Ana Maria Lajusticia

What Ana Maria Lajusticia does

Ana Maria Lajusticia is a Spanish-origin dietary supplement brand founded in 1980, sold in the United States through ASA Distribution Inc., a privately held corporation headquartered at 25501 Northern Blvd, Little Neck, NY. The company formulates and distributes natural supplements centered on two core ingredient platforms — hydrolyzed collagen with magnesium, and standalone magnesium in multiple salt forms (chloride, carbonate, bisglycinate, citrate, lactate) — extended into women's health (isoflavones, evening primrose oil, iron), cardioprotective (cod liver oil, soy lecithin), immune/energy (brewer's yeast, royal jelly, ginseng), and sleep/relaxation (tryptophan, melatonin, GABA, passion flower) formulations. Delivery formats span tablets, powders, sticks, liquids, gels, and topical oils. Selected products carry Kosher, Halal, gluten-free, and vegan certifications, and all supplements are manufactured in Spain. The brand also publishes Spanish-language health education books authored by Ana Maria Lajusticia covering osteoarthritis, osteoporosis, cholesterol, and magnesium.

The business operates a multi-channel go-to-market: a Shopify-powered direct-to-consumer e-commerce store (anamarialajusticiausa.com) as the primary channel, retail pharmacy distribution through CVS Pharmacy and Navarro Discount Pharmacy, and a wholesale inquiry channel handled via email for bulk and reseller orders. Pricing tiers range from approximately $14.99 for entry-size SKUs to $103.99 for the Collagen Family 3-Pack bundle, with a subscription/recurring delivery option available for repeat purchase. The AML Sport sub-brand extends the core proposition to athletes and active-lifestyle consumers with higher-dose formats and topical applications. Marketing relies on content (blog, educational books, supplement quiz), organic social (Facebook, Instagram, YouTube), SEO, and email/newsletter to drive awareness and conversion. The company is privately held with no disclosed external institutional investors, no M&A activity, and no disclosed headcount, operating as a founder-led consumer brand in the natural supplements category.

Name

Ana Maria Lajusticia

Legal name

ASA Distribution Inc.

Website

https://anamarialajusticiausa.com

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Ana Maria Lajusticia, founded in 1980, sells Spanish-manufactured natural dietary supplements in the US through ASA Distribution Inc., led by collagen-magnesium and standalone magnesium lines for health-conscious adults and athletes. Distribution runs DTC via Shopify, with retail at CVS Pharmacy and Navarro Discount Pharmacy.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Dietary supplements
• Collagen supplements
• Magnesium supplements
• Natural health products
• Vitamin mineral supplements

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Direct E-commerce Sales: Direct sales to consumers through their US e-commerce website, offering individual products and bundle packs with various pricing tiers and subscription options.
2. Retail Distribution: Products sold through retail pharmacy partners including CVS Pharmacy and Navarro Discount Pharmacy.
3. Wholesale: Wholesale requests handled via email at [email protected] for bulk orders to retailers and distributors.
4. Subscription Model: Repeat delivery subscriptions where customers receive regular shipments based on selected duration and frequency, with payment securely stored and charged for each delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ana Maria Lajusticia manufactures and sells natural dietary supplements in the United States, centered on hydrolyzed collagen and multi-source magnesium formulations, alongside complementary women's health, cardiovascular, immunity, sleep, and sports nutrition products. The supplements are produced in Spain and distributed through a direct-to-consumer e-commerce site, CVS and Navarro pharmacy retail partnerships, and a wholesale channel, supplemented by a catalog of Spanish-language health education books authored by the founder.

Product overview

Ana Maria Lajusticia is a Spanish brand of natural dietary supplements and health books distributed in the USA by ASA Distribution Inc. The product portfolio centers on two core supplement lines — Collagen with Magnesium and standalone Magnesium supplements — supplemented by women's health products (Evening Primrose Oil, Isoflavones), cardiovascular products (Cod Liver Oil, Soy Lecithin), immune and energy products (Brewer's Yeast, Royal Jelly, Ginseng), and sleep/relaxation formulations (Tryptophan, Melatonin, GABA combinations). The AML Sport sub-brand targets athletes with higher-dose collagen/magnesium formats and mineral salts. Bundle packs offer curated multi-product combinations at discounted prices. The company also publishes health education books written by Ana Maria Lajusticia in Spanish covering topics like osteoarthritis, osteoporosis, magnesium benefits, and sports nutrition. All supplements are manufactured in Spain and are gluten-free, lactose-free, vegan (where applicable), and Kosher certified (selected products).

