Flexsil-Lid

What Flexsil-Lid does

Flexsil-Lid Pty Ltd is a family-owned Australian manufacturer founded in 2010 by Albert David in Western Sydney that designs, produces, and sells reusable food-grade silicone lids and related kitchen accessories. The company's flagship product is the patented Flexsil-Lid, a lip-lock silicone cover engineered to fit all standard gastronorm and steam pan sizes (1/9 through 1/1) and to replace single-use plastic wrap and aluminum foil in commercial and residential kitchens. The portfolio has expanded beyond the original lid into a six-brand ecosystem: FlexsilPan (baking trays with silicone lids), Flexibowl (stainless steel mixing bowl sets with splashproof lids), Flexiware (silicone utensil sets), Flexigrip (non-slip silicone mats), FlexsilMat (chopping board mats used by Michelin chefs), and Flexsil Full Pan Pack bundles. Products are BPA-free food-grade silicone with stated NSF certification and FDA approval, rated for approximately -40°C to 220°C use.

Name

Flexsil-Lid

Legal name

Flexsil-Lid Pty Ltd

Website

https://flexsil-lid.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Flexsil-Lid Pty Ltd is a family-owned Australian manufacturer of reusable food-grade silicone lids and kitchen accessories, selling to commercial kitchens and consumers globally via Shopify e-commerce and a wholesale distributor network.

Ownership category

akta.pro rank

Product category

Commercial Kitchenware (Reusable Silicone Food Storage)

NAICS

Gasket, Packing, and Sealing Device Manufacturing (339991)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Closure Components & Inserts (Orifices, Plugs, Gaskets, Balls) (IMALALAN)

akta.pro secondary industries

Spouts, Fitments & Pouring Closures (IMALALAH), Seals, Gaskets & O-Rings (Industrial Elastomer) (IMANALAC)

Keywords

• Silicone kitchen lids
• Reusable food covers
• Commercial kitchenware
• Gastronorm pan accessories
• Sustainable food storage

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Product Sales (Direct E-commerce): Direct-to-consumer and wholesale product sales through Shopify e-commerce platform. One-time hardware purchase model with unit pricing for silicone lids and kitchen accessories. Multiple product lines including Flexsil-Lid, FlexsilPan, Flexibowl, Flexiware, Flexigrip, and FlexsilMat.
2. Wholesale/Bulk Orders: Wholesale pricing for hospitality suppliers, distributors, and large commercial kitchens. Custom quotes for bulk orders targeting commercial kitchen operators and food service businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Flexsil-Lid manufactures and sells reusable food-grade silicone lids designed with a patented lip-lock system to create airtight seals on standard gastronorm and steam pans. The product range extends beyond the original lid to include silicone utensils (Flexiware), stainless steel mixing bowls with splashproof lids (Flexibowl), silicone grip mats (Flexigrip), non-slip chopping mats (FlexsilMat), and stainless steel baking pans paired with silicone lids (FlexsilPan). Products are sold to commercial kitchens, hospitality operators, and home cooks through direct e-commerce and wholesale distribution channels globally.

Product overview

Flexsil-Lid Pty Ltd offers a portfolio of reusable kitchen products centered around its award-winning Flexsil-Lid silicone lid for gastronorm and steam pans. The core product line includes Flexsil-Lid Original in six sizes (1/9 to 1/1) available in plain or colour-coded versions, complemented by related kitchen tools including FlexsilPan (baking trays with lids), Flexibowl (mixing bowl sets), Flexiware (silicone utensils), Flexigrip (grip mats), and FlexsilMat (non-slip preparation mats). The company also offers bundled packages like the Flexsil Full Pan Pack combining gastronorm pans with lids. All products are designed for commercial kitchens, food service, and home use, emphasizing sustainability through reusability as an alternative to single-use plastic wrap and foil.

Differentiator

Problem solved

Functional benefit

Brands

• Flexiware: Silicone kitchen utensil sets including 12-piece wooden handle sets, 17-piece black sets, and 18-piece multi-colour sets
• Flexigrip
• Flexibowl
• FlexsilMat
• FlexsilPan
• Flexsil Full Pan Pack

