Verband Metallverpackungen

What Verband Metallverpackungen does

Verband Metallverpackungen e.V. (VMV) is a German registered industry association (eingetragener Verein) headquartered at Kaiserswerther Str. 137 in Düsseldorf, representing manufacturers of metal packaging across food, chemical, consumer goods, and industrial end-markets. Its operational scope covers advocacy on EU and German packaging regulation, technical guidance for members (including publications such as Das Dosen-ABC, Fit for Food, and PPWR position papers), training, and representation in cross-industry forums. The association is organized with a small core staff (1–10 employees) and is led by an elected board chaired since October 2022 by Hugo Sebastian Trappmann (Blechwarenfabrik Limburg), with Michael Fürst (Kleemann Metallverpackungen) as Deputy Chairman and Jörg Höppner as Geschäftsführer (Managing Director).

VMV's underlying product universe, promoted on behalf of its members, spans Lebensmitteldosen (food cans) with shelf life up to three years, Schmuckdosen (jewelry and luxury packaging), Verschlüsse (closures including crown corks), CT-Verpackungen (chemical-technical packaging), Stahlblechverpackungen (steel sheet packaging for chemical and mineral oil industries), and Edelstahlverpackungen/IBC (stainless steel intermediate bulk containers). The technical platform emphasizes tinplate (Weißblech), steel, and stainless steel substrates with elastic internal coatings, leveraging a European recycling infrastructure of more than 500 steelworks that doubles as collection and processing capacity, achieving recycling rates above 90% in Germany and above 85% in Europe.

The association's business model is subscription-based membership dues paid by manufacturers of food cans, closures, steel packaging, and stainless steel IBCs, with no publicly disclosed pricing or revenue figures. VMV coordinates affiliated entities including Fördergesellschaft Metallverpackungen (industry promotion and supplier dialogue) and the 1993-founded Kreislaufsystem Blechverpackungen Stahl GmbH (KBS), the national steel packaging return and recycling system established jointly with the steel recycling economy. It also participates in the European umbrella Metal Packaging Europe (originator of the "Metal Recycles Forever" sustainability brand) and the cross-substrate working group GADV, which represents approximately 900 companies covering more than 80% of German packaging production value.

Name

Verband Metallverpackungen

Legal name

Verband Metallverpackungen e.V.

Website

https://metallverpackungen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Verband Metallverpackungen e.V. (VMV) is the Düsseldorf-based German trade association representing metal packaging manufacturers across food, chemical, consumer goods, and industrial sectors, providing regulatory advocacy, technical guidance, and training funded by member dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Association funded through annual membership fees from manufacturers of metal packaging products including food cans, closures, steel packaging, and stainless steel IBC containers.

Distribution channels1 record

Marketing channels6 records

Core offering

Verband Metallverpackungen (VMV) is a German non-profit industry association that represents manufacturers of metal packaging (food cans, jewelry cans, closures, chemical-technical packaging, steel sheet packaging, and stainless steel IBCs). It delivers industry advocacy, policy representation (notably on EU PPWR), technical guidance, member publications, and coordinated recycling/circular-economy initiatives such as the "Metal Recycles Forever" campaign and the joint KBS collection system.

Product overview

Verband Metallverpackungen is an industry association representing German manufacturers of metal packaging. The association promotes a unified portfolio of metal packaging solutions including Lebensmitteldosen (food cans), Schmuckdosen (jewelry cans), Verschlüsse (closures), CT-Verpackungen (chemical-technical packaging), Stahlblechverpackungen (steel sheet packaging), and Edelstahlverpackungen-IBC (stainless steel intermediate bulk containers). The association emphasizes the circular economy benefits of metal packaging, highlighting that steel and aluminum can be recycled indefinitely without quality loss, achieving recycling rates over 90% in Germany. Metal packaging is positioned as a sustainable solution meeting EU packaging regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Lebensmitteldosen (Food Cans) Metal food cans and preservation containers made from high-quality tinplate with elastic internal coating, protecting food quality, nutrients, taste, and appearance for up to three years without quality loss. Produced by VMV member manufacturers for food processors and canners.
• Schmuckdosen (Jewelry Cans) Metal containers designed for jewelry and small luxury items packaging, provided by VMV member manufacturers for premium consumer goods brands.
• Verschlüsse (Closures) Metal closures and caps for various packaging applications including crown corks, produced by VMV member manufacturers for beverage and food packaging customers.
• CT-Verpackungen (Chemical-Technical Packaging) Chemical-technical metal packaging for industrial products, supplied by VMV member manufacturers to chemical and technical product manufacturers requiring robust containment.
• Stahlblechverpackungen (Steel Sheet Packaging) Steel sheet metal packaging for products from the chemical and mineral oil industries, produced by VMV member manufacturers for industrial hazardous-goods containment.
• Edelstahlverpackungen - IBC (Stainless Steel Intermediate Bulk Containers) Stainless steel intermediate bulk containers for industrial packaging applications, manufactured by VMV member producers for bulk liquid and chemical storage and transport.

