Podium

Name

Podium

Legal name

Podium

Website

https://www.podiumnetwork.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Podcast Advertising Network

NAICS

Other Sound Recording Industries (51229), Media Buying Agencies (541830)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Podcast advertising network
• Video podcast distribution
• Brand sponsorship campaigns
• Creator network monetization
• In-house creative studio

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Advertising & Sponsorships: Podium generates revenue through brand integrations, sponsorships, and advertising placements across its creator podcast network. Services include host-read ads, dynamically inserted audio, product placement, custom branded segments, and social media amplification. Brands pay for access to creator audiences that drive cultural relevance and purchasing decisions.
2. Creator Partnership & Monetization: Podium supports creators through distribution, audience development, and monetization, taking a share of advertising revenue generated through their shows.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Podium is a video-first, cross-platform podcast network that curates and distributes more than 40 podcasts featuring creators such as Theo Von, Trisha Paytas, The Yard, H3 Podcast, Coffeezilla, Kill Tony, and Some More News. The company sells integrated advertising, sponsorship, and branded content placements to brand partners (e.g., Pepsi, Perplexity AI, Hulu, Arby's, Netflix) across its show roster and produces campaigns through an in-house creative studio.

Product overview

Podium (formerly The Roost) is a video-first, cross-platform podcast network built for creator-led entertainment. The core offering is the Podium Podcast Network, a unified platform hosting over 40 podcasts across comedy, culture, sports, and interview genres. The network supports creators through distribution, audience development, and monetization. Adjacent to the core network, Podium operates an In-House Creative Studio providing advertising and brand partnership services including bespoke creative development, multi-platform distribution, product placement, dynamically inserted audio, and YouTube campaigns. Notable flagship shows include 'This Past Weekend with Theo Von', 'Just Trish', 'The Yard', and 'Jeff FM', among many others in the broader roster.

Differentiator

Problem solved

Functional benefit

Products and services

• Podium Podcast Network A video-first, cross-platform podcast network distributing more than 40 shows (e.g., Theo Von, Trisha Paytas, The Yard, H3 Podcast, Coffeezilla, Kill Tony, Some More News) to audiences on YouTube, Spotify, Apple Podcasts, and other major podcast platforms. The network is the core asset through which advertising inventory is sold to brand partners.
• In-House Creative Studio Podium's internal creative studio that produces branded content and creative campaign assets for brand partners integrated with the network's podcast shows. Targeted at advertisers seeking custom-produced video and audio creative beyond standard ad placements.
• Brand Advertising Campaigns Integrated advertising, host-read sponsorships, and branded content campaigns sold to brand partners (e.g., Pepsi, Perplexity AI, Hulu, Arby's, Netflix) across the Podium podcast network. Delivered as custom campaign packages leveraging the network's cross-platform audience reach.

Quantifiable outcome

• 100% SOV (Share of Voice) achieved for Pepsi Super Bowl campaign
• +1 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Trisha Paytas / Just TrishflagshipStrategic or Co-development Partner · 1 July 2026Trisha Paytas' show 'Just Trish' is a flagship signing for Podium following the rebrand from The Roost. The partnership represents a key talent acquisition demonstrating Podium's ability to attract high-profile creator-led content. The show is featured prominently in case studies with Arby's brand integration.
• Kristi Cook / Weekly TeacapcoreStrategic or Co-development Partner · 1 April 2026Kristi Cook's 'Weekly Teacap' signed an audio-video deal with The Roost (now Podium). The partnership secured multi-platform distribution rights and creator support services.
• Perplexity AIcoreGTM or Marketing PartnerPerplexity AI advertises on Theo Von's podcast 'This Past Weekend' to answer audience questions in real time. This represents an innovative advertising format integrating AI technology directly into podcast content.
• PublicisminorStrategic or Co-development PartnerPublicis collaborated with Hulu and The Roost on the King of the Hill reboot custom partnership with Theo Von, providing advertising agency support for the campaign execution.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wondery: Wondery is a leading podcast network owned by Amazon that produces and distributes premium podcast content, operates multi-show creator partnerships, and sells host-read advertising at scale. It is the closest direct competitor to Podium in the talent-led podcast network category with comparable advertiser offerings.
• iHeartPodcasts: iHeartPodcasts is one of the largest US podcast publishers, operating a multi-show network with cross-platform distribution, branded content production, and an in-house Creative Studio (iHeart Creative). Its scale, advertiser relationships, and integrated creative capabilities make it a direct benchmark for Podium's positioning.
• Audioboom: Audioboom is a publicly traded podcast hosting and ad-network platform that signs exclusive content, distributes shows across major audio apps, and monetizes via dynamic ad insertion. It competes with Podium for mid-to-top tier podcast talent and brand advertising budgets in the same revenue model.
• Pushkin Industries: Pushkin Industries is a premium podcast production company co-founded by Malcolm Gladwell and Jacob Weisberg that produces and distributes high-profile podcasts with brand sponsorship and exclusive licensing deals. It competes for similar premium creators, advertiser relationships, and production-led storytelling.
• Headgum: Headgum is a comedy-focused podcast network that produces and distributes creator-led comedy shows with brand sponsorship and YouTube-first distribution. It directly overlaps Podium in comedy category, host-read advertising, and video-audio cross-format distribution.
• Maximum Fun: Maximum Fun is an independent podcast network hosting a large roster of creator-led shows across culture, comedy, and interview verticals, with membership and sponsorship monetization. It is comparable to Podium in network structure, creator roster breadth, and brand partnership business model.
• Rooster Teeth: Rooster Teeth was a creator-led entertainment network producing comedy, gaming, and culture content with YouTube-first distribution and integrated brand partnerships (now largely wound down). It serves as a structural reference point for the risks and opportunities of a mid-sized, talent-anchored digital network.
• Acast: Acast is a global podcast hosting, monetization, and ad-tech platform that signs exclusive creator deals and sells dynamic host-read advertising across an open marketplace. It is a direct competitor to Podium in podcast monetization infrastructure and brand partnership execution.

Broad incumbents

• Spotify (Podcast Studios): Spotify operates Spotify Studios, producing and exclusively distributing flagship podcasts (e.g., Joe Rogan, Call Her Daddy) through a vertically integrated platform with massive global reach. As a broad incumbent in audio and podcasting, Spotify competes with Podium for creator signings and ad dollars, though at much greater scale.
• SiriusXM: SiriusXM is a satellite and streaming audio incumbent with significant podcast production and distribution capabilities through Stitcher and its owned podcasts. It competes in the broader audio and creator monetization space and is a comparable enterprise advertiser channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/roostnetwork
• LinkedInlinkedin.com/company/podiumnetwork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podium