AMMMa
AMMMa AG develops HTML5-based interactive learning modules and the Lichtblick video annotation tool for German schools, universities, teacher training institutions, and educational publishers, specializing in film education and media literacy.
- Company typePrivate
- Founded2000
- HeadquartersBielefeld, Germany
- Headcount—
- GTM typeB2B
- OfferingSoftware
What AMMMa does
AMMMa AG is a privately held German educational technology company headquartered in Bielefeld, founded in the mid-1990s as a profit center of the Institute for Innovation Transfer at the University of Bielefeld and incorporated as an Aktiengesellschaft in February 2000. The company develops digital learning materials and media-analysis tools at the intersection of media didactics and computer science, with a specialized focus on film education, media literacy, and subject-specific interactive learning (German, English, art history, science). Its core products are Lernbausteine — HTML5-based interactive learning modules that run in any modern browser without installation — and Lichtblick, a web-based video annotation and analysis tool offered in tiered subscriptions for educators, schools/media centers, and universities/Bundesländer. Supporting offerings include the co-developed filmisch. film education portal (with Vision Kino), themed media-literacy modules (Spotlight Aluhut, Good News-Bad News-Fake News, Influencer-Werkstatt, Menschine), energy-education content (3malE, Energie macht Schule), and bespoke learning materials developed for specific films, books, and curricula.
The company operates a hybrid revenue model combining commissioned professional services (custom interactive materials developed for publishers, government bodies, and nonprofits), recurring Lichtblick software subscriptions (test, school, and Pro tiers priced from 600 EUR to ~4,000 EUR plus per-teacher fees), one-time licenses for legacy content products distributed through publishers, and a large free offering distributed via partner portals. Go-to-market runs primarily through institutional and channel partnerships — German educational publishers (Cornelsen, Westermann/Schöningh, Schroedel, Oldenbourg), government agencies (NLQ, LMZ BaWü), and mission-driven nonprofits (Vision Kino, Stiftung Lesen, Matthias-Film, Murnau Stiftung) — supplemented by conference presence and pedagogical journal publications. Leadership consists of CEO Robert von Donop and Vorstand Olaf Schneider; no external investors are disclosed in available sources.
AMMMa firmographics
Firmographics- Name
- AMMMa
- Legal name
- AMMMa AG
- Website
- https://ammma.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- AMMMa AG develops HTML5-based interactive learning modules and the Lichtblick video annotation tool for German schools, universities, teacher training institutions, and educational publishers, specializing in film education and media literacy.
- Ownership category
- akta.pro rank
AMMMa industry classification
Industry- Product category
- Educational Technology Software
- NAICS
- All Other Schools and Instruction (61169), Software Publishers (5132), Motion Picture and Video Production (512110)
- SIC
- Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Production (7812), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
- akta.pro secondary industries
- Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG), Online Learning Content & Course Publishing Platforms (BPAMAJAL), Language Learning Media (Audio Labs, Pronunciation, Interactive) (EDAGALAE), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)
Keywords
Where AMMMa is headquartered
LocationHeadquarters
- HQ city
- Bielefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AMMMa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Educational Material Development: AMMMa AG develops custom interactive educational materials for publishing partners, educational institutions, and government bodies. Projects are commissioned by organizations like NLQ, Vision Kino, Matthias-Film, and publishers like Cornelsen and Westermann.
- Software Licensing (Lichtblick): Lichtblick software offered in multiple tiers: Test-Abo for educators (600 EUR 6-month license), Media centers/schools licensing (1200 EUR setup + 10 EUR/month per teacher), and Pro version for universities/bundesländer (4000 EUR setup).
