smartvestor

Investment Advisor Referral Servicessmartvestor.com

SmartVestor is a Ramsey Solutions referral program that matches U.S. consumers seeking financial guidance with up to five vetted independent investment professionals in their zip code, monetized by charging Pros flat monthly membership and territory fees.

Company typePrivate
Founded1992
HeadquartersFranklin, United States
Headcount—
GTM typeB2B
OfferingServices

What smartvestor does

SmartVestor is a free consumer-facing referral program operated by The Lampo Group, LLC d/b/a Ramsey Solutions, headquartered at 1011 Reams Fleming Blvd, Franklin, Tennessee. The platform matches individuals seeking financial guidance with up to five vetted, independent investment professionals (SmartVestor Pros) in their geographic area based on zip code. Pros must have at least two years of registered investment experience, agree to a Code of Conduct, and complete ongoing coaching; they cover services including financial planning, investment advice, retirement planning (Roth IRA, 401(k), traditional IRA), wealth management, college savings, and estate planning. The program was created over 20 years ago (circa 2002) by Dave Ramsey and his team and operates as a wholly-owned subsidiary within a larger Ramsey Solutions portfolio that also includes EveryDollar, Ramsey+, Financial Peace University, Ramsey Education, Ramsey Network, RamseyTrusted, and Ramsey Press.

SmartVestor monetizes entirely on the supply side. Consumers pay nothing; investment professionals pay Ramsey Solutions a flat monthly membership fee plus a flat monthly territory fee to advertise through the program and receive referred consumer contacts, plus a one-time training fee. Fees are paid irrespective of whether referred consumers convert. Demand is generated through Ramsey Solutions' owned media properties — primarily The Ramsey Show (18 million weekly listeners, the second-largest talk radio show in the U.S.), other Ramsey Personalities (Rachel Cruze, George Kamel, Dr. John Delony, Jade Warshaw, Ken Coleman), the Ramsey Solutions website, podcasts, and YouTube channels — which produce top-of-funnel awareness that converts via the SmartVestor Pro request form.

The technology stack is a standard referral/CRM matching platform keyed on U.S. zip code, with no disclosed AI, ML, or proprietary model components. Distribution is exclusively direct via the Ramsey Solutions website; no third-party marketplaces are used. The parent company is privately held by the Ramsey family (Dave Ramsey as CEO and founder, Daniel Ramsey as President), with no venture capital, external investors, or IPO activity disclosed, and over 1,000 team members across the broader enterprise.

smartvestor firmographics

Firmographics

Name: smartvestor
Legal name: The Lampo Group, LLC
Website: https://smartvestor.com
Company type: Private
Founded year: 1992
Operating status: Operating
Short description: SmartVestor is a Ramsey Solutions referral program that matches U.S. consumers seeking financial guidance with up to five vetted independent investment professionals in their zip code, monetized by charging Pros flat monthly membership and territory fees.
Ownership category
akta.pro rank

smartvestor industry classification

Industry

Product category: Investment Advisor Referral Services
NAICS: Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
SIC: Investment Advice (6282)
akta.pro industry: PRIMARYFSAEAAAA
Comprehensive Financial Planning
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning
SECONDARYFSAAAAAF
Financial Planning & Goals-Based Advice (Mass Affluent)
Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management
SECONDARYFSAEABAF
Retirement Plan Participant Advice & Managed Accounts
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory

Keywords

Investment advisor referral
Financial advisor matching
Wealth advisor referrals
Financial planning referrals
Advisor lead generation

Where smartvestor is headquartered

Location

Headquarters

HQ city: Franklin
HQ country: United States
HQ region: North America

Offices1 record

Markets served

smartvestor business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

SmartVestor Pro Membership and Territory Fees: SmartVestor Pros pay Ramsey Solutions a combination of fees including a flat monthly membership fee and a flat monthly territory fee to advertise their services through SmartVestor and receive client referrals. Pros may also pay a one-time training fee. These fees are paid irrespective of whether referred clients become customers of the Pro.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free consumer referral service

Distribution channels1 record

Marketing channels3 records

smartvestor product offering

Product offering

Core offering

SmartVestor is a free consumer referral program operated by Ramsey Solutions (The Lampo Group, LLC) that connects individuals seeking investment help with up to five vetted SmartVestor Pros (financial advisors, planners, wealth managers) in their geographic area. Consumers submit a contact form with their zip code and are matched with local Pros who have at least two years of registered investment experience and have agreed to Ramsey's Code of Conduct; the Pros set their own pricing and offer financial planning, investment advice, retirement planning, wealth management, college savings, and estate planning services.

Product overview

SmartVestor is a single referral/advertising program for investment professionals, operated by Ramsey Solutions (The Lampo Group, LLC). The service connects consumers with vetted financial advisors, financial planners, wealth managers, and other investment professionals. Users submit their information through an online form and are matched with up to five SmartVestor Pros in their geographic area. The program was created over 20 years ago by Dave Ramsey and helps millions of people find investment professionals committed to Ramsey's Baby Steps methodology and financial principles.

