My Healthy Home

What My Healthy Home does

My Healthy Home, LLC is a privately held New Jersey-based company founded in 2002 by Caroline Blazovsky that provides residential indoor environmental quality testing, professional consultations, and distributed healthy home hardware products to customers across the United States. The company's testing portfolio centers on the proprietary ExaminAir mold and allergen kit (DIY air pump sampling covering approximately 2,000 sq ft with laboratory analysis), the PREDICT VOC screening test and REVEAL comprehensive VOC test (analyzing 350+ compounds in parts-per-trillion range, sourced via partnership with Prism Analytical Technologies), and the Watercheck line from National Testing Laboratories (ISO 17025 certified, covering 83-115 analytes across well and city water). Hardware distribution covers dehumidifiers (Santa Fe, Aprilaire), air purifiers (Airpura, WellisAir hydroxyl systems, Atlantic Ultraviolet UV, Air Sniper), connected monitors (uHoo air sensor, radon detectors), and moisture control (Airmada). Core technology is conventional laboratory analysis paired with air/water sampling methodology rather than proprietary instrumentation.

The business operates a hybrid revenue model combining professional services revenue from phone-based consultations ($30 for 20 minutes up to $90 for 60 minutes, plus $150 whole-house assessments), one-time kit sales ($160-$278 for water tests, undisclosed for mold/VOC kits), and hardware resale via toll-free phone, direct e-commerce, and consultation-led inside sales. Customer segments are horizontal homeowners (primary) with secondary verticals in home inspectors/contractors, physicians and healthcare providers, and real estate professionals. Marketing is anchored by the founder's personal brand as "America's Healthy Home Expert," amplified through media features (Shape Magazine, Martha Stewart Living Radio/SiriusXM, Everyday Health, Jenny McCarthy Show, Holmes Magazine) and podcast/radio interviews.

The company is founder-owned, bootstrapped with no external institutional capital, and structured as a New Jersey LLC. It is licensed, bonded, and insured in New Jersey (NJHIC#13VH13587500) and compliant with the state's 2026 Home Improvement Contractor Standards. Operational credentials include CMR, CIE, and CEAC certifications from the American Council for Accredited Certification (ACAC), Healthy Homes Specialist recognition from the National Environmental Health Association (NEHA), Sustainable Design certification from Boston Architectural College, and Green America Green Business certification. It maintains no subsidiaries, has not raised institutional funding, and has no recorded M&A activity.

Name

My Healthy Home

Legal name

My Healthy Home, LLC

Website

https://healthyhomeexpert.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

My Healthy Home is a New Jersey-based, founder-led company founded in 2002 that sells DIY home environmental test kits (mold, allergen, VOC, water), provides nationwide phone consultations, and distributes air purifiers, dehumidifiers, and IAQ monitoring products to homeowners, physicians, inspectors, and real estate professionals.

Ownership category

akta.pro rank

Product category

Indoor Environmental Testing & Home Air Quality Services

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Indoor Air Quality (IAQ) & Building Environmental Sampling (EUAHACAH)

akta.pro secondary industries

Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Humidity, Mold & Indoor Moisture Monitoring Systems (HSAHAGAE)

Keywords

• Indoor air testing
• Home mold testing
• Water testing services
• Environmental consultations
• Air quality products

Headquarters

HQ city

Whitehouse Station

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consultations: Phone-based consultations with certified environmental specialists providing home assessment, testing recommendations, and guidance on remediation. Billed per duration.
2. Testing Kits and Products: Sale of mold test kits, VOC test kits, water test kits, allergen test kits, and related testing materials for DIY home environmental testing.
3. Healthy Home Products: Distribution and sale of air purifiers, dehumidifiers, water purification systems, air sensors, radon sensors, ventilation products, and green cleaning products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

My Healthy Home is a nationwide home environmental testing and consulting company that sells DIY mold, allergen, VOC, and water test kits paired with laboratory analysis, provides professional phone consultations, and distributes air purifiers, dehumidifiers, moisture-control systems, and air-quality monitoring products. The company serves both residential homeowners and professional clients such as physicians, home inspectors, contractors, and real estate professionals.

Product overview

My Healthy Home is a nationwide service and product distribution company founded in 2002 that offers comprehensive healthy home solutions. The core offering consists of professional testing services (mold, allergen, VOC, and water testing) combined with a curated portfolio of air quality and moisture control products. The product lineup includes the ExaminAir mold/allergen test kit as the flagship testing product, paired with PREDICT and REVEAL VOC testing solutions. Hardware products span dehumidifiers (Santa Fe and Aprilaire brands), air purifiers (Airpura, WellisAir hydroxyl systems, Atlantic Ultraviolet UV systems), air quality monitoring (uHoo sensors, radon sensors), and moisture control systems (Airmada). Services include expert consultations and professional testing with laboratory analysis. The company operates as an authorized distributor for multiple national brands rather than manufacturing its own products.

