What Circle K Polska does

Circle K Polska is the Polish operating entity of the global Circle K convenience and fuel retail brand, wholly owned by the Canadian multinational Alimentation Couchetard (ACT), which is publicly listed on the Toronto Stock Exchange. The company entered the Polish market following the acquisition of Top Tier brand assets and operates a nationwide network of retail fuel stations combined with convenience stores under the Circle K name. Its core offering spans automotive fuels — marketed under the proprietary MILES brand for gasoline, plus diesel, LPG SupraGas, and AdBlue — alongside an in-store convenience assortment that includes the signature Hot Bekon Dog, Meal Deals lunch combos, sandwiches, coffee and the K-Freeze frozen beverage line. Supporting in-station services include car wash (with subscription options), self-service checkouts, EV charging, trailer rental, bicycle service stations, vehicle service points, and coin-operated laundry facilities.

The business runs a multi-segment go-to-market model. Individual consumers are acquired and retained primarily through the Circle K EXTRA mobile application, which supports a point-based loyalty program, weekly activated fuel-discount coupons, in-app fuel payment, and a station finder. Business customers are served via a dedicated direct-sales motion offering prepaid and fleet fuel cards (Circle K Easy Card, ProCard, and the Routex fleet card) plus bulk wholesale fuel deliveries. A third, smaller channel is franchising, where independent operators run stations under the Circle K brand and pay licensing/royalty fees. The company also extends its reach via a delivery partnership with Glovo for hot food and convenience items, particularly relevant during Polish non-trading Sundays.

Monetization is predominantly transaction-based across fuel, convenience merchandise, and food service, supplemented by recurring revenue from car wash subscriptions and franchise royalties. Pricing is not publicly fixed: fuel prices vary by station, promotional discounts are distributed through the loyalty program, and B2B fleet and wholesale pricing is quote-based. Brand, distribution footprint, and parent-group scale (via ACT) are the principal competitive anchors. The company is privately held at the Polish entity level, with parent-company access to public capital markets providing funding flexibility for operations and continued network investment.

Name

Circle K Polska

Legal name

Circle K Polska

Website

https://www.circlek.pl

Company type

Private

Founded year

1951

Operating status

Operating

Short description

Circle K Polska operates a nationwide network of fuel stations and convenience stores in Poland under the global Circle K brand owned by Alimentation Couchetard, serving individual consumers via a loyalty mobile app and business fleet customers through fuel card and wholesale fuel programs.

Ownership category

akta.pro rank

Product category

Fuel Retail and Convenience Store

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industries

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

Keywords

• Fuel retail
• Convenience store
• Fleet fuel cards
• EV charging stations
• Gas station network

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of automotive fuels including gasoline (MILES), diesel, and LPG SupraGas through retail station network
2. Convenience Store Sales: Sale of food items, beverages, snacks, and everyday products at station convenience stores
3. Food Service: Prepared food offerings including hot dogs, sandwiches, coffee, and meal deals
4. Business Fuel Cards: Fleet card programs (Easy Card, ProCard, Routex) for business customers with fuel and purchasing controls
5. Wholesale Fuel Deliveries: Bulk fuel deliveries to business customers
6. Car Wash Services: Car wash facilities including subscription options
7. Franchise Fees: Revenue from franchise partnerships with independent station operators

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Circle K Polska operates a nationwide network of retail fuel stations and convenience stores in Poland, selling automotive fuels (MILES gasoline, diesel, LPG SupraGas, AdBlue), prepared food, beverages, and everyday convenience products. The company also offers fuel card programs for individual and business fleet customers, car wash services, EV charging, and a mobile loyalty/payment platform (Circle K EXTRA).

Product overview

Circle K Polska operates a network of fuel stations combined with convenience stores offering a diversified portfolio of products and services. The core offering includes fuel products (MILES gasoline, diesel, LPG SupraGas, AdBlue) and a comprehensive convenience store with food items (Hot Bekon Dog, Meal Deals, sandwiches, coffee, K-Freeze frozen beverages). Supporting services include car wash facilities, EV charging, trailer rental, bicycle stations, service points, self-service checkouts, and laundry facilities. The company provides loyalty programs (Circle K EXTRA) and fuel card solutions (Circle K Easy Card, ProCard, Routex) for both individual and business customers. A mobile application enables fuel payment by phone and provides access to loyalty rewards. Food delivery is available through the Glovo platform.

