Hender Scheme
Hender Scheme is a Japanese artisanal fashion brand founded in 2010 that designs and sells handcrafted leather sneakers, bags, and accessories under a gender-neutral concept through six sukima flagship stores in Japan and international authorized retailers.
- Company typePrivate
- Founded2010
- HeadquartersJapan, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hender Scheme does
Hender Scheme is a Japanese artisanal fashion brand founded in 2010 that designs and sells manually crafted leather footwear, bags, and accessories under a gender-neutral design concept. The company's core technology is a "manual industrial" production approach — handcrafted leather sneakers assembled without sewing through a proprietary riveting method, featuring replaceable soles that extend product lifespan, and vegetable-tanned leather that develops patina over time. Its most notable technical platform is the U.F.O (Unidentified Footwear Object) sole unit co-developed with Vibram, which assembles outsole, footbed, and upper without lasting and uses EVA footbed cushioning with Vibram ECO STEP RECYCLE outsole compound.
The company operates a direct-to-consumer retail chain of six "sukima" flagship stores across Japan's key markets (Ebisu, Kappabashi, Miyashita Park in Tokyo; Osaka; Fukuoka; Nagoya), plus a gallery space in Kuramae, Tokyo used for periodic art exhibitions. International distribution is handled through a curated network of authorized retailers in North America (HAVEN, PACKER, KITH), Europe (END., GROCERY), Asia (I.T, Element, HABIT SELECT), and Oceania (HAVN, MAILLOT), supplemented by an official e-commerce platform with international shipping. Revenue is generated primarily from product sales (hardware) and secondarily from in-house shoe repair services and the effect_lab customization offering (hot-stamping up to 15 characters). The target customers are fashion-conscious consumers seeking durable, handcrafted, gender-transcending leather goods, as well as premium-segment buyers willing to invest in long-lasting artisanal products rather than fast fashion.
Hender Scheme firmographics
Firmographics- Name
- Hender Scheme
- Legal name
- Hender Scheme
- Website
- https://henderscheme.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hender Scheme is a Japanese artisanal fashion brand founded in 2010 that designs and sells handcrafted leather sneakers, bags, and accessories under a gender-neutral concept through six sukima flagship stores in Japan and international authorized retailers.
- Ownership category
- akta.pro rank
Hender Scheme industry classification
Industry- Product category
- Premium Leather Goods
- NAICS
- Leather and Allied Product Manufacturing (316), Footwear Manufacturing (3162)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Luxury Handbags & Leather Goods (CRAAAFAD)
Keywords
Where Hender Scheme is headquartered
LocationHeadquarters
- HQ city
- Japan
- HQ country
- Indonesia
- HQ region
- Asia
Offices7 records
Markets served
Hender Scheme business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Product Sales - Leather Goods and Footwear: Primary revenue from manually crafted leather goods including sneakers, accessories, and lifestyle products sold through direct retail stores, online shop, and international authorized retailers.
- Repair Services: Shoe repair services offered to extend product lifecycle and maintain customer relationships.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Hender Scheme product offering
Product offeringCore offering
Hender Scheme designs, produces, and sells handcrafted leather footwear, bags, and accessories under a gender-neutral design philosophy. Products are manufactured using manual industrial craftsmanship with vegetable-tanned leather, including signature leather sneakers, bags, and small leather goods. The brand operates its own retail stores under the "sukima" concept and sells directly through its online channels.
Product overview
Hender Scheme is a Japanese leather goods brand proposing a gender-free fashion concept. The core product is the Hommage Collection—manually crafted leather sneakers designed as industrial product homologations with replaceable soles. The brand operates through its retail chain 'sukima' with six locations across Japan. Recent innovations include the U.F.O (Unidentified Footwear Object) original sole developed with Vibram, and sustainable product lines like 'left to right' using floor leather. Additional offerings include 'assemble' (riveted leather goods), 'science vase' (leather and laboratory glassware combinations), and personalization services through effect_lab.
Differentiator
Problem solved
Functional benefit
Brands
- sukima: Retail store brand operating flagship shops in Tokyo (Ebisu, Kappabashi, Miyashita Park), Osaka, Nagoya, and Fukuoka. Offers personalized product customization options through effect_lab.
