Aadi
Aadi is an Indian direct-to-consumer e-commerce footwear brand selling men's and women's formal, casual, ethnic, party, and sports shoes through aadishoes.in at discounted prices, operating from Agra with 51–100 employees.
- Company typePrivate
- Founded-
- HeadquartersAgra, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Aadi does
Aadi is an Indian direct-to-consumer e-commerce footwear brand headquartered in Agra, Uttar Pradesh, and registered as a Micro/Small Enterprise (MSE) with 51–100 employees. The company sells men's and women's footwear across five use-case categories — Formal, Casual, Ethnic, Party, and Sports — manufactured primarily from synthetic leather and mesh, a low-cost input mix consistent with value-tier positioning.
Its commercial operations are anchored by a direct storefront at aadishoes.in, built and hosted on the Nushop.store commerce platform rather than a custom-built stack, supplemented by Facebook and Instagram as social channels. Products are listed at a ₹999 MRP and sold at ₹399–₹999 after stated discounts of 54–60%, indicating a promotional, price-led GTM rather than a premium or branded-equity model.
The business model is straightforward e-commerce unit economics: low ASP, aggressive discount-driven acquisition, and a long tail of individual consumers with no disclosed B2B or wholesale channel. There is no evidence of external funding, institutional partnerships, M&A activity, or management disclosure in the available material, leaving the company's funding base, governance, and unit-economics scale unverified.
Aadi firmographics
Firmographics- Name
- Aadi
- Legal name
- Aadi
- Website
- https://aadishoes.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Aadi is an Indian direct-to-consumer e-commerce footwear brand selling men's and women's formal, casual, ethnic, party, and sports shoes through aadishoes.in at discounted prices, operating from Agra with 51–100 employees.
- Ownership category
- akta.pro rank
Aadi industry classification
Industry- Product category
- Online Footwear Retail
- NAICS
- Shoe Retailers (45821), Shoe Retailers (4582)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where Aadi is headquartered
LocationHeadquarters
- HQ city
- Agra
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Aadi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Footwear Retail Sales: Aadi generates revenue through direct-to-consumer online sales of footwear products. Customers purchase shoes at listed retail prices with periodic discounts (54-60% off) applied. Revenue is one-time transactional rather than recurring, generated from individual product sales across categories including formal shoes, casual shoes, ethnic shoes, sports shoes, and party shoes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level footwear (Running/Sneakers/Casuals) |
| Unit Pricing | Pay-as-you-go | Mid-range footwear (Loafers/Derby/Walking) |
| Unit Pricing | Pay-as-you-go | Premium footwear (Boots/Mojaris/Specialty) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Aadi product offering
Product offeringCore offering
Aadi sells synthetic leather and mesh footwear across five primary categories — Formal Shoes, Casual Shoes, Ethnic Shoes, Party Shoes, and Sports Shoes — through its own e-commerce website aadishoes.in. Products are priced from ₹399 to ₹999 after 54-60% discounts, with free shipping on qualifying orders and a 3-day return window. The assortment covers Derby, Lace Up, Monk Strap, Slip-On, Boots, Loafers, High Top, Sneakers, Mojaris, Juttis, Running, Training/Gym, and Walking styles for men and women, shipped direct-to-consumer across India.
Product overview
Aadi is an Indian MSE (Micro/Small Enterprise) based footwear brand selling shoes through its e-commerce platform at aadishoes.in. The product portfolio consists of five main categories: Formal Shoes (including Derby, Lace Up, Monk Strap, and Slip On styles), Casual Shoes (including Boots, Loafers, Casuals, High Top, Sneakers, and Outdoors styles), Ethnic Shoes (including Mojaris and Juttis for traditional occasions), Party Shoes (for special occasions), and Sports Shoes (including Running Shoes, Training & Gym Shoes, and Walking Shoes). Products are primarily made from synthetic leather and mesh materials, with prices ranging from approximately ₹399 to ₹2,499. The company ships across India with delivery in 4-9 days and offers a 3-day return window for most products.
Differentiator
Problem solved
Functional benefit
Products and services
- Formal Shoes Formal footwear category including Derby, Lace Up, Monk Strap, and Slip On styles designed for professional and formal occasions, sold directly to Indian consumers via aadishoes.in.
