NetOrca
NetOrca is an enterprise network automation orchestration platform that uses a declarative service-as-code model and an LLM-powered add-on (NetOrca Pack) to standardize, validate, and autonomously execute infrastructure changes for large organizations in financial services, media, retail, pharma, and service providers.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What NetOrca does
NetOrca is a network automation orchestration platform developed by NetAutomate, a UK-based parent company with team presence across the UK, Europe, the USA, and Australia. Founded by Scott Rowlandson, the platform enables large enterprises to standardize and scale infrastructure automation through a declarative service-as-code model: service providers publish automations as JSON Schema-defined services, consumers request resources via YAML/JSON submissions, and NetOrca generates trackable change instances for every state delta while providing governance, audit trails, and full traceability across multi-vendor network and security environments. The product targets fragmented enterprise estates where dozens of internal teams have built overlapping, inconsistent automations, and where traditional change management cannot keep pace with AI-driven change velocity.
The platform comprises a core orchestration engine and an AI-powered add-on module called NetOrca Pack. NetOrca Pack uses large language models (Claude, Grok, OpenAI, Gemini) to autonomously generate, validate, and execute infrastructure configurations for systems including F5 AS3, Palo Alto firewalls, and Terraform. Its Universal Executor translates declarative intent into API calls via LLM-driven reasoning over platform documentation, with self-correcting continuous reconciliation loops. The platform is exposed through a Python SDK and an Ansible Galaxy collection (netautomate.netorca), and integrates with GitLab/GitHub for GitOps workflows, Backstage developer portals, and the three major hyperscalers.
NetOrca pursues an enterprise field sales motion with quote-based subscription pricing on annual contracts, primarily serving large organizations in financial services, media, retail, pharma, and service providers. Channel distribution is supported through reseller partners Computacenter and WWT, and a formalized technology partnership with F5 was announced in June 2026, formalizing more than two years of collaboration in application delivery and security. The company is privately held under the NetAutomate parent structure with no disclosed external funding rounds, no disclosed revenue, and only a handful of named customers (a Tier-1 UK Bank and an unspecified university).
NetOrca firmographics
Firmographics- Name
- NetOrca
- Legal name
- NetOrca
- Website
- https://www.netorca.io/
- Company type
- Private
- Operating status
- Operating
- Short description
- NetOrca is an enterprise network automation orchestration platform that uses a declarative service-as-code model and an LLM-powered add-on (NetOrca Pack) to standardize, validate, and autonomously execute infrastructure changes for large organizations in financial services, media, retail, pharma, and service providers.
- Ownership category
- akta.pro rank
NetOrca industry classification
Industry- Product category
- Network Automation Orchestration Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Infrastructure as Code (IaC) & Configuration Management (BPAEAKAF)
- akta.pro secondary industries
- Intent-Based Networking & Automation (NetOps) (HDABAFAF), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where NetOrca is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
NetOrca business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Licensing/Subscription: Enterprise automation platform delivered as SaaS or on-premise deployment. Revenue appears to be generated through platform licensing, likely subscription-based for large organisations with enterprise contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing - quote-based |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
NetOrca product offering
Product offeringCore offering
NetOrca is a network automation orchestration platform that lets service providers define automations as JSON Schema-validated services and consumers request resources through declarative YAML/JSON workflows. The platform generates trackable change instances, enforces governance with versioning and auditability, and integrates with existing network, security, and cloud tools (F5, Palo Alto, AWS, Azure, GCP, GitLab/GitHub). NetOrca Pack is an AI add-on that uses large language models to autonomously validate, generate, and execute infrastructure configurations across those platforms.
Product overview
NetOrca is a network automation orchestration platform delivered as a unified product with an optional AI add-on module. The core platform enables service providers to define automations as schema-validated services and consumers to request resources through declarative workflows, with change instance tracking and full audit trails. NetOrca Pack is the AI-powered extension that adds autonomous agent capabilities using LLMs for configuration generation, validation, and continuous reconciliation. The platform also offers a Python SDK (NetOrca SDK) and Ansible Modules for programmatic/infrastructure-as-code access. All components share the same API foundation and support integrations with F5, Palo Alto, Terraform, GitLab/GitHub, and cloud providers.
Differentiator
Problem solved
Functional benefit
Products and services
- NetOrca Platform Network automation orchestration platform that lets service providers define automations as JSON Schema-validated services and consumers request resources through declarative YAML/JSON workflows, with trackable change instances, governance, versioning and auditability. Targeted at large enterprises running complex, multi-vendor network and security estates across Finance, Banking, Media, Retail, Pharma and Service Provider verticals.
- NetOrca Pack (AI) AI-powered automation engine on top of the NetOrca Platform that uses large language models to generate infrastructure configurations for F5 AS3, Palo Alto firewalls and Terraform, validate submissions against business rules, and automate change instance processing. Includes Change Instance Validator, Universal Executor, Generative UI, and AI Document processing.