Differentiator

Problem solved

Functional benefit

Brands

• Circle K EXTRA: Loyalty program offering discounts and promotions for frequent customers
• MILES
• K-Freeze
• Circle K Easy Card
• Circle K ProCard
• Routex

Products and services

• Laundry Services (Pralkomaty) Coin-operated laundry facilities available at select Circle K station locations.
• Self-Service Checkouts (Kasy samoobsługowe) Self-service checkout kiosks at Circle K stations enabling faster, independent transactions.
• MILES Gasoline Branded gasoline fuel product sold at Circle K retail fuel stations.
• Diesel (Olej napędowy) Diesel fuel product sold at Circle K retail fuel stations.
• LPG SupraGas Liquefied petroleum gas (LPG) automotive fuel sold at Circle K retail stations.
• AdBlue Diesel exhaust fluid (AdBlue/DEF) for diesel vehicles with SCR systems, sold at Circle K stations.
• Circle K EXTRA Loyalty Program Customer loyalty program providing low prices, special promotions, and extra discounts on fuel and convenience store products for individual consumers.
• Circle K Easy Card Prepaid fuel card for individual customers enabling convenient payment for fuel at Circle K stations.
• Circle K ProCard and Routex Fleet Cards Business fuel card solutions (ProCard and Routex) providing fleet management, fuel purchasing controls, and expense reporting for business fleet customers.
• Circle K Mobile Application Mobile app for Android and iOS enabling fuel payment via phone, station location finder, loyalty reward access, and weekly coupon activation.
• Hot Bekon Dog Signature hot dog with bacon, a flagship food item in the Circle K hot dog menu.
• Meal Deals Promotional lunch combo meal deals offering food sets at special promotional prices at Circle K stations.
• Coffee (Kawa) Coffee beverages served at Circle K station convenience stores.
• K-Freeze Frozen beverage and ice cream product line offered at Circle K stations.
• Circle K Gift Cards (Karty Podarunkowe) Gift cards usable for fuel and merchandise purchases at Circle K stations, available for purchase online and in-store.
• Car Wash (Myjnia) Car wash services available at Circle K stations, including drive-through washing without leaving the car and subscription-based recurring wash options.
• Electric Vehicle Charging (Ładowarka elektryczna) Electric vehicle charging stations available at select Circle K locations in Poland.
• Trailer Rental (Wypożyczalnia przyczep) Trailer rental service at Circle K locations for customer towing and hauling needs.
• Wholesale Fuel Deliveries Bulk fuel delivery service providing wholesale fuel supply to business customers on a quote-based pricing basis.
• Franchise Partnership Program Franchise program enabling independent station operators to operate fuel stations and convenience stores under the Circle K brand, with access to brand recognition, supply chain, and operational support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GlovocoreChannel Partner/ Reseller/ DistributorDelivery partnership enabling customers to order Circle K products including hot dogs and convenience store items through the Glovo app for home delivery. Addresses customer needs during non-trading hours and provides additional convenience channel.
• Alimentation Couchetard (Grupa ACT)coreStrategic or Co-development PartnerParent company providing strategic direction, brand ownership, operational support, and economies of scale for the Polish Circle K operations. Circle K Polska is part of the global Alimentation Couchetard network.
• Maraton WarszawskiminorGTM or Marketing PartnerSponsorship partnership as Official Partner of the Warsaw Marathon, supporting community engagement and sports events.
• WOŚP (Wielka Orkiestra Świątecznej Pomocy)minorGTM or Marketing PartnerCorporate social responsibility partnership supporting the annual Great Orchestra of Christmas Charity fundraising event.
• Telefon Zaufania 116111minorGTM or Marketing PartnerSupport partnership for the children's helpline providing CSR backing for youth support services.
• Paczka dla SenioraminorGTM or Marketing PartnerCommunity support initiative helping senior citizens with care packages and assistance.

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle K Polska