100 percent
100Percent is a Seattle-based creative agency that delivers brand storytelling, film production, and digital experience services to enterprise technology clients, including Microsoft, Sony, Amazon, T-Mobile, and SAP, through project-based engagements with global reach.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What 100 percent does
100Percent is a Seattle-headquartered B2B creative agency that delivers brand storytelling, film production, and digital experience services to enterprise clients, positioning itself as a specialist in making complex technology and modern business narratives eloquent and visually compelling. The agency's core offering spans brand strategy, ABM and sales enablement, full-funnel campaign development, content marketing, UX/UI design, 2D and 3D animation, episodic video, event production, and full-stack web development, delivered through a cross-disciplinary in-house team of artists, designers, writers, filmmakers, and engineers rather than a proprietary technology platform.
The agency's enterprise client roster is anchored by Microsoft, with documented engagements including the Cloud Cultures documentary series, AI in a Minute social series, Copilot AI success stories, the Majorana 1 quantum chip announcement, the Surface family launch, the Global Cloud Events brand design system, the Microsoft 365 retail attach strategy (delivered across 40+ global retailers with $69M in client-reclaimed revenue), Azure infrastructure interactive storytelling, and Imagine Cup event content. Additional anchor relationships include Sony (Be Alpha camera campaign, with the reported outcome of Sony reaching #1 in camera sales), Amazon (Fire TV retail in-store, Alexa social comedy series), T-Mobile (for Business B2B brand extension), SAP (Concur product demos), Intel, VMware, Google, Alaska Airlines (flight crew app and training modernization), Rivian, Asics, Moët Hennessy / Woodinville Whiskey, Hearts on Fire, Forterra, Wizards of the Coast, Valve, and Christies. The agency has also built and operates one proprietary consumer brand, "Sucker Punch" (a low-alcohol cocktail line targeting Gen Z), which functions as a self-promotional showcase of its omnichannel capabilities.
Revenue is generated through project-based engagements, retainer arrangements, and campaign-based pricing negotiated per scope with enterprise clients; pricing is not publicly disclosed. The company is privately held with no documented external venture or private equity backing, no M&A activity, and no leadership changes in the source data. Operating geographies span at least four continents via project delivery, with the Seattle headquarters serving as the single office location. The agency's growth levers are vertical diversification, multi-market international campaign execution, and the development of owned IP (such as Sucker Punch), rather than software platform expansion.
100 percent firmographics
Firmographics- Name
- 100 percent
- Legal name
- 100Percent
- Website
- https://100percent.co
- Company type
- Private
- Operating status
- Operating
- Short description
- 100Percent is a Seattle-based creative agency that delivers brand storytelling, film production, and digital experience services to enterprise technology clients, including Microsoft, Sony, Amazon, T-Mobile, and SAP, through project-based engagements with global reach.
- Ownership category
- akta.pro rank
Where 100 percent is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
100 percent business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Creative Agency Services: 100Percent generates revenue through project-based creative agency engagements. They offer a comprehensive suite of services including brand strategy, film production, digital design, campaign development, and marketing execution. Revenue is earned through negotiated project fees, retainer arrangements, and campaign-based pricing with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
100 percent product offering
Product offeringCore offering
100Percent is a creative agency based in Seattle that delivers brand strategy, film production, digital experience design, content marketing, ABM and sales enablement, UX/UI design systems, and campaign execution for enterprise clients. They specialize in translating complex technology and consumer brand stories into compelling multi-channel campaigns. They also operate one proprietary self-promotional consumer brand, Sucker Punch, a low-alcohol cocktail line.
Product overview
100Percent is a creative agency specializing in brand storytelling, film production, and digital marketing for enterprise technology clients. Their offering is a services-based portfolio rather than a unified software platform. Core services include brand strategy, campaign planning, content marketing, ABM and sales enablement, art direction, immersive digital experiences, UX/UI systems, film production, 2D and 3D animation, and full-stack development. The agency has also developed one proprietary consumer brand, Sucker Punch (a low-alcohol cocktail), which serves as a self-promotional showcase of their omnichannel marketing capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy & Design Brand strategy, brand design, and design system services for enterprise clients including Microsoft, SAP, VMware, and Alaska Airlines, covering ABM and sales enablement, executive communications, and full-funnel campaigns.
- Film Production & Episodic Video Documentary films, episodic content, product launch films, social comedy series, and short-form film production for clients including Microsoft (Cloud Cultures, Surface, Copilot success stories, AI in a Minute) and Amazon (Alexa social).
- Digital Experience & Web Development Web design and development, UX/UI design systems, immersive digital experiences, and 3D interactive web experiences for clients including Hearts on Fire (ecommerce redesign), Alaska Airlines (flight crew app), and Microsoft (Azure infrastructure 3D interactive web).
- Campaign Development & Marketing Full-funnel marketing campaigns, social strategy and campaigns, holiday campaigns, consumer/retail marketing, and B2B marketing and advertising for clients including Microsoft, Sony (Be Alpha), T-Mobile (T-Mobile for Business B2B extension), and Rivian (R1T SUV late adopter campaign).
- 2D & 3D Animation and Design 2D and 3D animation, illustration and icon design, and motion design services for clients including Valve, Asics, Wizards of the Coast, and Microsoft (Azure infrastructure, cloud events).
- Sucker Punch
Quantifiable outcome
- $69M in reclaimed revenue through Microsoft 365 retail attach strategy across 40+ global retailers
- +1 more outcomes
Companies that use 100 percent
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
100 percent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
100 percent partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
100 percent competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
100 percent social profiles
Digital presence100 percent financial estimates
Financial estimateRevenue estimate
Valuation estimate
100 percent leadership team
Management profileNumber of profiles
100 percent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100 percent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100 percent
What does 100 percent do?
100Percent is a creative agency based in Seattle that delivers brand strategy, film production, digital experience design, content marketing, ABM and sales enablement, UX/UI design systems, and campaign execution for enterprise clients. They specialize in translating complex technology and consumer brand stories into compelling multi-channel campaigns. They also operate one proprietary self-promotional consumer brand, Sucker Punch, a low-alcohol cocktail line.
Is 100 percent a public or private company?
100 percent is a private company. It is classified as unknown and is currently operating.
When was 100 percent founded?
100 percent was founded in -1.
Where is 100 percent based?
100 percent is headquartered in San Diego, United States, in the North America region.
How does 100 percent make money?
One revenue line is on record: creative Agency Services.
Does 100 percent have an API?
No public API is recorded for 100 percent.