Minno

What Minno does

Minno (legally Winsome Truth, Inc.) is a Nashville-based, privately held subscription streaming service that delivers ad-free, faith-based video and audio content for Christian families with children ages 2-10. Founded in 2016 and named after the Greek word menō ('to abide') from John 15:4, the company positions itself as the #1 Christian streaming service for kids. The core product, Minno Kids, is a video-on-demand catalog of 175+ shows — including the complete classic VeggieTales collection, The Dead Sea Squirrels, Young David, Laugh and Grow Bible, and JungleBeat — supplemented by Minno Kids Audio (100+ hours of Bible stories, music, devotionals, and podcasts) and supported by the Minno Life blog and Minno Resources (free printable activities and family devotionals).

The platform is built on conventional multi-device streaming infrastructure: iOS, Android, Amazon Fire, Roku, Apple TV, Fire TV, Samsung TV, LG TV, Chromecast, and web browsers, supporting up to six simultaneous streams and offline downloads. Content passes through a proprietary 50+ point content checkpoint system grounded in child development and theological guidelines, and the service holds kidSAFE Seal Program certification. Payment processing is handled through Stripe and Adyen.

Minno monetizes primarily through consumer subscriptions ($10.99/month or $69.99/year, with a 7-day free trial and annual plan offering ~47% savings) plus gift subscriptions and a separate B2B Church Partnership Program that provides free 1-year memberships to church staff, 70% off bulk Bible purchases, and discounted congregational plans. Distribution is direct-to-consumer via web and apps, and also through add-on channels on Amazon Prime Video and UP Faith & Family. The company has historically been bootstrapped; a 2026-07-30 funding event with Capital IP Investment Partners LP is the first traceable institutional capital in the disclosed record. Leadership includes CEO and co-founder Erick Goss and Editorial Director of Minno Life Jess Wolstenholm.

Name

Minno

Legal name

Winsome Truth, Inc.

Website

https://gominno.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Minno is a subscription streaming service delivering ad-free Christian video and audio content for families with children ages 2-10, including the complete VeggieTales library, distributed across web, mobile, smart TV, Prime Video, and UP Faith & Family.

Ownership category

akta.pro rank

Product category

Children's faith-based video streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Kids & Family Streaming Platforms (MPACAAAG)

akta.pro secondary industries

Religious Education, Kids & Family Faith Programming (MPABALAM), Niche/Genre Streaming Channels (e.g., Horror, Anime, Faith, Kids) (MPABAHAH)

Keywords

• Christian kids streaming
• Faith-based family media
• Children video subscription
• Bible animation series
• Religious kids entertainment

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Streaming Service: Monthly and annual subscription plans providing access to streaming video content library and audio content. Monthly plan at $10.99/mo, annual plan at $69.99/year. Subscription auto-renews unless cancelled.
2. Church Bulk Licensing: Discounted bulk membership purchases for churches and congregations, plus 70% off on bulk purchases of kids' Bibles. Free 1-year memberships provided to church staff.
3. Gift Subscriptions: Annual membership gift purchases available for gifting to families.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Minno operates a subscription-based, ad-free Christian streaming service for children ages 2-10 and their families. The core offering is on-demand video streaming of 175+ faith-filled shows (including the complete VeggieTales collection and original titles like Young David and Laugh and Grow Bible), bundled with 100+ hours of audio content (Bible stories, music, devotionals, and podcasts). Content is accessible across web, mobile, tablet, and major smart TV platforms, with offline downloads and up to six simultaneous streams per account.

Product overview

Minno is a subscription-based Christian streaming platform for kids and families, combining video-on-demand and audio content in a single service. The core offering is Minno Kids, providing hundreds of streaming shows including the complete VeggieTales collection, available on web, mobile, and TV platforms. Adjacent products include Minno Kids Audio (100+ hours of screen-free Bible stories, music, and podcasts), Minno Life blog (parenting resources and devotionals), and Minno Resources (printable family activities). The platform is offered through monthly ($10.99/mo) and annual ($69.99/year) subscription tiers, with additional programs for church partnerships providing free staff memberships and bulk discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Minno Life: A blog and resource section providing Bible teaching tools, family devotionals, and expert parenting advice to help families lead in faith.

