amacron golf & turf

What amacron golf & turf does

Amacron Golf & Turf is an Australian, privately held B2B e-commerce distributor founded in 1991 and headquartered in Kerang, Victoria. The company supplies replacement parts, irrigation products, tools, and water-treatment equipment to commercial golf courses, turf farms, and sports-turf facilities (cricket, lawn bowls, lawn tennis, croquet) across Australia. Its core catalog spans machinery components (cutting units, reels, hydraulics, engines, filters, rollers, seats, tyres), irrigation consumables (hoses, nozzles, Teejet products, fittings, wetting agents), turf tools, and an own-brand COURSER line of OEM-compatible replacement parts designed to fit Toro, John Deere, Bobcat, Jacobsen, Exmark, and R&R Products equipment.

The company's revenue mechanics are predominantly transactional: per-unit pricing on parts ranging from under $100 fittings to ~$30,459 complete cutting units, with 30-day business account terms for approved customers and custom quoting on water-treatment hardware. Distribution is via a Zoho Commerce-powered online storefront with parts lookup indexed by OEM part numbers, supplemented by distribution partnerships with R&R Products (cutting units and turf tools) and Underhill (irrigation and water-treatment equipment). More recently, Amacron has layered higher-technology offerings onto its parts base, including the SonicPure Pulsar 4400+ broad-spectrum ultrasonic algae control system, the Sentinel AIQ cloud-based water-quality monitoring platform (with an annual $5,500 dashboard fee), and a Prebiotic Bacteria Enhancer (PBE) for biological nutrient management — extending the business from pure parts distribution into active water-treatment hardware and recurring monitoring.

Commercially, the firm positions itself as a specialist advisor-led supplier rather than a commodity reseller: deep domain expertise in golf and turf machinery, a comprehensive parts catalog, fast Australia-wide delivery, and an emphasis on getting the correct part the first time. No revenue, headcount, funding, or ownership data is publicly disclosed, and the operating geography remains exclusively Australian.

Name

amacron golf & turf

Legal name

Amacron Golf & Turf

Website

https://amacrongolf.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Amacron Golf & Turf is an Australian B2B e-commerce distributor, founded in 1991, that supplies replacement parts, irrigation products, tools, and water-treatment equipment to golf courses, turf farms, and sports-turf facilities across Australia under its COURSER own brand.

Ownership category

akta.pro rank

Product category

Golf Course Equipment and Turf Replacement Parts Distribution

NAICS

Outdoor Power Equipment Retailers (444230), Sporting and Athletic Goods Manufacturing (339920), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Equipment & Accessories Distribution (CRAOAJAK), Golf Grips, Shafts & Components Retail (CRAMAGAJ)

Keywords

• Golf course equipment
• Turf replacement parts
• Irrigation supplies
• Ultrasonic algae control
• Sports turf maintenance

Headquarters

HQ city

Kerang

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Replacement Parts Sales: One-time purchase model for replacement parts for golf and turf maintenance equipment including cutting units, hydraulic components, bearings, and accessories. Parts are OEM-compatible replacements.
2. Ultrasonic Algae Control Systems: Sale of SonicPure Pulsar ultrasonic algae control systems including solar-powered land-based units, pontoon-mounted systems, and associated monitoring equipment.
3. Water Treatment Products: Sale of prebiotic bacteria enhancers, probiotic boosters, and water treatment products for turf irrigation systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Amacron Golf & Turf supplies replacement parts, irrigation equipment, turf maintenance tools, and water treatment systems to the Australian commercial golf, turf farm, and sports turf industries. The company sells its own COURSER brand of OEM-compatible parts as well as distributed third-party brands (R&R Products, Underhill, SonicPure), and provides expert parts-selection guidance through an online parts lookup service and direct sales support.

Product overview

Amacron Golf & Turf operates as a specialized e-commerce distributor of replacement parts and equipment for the commercial golf and turf industry. The company offers its own COURSER brand of premium replacement parts alongside third-party irrigation, tools, and water treatment products. The core product portfolio includes machinery parts (cutting units, hydraulics, engines, filters, rollers), irrigation supplies, turf maintenance tools, and ultrasonic water treatment systems (SonicPure). The company has operated since 1991, serving golf courses, turf farms, cricket grounds, lawn bowls, tennis, and croquet facilities across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• COURSER Replacement Parts
• Machinery Parts Comprehensive range of third-party replacement parts for golf and turf maintenance machinery, spanning 40+ sub-categories (actuators, bedknives, belts, brakes, cutting units, hydraulic components, engines, filters, rollers, seats, etc.) compatible with major OEM brands.
• Irrigation Products Irrigation supplies including hoses, hose reels, sprayer nozzles, Teejet nozzles/valves, fittings, wetting agents, plant food, controller replacement boards, and Underhill irrigation/turf equipment.
• Turf Maintenance Tools Equipment maintenance and turf tools including backlapping paste/compound, grinding wheels, bearing pullers, measuring tools, drag mats, sprinkler head trimmers, equipment maintenance tools, and turf-specific tools.
• SonicPure Pulsar 4400+ Ultrasonic Algae Control System Broad-spectrum ultrasonic water treatment system using 4,400 discrete frequencies to provide proactive, broad-based protection against cyanobacteria and green algae across changing water conditions. Available in solar-powered land-based and pontoon-mounted configurations, customized to each situation.
• Sentinel AIQ Water Quality Monitoring IoT-enabled water quality monitoring system with a cloud dashboard that tracks Phycocyanin, DO (Dissolved Oxygen), ORP (Oxidation-Reduction Potential), Turbidity, Chlorophyll A, pH, Conductivity, and Temperature parameters; sold as a standalone monitoring product with an annual dash fee of $5,500.
• Prebiotic Bacteria Enhancer (PBE) Bacterial enhancement product designed to support and grow beneficial bacteria populations, particularly bacillus, to manage excess nutrients in water systems as part of a comprehensive algae-control strategy.
• Online Parts Lookup Service Self-service online parts lookup tool that allows customers to search by OEM parts number to find compatible COURSER replacement parts; integrated with R&R Products lookup for cross-referencing.

Quantifiable outcome

• Over 33 years of industry experience serving Australian golf and turf sector
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• R&R ProductscoreTechnology or IntegrationMajor supplier of golf and turf maintenance equipment and parts. Amacron distributes R&R Products including cutting units, rollers, grooming equipment, and specialized tools. Products are OEM-compatible replacements for major equipment brands.
• UnderhillcoreChannel Partner/ Reseller/ DistributorUnderhill is a manufacturer of irrigation and turf maintenance equipment. Amacron distributes Underhill products including hose systems, sprinkler tools, applicators, and water treatment equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amacrongolf
• LinkedInlinkedin.com/company/amacron-golf-turf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amacron golf & turf