Differentiator

Problem solved

Functional benefit

Brands

• AML Sport: Sports supplement line dedicated to improving athlete performance and aiding recovery after physical activity

Products and services

• Collagen with Magnesium Tablets (multiple sizes: 12-day, 30-day, 75-day) Hydrolyzed collagen combined with magnesium in tablet form for joint, bone, skin, and hair health; available in multiple supply sizes targeting trial, monthly, and extended-use buyers.
• AML Sport Collagen with Magnesium Tablets (270 tablets, 45-day supply) Collagen with magnesium formulated for athletes and active lifestyles; 45-day supply of 270 tablets supporting joints, muscles, and bones during physical activity.
• Collagen with Magnesium and Vitamin C Powder (Strawberry Flavour, 350g, 46-day supply) Powdered hydrolyzed collagen with magnesium and vitamin C in strawberry flavor for joint, skin, and muscle recovery; 46-day supply in 350g tub.
• Collagen with Magnesium Powder (Neutral Taste) Unflavoured hydrolyzed collagen with magnesium in powder form designed to be mixed with food or beverages.
• Collagen with Magnesium Powder Sticks (Strawberry, 20-day supply) Single-serving hydrolyzed collagen with magnesium sticks in strawberry flavor for portable, on-the-go daily supplementation.
• Collagen with Magnesium and Vitamin C Sticks (20-day supply) Single-serving collagen, magnesium, and vitamin C sticks in strawberry flavor for convenient on-the-go use; 20-day supply.
• Collagen with Magnesium and Vitamin C Liquid (Cherry, 1,000ml, 30-day supply) Liquid hydrolyzed collagen with magnesium and vitamin C in cherry flavor; 30-day supply (1,000ml) for easy daily consumption.
• Marine Collagen with Magnesium (30-day supply) Marine-sourced hydrolyzed collagen with magnesium as an alternative collagen source for joint and bone support; 30-day supply.
• Marine Collagen with Magnesium and Vitamin C (350g powder) Powdered marine collagen with magnesium and vitamin C for skin, joint, and bone support; 350g format.
• Collagen with Magnesium, Vitamin C, B1, B2 and B6 Powder (46-day supply) Powdered collagen with magnesium, vitamin C, and B vitamins (B1, B2, B6) supporting energy metabolism and nervous system function; 46-day supply.
• Magnesium Chloride Tablets (147 tablets, 36-day supply) Magnesium chloride tablets (containing magnesium chloride and magnesium carbonate) reducing fatigue and supporting muscle function, nerve health, electrolyte balance, and bone strength; 36-day supply, vegan, gluten-free, lactose-free, Kosher and Halal certified.
• Magnesium Chloride Crystallized Powder (400g, 160-day supply) Crystallized magnesium chloride in 400g powder form providing high-dose magnesium for 160-day supply.
• Magnesium Carbonate Tablets (75 tablets, 37-day supply) Magnesium carbonate tablets supporting energy metabolism and normal muscle function; 37-day supply, Kosher and Halal certified.
• Magnesium Carbonate Powder (130g, 110-day supply) Bulk magnesium carbonate powder format for daily magnesium supplementation; 110-day supply (130g).
• Magnesium Total 5 Salts (100 tablets, 50-day supply) Multi-source magnesium complex combining five different magnesium salts (including citrate and bisglycinate) formulated for high absorption; 50-day supply of 100 tablets, reducing fatigue and supporting nervous and musculoskeletal function.
• Magnesium Total 5 with Harpago (75 tablets, 35-day supply) Magnesium Total 5 complex with harpagophytum (devil's claw) for additional analgesic and anti-inflammatory muscle pain relief; 35-day supply of 75 tablets.
• Magnesium Lactate (120-day supply) High-absorption magnesium lactate supplement for 120-day daily use.
• Magnesium Total Liquid (Lemon Flavour, 20-day supply) Liquid magnesium supplement in lemon flavor for easy consumption; 20-day supply.
• Magnesium Total Gel (12-unit pack) Magnesium gel pack (12 units) for topical or oral use supporting muscle relaxation and recovery.
• Magnesium Oil Topical Spray (150ml) Topical magnesium chloride oil spray (150ml) applied directly to skin for transdermal magnesium absorption, muscle relaxation, and comfort.
• Magnesium Oil Topical Spray 2-Pack (300ml total) Two-pack of topical magnesium oil spray totaling 300ml; multi-unit value format for athletes and active users.
• Mag-Mast (18-day supply) Magnesium supplement combined with mast for muscle and nerve support; 18-day supply.
• Echinacea with Magnesium Tablets (35-day supply) Echinacea combined with magnesium tablets supporting immune system alongside magnesium benefits; 35-day supply.
• Tryptophan with Melatonin, Magnesium and Vitamin B6 (60 tablets) Sleep support supplement combining tryptophan, melatonin, magnesium, and vitamin B6; 60 tablets for sleep quality and emotional balance.
• Tryptophan with Magnesium and Vitamin B6 Tryptophan supplement combined with magnesium and vitamin B6 to support mood and relaxation.
