Nae Nae's Naturals

What Nae Nae's Naturals does

Nae Nae's Naturals, Inc. is a family-owned, Black-owned direct-to-consumer natural hair and scalp care brand operating its own Shopify storefront at naenaes.com from Germantown, USA, with a remote team of 1-10 employees. The company's flagship offering is a 7-step Hair Boost Method anchored by a 19-ingredient Hair & Scalp Salve (Hair Boost 9oz at $60) and supported by a Purify Clarifying Shampoo, Restore Moisturizing Shampoo, Hydrate Moisturizing Conditioner, Repair Deep Conditioning Hair Mask, Nourish Leave-in Conditioner, and Set Styling Mousse, each formulated with 11-19 natural and organic ingredients such as Shea Butter, Coconut Oil, Castor Oil, Tea Tree, Lavender, Rosemary, Biotin, and Vitamin E.

The company monetizes primarily through one-time online product sales and curated bundles (Starter Kit at $92, Complete 7-Step System at $129, Repair Bundle at $42) with a free-shipping threshold at $75 and a Boost VIP/Boost & Thrive Legacy Club loyalty tier, plus an emerging wholesale program and a Brand Ambassador / Refer Friend acquisition layer. Marketing is social-first, with twice-daily organic posting across Facebook, Instagram, TikTok, Pinterest, and YouTube, supported by Judge.me reviews showing 4,877+ reviews and an 84% five-star rating.

The target customer base is primarily women with kinky-curly coils (3c-4c textures) experiencing hair loss, breakage, slow growth, and scalp issues, with secondary segments in damage recovery, parents of young children, and users with color-treated, relaxed, or gray hair. The company was founded in 2014 (with a 2016 firmographic record noted), celebrated a 10-year anniversary in 2024, and has begun extending into adjacent skin care (Eczema & Psoriasis) and limited-edition commemorative SKUs.

Name

Nae Nae's Naturals

Legal name

Nae Nae's Naturals, Inc.

Website

https://naenaes.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Nae Nae's Naturals is a family-owned, Black-owned direct-to-consumer brand that formulates and sells an all-natural 7-step Hair Boost Method, including a flagship 19-ingredient scalp salve, primarily serving women with kinky-curly coils seeking hair growth, repair, and scalp health.

Ownership category

akta.pro rank

Product category

Natural Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Natural hair care products
• Scalp treatment salves
• Herbal hair growth
• Kinky curly hair care
• Organic hair formulations

Headquarters

HQ city

Germantown

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer online sales through their Shopify storefront. Customers purchase individual products or bundled kits. One-time purchase model with optional loyalty program (Boost VIP). Products ship directly to consumers with free shipping threshold at $75 USD.
2. Bundled Kit Sales: Sale of curated product bundles including Starter Kit ($92), Complete Hair Boost System ($129), Repair Bundle ($42). Bundles offer savings vs. individual products and drive higher average order value.
3. Wholesale: Wholesale program available for retailers to purchase products for resale. Application process on website indicates B2B revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Nae Nae's Naturals manufactures and sells an all-natural, organic hair and scalp care product line built around a proprietary 7-step Hair Boost Method, targeting women with kinky-curly coils (types 3c, 4a, 4b, 4c). The product portfolio includes a flagship 19-ingredient Hair & Scalp Salve, clarifying and moisturizing shampoos, a moisturizing conditioner, a deep conditioning hair mask, a leave-in conditioner, and a styling mousse, along with bundled kits (Starter Kit, Complete System, Repair Bundle) and sample sizes. Products are sold directly to consumers through the company's own Shopify storefront (naenaes.com), with a wholesale program available for retail resellers.

