agrupacion de la mediacion aseguradora de las entidades financieras aie

What agrupacion de la mediacion aseguradora de las entidades financieras aie does

AMAEF (Asociación para la Mediación Aseguradora de Entidades Financieras) is a non-profit professional association founded in 2005 and headquartered in Madrid, Spain. It represents financial entities engaged in bank-insurance mediation (bancaseguros), including banks, rural savings banks (cajas rurales), and credit institutions operating tied insurance brokerage vehicles (OBSV). The association currently has 30 member entities and claims to represent more than 96% of the bank-insurance sector in Spain, with member networks collectively employing over 100,000 professionals in insurance distribution. The bank-insurance channel accounts for approximately 35% of Spain's total insurance market and contributes close to 2% of Spanish GDP.

AMAEF functions as a representative body, regulatory interlocutor, and service platform for its members. Its core activities include regulatory representation before the Spanish Administration and participation as an invited member of the Junta Consultiva de Seguros (Advisory Board of Insurance), professional development programs delivered with IESE and ESADE business schools, specialized consulting services in actuarial and legal matters, a monthly legal bulletin, a member intranet, an annual convention, and engagement with European institutions including leadership of the European Bank-Insurers Conference. It also organizes technical sessions with partners such as CNP Assurances, Hogan Lovells, Cuatrecasas, MPM Software, and AREA XXI on regulatory topics including DORA compliance and EIOPA guidelines. The association collaborates closely with UNESPA and INESE on industry advocacy.

AMAEF operates on a subscription-based membership dues model. It is a privately held non-profit governed by a Junta Directiva composed of representatives from member entities, with leadership positions being unpaid. The association has no proprietary technology, commercial products, or AI/ML capabilities; its value proposition is anchored in regulatory access, sector representation, and knowledge-sharing services delivered to a closed membership base of large Spanish financial institutions.

Name

agrupacion de la mediacion aseguradora de las entidades financieras aie

Legal name

AMAEF, Asociación para la Mediación Aseguradora de Entidades Financieras

Website

https://amaef.es

Company type

Private

Founded year

2005

Operating status

Operating

Short description

AMAEF is a Madrid-based non-profit association representing 30 Spanish financial entities engaged in bank-insurance mediation, covering over 96% of the bancaseguros sector. It provides regulatory advocacy, professional development, and industry representation services to its members.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: As a professional association, AMAEF generates revenue through membership fees paid by its 30 member entities (financial institutions with bank-insurance mediation operations). These fees fund the association's activities including professional development, regulatory advocacy, industry events, and member support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AMAEF is a non-profit professional association that represents financial entities engaged in bank-insurance mediation (bancaseguros) in Spain. It provides member services including regulatory advocacy, professional training, legal bulletins, industry events, and specialized consulting, while serving as the formal interlocutor before the Administration and the Junta Consultiva de Seguros on mediation-related matters.

Product overview

AMAEF is a professional industry association for bank-insurance mediation in Spain, not a product company. It does not offer commercial products or services for sale. The organization provides its members (financial entities engaged in bancaseguros/bank-insurance distribution) with professional development, legislative advisory, training programs, industry networking, and member support services. Key offerings include educational programs with institutions such as IESE and ESADE, legislative monitoring and intervention, collaboration with insurance associations like UNESPA, an intranet platform for member resources, legal bulletins, actuarial and legal consulting services, and annual conventions. The association represents approximately 96% of the bancaseguros sector in Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Regulatory Advocacy and Representation
• Professional Development and Training Programs

Quantifiable outcome

• Over 96% of the Spanish bank-insurance market represented by AMAEF member entities
• +3 more outcomes

