Instrum do Brasil Industria Eletrônica

What Instrum do Brasil Industria Eletrônica does

Instrum do Brasil Industria Eletrônica Eireli is a Brazilian measurement instruments retailer and manufacturer, founded in 1981 and headquartered in Santo Amaro, São Paulo. The company operates a direct-to-consumer e-commerce platform that distributes both its own INSTRUM-branded instruments and resale products from established international brands, including MINIPA, FLIR, TESTO, and TES. Its catalog spans six instrument categories: electrical testing, laboratory, occupational safety, HVAC, electronics, and mechanical measurement. All INSTRUM-manufactured instruments carry calibration certificates traceable to the Brazilian Calibration Network (RBC) and INMETRO, the national metrology institute, which positions the company as a compliance-grade supplier for Brazilian buyers operating in regulated industrial, laboratory, and safety contexts.

The product catalog is broad in price and use case, ranging from low-cost handheld tools at R$27 to high-value industrial instrumentation at R$89,040, indicating a customer base that spans individual technicians, small workshops, and industrial or laboratory buyers. The combination of branded manufacturing and multi-brand resale suggests a hybrid model: the firm captures margin on proprietary INSTRUM products while acting as a category-aggregating retailer for complementary third-party brands. This is a classic long-tail, high-SKU e-commerce proposition rather than a focused contract-sales model.

The business is privately held, founder-operated (public contact: Rafael Devita Jr.), with reported headcount of 11–50 employees and operations confined to Brazil. There is no disclosed external funding, no institutional investors, and no public revenue or ARR figures. Revenue mechanics are not stated, but the transactional e-commerce posture, multi-category catalog, and absence of named enterprise contracts indicate revenue is generated predominantly through distributed, smaller-ticket online sales rather than large anchor contracts.

Name

Instrum do Brasil Industria Eletrônica

Legal name

Instrum do Brasil Industria Eletrônica Eireli

Website

https://www.instrumbrasil.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Instrum do Brasil Industria Eletrônica is a São Paulo-based measurement instruments retailer and manufacturer founded in 1981, selling INSTRUM-branded and resale instruments across electrical, laboratory, safety, HVAC, electronics, and mechanical categories to Brazilian customers via e-commerce.

Ownership category

akta.pro rank

Product category

Electronic Measurement Instruments

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)

Keywords

• Electrical measurement instruments
• High voltage testing equipment
• Insulation resistance testers
• Thermal imaging cameras
• Industrial measurement tools

Headquarters

HQ city

Santo Amaro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct B2C and B2B sales of measurement instruments through e-commerce website with prices ranging from R$27 accessories to R$89,040 industrial equipment. Offers installment payments up to 10x with interest-free options.
2. Own Brand Products (INSTRUM): Manufacturing and selling proprietary INSTRUM branded instruments including megohmmeters, hipot testers, micro-ohmimeters, TTR testers, and calibration equipment. Products include calibration certificates traceable to RBC/INMETRO.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Instrum do Brasil Industria Eletrônica is a Brazilian e-commerce retailer and manufacturer that produces and sells electronic measurement instruments under its own INSTRUM brand (including HIPOT AC/DC high-voltage testers, megohmmeters, micro-ohmmeters, milliohmmeters, Kelvin bridges, transformer turns ratio testers, earth resistance meters, relay calibration boxes, voltage variators, and noise dosimeters) and distributes measurement instruments from third-party brands including MINIPA, FLIR, Testo, and TES/FEX SOLUTIONS.

Product overview

Instrum do Brasil Industria Eletrônica is a Brazilian e-commerce company that operates instrumbrasil.com.br as an online distributor of measurement and testing instruments. The company sells two categories of products: (1) INSTRUM-branded instruments manufactured by the company itself, including HIPOT AC/DC high voltage testers, digital megohmmeters (DMG series), milliohmmeters (MILLIOHM series), micro-ohmmeters (MICROHM series), Kelvin bridges, transformer turns ratio testers (TTR), earth resistance meters, relay calibration boxes, voltage variators, and noise dosimeters; and (2) resale products from major international brands including MINIPA (multimeters, clamp meters, oscilloscopes, tachometers, thermal imagers, LCR bridges, gas analyzers), FLIR (thermal cameras), and Testo (digital manifolds, combustion analyzers, dataloggers). The product portfolio covers electrical testing, laboratory measurement, occupational safety, HVAC, electronics, and mechanical measurement applications. All INSTRUM-branded instruments are supplied with calibration certificates traceable to RBC/INMETRO (Brazilian metrology standards).

