AFG Security Solutions
AFG Security Solutions is a privately held regional integrator in Southeastern New Brunswick that sells, installs, services, and monitors intrusion, access control, video, and sound security systems for residential, commercial, and industrial customers.
- Company typePrivate
- Founded-
- HeadquartersRiverview, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What AFG Security Solutions does
AFG Security Solutions, Inc. is a privately held, locally owned security systems integrator headquartered in Riverview, New Brunswick, Canada. The company sells, installs, services, maintains, and monitors intrusion alarm, access control/badging, GSM wireless, digital and network video (CCTV), and sound systems for residential, commercial, and industrial customers, with operations confined to Southeastern New Brunswick. Its core technology stack is built on integrations with established OEM brands — DSC, Honeywell, GE Security, Bosch, Pelco, Sony, Kantech, Keyscan, Aiphone, and Digital Watchdog — supplemented by ULC-listed monitoring with digital, IP, and cellular backup capabilities. The company has been in operation since at least 2008, with leadership claiming 35+ years of industry experience in Atlantic Canada.
AFG's business model combines one-time equipment sales (entry systems starting at $149.95 installed), recurring monthly monitoring subscriptions (from $15 + tax per month), and professional services revenue from installation, scheduled maintenance, and competitor-system takeovers. Go-to-market is sales-led via direct phone/email contact and a $25 referral reward program open to both customers and non-customers. The company is a member of the Canadian Security Association (CANASA) and holds ULC certification for its monitoring operations, which together serve as credibility anchors for a regional service business competing against national providers in a narrow geographic market.
AFG Security Solutions firmographics
Firmographics- Name
- AFG Security Solutions
- Legal name
- AFG Security Solutions, Inc.
- Website
- https://afgsecurity.com
- Company type
- Private
- Operating status
- Operating
- Short description
- AFG Security Solutions is a privately held regional integrator in Southeastern New Brunswick that sells, installs, services, and monitors intrusion, access control, video, and sound security systems for residential, commercial, and industrial customers.
- Ownership category
- akta.pro rank
AFG Security Solutions industry classification
Industry- Product category
- Security System Integration and Monitoring Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Intrusion Detection & Burglar Alarm Systems Integration (BPAKAGAC)
- akta.pro secondary industries
- CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH), Perimeter Security Systems Integration (Fences, Sensors, Barriers) (BPAKAGAD)
Keywords
Where AFG Security Solutions is headquartered
LocationHeadquarters
- HQ city
- Riverview
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
AFG Security Solutions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Security System Sales: Sale of intrusion, video, access control, and sound systems to residential, commercial, and industrial customers. Systems start from $149.95 including installation and activation.
- Monitoring Services: ULC listed monitoring services for all sectors of the security industry including digital monitoring, IP monitoring, and cellular backup. Pricing starts from $15 plus tax per month.
- Service and Maintenance: Installation, scheduled maintenance inspections, and takeover of existing security services and monitoring from other providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic Security System Package |
| Subscription | Monthly | Monthly Monitoring |
| Other | Pay-as-you-go | Referral Reward |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AFG Security Solutions product offering
Product offeringCore offering
AFG Security Solutions sells, installs, services, maintains, and monitors integrated security systems including intrusion alarms, access control/badging, GSM wireless communications, and digital/network video (CCTV) for residential, commercial, and industrial customers in Southeastern New Brunswick. The company provides 24/7 ULC listed monitoring services and takes over existing security systems from other suppliers, with home security systems starting from $149.95 and monitoring from $15 plus tax per month.
Product overview
AFG Security Solutions provides a comprehensive portfolio of security products and services for residential, commercial, and industrial customers in Southeastern New Brunswick. The core offerings include intrusion alarm systems, access control/badging systems, GSM wireless communications, digital/network video (CCTV) systems, and sound systems. AFG supports multiple industry-leading brands including DSC, Honeywell, GE Security, Bosch, Pelco, Sony, Kantech, and Keyscan. Professional services include 24/7 ULC-listed monitoring (digital, IP, and cellular backup), installation, scheduled maintenance, and takeover of existing security systems. Home security systems start at $149.95 with installation and activation included, with monitoring available from $15 plus tax.
