the family jones

What the family jones does

The Family Jones Distillery is a privately held, craft grain-to-glass spirits producer founded around 2015 and headquartered in Denver, Colorado. The company controls the full production cycle — from regenerative-farmed Colorado grain sourcing (Root Shoot Malting/Olander Farms in Loveland and Jones Farms Organics near Great Sand Dunes National Park) through mashing, fermentation, double pot distillation, and barrel aging — and labels its portfolio with named, family-themed SKUs. The product range is organized into three sub-brands: Original Jones (grain-to-glass vodka, gin, bourbon, rye), Automatic Jones (high-proof ready-to-pour cocktails), and Jones House (clean base spirits with no glycerin, citric acid, or added sugar, plus specialty liqueurs and a house rum). Atticus Jones Colorado Straight Rye won a Bronze medal at the 2025 American Craft Spirits Competition, providing the brand's most recent third-party validation.

The business operates a hybrid go-to-market model combining direct-to-consumer and B2B wholesale channels. DTC revenue is generated through a Shopify storefront (the-family-jones-distillery.myshopify.com), a Denver Spirit House tasting room offering $30/person guided tours and tastings on select Saturdays, and a Colorado farmers-market circuit. Wholesale distribution serves bars, restaurants, and retail accounts primarily in Colorado through inbound inquiries. The company also runs a content-marketing engine anchored by an extensive cocktail recipe library organized by base spirit, supported by email newsletter capture and an active Facebook/Instagram presence. Head Distiller Rob Masters, active in the industry since 2007 and co-founder of the Colorado Distillers Guild, is the named operational anchor. The company has no disclosed funding, no parent entity, no out-of-state distribution signals, and no public revenue figures.

Name

the family jones

Legal name

The Family Jones Distillery

Website

https://www.thefamilyjones.co

Company type

Private

Operating status

Operating

Short description

The Family Jones Distillery is a Denver-based craft distillery producing grain-to-glass vodka, gin, bourbon, and rye from 100% Colorado regenerative-farmed grains, plus ready-to-pour cocktails and liqueurs, selling direct-to-consumer online, at its Denver Spirit House, and through Colorado wholesale accounts.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft spirits production
• Grain-to-glass distilling
• Ready-to-pour cocktails
• Distillery tours tastings
• Regenerative grain sourcing

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Bottle Sales: E-commerce sales through their Shopify storefront selling spirits directly to consumers. Products include Original Jones line (vodka, gin, bourbon, rye) and Automatic Jones ready-to-drink cocktails.
2. Tours and Tasting Experiences: $30 per person reservation for guided tours and tastings at their Denver Spirit House and Distillery, including a tasting flight of spirits and popcorn.
3. Wholesale Distribution: B2B sales to bars, restaurants, and retail establishments throughout Colorado and potentially beyond.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Family Jones Distillery is a Denver, Colorado-based craft distillery that produces a portfolio of grain-to-glass spirits (vodka, gin, bourbon, rye whiskey), ready-to-pour cocktails, and specialty liqueurs made from 100% local, family-farm grains grown using regenerative farming techniques. The distillery also operates a Spirit House in Denver offering guided tours and tasting experiences, and sells products direct-to-consumer through an online Shopify storefront, at their tasting room, and at Colorado farmers markets.

Product overview

The Family Jones Distillery offers craft spirits across three main product lines: Original Jones features 100% Colorado grain-to-glass spirits (vodka, gin, bourbon, rye whiskey) made from regenerative-farmed grains; Automatic Jones provides high-proof ready-to-pour cocktails requiring only chilling and pouring; and Jones House Spirits offers clean, blendable base spirits and liqueurs. The portfolio includes named products like Annika Jones Vodka, Juniper Jones Gin, Earl Grey Juniper Jones Gin, Ella Jones Bourbon Whiskey, Atticus Jones Colorado Straight Rye Whiskey, plus specialty liqueurs (Violette Jones, Aperitif Jones, Jones House Orange Liqueur) and Mo Jones Rum. The distillery also operates a Spirit House for tours and tastings.