Quantifiable outcome

• Recycling rates exceed 90% in Germany and 85% in Europe
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Kreislaufsystem Blechverpackungen Stahl GmbH (KBS)coreStrategic or Co-development Partner · 1 January 1993Joint return system for metal packaging established with the steel recycling industry and steel producers. KBS manages collection and recycling of used steel packaging in Germany.
• Metal Packaging EuropecoreStrategic or Co-development PartnerEuropean umbrella organization for metal packaging manufacturers. Developed the 'metal recycles forever' logo initiative. VMV participates in pan-European sustainability campaigns and standards development.
• Gemeinschaftsausschuss Deutscher Verpackungshersteller (GADV)coreStrategic or Co-development PartnerWorking group of German packaging industry associations including paper, plastic, glass, steel, and aluminum sectors. Coordinates industry positions on material-neutral packaging policy and market statistics.
• Fördergesellschaft MetallverpackungencoreStrategic or Co-development PartnerPromotion foundation for metal packaging that facilitates dialogue between packaging manufacturers and supplier industry, supports technical exchange and market development.
• Interpack Alliance (Messe Düsseldorf)minorGTM or Marketing PartnerInternational trade fair network for packaging. VMV supports member participation and promotes German metal packaging industry at global events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metal Packaging Europe: Pan-European umbrella association for metal packaging manufacturers. VMV participates in Metal Packaging Europe's sustainability initiatives (notably "Metal Recycles Forever"), making it the closest direct peer in mission, member base, and policy agenda.
• Gemeinschaftsausschuss Deutscher Verpackungshersteller (GADV): German cross-material packaging industry working group covering paper, plastic, glass, steel and aluminum. VMV is a member; GADV represents ~900 companies and >80% of German packaging industry production value, serving as both a coalition partner and an adjacent peer in industry advocacy and market statistics.
• IK Industrieverband Kunststoffverpackungen: German trade association for plastic packaging manufacturers. Direct peer in mission (advocacy and technical guidance for a specific packaging material) and competing for share within food, chemical, and consumer-goods packaging applications — making it a key comparator for VMV's policy positioning.

Emerging players

• Kreislaufsystem Blechverpackungen Stahl GmbH (KBS): A core operating subsidiary of VMV itself, KBS runs the joint collection and recycling system for steel packaging in Germany (established 1993). Listed as a peer because it operates as a distinct entity within the metal packaging ecosystem, comparable to other producer-responsibility organizations.
• Fördergesellschaft Metallverpackungen: Promotion foundation affiliated to VMV that facilitates dialogue between packaging manufacturers and supplier industries. Comparable as a related industry-network entity focused on technical exchange and market development for metal packaging.

Broad incumbents

• Fachverband Metallwaren im BDI: German metal goods and metalware industry federation within the Bundesverband der Deutschen Industrie. Operates broadly across metal-product sectors and provides adjacent industry-association comparison for VMV's German advocacy model.
• EUROFER - The European Steel Association: European steel industry association representing steel producers. Comparable in its industry-association structure and EU policy advocacy, with overlapping interests in packaging-grade tinplate and recycling infrastructure relevant to VMV members.

Regional players

• Bundesvereinigung der Deutschen Ernährungsindustrie (BVE): German food industry federation. Comparable as a sector trade association operating in the same downstream use cases (food cans, preservation) and engaging on overlapping EU regulatory topics such as food contact materials and recycling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/Joerg_Hoeppner
• YouTubeyoutube.com/channel/UCQp2MKoF0E4WgUszNdOL9WQ
• LinkedInlinkedin.com/company/verband-metallverpackungen-vmv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verband Metallverpackungen