What SJ does

SJ is a privately held software company headquartered in Rabat, Morocco, founded in 2020. According to its firmographic profile, the company operates across three stated solution areas: full-stack software development, mobile app ecosystem products, and fintech solutions. This positioning indicates SJ functions as a small, vertically integrated technology provider targeting digital financial services and mobile application markets, likely combining custom development with packaged product offerings.

The company maintains a headcount of 1-10 employees and operates a web presence at sj-one.web.app, which implies active deployment of web-based products. No additional source-attributed data points are available regarding customer base, funding history, leadership team, partnerships, products beyond the stated categories, or revenue. The accompanying source material in this dataset describes Firebase (a Google product brand) and is unrelated to SJ; it has been excluded from this assessment. The analytical outputs below are therefore grounded solely in the firmographic profile, which provides limited but unambiguous evidence of SJ's scope and operating footprint.

Name

SJ

Legal name

Firebase (Google product brand)

Website

https://web.app

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

SJ is a private Rabat-based software firm founded in 2020, offering full-stack development, mobile app ecosystem products, and fintech solutions targeting digital financial services and mobile application markets with a team of 1-10 employees.

Ownership category

akta.pro rank

Product category

Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Systems Engineering & Technical Program Management (BPAHAIAI)

akta.pro secondary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Full-stack software development
• Mobile app development
• FinTech solutions
• Web application development
• Digital product development

Headquarters

HQ city

Rabat

HQ country

Morocco

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Usage-Based Hosting Fees: After free tier limits (10 GB storage, 360 MB/day transfer), customers pay for additional storage and data transfer on a pay-as-you-go basis. No upfront costs or commitments required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SJ provides full-stack software development, mobile app ecosystem solutions, and FinTech solutions. Operating as a small private firm (1-10 employees) in Rabat, Morocco, founded in 2020, the company delivers technology products and services in the software and FinTech space, with its web presence hosted on Firebase Hosting.

Product overview

Firebase is a comprehensive platform-as-a-service (PaaS) offering for building and running web and mobile applications. The platform consists of a core hosting product (Firebase Hosting) supplemented by an extensive suite of modular add-on services organized into Build (App Hosting, Authentication, Cloud Functions, Cloud Storage, SQL Connect, Extensions, Firestore, Phone Number Verification, Realtime Database, Firebase AI Logic, Generative AI) and Run (A/B Testing, App Distribution, Cloud Messaging, Crashlytics, Google Analytics, In-App Messaging, Performance Monitoring, Remote Config, Test Lab, App Check) categories. Firebase Hosting provides fast, secure static website deployment with global CDN distribution, built-in SSL, and preview channels. The modular architecture allows developers to select only the services they need while maintaining integration across the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Stack Software Development End-to-end software development services covering both front-end and back-end layers, delivered to clients in the FinTech and broader technology space. The offering is positioned for SMB and startup clients needing custom software solutions.
• Mobile App Ecosystem Solutions Mobile application development and broader mobile app ecosystem services, targeting clients who need mobile-based digital products.
• FinTech Solutions FinTech-focused software solutions serving financial services clients, including development of digital products for the financial sector.

Quantifiable outcome

• Files cached at CDN edges around the world, served as gzip or Brotli for smallest, best-compressed version based on client capability

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Broad incumbents

• Atos Morocco: Global IT services incumbent with a major delivery center in Morocco (Casablanca/Rabat) offering full-stack software development, digital transformation, and FinTech-adjacent consulting. Comparable to SJ as a Morocco-based enterprise software services provider, but operating at vastly greater scale.
• Capgemini Morocco: Global consulting and technology services firm with significant Moroccan engineering delivery presence, covering custom software, mobile, and financial services clients. Comparable to SJ as a Morocco-based full-stack and FinTech-adjacent services competitor, though at enterprise scale.

Emerging players

• Flutterwave: Pan-African payments and FinTech infrastructure company serving businesses across multiple African countries. Comparable to SJ insofar as SJ claims FinTech and mobile solutions for similar African markets, though Flutterwave is venture-scaled and product-led rather than services-led.
• Wave: Mobile-money operator providing low-cost mobile financial services across Senegal, Côte d'Ivoire, and other West African markets. Comparable to SJ's stated mobile + FinTech thesis targeting underbanked African consumers, though Wave is a scaled consumer product rather than a dev shop.
• Paystack: Nigerian payments infrastructure company (now part of Stripe) providing APIs and mobile payment tooling across Africa. Comparable to SJ's FinTech and mobile-app ambitions for African markets, though Paystack is a product platform rather than a services provider.

Regional players

• Andela: Africa-focused engineering talent marketplace connecting African developers (including Moroccan) with global companies for software delivery. Comparable to SJ as an Africa-based channel for outsourced full-stack software development, though Andela is a marketplace model rather than a delivery shop.
• InfoBeans: Offshore software services company (India-headquartered, with global delivery) providing full-stack and mobile app development. Comparable to SJ as a similar-shape offshore/outsource full-stack software services firm competing for similar multinational clients.

Others

• OutSystems: Low-code application platform enabling rapid full-stack web and mobile app development. Comparable to SJ as an enabling platform that competes for the same full-stack/mobile delivery budget, though OutSystems sells tooling rather than bespoke services.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/Firebase
• GitHubgithub.com/firebase
• YouTubeyoutube.com/user/Firebase

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SJ