Differentiator

Problem solved

Functional benefit

Brands

• ExaminAir: Mold and allergen home test kit product line
• PREDICT
• REVEAL

Products and services

• ExaminAir Mold and Allergen Test Kit State-of-the-art DIY mold and allergen test kit with air pump sampler, Micro5 air sampling cassettes, laboratory analysis, detailed report, and prepaid shipping label. Covers approximately 2,000 sq ft; results returned in 7-10 business days with included phone consultation. Physician-recommended nationwide.
• PREDICT VOC Screening Test Kit Simple, economical screening test for total levels of Volatile Organic Compounds and Mold VOCs in indoor air. The only test of its kind that detects hidden mold behind walls or carpeting through air sampling covering approximately 2,000 sq ft.
• REVEAL Comprehensive VOC Test Detailed analysis surveying over 350 Volatile Organic Compounds with extreme sensitivity in parts per trillion range. Single sample covers approximately 2,000 sq ft and identifies specific contaminant sources.
• Watercheck Water Test Kit Water testing products from National Testing Laboratories for both private well and city water supplies. Tests for bacteria, heavy metals, chemicals, radiological contaminants, and pesticides/herbicides via ISO 17025 certified labs. Available in Standard (83 contaminants), Deluxe (115 contaminants), Pesticide, and Radiological versions.
• Professional Consultation Services Phone-based consultations with Caroline Blazovsky, certified environmental specialist. Includes environmental health investigations, home assessments, and advice on mold, VOCs, allergens, and green building. Priced from $30 (20-min) to $90 (60-min), plus a $150 whole-house assessment.
• Mold, Air, and Water Testing Services Professional environmental testing services for mold (bulk samples, surface samples, petri dish), indoor air quality, and drinking water. Includes accredited laboratory analysis and detailed reporting.
• Santa Fe Dehumidifiers High-capacity, energy-efficient dehumidifiers manufactured by Therma-Stor LLC for basements, crawlspaces, and other indoor spaces. Authorized distributor relationship; includes Compact70, Advance90, Classic, Impact155, and Ultra-Aire series models.
• Aprilaire Dehumidifiers Whole-home dehumidification products including E070, E080, E100, and E130 models for basements, sealed crawl spaces, and whole home applications. ENERGY STAR certified and meet IRC and IECC requirements.
• Airpura Air Purifiers Full line of air purifiers including R600, V600, UV600, P600, T600, H600, I600, C600, and C600DLX models with HEPA filtration, activated carbon filters, UV germicidal lamps, and TitanClean photocatalytic oxidation technology.
• WellisAir Hydroxyl Air Purifier Uses hydroxyl radicals to recreate natural air cleaning processes. Hydroxyl generators convert VOCs and small particles into carbon dioxide and water. Safe for use around people and delicate materials.
• Air Sniper UV Air Treatment Systems HVAC-integrated air purification systems with UV technology. Includes Induct 300W model with 300 Watt UV bulb, 5-year bulb lifespan, and no ozone production. BAS compatible, Standard, and Wi-Fi versions available.
• Atlantic Ultraviolet Air Purification Products UV air sanitizing systems and germicidal lamps including AeroLogic UV Air Duct Disinfection, SANITAIRE Room Air Sanitizer, Hygeaire Indirect Air Disinfection, Sanidyne Portable Area Sanitizer, and Monozone Ozone Generators.
• Airmada Moisture Control System Moisture control and drying system for homes to prevent mold growth and manage humidity levels.
• uHoo Air Sensor Home air quality monitoring sensor that tracks various indoor air parameters.
• Radon Sensors Radon detection and monitoring products for indoor air quality assessment.
• Ultimate Air RecoupAerator Energy Recovery Ventilator Whole house ducted energy recovery ventilator (ERV) that brings in fresh filtered air while recycling home's temperature and humidity. Features GE ECM motor technology and EconoCool mode.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Santa Fe (Therma-Stor LLC)coreChannel Partner/ Reseller/ DistributorMy Healthy Home is an Authorized Distributor for Santa Fe dehumidifiers. Santa Fe provides high-capacity, energy-efficient dehumidifiers for basements, crawlspaces, and other indoor spaces. Therma-Stor LLC is located in Madison, Wisconsin.
• AprilairecoreChannel Partner/ Reseller/ DistributorMy Healthy Home is an Authorized Distributor for Aprilaire dehumidifiers and ventilation equipment. Aprilaire provides whole-home dehumidification and ventilation solutions meeting IRC and IECC requirements.
• Prism Analytical TechnologiescoreTechnology or IntegrationDevelopers of PREDICT and REVEAL VOC testing products. Provides nationally accredited laboratory analysis for VOC testing, analyzing over 350 Volatile Organic Compounds with sensitivity in parts per trillion range.