Products and services

• Flexsil-Lid Original Reusable food-grade silicone lid designed to fit standard gastronorm and steam pan sizes (1/9, 1/6, 1/4, 1/3, 1/2, 1/1). Features airtight seal via patented lip-lock design, temperature resistance from -40°C to 220°C, dishwasher-safe construction, and reusable design that replaces single-use plastic wrap and foil. Targeted at commercial kitchens and home cooks.
• Flexsil Full Pan Pack Complete package combining a premium stainless steel gastronorm pan (GN 1/1, 530mm x 325mm x 65mm) with the award-winning Flexsil-Lid reusable silicone lid. Suitable for cooking, baking, roasting, storage, transport, and serving in commercial kitchens.
• FlexsilPan Stainless steel baking and roasting pan with fitted food-safe silicone lid. Includes 2 trays (410×275×65mm and 410×175×65mm), 2 Flexsil lids, heat-proof finger gloves, tongs, and spatula. Available in stainless steel, rose gold, black, and rainbow finishes.
• Flexibowl 5-piece premium stainless steel mixing and salad bowl set with flexible splashproof lids and non-slip silicone bases. Graduated sizes (18cm/1.4L to 26cm/4.0L) for mixing, prepping, serving, and storing food. Available in black or multi-colour sets.
• Flexiware 12 to 18-piece silicone utensil sets with either wooden handles, black stainless steel, or multi-colour designs. Heat-resistant silicone heads (up to 230°C), BPA-free, safe for non-stick cookware, suitable for stirring, flipping, serving, and baking.
• Flexigrip 3-pack of heat-resistant silicone grip mats (215×160mm). Non-slip surface for improved stability, protects surfaces from heat, scratches, spills, and noise. Multi-purpose use as pot holders, coasters, and tray grips. Available in 7 colours.
• FlexsilMat Non-slip chopping board and bench-top mat with dual-grip surface. Used by Michelin chefs, secures chopping boards, protects benchtops, and provides safer food preparation. Food-safe, non-porous, dishwasher safe (top rack), lightweight and flexible for compact storage.
• Sample Pack Assortment of one Flexsil-Lid in each standard size (1/9, 1/6, 1/4, 1/3, 1/2, 1/1) allowing customers to try all sizes before purchasing full packs.

Quantifiable outcome

• Each lid replaces approximately 500 single-use plastic wrap or foil coverings
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• SubwayminorChannel Partner/ Reseller/ DistributorSubway is listed as a user of Flexsil-Lid products in the 'USED BY' section on the wholesale orders page, indicating commercial kitchen adoption of the product.
• Unnamed DistributorscoreChannel Partner/ Reseller/ DistributorMultiple unnamed distributors are listed under 'DISTRIBUTED BY' on the wholesale orders page, representing the company's channel partner network for distributing Flexsil products to commercial kitchen operators. Logos shown for hospitality suppliers and distributors.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stasher: Stasher makes reusable silicone food-storage bags and containers marketed on sustainability - replacing single-use plastic - directly comparable to Flexsil-Lid's reusable silicone food-closure thesis and channel overlap (D2C + retail).
• Lékué: Lékué is a silicone kitchenware brand (steam cases, lids, baking molds) that competes in the same reusable silicone category, especially in European commercial and home kitchens.
• Tovolo: Tovolo specializes in silicone kitchen tools, stretch lids, and food storage accessories sold through retail and online, overlapping directly with Flexsil's stretch-lid/silicone accessory range.
• Silpat (Demarle): Silpat manufactures silicone baking mats and related silicone kitchen products, a directly comparable reusable-silicone-kitchen category player, particularly for the FlexsilMat non-slip mat.
• Mastrad: Mastrad designs silicone kitchen tools, lids, and cooking accessories sold through specialty retail; a directly comparable silicone-kitchenware peer with overlapping product form factors.

Broad incumbents

• Joseph Joseph: Joseph Joseph is a larger kitchen-gadgets and food-storage brand with reusable lids and silicone utensils in its portfolio; competes broadly with Flexsil in reusable food-closure and kitchen-accessory categories.
• OXO (Helen of Troy): OXO is a large incumbent in kitchen tools and food storage with broad retail distribution; overlaps with Flexsil-Lid's kitchen-accessory lines (silicone utensils, mats, food prep).
• Orthex Group: Orthex is a Nordic housewares manufacturer with silicone and plastic kitchen storage products (including lids) sold across Europe - a comparable reusable food-closure maker at broader scale.

Emerging players

• True Brands: True Brands distributes bar and kitchen accessories including silicone food covers and stretch lids to hospitality and retail; a smaller, partially overlapping peer in reusable silicone closures.
• Girard (stretch-lid / silicone cover category): Various generic and emerging brands (e.g., Girard, Ohuhu, Tytan) sell silicone stretch lids and reusable pan covers on Amazon at lower price points, representing the competitive set Flexsil must differentiate against on quality and certifications.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=GvSZwsMzy88
• Facebookfacebook.com/Flexsil-lid-100057387912731
• Instagraminstagram.com/flexsil_lid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexsil-Lid