Products and services
- Hommage Collection
- U.F.O (Unidentified Footwear Object)
- assemble
- left to right
- science vase
- sukima retail stores
- effect_lab
- Repair services
Quantifiable outcome
- Products can be used for extended periods through replaceable soles and repair services
Companies that use Hender Scheme
Customer profileSegments2 records
Ideal customer profiles1 record
Hender Scheme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hender Scheme partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vibramkey_collaborationHender Scheme collaborated with Vibram to develop the original sole unit 'U.F.O (Unidentified Footwear Object)', following the 'kamaboko Vibram sole' as their second collaborative sole project. The development involved designing a simple construction where outsole, footbed, and upper are assembled without lasting, featuring a distinctive disc-like outsole shape. Vibram developed the sole with appropriate strength, flexibility, grip performance, and drainage through original tread patterns based on the Carrarmato design, using EVA footbed and Vibram ECO STEP RECYCLE outsole compound.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Hender Scheme competitors and assessment
Company assessmentDirect peers
- Common Projects: Premium minimalist leather sneaker brand with similar direct-to-consumer and luxury wholesale positioning. Closest comparable in price point, aesthetic philosophy, and global premium sneaker category.
- Visvim: Japanese premium craft brand combining artisanal leather goods, footwear, and traditional materials. Shares Hender Scheme's handmade Japanese craftsmanship heritage and high-end positioning.
- Guidi: Italian hand-crafted leather footwear and accessories brand using vegetable-tanned leather and traditional shoemaking. Directly comparable in artisanal leather processing and avant-garde aesthetic.
- Buttero: Italian-made premium leather sneaker brand with vegetable-tanned leather uppers. Overlaps directly with Hender Scheme's Hommage sneaker category and premium positioning.
- Yuketen: Handmade leather footwear brand emphasizing traditional moccasin construction and craft. Comparable in handmade positioning, leather goods focus, and niche premium distribution.
- Officine Creative: Italian artisan footwear maker using vegetable-tanned leather and hand-finishing techniques. Directly comparable leather craft process and luxury leather sneaker/boot positioning.
- Feit: Handmade premium leather sneaker brand with vegetable-tanned leather and direct-to-consumer focus. Comparable in handcraft philosophy, DTC model, and premium minimalist positioning.
Broad incumbents
- Maison Margiela: Established luxury fashion house producing artisanal leather footwear (including the iconic Replica sneaker) and leather goods. Competes in the same premium sneaker category but at significantly greater scale.
- Golden Goose: Global premium sneaker brand with distressed leather finishes and direct-to-consumer retail expansion. Competes for the same premium sneaker consumer with vastly larger scale and marketing reach.
- John Lobb: Heritage luxury leather footwear maker with handcraft heritage and bespoke positioning. Comparable in artisanal leather shoemaking tradition and premium price positioning, though focused on formal footwear.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hender Scheme social profiles
Digital presenceHender Scheme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hender Scheme leadership team
Management profileNumber of profiles
Hender Scheme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hender Scheme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hender Scheme
What does Hender Scheme do?
Hender Scheme designs, produces, and sells handcrafted leather footwear, bags, and accessories under a gender-neutral design philosophy. Products are manufactured using manual industrial craftsmanship with vegetable-tanned leather, including signature leather sneakers, bags, and small leather goods. The brand operates its own retail stores under the "sukima" concept and sells directly through its online channels.
Is Hender Scheme a public or private company?
Hender Scheme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hender Scheme founded?
Hender Scheme was founded in 2010. It employs 51 to 100 people.
Where is Hender Scheme based?
Hender Scheme is headquartered in Japan, Indonesia, in the Asia region.
How does Hender Scheme make money?
Two revenue lines are on record. Product Sales - Leather Goods and Footwear is the primary driver. The others are repair Services.
Who are Hender Scheme's main competitors?
Direct peers on record are Common Projects, Visvim, Guidi, Buttero, Yuketen, Officine Creative and Feit. Broad incumbents are Maison Margiela, Golden Goose and John Lobb.
Does Hender Scheme have an API?
No public API is recorded for Hender Scheme.
What industry is Hender Scheme in?
Hender Scheme's product category is Premium Leather Goods. Its primary akta.pro industry code is CRAAAFAD, Luxury Handbags & Leather Goods. Its NAICS code is 316 and its SIC code is 3100.