AOC Wina

What AOC Wina does

AOC Wina (legal entity AOC Sp. z o.o., KRS 0001049118) is a Polish specialty wine e-commerce retailer headquartered in Poznań that curates and sells premium and collectible wines to Polish consumers through its online storefront at aoc-wina.pl and a physical showroom at ul. Kopanina 28/32. The product catalogue spans Bordeaux (including Petrus Pomerol Grand Cru and Chateau Lafleur Saint-Jean), Super Tuscans (Sassicaia), Rioja (Marques De Murrieta Castillo Ygay, Beso de Sirena), Georgian Kakheti wines (Rkatsiteli Qvevri, Akhasheni), and other European origins, with prices ranging from promotional entries around 32–48 PLN to ultra-premium collectibles above 22,000 PLN.

The company operates multiple revenue streams beyond transactional retail: a quarterly subscription product (Wine Connoisseurs Club / Klub Koneserów Wina at 199 PLN per quarter), in-showroom wine tastings, multi-day European enotourism trips, wedding and event wine curation packages, gift sets, and wine accessories. Distribution combines the WooCommerce-based direct-to-consumer website, courier and postal delivery across Poland (free over 300 PLN gross), in-person pickup at the Poznań showroom, and active marketing channels across Instagram, Facebook, YouTube, TikTok, LinkedIn, and a blog producing educational wine content.

The business is privately held by undisclosed ownership, has 1–10 employees per firmographic data, holds a 2021 retail alcohol license issued by the President of the City of Poznań, and serves individual wine enthusiasts and collectors as the primary segment, with secondary reach into event planners, wine tourism participants, and wine-investor buyers. No revenue, funding, or AI capability disclosures are present in the source material.

Name

AOC Wina

Legal name

AOC Sp. z o.o.

Website

https://aoc-wina.eu

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

AOC Wina is a Polish specialty wine e-commerce retailer based in Poznań that curates and sells premium and collectible wines from Bordeaux, Tuscany, Rioja, Georgia, and other regions to individual wine enthusiasts and collectors in Poland, supplemented by a subscription club, tastings, enotourism, and wedding wine services.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Specialty wine retail
• Premium wine e-commerce
• Wine subscription club
• Wine tasting events
• Enotourism services

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Wine Product Sales: Retail sales of curated premium wines through e-commerce platform. Products include wines from France (Bordeaux, Burgundy), Italy (Piedmont, Tuscany), Spain (Rioja, Toro), Georgia (Kakheti), and other wine regions. Prices range from budget-friendly options (under 50 PLN) to ultra-premium collectibles (22,000+ PLN for Petrus).
2. Wine Connoisseurs Club (Klub Koneserów Wina): Quarterly subscription-style service delivering curated wine sets to club members. The club provides collectors with carefully selected wines to enrich their collections.
3. Wine Tastings and Events: Organized wine tasting events at the showroom, educational sessions about wine regions, varieties, and pairing. Revenue from event participation.
4. Enotourism Trips: Organized trips to European vineyards for wine enthusiasts. The company coordinates travel, vineyard visits, and tastings with winemakers.
5. Wedding Wine Packages: Curated wine selection services for weddings and special events, helping customers select appropriate wines for their celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

AOC Wina is a Polish specialty wine retailer that sells a curated selection of premium and collectible wines from regions including Bordeaux, Burgundy, Piedmont, Tuscany, Rioja, Toro, and Kakheti (Georgia) through an e-commerce storefront and a physical showroom in Poznań. The core catalog spans budget bottles under 50 PLN to ultra-premium collectibles (e.g., Petrus Pomerol Grand Cru 2008 at 22,000 PLN), complemented by subscription wine sets, wine tastings, enotourism trips, and wedding/event wine packages for individual consumers across Poland.

Product overview

AOC Wina is a Polish e-commerce wine retailer based in Poznań operating a WooCommerce-powered online store with multiple service offerings. The core product is the Wine Store (Sklep) selling premium wines from Bordeaux, Georgia, Spain, Italy, France, and other regions, with wines ranging from promotional items to collector's bottles. The company complements its e-commerce platform with membership services including the Wine Connoisseur Club (Klub Koneserów Wina) offering quarterly curated wine packages, wine tasting events (Degustacje), enotourism trips across European vineyards (Wyjazdy Enoturystyczne), wedding wine services (Oferta Weselna), gift sets (Zestawy Prezentowe), and wine accessories. The company also provides an email newsletter for promotional updates. AOC Wina positions itself as a curated selection service for demanding wine enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Wina (Wine Store) E-commerce platform selling premium wines from Bordeaux, Georgia, Spain, Italy, France, and other global wine regions, with both promotional and regular-priced selections.
• Klub Koneserów Wina (Wine Connoisseurs Club) Quarterly subscription service delivering curated wine sets to enrich members' collections, with multi-bottle packages (e.g., Klub Konesera Pakiet I at 199 PLN).
• Degustacje Wina (Wine Tastings) In-store wine tasting events at the Poznań showroom featuring curated selections, allowing participants to explore wine history and aromas.
• Wyjazdy Enoturystyczne (Enotourism Trips) Organized tours to Europe's leading vineyards, with visits and tastings hosted by winemakers.
• Oferta Weselna (Wedding Wine Service) Curated wine selection service helping couples choose appropriate wines for weddings and special celebrations.
• Zestawy Prezentowe (Wine Gift Sets) Pre-packaged wine gift sets suitable for various occasions and celebrations.
• Akcesoria (Wine Accessories) Wine-related accessories and tools sold through the online store to complement wine consumption.

Quantifiable outcome

• Free delivery for orders over 300 PLN gross

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Czas Wina: A well-known Polish wine retailer with online and offline presence. Direct competitor serving the same Polish wine enthusiast segment with curated multi-region assortment.
• Dom Wina: Established Polish wine retailer with offline stores and e-commerce. Competes in the same curated premium wine segment for Polish consumers and collectors.
• Winemaker.pl: Polish online wine retailer offering curated wines and events. Direct competitor in DTC wine e-commerce with comparable target customer of Polish wine enthusiasts.
• Laithwaites: UK-based wine merchant with substantial wine club and subscription business. Closely comparable model combining curated retail, mixed-case clubs, and tastings, and a benchmark for what AOCs subscription model could grow into.
• Yapp Brothers: Specialist UK wine merchant focused on curated French and Rhône wines. Comparable as a small, curation-driven wine retailer with strong storytelling and connoisseur positioning.
• Great Bottles: Polish wine retailer specializing in premium and collectible bottles. Directly comparable positioning in the upscale Polish wine enthusiast segment AOC Wina targets.

Broad incumbents

• Majestic Wine: UK wine retail chain with strong online presence and tasting events. Larger incumbent showing what a scaled version of multi-channel wine retail with club programs can look like in a mature market.
• Vivino: Global wine marketplace and app with massive user base. Relevant as the dominant DTC wine discovery and purchase platform against which smaller specialist retailers must differentiate.
• Wine.com: Large US online wine retailer offering broad assortment, club programs, and editorial content. Shows the scaled e-commerce + subscription + content playbook in a different geography.

Regional players

• Vinatis: France-based online wine retailer with broad European selection and club offerings. Comparable in DTC mechanics and premium curation, though operating primarily in France rather than Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aocspzoo
• Facebookfacebook.com/AOCWina
• LinkedInlinkedin.com/company/aoc-ltd
• Instagraminstagram.com/aocwina
• TikToktiktok.com/@aocspzoo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AOC Wina