• National Testing Laboratories / WatercheckcoreTechnology or Integration25+ years of affordable drinking water testing for homeowners. ISO 17025 certified testing labs. Products designed for both private well and city water supplies.
• RealTime Laboratories Inc.coreTechnology or IntegrationAssociated with RealTime Laboratories for Mold Mycotoxin testing. Enables company to offer comprehensive mold mycotoxin analysis services.
• Atlantic Ultraviolet CorporationcoreChannel Partner/ Reseller/ DistributorMy Healthy Home is an Authorized Distributor for Atlantic Ultraviolet Corporation products including UV air sanitizing systems, water purification equipment, and germicidal UV lamps for residential and commercial applications.
• Air SnipercoreChannel Partner/ Reseller/ DistributorAir Sniper provides complete air purification solutions for businesses across Canada and North America. Their HVAC-integrated air treatment systems destroy pathogens rather than just trapping contaminants.
• AirPuracoreChannel Partner/ Reseller/ DistributorAirPura creates custom air purifiers with TitanClean photocatalytic oxidation technology for breaking down harmful chemicals and odors. Multiple models available for different air purification needs.
• Ultimate AircoreChannel Partner/ Reseller/ DistributorRecoupAerator Energy Recovery Ventilator for fresh air indoors. Most energy-efficient ERV on the market bringing fresh filtered air while recycling home temperature and humidity.
• Boston Architectural CollegeminorStrategic or Co-development PartnerCompleted Sustainable Design Certification from Boston Architectural College for staff education and expertise development.
• American Council for Accredited Certification (ACAC)coreStrategic or Co-development PartnerProvider of CMR, CIE, and CEAC certifications for staff. Professional certification organization for environmental health and indoor air quality professionals.
• Green AmericaminorStrategic or Co-development PartnerCertified Green Business through Green America's certification process. Listed as socially and environmentally responsible business.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AchooAllergy.com: Online retailer of allergy, IAQ, and home environmental testing products (mold test kits, air purifiers, dehumidifiers) plus allergen-control products. Closest comparable in terms of integrated e-commerce + education model serving health-concerned consumers.
• IQ Air: Premium air purifier manufacturer with strong presence in consumer IAQ and professional-grade indoor air quality monitoring; competes directly in the residential air purification distribution and IAQ awareness category.
• Austin Air: Specialty air purifier brand positioned for allergy, asthma, and chemical-sensitivity sufferers. Direct competitor in the residential IAQ product category serving the same health-conscious homeowner segment.
• FilterBuy: Direct-to-consumer air filter, HVAC, and indoor air quality product retailer. Comparable nationwide distribution model for residential IAQ consumables and equipment; also partners with My Healthy Home on content.
• AprilAire: Manufacturer of whole-home humidity control, air purification, and ventilation solutions. Direct overlap in the dehumidification and ventilation product lines that My Healthy Home distributes.
• Therma-Stor (Santa Fe): Manufacturer of Santa Fe high-capacity residential and commercial dehumidifiers. Direct upstream partner whose products are distributed by My Healthy Home; competing channel partner for end-customer IAQ equipment sales.

Emerging players

• Molekule: Technology-driven air purifier company targeting consumers focused on air quality and chemical sensitivities. Emerging player in the same residential IAQ category with proprietary PECO technology.

Broad incumbents

• Blueair: Established global air purifier brand with broad residential distribution. Competes with My Healthy Home's distributed air purifier portfolio at the consumer end of the IAQ market.
• Honeywell Home: Large incumbent offering indoor air quality products including air purifiers, humidifiers, dehumidifiers, and thermostats. Competes across the same product categories with greater scale and retail distribution.

Others

• Prism Analytical Technologies: Laboratory developer of the PREDICT and REVEAL VOC testing products. Functions as a technology/infrastructure supplier whose capabilities are critical to My Healthy Home's VOC testing service line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HealthyHomeExpert
• LinkedInlinkedin.com/company/my-healthy-home-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Healthy Home