Products and services

• Minno Kids Ad-free subscription streaming service for kids offering hundreds of hours of faith-filled Christian shows, including the complete collection of classic VeggieTales episodes and original titles such as Young David, Dead Sea Squirrels, and Laugh and Grow Bible. Designed for Christian families with children ages 2-10.
• Minno Kids Audio Screen-free audio content for kids including Bible stories, music, devotionals, and podcasts, with over 100 hours of audio included with a Minno membership. Targeted at children ages 2-10 and intended for offline, screen-free listening during travel or play.

Quantifiable outcome

• 175+ shows and growing
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• UP Faith & FamilyminorChannel Partner/ Reseller/ DistributorListed as a distribution partner platform alongside Minno's own apps and other streaming platforms.
• Prime VideocoreChannel Partner/ Reseller/ DistributorMinno is available as an add-on channel through Amazon Prime Video, allowing Prime members to subscribe and access content through the Prime Video interface.
• StripecoreOthersPayment processor for handling credit card transactions and subscription billing.
• AdyencoreOthersPayment processor for handling credit card transactions and other payment methods.
• Apple (iOS/App Store)coreChannel Partner/ Reseller/ DistributorPlatform partnership for iOS app distribution and in-app purchases through Apple App Store.
• Google (Android/Google Play)coreChannel Partner/ Reseller/ DistributorPlatform partnership for Android app distribution and in-app purchases through Google Play Store.
• Amazon (Fire TV/Fire Tablets)coreChannel Partner/ Reseller/ DistributorPlatform partnership for Fire TV streaming devices and Fire tablets through Amazon Appstore.
• RokucoreChannel Partner/ Reseller/ DistributorChannel availability on Roku streaming players and Roku TV through Roku Channel Store.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pure Flix: Pure Flix is a faith and family streaming subscription service offering Christian movies and family-friendly content. Comparable as a paid, ad-free, faith-first streaming competitor targeting similar values-aligned households.
• RightNow Media: RightNow Media is a subscription video library serving Christian churches and families with Bible study and faith-based video content. Most direct comparable — also operates a subscription model monetized through church partnerships and individual family access.
• Angel Studios: Angel Studios distributes and produces faith-friendly and family films via streaming, including Sound of Freedom and The Chosen. Comparable as a values-driven streaming brand competing for the same faith-affiliated family audience.
• CBN (Christian Broadcasting Network) Superbook: CBN produces and distributes the Superbook animated kids series and other faith-based children's content via broadcast and digital channels. Overlaps as a Christian kids content producer and distributor targeting the same family segment.
• UP Faith & Family: UP Faith & Family is a streaming service specializing in faith and family movies and series. Listed as a Minno distribution partner but also operates as a comparable paid faith streaming competitor.

Emerging players

• YouVersion Bible App for Kids: YouVersion (Life.Church) offers a free Bible App for Kids with animated Bible stories. Indirect competitor — free model creates a pricing ceiling for paid faith kids content like Minno.

Broad incumbents

• Amazon Kids+: Amazon Kids+ is a subscription kids content and books service bundled into Amazon Prime. Comparable as a multi-platform kids streaming subscription competing for the same parents' wallets, though broader and secular.
• Disney+: Disney+ is the dominant mainstream family/kids streaming service with deep parental controls and Disney/PIXAR/Marvel kids IP. Represents the primary competitive alternative Christian families evaluate alongside Minno.
• TBN (Trinity Broadcasting Network): TBN is a large Christian broadcasting network with kids programming (TBN Kids), streaming apps, and on-demand content. Comparable as a broader faith broadcaster expanding into on-demand kids streaming.
• PBS Kids: PBS Kids is a free, ad-supported streaming and app destination for educational kids content from PBS. Represents the free/educational alternative for budget-conscious Christian parents, putting indirect pricing pressure on Minno.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/gominno
• YouTubeyoutube.com/c/minnokids
• Facebookfacebook.com/Minno
• Instagraminstagram.com/gominno

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minno