simply wood

What simply wood does

Simply Wood East Ltd, trading as Simply Wood, is a privately held UK company headquartered at Gosbeck Hall, Ipswich, Suffolk, that operates a direct-to-consumer e-commerce business under two related lines. The retail line sells cabinet handles, knobs, back plates, and complementary furniture components through a BigCommerce storefront at simply-wood.net, with products offered in multiple finishes (satin brass, pewter, matt black, chrome, antique brass, brushed nickel, champagne gold) and priced individually from £1.93 to £56.81 ex-VAT, with free UK Mainland shipping above £50 and a £10 Ireland shipping tier. A separate bespoke line offers custom-made painted solid wood shaker kitchens, shaker painted wardrobes with oak interiors, and handleless slab fitted furniture, with specification supported by a 2023 library of downloadable brochures covering door finishes, worktop collections (Minerva, MAKStone, Mistral), and partner appliance brands (Caple, Schock).

The business serves two primary customer segments: individual homeowners and DIY enthusiasts undertaking kitchen or furniture projects, and tradespeople including kitchen fitters, furniture makers, and carpenters sourcing hardware for client installations. Marketing is conducted through the e-commerce site itself, Facebook (facebook.com/simplywoodeast), Instagram (instagram.com/simplywoodeast), and an email newsletter. Payment processing is handled via PayPal, and the company is independently owned with no disclosed parent, institutional investors, or funding rounds.

The underlying technology is a standard third-party BigCommerce storefront with conventional product catalog, category filtering, shopping cart, comparison, and account registration features; no proprietary technology, AI capabilities, mobile apps, APIs, or integrations are disclosed. Operationally the company is small and UK/Ireland-focused, with no disclosed headcount, revenue, awards, patents, or strategic transactions, positioning it as a niche independent e-commerce retailer in the UK cabinet hardware and bespoke fitted furniture market.

Name

simply wood

Legal name

Simply Wood East Ltd

Website

https://simply-wood.net

Company type

Private

Operating status

Operating

Short description

Simply Wood is a privately held UK DTC e-commerce retailer (Simply Wood East Ltd, Ipswich) selling cabinet handles, knobs, and furniture components online, alongside custom-made shaker kitchens and painted wardrobes, serving homeowners, DIY enthusiasts, and tradespeople across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Kitchen and Fitted Furniture

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Furniture hardware
• Cabinet handles
• Cabinet knobs
• Fitted kitchen furniture
• Furniture components

Headquarters

HQ city

Gosbeck, Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from the sale of cabinet handles, knobs, and furniture components through their e-commerce platform. Products are sold to both consumers (homeowners undertaking kitchen/furniture renovations) and tradespeople.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Simply Wood sells custom-made painted solid-wood Shaker-style kitchen additions, painted wardrobes with oak interiors, and handleless slab-design kitchen furniture. It also retails a broad catalog of cabinet handles, knobs, back plates, shelf brackets, and other furniture components through its own online shop.

Product overview

Simply Wood is a UK-based kitchen and fitted furniture company offering custom-made shaker style kitchens, painted furniture, and wardrobes. Their product portfolio includes solid wood shaker style kitchen furniture and painted wardrobes with oak interiors, complemented by a comprehensive range of handles and knobs (including back plates, bar handles, bow handles, cup handles, D handles, drop handles, knobs, latch handles, pull handles, rear fixed handles, strap handles, and T bar handles) and furniture components such as shelf brackets. The company also provides associated products including worktops from MAKStone and Mistral brands, and partners with Caple for wine cabinets, appliances, sinks, and taps, as well as Schock for sink and tap solutions. Product information is available through downloadable brochures for various door finishes (5 piece, painted, 5G vinyl, edged, acrylic) and worktop collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Painted Solid Wood Shaker Style Kitchens Custom painted solid-wood Shaker-style kitchen furniture offered as additions to existing kitchens.
• Shaker Painted Wardrobes Shaker-style painted wardrobes with oak interiors.
• Handleless Slab Design Modern handleless slab-design kitchen furniture.
• Handles & Knobs A retail range of furniture handles and knobs that includes back plates, bar handles, bow handles, cup handles, D handles, drop handles, knobs, latch handles, pull handles, rear fixed handles, strap handles, and T bar handles in various finishes.
• Components Furniture components including shelf brackets and other hardware fittings for kitchen and furniture projects.
• MAKStone Worktops MAKStone-branded worktop surfaces included in Simply Wood's associated product portfolio.
• Mistral Worktops Mistral worktop surfaces, including the Mistral Unique Collection, included in Simply Wood's associated product portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Dowsing & Reynolds: Dowsing & Reynolds is a UK e-commerce retailer of designer furniture hardware, including handles, knobs, hooks, and cabinet fittings. It is a direct product and channel peer for Simply Wood's handles-and-knobs shop.
• The Knob Company: The Knob Company supplies cabinet knobs, handles, and related furniture fittings through an online UK store. Its product assortment and direct-to-consumer customer proposition closely overlap Simply Wood's core hardware offering.
• Kitchen Knobs: Kitchen Knobs specializes in handles, knobs, and accessories for kitchens and cabinetry, sold online to renovation and trade customers. It directly competes for the same project and replacement-hardware demand.
• UHandles: UHandles is an online UK retailer of cabinet handles, knobs, and furniture fittings across styles and finishes. It is a direct peer in product assortment and direct-to-consumer merchandising.
• IronmongeryDirect: IronmongeryDirect sells architectural and furniture hardware, including handles, hinges, and fittings, to trade and DIY buyers online. It is a broader direct competitor at the hardware-retail and trade-customer level.

Broad incumbents

• Häfele: Häfele supplies furniture fittings, cabinet hardware, and architectural hardware globally and through UK trade channels. It is a broad incumbent with substantial product overlap, though it also serves manufacturers and larger projects beyond Simply Wood's retail niche.
• Wickes: Wickes is a UK home-improvement retailer selling kitchens, cabinetry, doors, and related fittings. It overlaps with Simply Wood's kitchen-renovation customers but is a much broader incumbent.
• Howdens: Howdens supplies fitted kitchens and cabinetry primarily through trade customers and installers. It is a broad incumbent in the kitchen project category, with complementary hardware and component demand.
• Magnet: Magnet sells fitted kitchens, bedrooms, and associated hardware through UK retail channels. It overlaps with Simply Wood's kitchen and furniture audience and cabinet hardware use cases, but offers a broader project portfolio.

Others

• Furnipart: Furnipart designs and supplies furniture hardware and cabinet fittings through a brand and manufacturer model. It is an adjacent product peer, useful for comparing hardware sourcing and design differentiation even though it is not a direct DTC retailer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/simplywoodeast
• Instagraminstagram.com/simplywoodeast
• LinkedInlinkedin.com/company/simply-wood-east-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about simply wood