- Educational Content Products: Development of educational media products sold through publishing partners including DVD-ROMs, learning software, and digital platforms for German school publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Lichtblick Test-Abo for Educators |
| Subscription | Monthly | Lichtblick for Media Centers and Schools |
| Subscription | Multi-year contract | Lichtblick Pro for Universities and Bundesländer |
| Freemium | Pay-as-you-go | Free Interactive Learning Modules |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
AMMMa product offering
Product offeringCore offering
AMMMa AG develops browser-based interactive digital learning materials and media-analysis tools for German education, primarily the Lernbausteine (interactive learning modules) and Lichtblick (web-based video annotation and film analysis tool). The company also produces the filmisch. film education portal with Vision Kino and customized learning modules for publishers, government bodies, universities, and foundations.
Product overview
AMMMa AG operates as a unified educational media company offering a portfolio of interactive digital learning products. The core offerings are Lernbausteine (HTML5-based interactive learning modules) and Lichtblick (web-based video annotation and analysis tool), supplemented by specialized products like filmisch. (film education portal with Vision Kino), thematic learning modules (3malE, Energie macht Schule, Spotlight Aluhut, Good News-Bad News-Fake News, Influencer-Werkstatt, Menschine), and historical/literary products. The company also develops learning modules for specific films and collaborates with educational publishers and institutions. Products run as browser-based web applications without installation requirements, with tiered licensing for educators, schools, and institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Lichtblick: A digital web application tool for commenting, structuring, and analyzing moving images. Enables the uncomplicated creation and sharing of film-related tasks that can be processed interactively by learners.
- Lernbausteine
- 3malE
- filmisch.
Quantifiable outcome
- 14 awards from 150 Comenius EduMedia submissions in 2024 for filmisch. portal
- +1 more outcomes
Companies that use AMMMa
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
AMMMa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature2 records
AMMMa partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- VISION KINO gGmbHcoreLong-standing partnership with Vision Kino (German film education network) for developing interactive learning modules for films. Jointly developed the filmisch. portal which won the Comenius Medaille 2024. Ongoing collaboration on film education materials including Wo ist Anne Frank, Die Eiche, Jim Knopf, and other films.
- Niedersächsisches Landesinstitut für schulische Qualitätsentwicklung (NLQ)coreMajor institutional partner developing multiple educational projects including 3malE (energy education), Spotlight Aluhut (conspiracy theories), Filmkanon, Influencer-Werkstatt, Menschine, and Good News Bad News Fake News.
- Stiftung LesenmajorPartnership with reading foundation to provide educational materials for film adaptations including Alles Licht das Wir Nicht Sehen and Im Westen Nichts Neues through Stiftung Lesen's school portal.
- Cornelsen VerlagmajorEducational publisher distributing AMMMa products including Texte, Themen und Strukturen interaktiv (2004, 2005 awards) and other German language learning materials.
- Westermann Gruppe (Schöningh Verlag)majorWestermann Group subsidiary Schöningh Verlag published Close-Up: Exploring the Language of Film which won Comenius Medaille 2011 and digita Sonderpreis 2011.
- Filmmuseum DüsseldorfmajorCreated interactive film stations for museum exhibits including Panzerkreuzer Potemkin and M - Eine Stadt sucht einen Mörder analysis tools. Also developed didactic film database for museum education.
- Matthias-Film (Gemeinschaftswerk der Evangelischen Publizistik)majorDeveloped interactive educational materials for films Kleine Germanen, The Zone of Interest, and Der Zauberlehrling distributed by Matthias-Film.
- HAMBURG WASSERminorDeveloped water knowledge learning modules for Hamburg water utility's environmental education portal covering water cycle and wastewater treatment.
- Landeszentrale für Umweltaufklärung Rheinland-PfalzminorPartner for Themenpark Ernährung (2003, 2004 awards) and Themenpark Landschaft und Heimat (2007 award) educational products.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
AMMMa competitors and assessment
Company assessmentDirect peers
- Sofatutor: Sofatutor is a German video-based EdTech platform offering explanatory videos, interactive exercises, and worksheets for school subjects (Sekundarstufe I & II). Like AMMMa, it serves German schools with curriculum-aligned interactive learning content, though Sofatutor skews B2C/B2B2C via subscriptions while AMMMa focuses on institutional and publisher-channel sales.