Differentiator

Problem solved

Functional benefit

Brands

• Original Jones: 100% Colorado grains from family farms using regenerative techniques, delivering rich, complex spirits including bourbon, rye, gin, and vodka.
• Automatic Jones
• Jones House
• Ella Jones Bourbon
• Atticus Jones Rye
• Juniper Jones Gin
• Annika Jones Vodka
• Earl Grey Juniper Jones Gin

Products and services

• Annika Jones Vodka Flagship 100% Colorado grain-to-glass vodka made with local grains and pure Colorado spring water, producing a clean, blendable, full-bodied spirit with nuanced flavor. Targeted at craft spirits consumers and on-premise accounts.
• Juniper Jones Gin Grain-to-glass craft gin distilled from 100% Colorado grains with whole botanicals, delivering a juniper-forward botanical profile with complex, characterful taste. Sold direct-to-consumer and through wholesale accounts.
• Earl Grey Juniper Jones Gin Earl Grey tea-infused variation of Juniper Jones Gin featuring bergamot notes layered onto the juniper-forward profile, made from 100% Colorado grain-to-glass gin. Sold through the Shopify storefront.
• Ella Jones Colorado Straight Bourbon Whiskey Colorado straight bourbon whiskey made from 100% Colorado grains (75% corn, 15% rye, 10% malted barley) sourced from regenerative-farmed family farms, offering caramel sweetness with a spicy rye backbone. Sold direct and wholesale.
• Atticus Jones Colorado Straight Rye Whiskey Colorado straight rye whiskey distilled from 100% Colorado Ryman Rye grain, delivering bold rye spice, complexity, and depth. Bronze medalist at the 2025 American Craft Spirits Competition.
• Automatic Jones Ready-to-Pour Cocktails Line of high-proof, ready-to-pour craft cocktails requiring only chilling and pouring. Includes Automatic Jones Ready-to-Pour Negroni and Earl Grey Negroni variants. Targeted at consumers seeking premium convenience without quality compromise.
• Jones House Orange Liqueur House-made orange liqueur produced as part of the Jones House clean, blendable base spirits line. Used in signature cocktails including Dark Sky Parts and The Switchback, and sold to wholesale accounts.
• Violette Jones Liqueur Floral, violet-flavored liqueur produced in-house at the Denver distillery. Provides violet and floral notes in signature cocktails such as Alpine Glow and is sold through wholesale accounts.
• Aperitif Jones Liqueur House bitter/sweet aperitif liqueur produced in-house, with botanical complexity suited to signature cocktails. Used on-premise and supplied through wholesale channels.
• Mo Jones Rum House rum produced at the Denver distillery and used in signature cocktails such as Dark Sky Parts. Sold through wholesale channels.
• Distillery Tours and Tastings Guided, curated behind-the-scenes tour and tasting experience at the Denver Spirit House and Distillery held on select Saturdays at 2:30pm. $30 per person reservation includes a tasting flight of spirits, popcorn, and jovial liquid education, plus a $10 bottle purchase discount (limited to one person per bottle). Targeted at Colorado consumers and craft spirits tourists.

Quantifiable outcome

• Bronze medal at 2025 American Craft Spirits Competition for Atticus Jones Colorado Straight Rye
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Root Shoot Malting (Olander Farms)coreStrategic or Co-development Partner5th generation farming family in Loveland, Colorado, located near the distillery. Practices regenerative agriculture producing corn, rye, wheat, and malted barley. Grains used in Annika Jones Vodka, Juniper Jones Gin, Atticus Jones Rye, and Ella Jones Bourbon. Close proximity allows for close collaboration and high quality standards.
• Jones Farms OrganicscoreStrategic or Co-development PartnerMultigenerational organic farm located near Great Sand Dunes National Park, converted to 100% organic in 2005. Practices soil health, regenerative practices, water conservation, crop rotation, and diversification. Originally grew Ryman Rye as cover crop, which is now distilled into The Family Jones rye whiskeys and specialty releases. Creates win-win honoring both land and craft.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/thefamilyjonesco
• Instagraminstagram.com/thefamilyjonesdistillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the family jones