Differentiator

Problem solved

Functional benefit

Brands

SmartVestor Pro: Network of financial advisors, financial planners, wealth advisors and other investment professionals who participate in the SmartVestor referral program.
EveryDollar
Financial Peace University (FPU)
Ramsey+
SmartDollar
Ramsey Education
EntreLeadership
Ramsey Press
RamseyTrusted
Ramsey Family Foundation

Products and services

SmartVestor Free consumer referral program that connects individuals with up to five vetted investment professionals (SmartVestor Pros) in their geographic area for financial planning, investment advice, retirement planning, wealth management, college savings and estate planning.

Companies that use smartvestor

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

smartvestor technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

smartvestor partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

SmartVestor Pros (Independent Financial Advisors)coreChannel Partner/ Reseller/ DistributorSmartVestor Pros are independent investment professionals (financial advisors, wealth managers, registered investment advisors) who pay Ramsey Solutions fees to advertise their services and receive client referrals through the SmartVestor program. Each Pro must have at least two years of experience as a registered investment professional, understand Dave Ramsey's 7 Baby Steps, agree to a Code of Conduct, and participate in ongoing coaching. Pros work for firms not affiliated with Ramsey Solutions and set their own pricing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

smartvestor competitors and assessment

Company assessment

Direct peers

Zoe Financial: A curated marketplace that matches consumers with vetted financial advisors based on goals, location, and specialty. Directly competes with SmartVestor as a referral/matching layer between consumers and investment professionals, with a more technology-forward UX.
Harness Wealth: Digital platform that connects high-earning professionals with independent fiduciary financial advisors. Directly comparable to SmartVestor as an advisor-matching service targeting a defined consumer persona and charging participating advisors.
Wealthramp: Referral service that matches consumers with fee-only financial advisors based on needs and geography. Directly comparable to SmartVestor in business model — consumer-side free matching, advisor-side paid referral relationships.
Garrett Planning Network: Network of fee-only financial advisors serving middle-income consumers on an hourly or ongoing basis. Directly comparable to SmartVestor in that it vets and curates advisors and routes consumer demand into that network.
XY Planning Network: Member network of fee-only financial planners focused on Generation X and Y clients. Comparable to SmartVestor in that it acts as a curated, branded directory and referral channel for advisors serving a specific consumer segment.

Broad incumbents

SmartAsset: Large personal-finance media and matching site that runs an advisor matching tool alongside calculators and educational content. Overlaps with SmartVestor's consumer-facing matching function but operates as a broader financial-media platform.
NerdWallet: Major consumer finance media company with an advisor matching service that connects users to financial advisors for a fee. Comparable to SmartVestor as a competing consumer lead source for advisors, though NerdWallet's scope is much broader than SmartVestor.
Bankrate: Long-running consumer finance comparison and content site that operates financial advisor matching. Comparable to SmartVestor as a competing source of advisor leads for professionals, though Bankrate's matching is one feature in a much broader financial product comparison platform.

Emerging players

Facet Wealth: Digital-first fiduciary financial advisory firm serving mass-affluent clients with flat-fee pricing. Compares to SmartVestor in targeting the same mass-affluent segment but differs in delivering advice directly rather than via referrals.

Others

RamseyTrusted: Sister Ramsey Solutions referral program connecting consumers with vetted real estate, insurance, and tax professionals. Same business model as SmartVestor, operated by the same parent, providing direct insight into how SmartVestor's playbook has been extended.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

smartvestor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

smartvestor leadership team

Management profile

Number of profiles

Profiles6 records

smartvestor subsidiaries and ownership

Company hierarchy

Subsidiaries10 records

smartvestor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

smartvestor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smartvestor

What does smartvestor do?

Is smartvestor a public or private company?

smartvestor is a private company. It is classified as family owned and is currently operating.

When was smartvestor founded?

smartvestor was founded in 1992.

Where is smartvestor based?

smartvestor is headquartered in Franklin, United States, in the North America region.

How does smartvestor make money?

One revenue line is on record: smartVestor Pro Membership and Territory Fees.

Who are smartvestor's main competitors?

Direct peers on record are Zoe Financial, Harness Wealth, Wealthramp, Garrett Planning Network and XY Planning Network. Broad incumbents are SmartAsset, NerdWallet and Bankrate. Facet Wealth is listed as an emerging player. RamseyTrusted is listed as an others.

Does smartvestor have an API?

No public API is recorded for smartvestor.

What industry is smartvestor in?

smartvestor's product category is Investment Advisor Referral Services. Its primary akta.pro industry code is FSAEAAAA, Comprehensive Financial Planning, with a secondary code of FSAAAAAF, Financial Planning & Goals-Based Advice (Mass Affluent). Its NAICS code is 523940 and its SIC code is 6282.