- AB InBev (Budweiser / Corona): AB InBev is the world's largest brewer and a broad incumbent in Asia beer markets, with global scale, deep retail distribution, and an emerging craft portfolio (including Boxing Cat). It dwarfs Le Blé d'Or on distribution and marketing budget and competes indirectly for the same consumer alcohol occasions in Taiwan and China.
- Din Tai Fung 鼎泰豐: Din Tai Fung is a Taiwan-originated premium restaurant chain with global locations, operating high-volume Western-/Asian-style dine-in venues in major malls and international cities. Comparable to Le Blé d'Or as a Taiwan-rooted multi-location themed dining brand that has scaled internationally, illustrating both the upside and execution risk of cross-border F&B expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
le ble d'or social profiles
Digital presencele ble d'or financial estimates
Financial estimateRevenue estimate
Valuation estimate
le ble d'or leadership team
Management profileNumber of profiles
Profiles2 records
le ble d'or funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
le ble d'or M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about le ble d'or
What does le ble d'or do?
Le Blé d'Or is a craft beer restaurant chain founded in 2004 in Taiwan that operates more than 23 dine-in locations across Taiwan and 3 locations in mainland China (Suzhou, Shanghai Jing'an, Shanghai Jinhui). Each restaurant brews four signature craft beers on-site — Honey Beer, Barley Beer, Wheat Beer, and Rye Beer — and pairs them with European-style cuisine featuring signature beer-infused dishes. The brand also operates a sub-brand called UMAMI 金色三麥.
Is le ble d'or a public or private company?
le ble d'or is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was le ble d'or founded?
le ble d'or was founded in 2004.
Where is le ble d'or based?
le ble d'or is headquartered in New Taipei City, Taiwan, in the Asia region.
How does le ble d'or make money?
Two revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are banquet and Event Services.
Who are le ble d'or's main competitors?
Direct peers on record are SUNMAI, JOLLY 卓莉手工烘焙 pizza & beer, Taihu Brewing 臺虎精釀, ABV Bar & Kitchen and In House Brewing 禾餘麥酒. Regional players are Boxing Cat Brewery 拳击猫精酿, Panda Brew 熊猫精酿 and Great Leap Brewing 大跃啤酒. Broad incumbents are AB InBev (Budweiser / Corona) and Din Tai Fung 鼎泰豐.
Does le ble d'or have an API?
No public API is recorded for le ble d'or.
What industry is le ble d'or in?
le ble d'or's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of CRADAIAA, Beer Brewing & Brands. Its NAICS code is 31212 and its SIC code is 2082.