Typometer Media Design

What Typometer Media Design does

Typometer Media Design is a freelance graphic design and brand management studio headquartered in Telgte, Germany, founded in January 2000 by Dipl.-Designer Guido Pupkes. The firm operates as a sole proprietorship, delivering a full range of visual communication services including corporate identity, packaging design, brochures, print advertising, websites, and social media content for industrial clients, service providers, and associations. Its technology stack is built on industry-standard Adobe tools (Illustrator, Photoshop, InDesign) and augmented by ADLOG, a proprietary print data management system that systematically handles format adaptation, production planning, and publisher submission for multi-publication advertising campaigns.

The business runs on a project-based, sales-led model with direct client engagement handled entirely by the founder. Pricing is custom and not publicly disclosed; engagements are billed per project on a pay-as-you-go basis. Customer segments span a horizontal mix rather than a focused vertical: industrial and manufacturing enterprises (Braun Wälzlagertechnik, WLT Wälzlagertechnik, NBR, Pokolm, Harras Pharma, ELASTEN, Gehrlicher Pharmazeutische Extrakte), premium hospitality (Ritz-Carlton Berlin), healthcare and pharmacy (Kugel Medical, Apotheke Emscheid, Pharma Deutschland), small service businesses (Steuerbüro Geßmann, Soham Psychologische Beratung), and non-profits (OstbevernKultur, RUDTW cycling event). The studio's competitive positioning rests on personalized single-point-of-contact service, competitive rates relative to agencies, and the founder's dual background in offset printing and design.

The firm conducts business exclusively in the German regional market, distributes services through direct sales and a portfolio website, and has not raised external capital, made acquisitions, or expanded headcount beyond the sole proprietor in 24 years of operation. There are no disclosed AI, platform, or productized software capabilities; value delivery is human-led creative work with proprietary tooling limited to print workflow management.

Name

Typometer Media Design

Legal name

Typometer Medien-Design

Website

https://www.typometer-design.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Typometer Media Design is a sole-proprietor graphic design studio in Telgte, Germany, founded in 2000 by Guido Pupkes, delivering brand identity, packaging, brochures, websites, and print advertising to industrial, healthcare, SMB, and non-profit clients across Germany.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Graphic design services
• Brand identity design
• Packaging design
• Print advertising management
• Corporate communication design

Headquarters

HQ city

Telgte

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Design Services and Media Production: Project-based design services including packaging design, brochure creation, corporate identity, website design, social media content, and print management. Services are delivered as standalone projects or ongoing collaborations with industrial clients, service providers, and associations.
2. ADLOG Campaign Management: Ongoing print data management service for advertising campaigns, handling continuous submission of advertisements to publishers, format conversions, and complaint management throughout campaign duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Typometer Media Design is a freelance graphic design studio offering communication, brand leadership, and print/digital design services to industrial, service, and association clients. Core offerings span packaging design, corporate identity, brochures, websites, social media content, vector graphics, and icon design. The studio also operates ADLOG, a proprietary system for managing print advertising campaign data and publisher submissions.

Product overview

Typometer Media Design is a freelance design agency founded by Guido Pupkes in January 2000, operating as a single-designer studio rather than a platform. The company offers a comprehensive portfolio of design services centered on brand leadership and visual communication, including packaging design, corporate identity, brochures, print advertising, websites, and social media content. The core offerings consist of Communication and Brand Design Services, Website Design and Development, Social Media Content, Vector Graphics and Illustration, and Icon Design, with optional add-on services for Print Production and specialized Network/Collaboration for complex projects. Additionally, Typometer operates ADLOG, a proprietary print ad management system that handles digital print file management, format adaptation, and publisher coordination for advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication and Brand Design Services Full-service design offering including brand identity, corporate design, packaging design, brochure design, advertisement design, and print collateral production for industrial, service, and association clients.
• Website Design and Development Design and programming of websites for clients including event organizers, tax offices, and small businesses, covering both visual design and technical implementation.
• Social Media Content Creation of social media content including teaser series for Facebook and Instagram, with concepts, design, and programming for events and promotional campaigns.
• Vector Graphics and Illustration Creation of vector graphics and illustrations using Adobe Illustrator, including custom graphic solutions for various client applications.
• Icon Design Design of icon sets for corporate clients, providing visual identity elements for digital and print applications.
• ADLOG Print Ad Management System Proprietary system that handles print data management (Druckdaten-Management) for advertising campaigns, managing master files, creating publication-specific formats, and coordinating timely delivery to publishers according to their technical specifications.

Quantifiable outcome

• Error-free ad submissions through systematic quality control and format management

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Strichpunkt: Munich-based brand and corporate design agency offering brand identity, corporate design, packaging, and communication design. Comparable in core offering to Typometer but operates at significantly larger scale with multiple designers.
• Mutabor: Hamburg-based brand design agency specializing in brand identity, corporate design, and packaging. Comparable services to Typometer (brand leadership, packaging design, corporate identity) at a larger agency scale.
• Meiré und Meiré: Cologne-based brand and corporate design agency offering brand identity, packaging, and communication design. Comparable to Typometer in service mix with a stronger regional brand-design focus.
• Loved: Small Hamburg-based design studio delivering brand identity, editorial, packaging, and digital design work. Closest comparable in studio size and hands-on founder-led approach to Typometer.

Broad incumbents

• Kolle Rebbe: Hamburg-based creative agency with deep brand design, packaging, and communication capabilities. Comparable to Typometer's design offerings but operates as part of a wider creative portfolio at much larger scale.
• MetaDesign: Berlin-headquartered global brand consultancy offering corporate identity, brand strategy, and design systems. Overlaps with Typometer's corporate-identity and brand-leadership services but operates internationally with much larger teams.
• Scholz & Volkmer: Wiesbaden-based design and digital agency offering brand design, corporate communication, and web design. Comparable to Typometer's brand and web design services but at substantially larger agency scale.
• KMS Team: Global brand design agency with German roots, offering corporate identity, brand strategy, and design implementation. Comparable in brand-design scope to Typometer but serves global enterprise clients at much larger scale.
• Jung von Matt: Major German creative agency network offering advertising, brand design, and integrated communications. Overlaps with Typometer's communication-design work as part of a much wider full-service creative portfolio.

Emerging players

• Hanging Out Studio: Smaller European design studio offering brand identity, packaging, and editorial design. Comparable to Typometer's studio-scale design services with a similar hands-on, founder-led delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/typometer-medien-design

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Typometer Media Design