Product overview

Nae Nae's Naturals is a family-owned natural hair and skin care brand offering a comprehensive Hair Boost product line centered around a proprietary 7-step hair growth method. The core portfolio includes the signature Hair Boost Hair & Scalp Salve (available in 9oz and 4oz sizes), the Hair Boost Starter Kit (Steps 1, 4, 5, 6), the Complete Hair Boost System (all 7 steps), specialized bundles like the Repair Bundle, and sample sizes for trial. All products are formulated with natural and organic ingredients—ranging from 11 to 19 herbs and natural ingredients depending on the product—featuring key ingredients like Shea Butter, Castor Oil, Coconut Oil, Tea Tree, Lavender, and Rosemary. The brand's signature product is the Hair Boost 9oz Hair & Scalp Salve, a multi-benefit treatment targeting hair growth, scalp health, and hair strengthening. The Complete Hair Boost System follows a sequential method: Step 1 Purify (Clarifying Shampoo), Step 2 Restore (Moisturizing Shampoo), Step 3 Hydrate (Moisturizing Conditioner), Step 4 Repair (Deep Conditioning Hair Mask), Step 5 Nourish (Leave-in Conditioner), Step 6 Hair Boost (Scalp Treatment), and Step 7 Set (Styling Mousse).

Differentiator

Problem solved

Functional benefit

Brands

• Hair Boost: The company's flagship product line featuring a 7-step hair care method with natural ingredients for hair growth and scalp health.
• Boost & Thrive Legacy Club

Products and services

• Hair Boost 9oz Hair & Scalp Salve Flagship hair and scalp salve made with 19 all-natural and organic ingredients including Shea Butter, Castor Oil, Tea Tree, Lavender, and Rosemary; designed to promote hair growth, strengthen follicles, soothe dry and itchy scalp, and add volume and thickness. Priced at $60 USD.
• Hair Boost 4oz Hair & Scalp Salve Smaller-sized jar of the 19-ingredient flagship hair and scalp salve providing intensive nourishment, soothing relief from itchiness, and strengthening benefits. Priced at $29 USD.
• Hair Boost Starter Kit Starter bundle including Step 1 Purify Clarifying Shampoo, Step 4 Repair Deep Conditioner, Step 5 Nourish Leave-in Conditioner, and Step 6 Hair Boost Scalp Treatment (three 8oz bottles and one 4oz jar), designed to help women with kinky-curly coils restore damaged hair. Priced at $92 USD.
• Complete Hair Boost System (7-Step Method) Comprehensive 7-step hair growth method including all steps from Purify Clarifying Shampoo through Set Moisturizing Styling Mousse (six 8oz bottles plus one 4oz jar of Hair Boost), formulated with natural and herbal ingredients to address hair loss, breakage, and scalp issues. Priced at $129 USD.
• Step 4 Deep Conditioning Hair Mask (REPAIR) Deep conditioning 8oz treatment made with 17 natural and herbal ingredients including Shea Butter, Macadamia Nut Oil, and Jojoba Seed Oil; designed to repair damaged hair, restore strength, reduce frizz, and provide deep hydration. Priced at $24 USD.
• Repair Bundle Targeted bundle combining Step 1 Purify Clarifying Shampoo and Step 4 Repair Deep Conditioning Hair Mask to gently cleanse, repair, and nourish hair while soothing the scalp; targets flaky scalp and breakage issues. Priced at $42 USD.
• Step 4 Deep Conditioning Hair Mask Sample (1oz) 1oz sample packet of the Step 4 Deep Conditioning Hair Mask REPAIR product, allowing customers to try the repair treatment before purchasing full-size versions. Priced at $5 USD.
• Hair Boost 9oz Legacy Jar (Limited Edition) Limited-edition 10th anniversary release of the original Hair Boost formula in the vintage jar design, celebrating a decade of Nae Nae's Naturals with the same 19-ingredient blend; only 64 jars available at $45 USD (originally $60 USD).

Quantifiable outcome

• 90% positive reviews (4,088 out of 4,877 reviews are 5-star)
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NaeNaesNaturals
• Facebookfacebook.com/naenaesnaturals
• LinkedInlinkedin.com/company/nae-nae-s-naturals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nae Nae's Naturals