Named customers31 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Conferencia de Bancoaseguradores Europeos (European Bank-Insurers Conference)coreStrategic or Co-development Partner · 23 October 2025AMAEF plays a leading role in the European Bank-Insurers Conference, a cooperation framework integrating major European bank-insurance groups. This is a key platform for AMAEF's European advocacy and dialogue with EU institutions.
• CuatrecasascoreImplementation/ SI/ Consulting Partner · 13 February 2025Cuatrecasas organized an event with AMAEF on 'Challenges and opportunities in the insurance sector: the value for money approach and product governance,' discussing key regulatory topics for bank-insurance for 2025 and beyond.
• MPM SoftwaresupportingTechnology or Integration · 10 July 2024MPM Software participated in AMAEF's DORA (Digital Operational Resilience Act) information session, presenting their adaptation plan for the new regulatory framework for ICT risk management in bank-insurance distribution.
• AREA XXIsupportingImplementation/ SI/ Consulting Partner · 10 July 2024AREA XXI partnered with AMAEF for DORA compliance sessions, providing expertise on GAP analysis, adequacy plans, compliance reports, and documentation requirements under the Digital Operational Resilience Act.
• CNP AssurancescoreStrategic or Co-development Partner · 17 June 2024CNP Assurances collaborated with AMAEF to host a session analyzing the EIOPA Guideline Warning on bank-insurance regulation and credit protection insurance in the European context. The partnership involved comparative regulatory analysis and joint industry discussion.
• Hogan LovellssupportingImplementation/ SI/ Consulting Partner · 17 June 2024International law firm Hogan Lovells partnered with CNP Assurances and AMAEF for the analysis session on European bank-insurance and credit protection insurance regulation, providing legal and regulatory expertise.
• UNESPAcoreStrategic or Co-development PartnerAMAEF collaborates with UNESPA (the Spanish Insurance Business Association), particularly on industry initiatives, regulatory discussions, and advocacy. The UNESPA president participated in AMAEF's 2025 Convention with a European perspective presentation.
• Junta Consultiva de SeguroscoreOthersAMAEF participates as an invited member in the Advisory Board of Insurance (Junta Consultiva de Seguros) when matters related to insurance mediation are discussed, providing regulatory consultation and industry input.
• INESE (Instituto Español de Seguros)supportingStrategic or Co-development PartnerAMAEF collaborates with INESE on specialized technical conferences, publications, and industry events including Semana del Seguro. Multiple joint articles and sessions have been produced.
• IESE Business School / ESADE Business SchoolsupportingStrategic or Co-development PartnerAMAEF partners with major business schools (IESE and ESADE) for leadership and management development programs (Jornadas de Formación y Desarrollo de Directivos) for its members.

Scale indicators7 records

Recent moves1 record

Direct peers

• BIPAR (European Federation of Insurance Intermediaries): Pan-European federation representing national associations of insurance intermediaries, including bank-insurance distributors. The closest comparable peer to AMAEF — an association-of-associations covering the same bancassurance and intermediation constituency, with which AMAEF collaborates on EU regulatory dialogue.
• BVK (Bundesverband der Versicherungsvermittler und Vermögensberater): Germany's leading trade association for insurance intermediaries and financial advisors. Comparable to AMAEF as a national association representing insurance distribution professionals, including bank-affiliated and tied-agent channels.

Broad incumbents

• UNESPA (Unión Española de Entidades Aseguradoras y Reaseguradoras): Spain's principal insurance business association representing the broader insurance industry (carriers and reinsurers). Broader in scope than AMAEF — which focuses narrowly on bank-insurance mediation — but an active partner on Spanish regulatory advocacy and a comparator within the same Madrid ecosystem.
• Insurance Europe: European insurance and reinsurance federation representing national insurance associations at EU level. Operates one tier above AMAEF on the same regulatory advocacy axis (DORA, EIOPA, IDD), and collaborates with AMAEF on European bank-insurance policy positions.

Regional players

• FFA (Fédération Française de l'Assurance): French national federation of insurance companies. Comparable as a major European insurance trade association covering the bancassurance distribution channel, but operates one tier broader than AMAEF and serves the French market rather than Spain.
• GDV (Gesamtverband der Deutschen Versicherungswirtschaft): Germany's central insurance industry association. Comparable as a national insurance trade body that engages on regulation impacting bancassurance channels, but covers the German market and represents carriers more broadly than AMAEF's tied-agent intermediation focus.
• ANIA (Associazione Nazionale fra le Imprese di Assicurazione): Italian national association of insurance undertakings. Comparable to AMAEF as a major European insurance industry trade body covering the Italian bancassurance distribution model, but broader in scope and focused on the Italian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asociacion-de-la-mediacion-aseguradora-de-entidades-financieras-amaef

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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