• Tryptophan with GABA, Passion Flower and Magnesium Natural sleep and stress relief supplement combining tryptophan, GABA, passion flower, and magnesium.
• Tryptophan Plus with Ashwagandha, Rhodiola and Magnesium (30-day supply) Stress support supplement combining tryptophan, ashwagandha, rhodiola, and magnesium; 30-day supply for emotional balance and calm.
• Isoflavones with Magnesium and Vitamin E (30 tablets) Women's health supplement combining isoflavones, magnesium, and vitamin E for hormonal balance during menopause; 30-tablet pack.
• Evening Primrose Oil with Vitamin E (275 pearls, 137-day supply) Evening primrose oil with vitamin E supporting women's health and skin condition; 137-day supply (275 softgels).
• Evening Primrose Oil with Vitamin E (80 pearls, 40-day supply) Evening primrose oil with vitamin E in smaller 40-day (80-softgel) pack format.
• Iron with Honey (135g, 30-day supply) Iron supplement combined with honey supporting energy and immune system, particularly for women; 30-day supply (135g).
• Cod Liver Oil (30-day supply) Cod liver oil supplement providing omega-3 fatty acids for cardiovascular health; 30-day supply.
• Soy Lecithin (300 pearls, 50-day supply, Non-GMO) Non-GMO soy lecithin supplement supporting cardiovascular and liver health; 50-day supply (300 softgels).
• Soy Lecithin (90 pearls, 15-day supply, Non-GMO) Non-GMO soy lecithin supplement in smaller 15-day supply (90 softgels).
• Brewer's Yeast (70-day supply) Brewer's yeast supplement in tablet form providing B vitamins and minerals for energy and immune support; 70-day supply.
• Brewer's Yeast (20-day supply) Brewer's yeast supplement in smaller 20-day trial pack format.
• Brewer's Yeast with Wheatgerm and Thiamin (20-day supply) Brewer's yeast combined with wheatgerm and thiamin in an enhanced B-vitamin complex; 20-day supply.
• Royal Jelly (60-day supply) Freeze-dried royal jelly supplement providing natural energy and immune support; 60-day supply.
• Royal Jelly with Vitamin C (30-day supply) Royal jelly enhanced with vitamin C for additional immune support; 30-day supply.
• Royal Jelly with Magnesium (30-day supply) Royal jelly combined with magnesium for combined energy support and muscle function benefits; 30-day supply.
• Royal Jelly with Honey (135g, 30-day supply) Royal jelly combined with honey providing natural energy and wellness support; 30-day supply (135g).
• Ginseng with Royal Jelly (60-day supply) Ginseng combined with royal jelly for combined energy and performance support; 60-day supply.
• AML Sport Mineral Salts (25 capsules) Mineral salts supplement for athletes; 25-capsule pack for electrolyte balance during physical activity.
• Algae Supplement (140-day supply) Algae supplement in tablet form providing natural nutrients and antioxidants; 140-day supply.
• Collagen Family Pack (3-Pack of 450-tablet bottles) Bundle of three bottles of Collagen with Magnesium tablets (450 tablets each) for economical multi-pack extended supply.
• 2-Pack: Collagen with Magnesium and Vitamin C Strawberry Flavour Two-pack bundle of collagen with magnesium and vitamin C strawberry flavor powder.
• Promo Pack: AUGUST Seasonal promotional bundle pack with curated supplements at a discounted price.
• Father's Day Promo Pack (Collagen + Magnesium Total 5 with Harpago + Tryptophan & Melatonin) Father's Day promotional bundle combining collagen, Magnesium Total 5 with Harpago, and Tryptophan with Melatonin.
• 100th Birthday Promo Pack Special promotional bundle for the brand's 100th anniversary, combining multiple supplements at a discounted price.
• Promo Pack: Collagen + Tryptophan Promotional bundle combining collagen supplements with tryptophan for comprehensive wellness support.
• La Artrosis y su Solución (Book) Spanish-language health book authored by Ana Maria Lajusticia covering osteoarthritis and its solution.
• Vencer la Osteoporosis (Book) Spanish-language health book authored by Ana Maria Lajusticia about overcoming osteoporosis.
• Colesterol, Triglicéridos y su Control (Book) Spanish-language health book authored by Ana Maria Lajusticia about cholesterol, triglycerides, and their control.
• Contestando a sus Preguntas sobre el Magnesio (Book) Spanish-language book authored by Ana Maria Lajusticia answering common questions about magnesium.
• Alimentación y Rendimiento Intelectual (Book) Spanish-language book authored by Ana Maria Lajusticia about nutrition and intellectual performance.
• Dietas a la Carta (Book) Spanish-language book authored by Ana Maria Lajusticia about personalized diets and healthy eating habits.
• El Magnesio en el Deporte (Book) Spanish-language book authored by Ana Maria Lajusticia about magnesium in sports and athletic performance.
• El Magnesio, Clave para la Salud (Book) Spanish-language book authored by Ana Maria Lajusticia about magnesium as a key to health.
• La Alimentación Equilibrada en la Vida Moderna (Book) Spanish-language book authored by Ana Maria Lajusticia about balanced nutrition in modern life.

