the clothing rental
The Clothing Rental is a Mumbai-based direct-to-consumer platform that rents Indian and Western occasion wear — including bridal lehengas, gowns, shervanis, and Indo-western fusion outfits — to individual consumers across India through a Shopify storefront and a Bandra showroom, with a refundable security deposit equal to the rental fee.
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount—
- GTM typeB2C
- OfferingServices
What the clothing rental does
The Clothing Rental (TheClothingRental) is a Mumbai-based, direct-to-consumer rental platform that lends Indian and Western occasion wear — bridal and non-bridal lehengas, gowns, sarees, Indo-western fusion sets, shervanis, suits, and pre-wedding outfits — to individual consumers in India. The catalog spans a Rs. 5,500 to Rs. 25,000 rental price band (retail equivalent Rs. 11,000 to Rs. 50,000), with each rental requiring a fully refundable security deposit equal to the rental fee that is returned upon undamaged return of the garment. Customers transact through a Shopify-powered e-commerce storefront that ships nationwide and through a single physical showroom in Bandra, Mumbai — described as "in the heart of Bollywood" — for fittings, pickups, and WhatsApp-based customer service. The core target customer is a woman shopping for wedding, sangeet, mehendi, reception, engagement, or festive-occasion wear, with a secondary men's segment covering groom and family-side formal and ethnic wear. The technology stack is intentionally lean: a standard Shopify storefront plus social sharing on Facebook, Twitter, and Pinterest, with no mobile app, no API, no disclosed integrations, and no proprietary platform layer beyond the Shopify build. Commercially, the model is pure transactional rental income with no subscription tier, no B2B channel, and no disclosed outside funding; revenue, headcount, ownership, and management are not disclosed in the available sources, and there are no announced partnerships, acquisitions, or leadership changes.
the clothing rental firmographics
Firmographics- Name
- the clothing rental
- Legal name
- TheClothingRental
- Website
- https://theclothingrental.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Clothing Rental is a Mumbai-based direct-to-consumer platform that rents Indian and Western occasion wear — including bridal lehengas, gowns, shervanis, and Indo-western fusion outfits — to individual consumers across India through a Shopify storefront and a Bandra showroom, with a refundable security deposit equal to the rental fee.
- Ownership category
- akta.pro rank
Where the clothing rental is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
the clothing rental business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Clothing Rental: Short-term rental of high-fashion Indian and Western designer wear. Customers pay a rental fee plus an equal refundable security deposit. Rent amounts range from Rs. 5,500 to Rs. 25,000 per outfit, with total order values (rent + deposit) ranging from Rs. 11,000 to Rs. 50,000. Security deposit is fully refunded upon return of undamaged items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Outfit rental with security deposit model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
the clothing rental product offering
Product offeringCore offering
The Clothing Rental rents high-fashion Indian and Western designer wear (lehengas, gowns, sarees, shervanis, suits, indo-western outfits) to women and men for weddings, receptions, festivals, photoshoots, and other occasions. Customers pay a rental fee plus an equal refundable security deposit, with rental prices ranging from Rs. 5,500 to Rs. 25,000 per outfit (retail value Rs. 11,000 to Rs. 50,000). The deposit is fully refunded upon return of undamaged items.
Product overview
TheClothingRental is a Mumbai-based online clothing rental platform offering a curated collection of Indian ethnic wear and Indo-western fusion outfits for women and men. The service provides rental of designer lehengas (bridal, sequin, mirror work, Banarasi, Chikankari), gowns (cocktail, evening, embellished), sarees, shervanis, suits, Indo-western wear, pre-wedding outfits, kurtas, jumpsuits, and accessories. The portfolio centers on occasion-wear including bridal wear (ranging Rs. 20,000-Rs. 50,000 retail value), cocktail and reception outfits (Rs. 11,000-Rs. 36,000), and festive wear. Customers pay a refundable security deposit equal to the rental fee. The company operates as a Shopify-powered e-commerce platform and ships throughout India.
Differentiator
Problem solved
Functional benefit
Companies that use the clothing rental
Customer profileSegments1 record
the clothing rental technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the clothing rental partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
the clothing rental competitors and assessment
Company assessmentDirect peers
- Rent the Runway: US-based pioneer of designer formal and occasion-wear rental for women. Closest international analogue to The Clothing Rental's model of renting premium designer occasion wear (gowns, bridal-adjacent) to consumers for events and weddings.
- Flyrobe: India-based fashion rental platform (previously active) offering Indian and Western occasion wear for weddings and events. Same product category (lehengas, gowns, suits) and same Indian market as The Clothing Rental.
- By Rotation: UK-based peer-to-peer designer fashion rental platform. Operates the same short-term-rental access model for high-end designer occasion wear that The Clothing Rental applies to the Indian bridal market.
- HURR: UK-based designer dress and accessory rental platform focused on weddings, events, and occasion wear. Closely comparable in formal-wear-rental positioning, customer segment (occasion-driven renters), and online rental model.
Emerging players
- KICA: India-based premium designer and luxury rental platform (fashion, accessories, kidswear). Comparable in Indian market focus and rental-economics for occasion categories overlapping with The Clothing Rental's core assortment.
- Stage3: India-based curated fashion rental subscription targeted at women for occasion and everyday wear. Directly comparable in India-focused occasion-wear rental model though with a subscription rather than transactional deposit structure.
Broad incumbents
- Rentomojo: India's largest online rental platform (primarily furniture, appliances, and bikes). Comparable on India-specific rental operations, infrastructure, and consumer brand-building, but in a different product category rather than apparel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
the clothing rental social profiles
Digital presencethe clothing rental financial estimates
Financial estimateRevenue estimate
Valuation estimate
the clothing rental leadership team
Management profileNumber of profiles
the clothing rental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the clothing rental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the clothing rental
What does the clothing rental do?
The Clothing Rental rents high-fashion Indian and Western designer wear (lehengas, gowns, sarees, shervanis, suits, indo-western outfits) to women and men for weddings, receptions, festivals, photoshoots, and other occasions. Customers pay a rental fee plus an equal refundable security deposit, with rental prices ranging from Rs. 5,500 to Rs. 25,000 per outfit (retail value Rs. 11,000 to Rs. 50,000). The deposit is fully refunded upon return of undamaged items.
Is the clothing rental a public or private company?
the clothing rental is a private company. It is currently operating.
When was the clothing rental founded?
the clothing rental was founded in -1.
Where is the clothing rental based?
the clothing rental is headquartered in Mumbai, India, in the Asia region.
How does the clothing rental make money?
One revenue line is on record: clothing Rental.
Who are the clothing rental's main competitors?
Direct peers on record are Rent the Runway, Flyrobe, By Rotation and HURR. Emerging players are KICA and Stage3. Rentomojo is listed as a broad incumbent.
Does the clothing rental have an API?
No public API is recorded for the clothing rental.