Differentiator
Problem solved
Functional benefit
Products and services
- Intrusion Alarm Systems
Companies that use AFG Security Solutions
Customer profileSegments3 records
Ideal customer profiles3 records
AFG Security Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AFG Security Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ULC (Underwriters Laboratory of Canada)coreAFG offers ULC listed monitoring services, indicating certification and compliance with ULC standards for monitoring services.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
AFG Security Solutions competitors and assessment
Company assessmentBroad incumbents
- TELUS SmartHome Security: Canadian telecom-backed provider of home security and smart-home solutions, directly competing with AFG on residential intrusion and video monitoring while bundling into telecom service offerings. Operates at national scale across Canada, including New Brunswick.
- ADT Canada: Large North American incumbent in intrusion alarm and 24/7 monitoring services. Competes with AFG across residential and commercial segments in Canada through authorized dealer networks and direct sales.
- Stanley Security (Securitas Canada): National commercial security integrator offering intrusion, access control, video surveillance, and monitoring. Competes with AFG on commercial and industrial accounts across Canada, with substantially greater scale and integration capabilities.
- Vivint Smart Home: U.S.-headquartered smart home security provider combining intrusion, video, and home automation. While U.S.-focused, Vivint represents the technology and bundling trajectory that pressures regional integrators like AFG on product roadmap and pricing.
- Chubb Fire & Security Canada: Global fire and security integrator with Canadian operations, offering intrusion, access control, video surveillance, and monitoring. Competes with AFG on commercial and industrial accounts across Canada.
- Johnson Controls Security Solutions (Tyco): Global building technology integrator providing access control, video surveillance, and intrusion systems with managed services. Competes with AFG on commercial/industrial accounts, particularly those needing integrated building systems.
Regional players
- Paladin Security: Canadian security services provider with strong presence in Western Canada and national footprint. While primarily guarding-focused, Paladin integrates electronic security solutions and competes with AFG on commercial accounts.
- Connect Home Security: Regional Canadian security and home automation provider competing for residential and SMB accounts. Comparable business model to AFG as a regional integrator offering installation, monitoring, and service.
Direct peers
- AlarmForce Industries (now Telguard): Canadian home security monitoring specialist historically focused on intrusion and two-way voice monitoring. Highly comparable to AFG's residential monitoring offering, with similar subscription economics and customer profile.
- Sonitrol Verified Audio Intrusion: U.S.-based intrusion detection specialist with verified-audio monitoring services sold through a dealer network. Highly comparable technology stack to AFG's monitored intrusion offering, distributed via local authorized dealers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AFG Security Solutions social profiles
Digital presenceAFG Security Solutions compliance and trust
Trust signalCompliance1 record
AFG Security Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
AFG Security Solutions leadership team
Management profileNumber of profiles
Profiles2 records
AFG Security Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AFG Security Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AFG Security Solutions
What does AFG Security Solutions do?
AFG Security Solutions sells, installs, services, maintains, and monitors integrated security systems including intrusion alarms, access control/badging, GSM wireless communications, and digital/network video (CCTV) for residential, commercial, and industrial customers in Southeastern New Brunswick. The company provides 24/7 ULC listed monitoring services and takes over existing security systems from other suppliers, with home security systems starting from $149.95 and monitoring from $15 plus tax per month.
Is AFG Security Solutions a public or private company?
AFG Security Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AFG Security Solutions founded?
AFG Security Solutions was founded in -1.
Where is AFG Security Solutions based?
AFG Security Solutions is headquartered in Riverview, Canada, in the North America region.
How does AFG Security Solutions make money?
Three revenue lines are on record. Security System Sales are the primary driver. The others are monitoring Services and service and Maintenance.
Who are AFG Security Solutions's main competitors?
Broad incumbents on record are TELUS SmartHome Security, ADT Canada, Stanley Security (Securitas Canada), Vivint Smart Home, Chubb Fire & Security Canada and Johnson Controls Security Solutions (Tyco). Regional players are Paladin Security and Connect Home Security. Direct peers are AlarmForce Industries (now Telguard) and Sonitrol Verified Audio Intrusion.
Does AFG Security Solutions have an API?
No public API is recorded for AFG Security Solutions.
What industry is AFG Security Solutions in?
AFG Security Solutions's product category is Security System Integration and Monitoring Services. Its primary akta.pro industry code is BPAKAGAC, Intrusion Detection & Burglar Alarm Systems Integration, with a secondary code of BPABAMAH, CCTV/Video Surveillance Monitoring & Management (Operations). Its NAICS code is 561621 and its SIC code is 7373.