Differentiator

Problem solved

Functional benefit

Brands

• INSTRUM: Company's own brand of measurement instruments including HIPOT testers, megohmmeters, micro-ohmmeters, TTR meters, and calibration equipment

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, moderate and minor.

• MINIPAcoreChannel Partner/ Reseller/ DistributorMINIPA is a major Brazilian brand of measurement instruments. Instrum Brasil distributes and resells MINIPA products including multimeters, clamp meters, oscilloscopes, thermal cameras, and other electronic test equipment through their e-commerce platform.
• FLIR SystemscoreChannel Partner/ Reseller/ DistributorFLIR is a leading manufacturer of thermal imaging cameras. Instrum Brasil resells FLIR products including thermal cameras, thermal scopes, and accessories through their website.
• TESTOmoderateChannel Partner/ Reseller/ DistributorTESTO is a German manufacturer of measurement instruments for HVAC, food, and industrial applications. Instrum Brasil distributes TESTO products including manifold gauges, dataloggers, and gas analyzers.
• TES / FEX SOLUTIONSminorChannel Partner/ Reseller/ DistributorInstrum Brasil offers TES/ FEX SOLUTIONS products including energy analyzers and other specialized measurement instruments.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• MINIPA: Brazil's leading domestic manufacturer and distributor of electrical test and measurement instruments (multimeters, clamp meters, oscilloscopes). MINIPA is both a product supplier to Instrum Brasil and a direct competitor in the Brazilian market for entry and mid-range T&M equipment.

Broad incumbents

• Megger: Global specialist in electrical test and measurement, with a portfolio that directly overlaps Instrum Brasil's HIPOT, megohmmeter, micro-ohmmeter, and TTR product lines. Megger is a well-established incumbent competing for the same industrial and utility customers in Brazil.
• Hioki E.E. Corporation: Japanese manufacturer of electrical measuring instruments including insulation testers, clamp meters, and power quality analyzers. Hioki competes directly with Instrum Brasil's INSTRUM-branded products in the high-end industrial segment in Brazil.
• Fluke (Fortive): Global market leader in portable electronic test and measurement tools. Fluke's insulation testers, multimeters, and clamp meters compete head-to-head with Instrum Brasil's INSTRUM and MINIPA resale offerings across all price tiers.
• FLIR Systems (Teledyne FLIR): Global leader in thermal imaging cameras. FLIR is both a key resale partner of Instrum Brasil (Scout TK, C5, C3-X, Cx5) and a competitor at the high end of thermal camera offerings in Brazil.
• Testo SE & Co. KGaA: German manufacturer of measurement instrumentation for HVAC, combustion, and industrial applications. Testo is a resale partner of Instrum Brasil (manifolds, gas analyzers, dataloggers) and a direct competitor for HVAC and occupational safety instruments in Brazil.
• Chauvin Arnoux: French manufacturer of electrical test and measurement instruments with strong overlap in insulation, ground resistance, and power quality testing — products similar to Instrum Brasil's INSTRUM HIPOT, terrômetro, and micro-ohmmeter lines.
• Kyoritsu Electrical Instruments: Japanese manufacturer of electrical test instruments including insulation testers, clamp meters, and earth testers. Kyoritsu competes in the same mid-range industrial T&M segment targeted by Instrum Brasil in Brazil.
• Keysight Technologies: Global electronic measurement leader, particularly in oscilloscopes, bench meters, and laboratory test equipment. Keysight's benchtop multimeters and oscilloscopes overlap with the MINIPA MVB-DSO and other oscilloscope SKUs that Instrum Brasil resells.

Emerging players

• GW Instek: Taiwanese manufacturer of test and measurement instruments (oscilloscopes, LCR meters, spectrum analyzers). GW Instek competes in the electronics laboratory segment where Instrum Brasil also operates via its MINIPA oscilloscope and LCR bridge resale offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCgg4ZDhOcJIDBKb35S11NTA
• Instagraminstagram.com/instrumbrasil
• Facebookfacebook.com/instrumbr
• LinkedInlinkedin.com/company/instrum-do-brasil-industria-eletronica-ltda

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instrum do Brasil Industria Eletrônica