- Casual Shoes Casual footwear category including Boots, Loafers, Casuals, High Top, Sneakers, and Outdoors styles for everyday wear, sold directly to Indian consumers via aadishoes.in.
- Ethnic Shoes Traditional Indian footwear category including Mojaris and Juttis designed for ethnic and cultural occasions, sold directly to Indian consumers via aadishoes.in.
- Party Shoes Stylish footwear designed for party and special occasion wear, sold directly to Indian consumers via aadishoes.in.
- Sports Shoes Athletic footwear category including Running Shoes, Training & Gym Shoes, and Walking Shoes for sports and fitness activities, sold directly to Indian consumers via aadishoes.in.
Companies that use Aadi
Customer profileSegments2 records
Ideal customer profiles2 records
Aadi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aadi partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Aadi competitors and assessment
Company assessmentDirect peers
- Campus Activewear: India's largest sports and casual footwear D2C brand, offering affordable sneakers, running shoes, and casuals at similar price points to Aadi. Directly comparable in target customer, value pricing strategy, and e-commerce-led distribution.
- Red Chief: Affordable leather and casual footwear brand with a D2C e-commerce presence and similar mass-market Indian customer base. Comparable in price-tier positioning and emphasis on value-driven casual and formal footwear.
- Walkaroo: Indian footwear brand offering affordable casual, formal, and ethnic footwear online. Comparable in value-tier pricing, broad assortment, and Indian D2C orientation.
Broad incumbents
- Asian Footwears: One of India's largest footwear manufacturers with a wide casual and formal assortment distributed across online and offline channels. Comparable in affordable price positioning and breadth of synthetic-leather footwear.
- Relaxo Footwears: Established Indian manufacturer of affordable footwear under brands like Sparx, Flite, and Bahamas. Comparable in value-tier pricing, broad category coverage, and mass-market Indian consumer targeting.
- Bata India: India's largest footwear retailer with extensive formal, casual, and sports offerings across price tiers. Comparable in product breadth and mass-market Indian consumer focus, though with a much larger physical and digital footprint.
- Liberty Shoes: Long-standing Indian footwear brand with formal, casual, and ethnic ranges sold through online and retail channels. Comparable in product mix across occasion-based categories and Indian value-segment positioning.
- Paragon Footwear: Established Indian footwear manufacturer offering affordable formal, casual, and school shoes. Comparable in mass-market price points and category breadth.
- Khadim's: Indian footwear retail chain and brand with a mix of own-brand and third-party footwear sold online and in stores. Comparable in multi-category footwear offerings for the Indian mass market.
- Metro Shoes: Indian footwear retail chain offering formal, casual, and party footwear at affordable and mid-tier price points. Comparable in category breadth and Indian consumer targeting across occasion-based footwear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Aadi social profiles
Digital presenceAadi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aadi leadership team
Management profileNumber of profiles
Aadi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aadi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aadi
What does Aadi do?
Aadi sells synthetic leather and mesh footwear across five primary categories — Formal Shoes, Casual Shoes, Ethnic Shoes, Party Shoes, and Sports Shoes — through its own e-commerce website aadishoes.in. Products are priced from ₹399 to ₹999 after 54-60% discounts, with free shipping on qualifying orders and a 3-day return window. The assortment covers Derby, Lace Up, Monk Strap, Slip-On, Boots, Loafers, High Top, Sneakers, Mojaris, Juttis, Running, Training/Gym, and Walking styles for men and women, shipped direct-to-consumer across India.
Is Aadi a public or private company?
Aadi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aadi founded?
Aadi was founded in -1. It employs 51 to 100 people.
Where is Aadi based?
Aadi is headquartered in Agra, India, in the Asia region.
How does Aadi make money?
One revenue line is on record: footwear Retail Sales.
Who are Aadi's main competitors?
Direct peers on record are Campus Activewear, Red Chief and Walkaroo. Broad incumbents are Asian Footwears, Relaxo Footwears, Bata India, Liberty Shoes, Paragon Footwear, Khadim's and Metro Shoes.
Does Aadi have an API?
No public API is recorded for Aadi.
What industry is Aadi in?
Aadi's product category is Online Footwear Retail. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.