Quantifiable outcome

• Collagen production naturally declines after mid-20s, making supplementation important for long-term vitality
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CVS PharmacycoreChannel Partner/ Reseller/ DistributorRetail pharmacy partnership making Ana Maria Lajusticia supplements available at CVS Pharmacy locations nationwide. Products are distributed through CVS with convenient store locations and exclusive local offers for customers seeking dietary supplements.
• Navarro Discount PharmacycoreChannel Partner/ Reseller/ DistributorRetail pharmacy partnership for product distribution at Navarro Discount Pharmacy locations. Provides customers access to Ana Maria Lajusticia natural supplements with exclusive offers available at their stores.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vital Proteins: Leading US collagen and wellness supplement brand. Direct peer — both center product portfolios on hydrolyzed collagen with supporting vitamins/minerals, sell direct-to-consumer via Shopify storefronts, and target joint, skin, hair, and bone health outcomes.
• Ancient Nutrition: Collagen protein and supplement brand with multi-format SKUs (powders, capsules) and a sports/lifestyle sub-brand positioning similar to AML Sport. Competes head-to-head in the same DTC and retail channels Ana Maria Lajusticia pursues.
• NeoCell: Pioneer collagen supplement brand with hydrolyzed collagen Types 1 & 3 products for skin, joints, and bones. Closely comparable ingredient focus and format mix to Ana Maria Lajusticia's collagen line.
• Sports Research: Direct-to-consumer supplement brand with collagen peptides and magnesium products, marketed to active-lifestyle consumers. Comparable product depth and DTC-plus-retail GTM.
• Natural Calm: Magnesium-focused supplement brand built around magnesium citrate powder and topical formats. Closely comparable magnesium-centric product strategy with DTC distribution.

Broad incumbents

• NOW Foods: Large US supplement manufacturer and retailer with deep magnesium, collagen, and women's health lines. Overlaps on every category Ana Maria Lajusticia serves, but at vastly greater scale and broader SKU breadth.
• Nature's Way: Established US supplement brand with collagen, magnesium, and women's health (evening primrose, isoflavones) products carried in CVS and major retailers — direct competitive overlap with Ana Maria Lajusticia's CVS distribution.
• Solgar: Premium vitamin, mineral, and herbal supplement brand carried in health food stores and pharmacies. Comparable positioning around single-nutrient magnesium and joint-health formulations.
• Doctor's Best: Science-positioned supplement brand with magnesium, collagen, and women's health SKUs distributed through Amazon, Sprouts, and natural food retailers. Comparable ingredient focus with broader channel reach.

Emerging players

• Reserveage Nutrition: Collagen and beauty-from-within supplement brand with hydrolyzed collagen peptides and supporting vitamins. Targets similar anti-aging, skin, hair, and nail outcomes as Ana Maria Lajusticia's collagen line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@anamarialajusticiausa
• Facebookfacebook.com/anamarialajusticiausa
• Instagraminstagram.com/anamarialajusticiausa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ana Maria Lajusticia