- Simpleclub: Simpleclub is a German learning platform providing explanatory videos, quizzes, and AI-powered learning tools for school and university students. It overlaps with AMMMa in delivering interactive digital learning content to German secondary schools, with similar subject coverage and HTML5/web delivery, though at significantly larger consumer scale.
- Studyflix: Studyflix is a German freemium video-learning platform covering school and university subjects with interactive exercises. It is comparable to AMMMa as a German-language interactive digital learning provider targeting secondary and tertiary education, though it competes primarily via consumer reach rather than institutional commissioning.
- Onilo: Onilo is a German EdTech company producing animated storyboards and digital reading materials (Onilo Verstehen) for primary and secondary schools. It is comparable to AMMMa's Lernbausteine as a German institutional EdTech provider of interactive multimedia learning content distributed to schools via license and portal arrangements.
- Antolin: Antolin is a German web-based reading platform developed for primary and secondary schools, providing interactive quizzes on books and media. It is comparable to AMMMa as a long-standing German institutional EdTech product with school licensing, browser-based delivery, and integration into the German school ecosystem.
- Bettermarks: Bettermarks is a German adaptive-learning platform for mathematics used by secondary schools via institutional licensing. It parallels AMMMa's model of browser-based interactive learning software licensed to German schools and Bundesländer, though focused exclusively on math.
- Phase 6: Phase 6 is a German vocabulary-learning software used in schools with tiered institutional licensing. Like AMMMa's Lichtblick, it is a browser/school-licensed EdTech product designed for the German school market, though focused specifically on language vocabulary rather than film/media didactics.
Broad incumbents
- Cornelsen Verlag: Cornelsen is Germany's largest educational publisher and both a customer and channel partner for AMMMa (distributing Texte, Themen und Strukturen interaktiv and Kammerlohr interaktiv!). As a broad incumbent it offers interactive digital learning products across the curriculum, positioning it as both distribution channel and potential in-house competitor to AMMMa's commissioning model.
- Westermann Gruppe: Westermann Gruppe (including Schöningh Verlag) is a major German educational publisher that distributes AMMMa's Close-Up product. As a broad incumbent with deep curriculum reach, it parallels Cornelsen as both partner and structural risk — capable of developing comparable digital learning products in-house at greater scale.
- Duden Learnattack: Duden Learnattack is a German online learning platform from the Duden publishing brand offering videos, exercises, and original exam preparation for school students. It is comparable to AMMMa as a German interactive digital learning provider serving secondary schools, but operates at substantially larger consumer scale through the Duden brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AMMMa social profiles
Digital presenceAMMMa financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMMMa leadership team
Management profileNumber of profiles
Profiles2 records
AMMMa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMMMa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMMMa
What does AMMMa do?
AMMMa AG develops browser-based interactive digital learning materials and media-analysis tools for German education, primarily the Lernbausteine (interactive learning modules) and Lichtblick (web-based video annotation and film analysis tool). The company also produces the filmisch. film education portal with Vision Kino and customized learning modules for publishers, government bodies, universities, and foundations.
Is AMMMa a public or private company?
AMMMa is a private company. It is classified as unknown and is currently operating.
When was AMMMa founded?
AMMMa was founded in 2000.
Where is AMMMa based?
AMMMa is headquartered in Bielefeld, Germany, in the Europe region.
How does AMMMa make money?
Three revenue lines are on record. Custom Educational Material Development is the primary driver. The others are software Licensing (Lichtblick) and educational Content Products.
Who are AMMMa's main competitors?
Direct peers on record are Sofatutor, Simpleclub, Studyflix, Onilo, Antolin, Bettermarks and Phase 6. Broad incumbents are Cornelsen Verlag, Westermann Gruppe and Duden Learnattack.
Does AMMMa have an API?
No public API is recorded for AMMMa.
What industry is AMMMa in?
AMMMa's product category is Educational Technology Software. Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons), with a secondary code of EDAGAKAG, Multimedia Learning Production (Video, Animation, Interactive). Its NAICS code is 61169 and its SIC code is 2741.