What farmers agricare does

Farmers Agri-Care (Pty) Ltd is a privately held South African agricultural inputs distributor and agronomic service provider incorporated in 1992 and headquartered in the Kloof/Westville area of KwaZulu-Natal. The company distributes conventional crop protection chemistry (herbicides, fungicides, insecticides, nematicides, plant growth regulators, adjuvants, and off-patent generics), biological products and biostimulants, foliar and soil-applied plant nutrition products, and a seed portfolio. Products are sourced from multinational research-driven manufacturers (BASF, Bayer Crop Science, Corteva Agriscience, Syngenta SA, FMC, ADAMA, UPL) and South African manufacturers (PhilAgro, Villa Crop Protection), and sold through CropLife-certified field agents who provide on-farm agronomic advisory to commercial farmers across KZN's five primary cropping segments (sugar cane, row crops, orchard crops, vegetables, forestry).

The company's central technology and differentiation layer is the YieldCare Programme, which integrates trial-based evidence, GIS-based digital agriculture, pre-season soil testing, and in-season sap and leaf monitoring into a structured crop-performance framework. An AVCASA-certified, CropLife South Africa accredited agent network operates under an annual Continuous Professional Development requirement, and a network of container collection and recycling points across at least 12 KZN towns supports stewardship. All revenue is generated from the single province of KwaZulu-Natal.

The business model is product resale (one-time sales of crop protection, biological, nutrition, and seed inputs) bundled with embedded agronomic advisory services. Distribution is direct-to-farmer through field agents and direct enquiries to the head office; no subscription or recurring pricing tiers are publicly listed. Customer segments are commercial farmers in KZN across five crop categories and the CropLife-certified agents who interface with them.

Name

farmers agricare

Legal name

Farmers Agri-Care (Pty) Ltd

Website

https://agricare.co.za

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Farmers Agri-Care is a KwaZulu-Natal-based agricultural inputs distributor and agronomic service provider, delivering crop protection chemistry, biologicals, plant nutrition, and seeds to commercial farmers via a CropLife-certified agent network under its YieldCare Programme.

Ownership category

akta.pro rank

Product category

Agricultural Inputs Distribution and Agronomic Services

SIC

Agricultural Services (700), Agricultural Chemicals (2870)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industries

Yield Optimization & Crop Performance Consulting (AFACABAC), Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Nutrient Management Planning & Fertility Programs (AFACABAB)

Keywords

• Crop protection distribution
• Agronomic advisory services
• Agricultural inputs supply
• Plant nutrition products
• Commercial farming solutions

Headquarters

HQ city

Westville

HQ country

South Africa

HQ region

Africa

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Agricultural inputs distribution: Farmers Agri-Care operates as a distributor and reseller of crop protection chemicals (herbicides, fungicides, insecticides, nematicides), plant growth regulators, adjuvants, biological products, biostimulants, and seeds to commercial farmers. Products are sourced from multinational research-based companies (BASF, Bayer Crop Science, Corteva, Syngenta, FMC, ADAMA, UPL, PhilAgro, Villa Crop Protection, and others) and local generic manufacturers. Revenue is generated through product sales, with pricing based on specific product lines and quantities ordered.
2. Agronomic advisory services: Agents provide expert agronomic knowledge and consultancy services to commercial farmers, supporting optimised use of products and farming practices. Services include soil and nutrition analysis, climatic condition advising, and precision agriculture techniques embedded within the broader product offering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Farmers Agri-Care distributes crop protection chemicals (herbicides, fungicides, insecticides, nematicides, plant growth regulators, adjuvants and off-patent generics), biological products (biocontrol agents, biostimulants, soil health products), plant nutrition inputs, and a seed portfolio to commercial farmers in KwaZulu-Natal, supplied by multinational principals such as BASF, Bayer, Corteva, Syngenta, FMC, ADAMA and local manufacturers. It complements this distribution business with agronomic advisory services delivered through CropLife-certified field agents and bundled under the YieldCare Programme, which combines trial-based evidence, GIS-based digital agriculture tools, and pre-season soil and in-season sap/leaf analysis to support data-driven crop performance management.

Product overview

Farmers Agri-Care is an agricultural products distributor offering a portfolio of crop protection and yield enhancement products for commercial farmers in KwaZulu-Natal, South Africa. Their core offerings include Conventional Chemistry products (herbicides, fungicides, insecticides, nematicides, plant growth regulators, adjuvants, and off-patent generics), Biological Products (biocontrol agents, biostimulants, soil health products), Plant Nutrition Products (foliar and soil-applied nutrition with soil/leaf/sap analysis support), and a Seed Portfolio (row crops, vegetables, green manure crops). These products are delivered through the YieldCare Programme, which integrates agronomic services, data-driven strategies, and digital agriculture tools to enhance yield potentials and manage crop stresses.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Chemistry
• Biological Products
• Seed Portfolio
• Plant Nutrition Products
• YieldCare Programme

Quantifiable outcome

• Predictable, on-farm yield improvement through the YieldCare Programme's structured approach of trial-based evidence and smart agriculture

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ADAMAcoreChannel Partner/ Reseller/ DistributorADAMA is one of the leading multinational crop protection suppliers whose products are distributed through Farmers Agri-Care's agent network to KZN commercial farmers.
• BASFcoreChannel Partner/ Reseller/ DistributorBASF is a leading multinational research-based agriscience company whose crop protection products are sourced and distributed by Farmers Agri-Care to commercial farmers.
• Bayer Crop SciencecoreChannel Partner/ Reseller/ DistributorBayer Crop Science is a key multinational research-driven supplier whose products are included in the Farmers Agri-Care product portfolio.
• Corteva AgrisciencecoreChannel Partner/ Reseller/ DistributorCorteva Agriscience is a major multinational agricultural sciences company whose products are sourced and distributed by Farmers Agri-Care.
• Syngenta SAcoreChannel Partner/ Reseller/ DistributorSyngenta SA is a key multinational research-based supplier whose products are part of the Farmers Agri-Care conventional chemistry and crop protection portfolio.
• FMCcoreChannel Partner/ Reseller/ DistributorFMC is a multinational agriscience company whose crop protection products are distributed through Farmers Agri-Care's network.
• PhilAgro South AfricaminorChannel Partner/ Reseller/ DistributorPhilAgro South Africa is a local supplier included in Farmers Agri-Care's product portfolio for the South African market.
• Villa Crop Protection (PTY)minorChannel Partner/ Reseller/ DistributorVilla Crop Protection is a South African manufacturer whose products are distributed through Farmers Agri-Care's agent network.
• CropLife South AfricacoreStrategic or Co-development PartnerFarmers Agri-Care and all its agents are accredited members of CropLife South Africa, a non-profit industry association. Membership represents a commitment to a code of best practices, stewardship, responsible use, safety and health standards, and regulatory compliance. Agents are CropLife-certified and participate in annual Continuous Professional Development programmes. AVCASA certification also applies.
• Ecosystems RecyclingminorStrategic or Co-development PartnerAn AVCASA-approved KwaZulu-Natal plastic recycler based in Empangeni. Collaborates with Farmers Agri-Care on responsible empty plastic container recycling, collecting triple-rinsed containers from farmers across KZN.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about farmers agricare