- NetOrca SDK (Python)
Quantifiable outcome
- 10,000 changes in 1 year for 1 customer
- +4 more outcomes
Companies that use NetOrca
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
NetOrca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature6 records
NetOrca partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- F5coreNetOrca partnered with F5, the global leader in application delivery and security, strengthening its position in the enterprise automation and security ecosystem. This formalises a collaboration spanning more than two years and establishes a framework for continued efforts. NetOrca integrates with F5 Application Delivery and Security Platform (ADSP) to improve speed, reliability, and security of customer deployments. NetOrca attended F5 AppWorld London as Gold Sponsor.
- ComputacenterminorPartner/reseller relationship with Computacenter for market distribution.
- WWT (World Wide Technology)minorPartner/reseller relationship with WWT for market distribution.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
NetOrca competitors and assessment
Company assessmentDirect peers
- Itential: Itential provides a network automation and orchestration platform with declarative workflows, service catalogs, and integrations across multi-vendor environments, closely mirroring NetOrca's service-as-code and orchestration positioning for enterprise network teams.
- Gluware: Gluware offers intent-based network automation for multi-vendor enterprise environments, including Cisco, Arista, and Palo Alto, with a focus on standardization and audit-ready change management that directly overlaps NetOrca's governance and IaC narrative.
- Forward Networks: Forward Networks delivers network verification, modeling, and automation for large enterprises, addressing the same fragmented-tooling pain point NetOrca targets with a complementary math-based and intent-based approach.
- BackBox: BackBox provides automated network configuration management and compliance for multi-vendor infrastructure, with a service-catalog-style approach to change automation that overlaps NetOrca's enterprise automation positioning.
Broad incumbents
- HashiCorp (Terraform): Terraform is the de facto infrastructure-as-code standard and supports NetOrca as a target platform; HashiCorp is a broad incumbent whose declarative IaC model frames the same service-as-code conversation NetOrca enters within network automation.
- Red Hat Ansible Automation Platform: Ansible is the dominant open-source automation framework used alongside NetOrca (Ansible Galaxy modules), and the broader Red Hat Ansible Automation Platform competes for the same enterprise automation budget and workflows.
- Apstra (Juniper Networks): Apstra, now part of Juniper, offers intent-based networking and data-center automation with closed-loop assurance, competing with NetOrca for the same intent-based, multi-vendor data-center network automation use cases.
- Cisco Catalyst Center: Cisco Catalyst Center is a broad incumbent for enterprise network automation and assurance across Cisco-centric environments, representing the larger platform alternative to NetOrca's multi-vendor orchestration story.
- ServiceNow: ServiceNow's workflow and change-management platform is a broad incumbent that competes for the enterprise governance and service-catalog budget NetOrca targets, especially in IT service automation contexts.
Emerging players
- Itential Cloud Gateway / NetBox Labs: NetBox Labs provides network source-of-truth and automation tooling that often underpins network automation pipelines, overlapping NetOrca's declarative service model and serving as a complementary emerging ecosystem player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NetOrca social profiles
Digital presenceNetOrca financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetOrca leadership team
Management profileNumber of profiles
Profiles4 records
NetOrca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetOrca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetOrca
What does NetOrca do?
NetOrca is a network automation orchestration platform that lets service providers define automations as JSON Schema-validated services and consumers request resources through declarative YAML/JSON workflows. The platform generates trackable change instances, enforces governance with versioning and auditability, and integrates with existing network, security, and cloud tools (F5, Palo Alto, AWS, Azure, GCP, GitLab/GitHub). NetOrca Pack is an AI add-on that uses large language models to autonomously validate, generate, and execute infrastructure configurations across those platforms.
Is NetOrca a public or private company?
NetOrca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NetOrca founded?
NetOrca was founded in -1.
Where is NetOrca based?
NetOrca is headquartered in Not specified, United Kingdom, in the Europe region.
How does NetOrca make money?
One revenue line is on record: platform Licensing/Subscription.
Who are NetOrca's main competitors?
Direct peers on record are Itential, Gluware, Forward Networks and BackBox. Broad incumbents are HashiCorp (Terraform), Red Hat Ansible Automation Platform, Apstra (Juniper Networks), Cisco Catalyst Center and ServiceNow. Itential Cloud Gateway / NetBox Labs is listed as an emerging player.
Does NetOrca have an API?
Yes. NetOrca provides a REST API and Python SDK for programmatic access to the platform. The SDK supports two contexts: 'consumer' for infrastructure resource requests and 'serviceowner' for publishing service definitions. Key SDK modules include Services, Service Items, Change Instances, Submissions, Webhooks, Charges, Deployed Items, Healthchecks, LLM Models, Pack Profiles, Service Configs, AI Documents, and AI Processors. Authentication uses API keys. The API Guide and Advanced Search features are available at docs.netorca.io/api_guide/. Webhooks enable real-time event notifications via HTTP POST. Developer documentation is at docs.netorca.io/api_guide.
What industry is NetOrca in?
NetOrca's product category is Network Automation Orchestration Platform. Its primary akta.pro industry code is BPAEAKAF, Infrastructure as Code (IaC) & Configuration Management, with a secondary code of HDABAFAF, Intent-Based Networking & Automation (NetOps). Its NAICS code is 54151 and its SIC code is 7372.