Dying Your Way
- Company typePrivate
- Founded2019
- HeadquartersSlidell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Dying Your Way firmographics
Firmographics- Name
- Dying Your Way
- Legal name
- Dying Your Way LLC
- Website
- http://dyingyourway.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Dying Your Way industry classification
Industry- Product category
- End of Life Education and Planning
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG)
- akta.pro secondary industry
- End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)
Keywords
Where Dying Your Way is headquartered
LocationHeadquarters
- HQ city
- Slidell
- HQ country
- United States
- HQ region
- North America
Markets served
Dying Your Way business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- End of Life Training Course: Self-paced online 10-module training program for individuals and families. One-time course fee providing access to all training materials, video content, and completion of personal end of life plan. Available 24/7 via online portal.
- Business Your Way Professional Training: 8-week live virtual training program for end of life professionals. Includes 16 hours of virtual training with Claire O'Berry, curriculum access, template package, and live session recordings. One-time registration fee.
- Online Counseling with Certified End of Life Doulas: Individual teleconferencing sessions with certified end of life doulas providing psycho-social support tailored to individual circumstances.
- Affiliate Program: Affiliates earn 50% commission by referring new customers to educational services. Opportunity for participants to become DYW Affiliates after completing Business Your Way training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | End of Life Training - Individual Course |
| One time/ perpetual license | Pay-as-you-go | Business Your Way Professional Training |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Dying Your Way product offering
Product offeringCore offering
Dying Your Way sells self-paced online end-of-life education through its 10-module End of Life Training program ($497) and individual teleconference counseling with certified End of Life Doulas. The company also offers the Business Your Way 8-week live virtual training program ($297) to teach end-of-life professionals how to launch or expand online consulting practices. All services are delivered digitally via the KARTRA portal and Zoom.
Product overview
Dying Your Way offers a comprehensive suite of end-of-life planning services centered around its online End of Life Training program—a self-paced ten-module course that leads to a personal end-of-life plan. The core offering is complemented by individual online counseling with certified end-of-life doulas, a free ebook resource (Facing Death), the DYW Podcast for educational content, and a free 30-minute consultation service. For professionals, the company provides the Business Your Way training—an 8-week virtual program teaching online consulting strategies. A Resource Center serves as a curated knowledge base. All services are accessible through the DYW Portal Program, which provides 24/7 online access to training materials and doula support.
Differentiator
Problem solved
Functional benefit
Products and services
- Dying Your Way End of Life Training
Quantifiable outcome
- 80% of people die in hospitals without an Advance Care Plan or named health proxy, leading to over-medicalized or under-medicalized care
- +2 more outcomes
Companies that use Dying Your Way
Customer profileSegments6 records
Ideal customer profiles6 records
Dying Your Way technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dying Your Way partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered moderate and minor.
- NEDA (National End-of-Life Doula Alliance)moderateDying Your Way is a member of NEDA (National End-of-Life Doula Alliance), displaying the NEDA Member Badge on their website. This membership indicates alignment with industry standards for end of life doulas.
- Quality of Life CareminorDisplayed as an association/partnership on the website footer alongside NEDA membership.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Dying Your Way competitors and assessment
Company assessmentDirect peers
- Cake: Cake is a direct competitor offering online end-of-life planning tools, including advance directives, will comparisons, and funeral planning. Overlaps with DYW's EOL planning and advance care focus targeting consumers planning ahead, but delivers through a free plus marketplace model rather than a paid course.
- Lantern: Lantern provides end-of-life planning software and content, including advance directives, wills, and funeral planning. Comparable to DYW's consumer-facing EOL planning offering, with a SaaS-style experience instead of a structured training course.
- Everplans: Everplans is an end-of-life planning platform offering digital storage for wills, advance directives, and legacy information. Overlaps with DYW's purpose of producing and storing a personal end-of-life plan, with a B2B distribution angle through financial advisors and employers.
- Going with Grace: Going with Grace offers end-of-life planning education, coaching, and resources for individuals and families. Closely comparable to DYW's consumer training and counseling focus, with similar module-based education and direct-to-consumer delivery.
- INELDA (International End of Life Doula Association): INELDA trains and certifies end-of-life doulas, offering structured education programs. Comparable to DYW's Business Your Way professional training line, with a more established certification framework and broader institutional reach.
- The Peaceful Presence Project: Provides end-of-life doula training, community education, and volunteer doula services. Comparable to DYW's blended training-plus-counseling model, with similar nonprofit/educational positioning in the EOL doula space.
- Doulagivers: Offers end-of-life doula training and certification programs aimed at both professionals and family caregivers. Directly overlaps with DYW's Business Your Way and consumer EOL training, and operates a similar online education model.
- Quality of Life Care: An end-of-life doula training and education organization already displayed as a partner/association on DYW's site. Comparable in EOL doula curriculum and certification, representing both a peer and an existing relationship.
Broad incumbents
- Empathy: Empathy provides bereavement and end-of-life support services, including guided help, concierge case management, and digital tools. A broader, more capitalized incumbent in the same emotional-support category DYW addresses, with insurance and employer partnerships.
Emerging players
- Mullany Fundable Trust / EOL University-style Programs: Smaller EOL education and advance care planning training providers operating in the same niche. Represents a class of emerging players offering structured courses in end-of-life planning similar to DYW's 10-module curriculum.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Dying Your Way social profiles
Digital presenceDying Your Way financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dying Your Way leadership team
Management profileNumber of profiles
Profiles1 record
Dying Your Way funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dying Your Way M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dying Your Way
What does Dying Your Way do?
Dying Your Way sells self-paced online end-of-life education through its 10-module End of Life Training program ($497) and individual teleconference counseling with certified End of Life Doulas. The company also offers the Business Your Way 8-week live virtual training program ($297) to teach end-of-life professionals how to launch or expand online consulting practices. All services are delivered digitally via the KARTRA portal and Zoom.
Is Dying Your Way a public or private company?
Dying Your Way is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dying Your Way founded?
Dying Your Way was founded in 2019. It employs 1 to 10 people.
Where is Dying Your Way based?
Dying Your Way is headquartered in Slidell, United States, in the North America region.
How does Dying Your Way make money?
Four revenue lines are on record. End of Life Training Course is the primary driver. The others are business Your Way Professional Training, online Counseling with Certified End of Life Doulas and affiliate Program.
Who are Dying Your Way's main competitors?
Direct peers on record are Cake, Lantern, Everplans, Going with Grace, INELDA (International End of Life Doula Association), The Peaceful Presence Project, Doulagivers and Quality of Life Care. Empathy is listed as a broad incumbent. Mullany Fundable Trust / EOL University-style Programs is listed as an emerging player.
Does Dying Your Way have an API?
No public API is recorded for Dying Your Way.
What industry is Dying Your Way in?
Dying Your Way's product category is End of Life Education and Planning. Its primary akta.pro industry code is HSABAHAG, End-of-Life 24/7 In-Home Care (Hospice Support), with a secondary code of HSABAFAH, End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home. Its NAICS code is 61171 and its SIC code is 8200.