What Acrilex does

Acrilex Tintas Artísticas is a Brazilian manufacturer of artistic paints, art supplies, school materials, craft products, and children's toys, headquartered in São Bernardo do Campo, São Paulo. Founded in 1964 by brothers Takaaki Kobashi and Seiji Kohashi, the company operates the largest craft paint factory in Latin America from an 87,000 m² facility that includes specialized Microbiology, R&D, and Quality Control laboratories alongside an in-house product testing workshop (Ateliê). Its product portfolio is organized into four main lines: ART KIDS (children's toys including KIMELEKA Slime, Areia Mágica, modeling clay, puzzles, and craft kits), ESCOLAR/OFFICE (school and stationery supplies), MANUALIDADES (craft paints, fabric paints, acrylics, oils, and decorative paints for hobbyists and professionals), and the newly launched PROTECT (personal care products such as lip balms and protective creams). The company holds Inmetro safety certifications and Dun & Bradstreet International recognition, and its non-toxic, Atóxica product formulations are a key safety differentiator.

Acrilex operates a B2B wholesale distribution model with no direct-to-consumer sales. In Brazil, a network of regional sales representatives reaches approximately 15,000 retail points of sale covering school supply stores, craft shops, and toy retailers. Internationally, the company exports to over 40 countries across Latin America, Africa, and Europe through wholesale distributors. Customer demand comes from multiple segments: education institutions and educators, professional artists, craft and DIY enthusiasts, and children/parents for creative play products. The company generates revenue primarily through volume hardware sales of paints, craft supplies, school stationery, and toys. Marketing is conducted through a multi-channel digital presence (Instagram with 323k followers, YouTube with 150k subscribers running weekly live streams, Facebook, Pinterest), an Educators Program, and trade fair participation at events including Escolar Office Brasil and ABRIN.

The company remains privately held with ownership tied to the founding family, with no disclosed external equity investment, acquisitions, or public listing. Beyond regulatory certifications, Acrilex emphasizes environmental responsibility (100% water reuse and waste recycling at its facility) and social inclusion through partnerships with ASIITE, APAE, AVAPE, and CIEE supporting employment of people with disabilities, as well as long-running sports sponsorship through the Acrilex Baseball Tournament.

Name

Acrilex

Legal name

Acrilex Tintas Artísticas

Website

https://www.acrilex.com.br

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Acrilex is the largest craft paint manufacturer in Latin America, producing artistic paints, school supplies, craft materials, and children's toys for B2B wholesale distribution through approximately 15,000 retail points across Brazil and exports to over 40 countries.

Ownership category

akta.pro rank

Product category

Art Supplies and Paints Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Doll, Toy, and Game Manufacturing (339930)

SIC

Pens, Pencils & Other Artists' Materials (3950), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

General Arts & Crafts Supplies Retail (CRALACAA)

akta.pro secondary industries

Kids Crafts & Educational Craft Kits Retail (CRALACAG), Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB), Scrapbooking & Paper Crafts Retail (CRALACAD)

Keywords

• Art supplies manufacturing
• Craft paints production
• School stationery products
• Children's creative toys
• Artist acrylic paints

Headquarters

HQ city

São Bernardo Do Campo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Art Supply Sales: Primary revenue from manufacturing and selling artistic paints, craft paints, school supplies, and related art materials through wholesale distribution channels in Brazil and export markets.
2. Toy and Children's Product Sales: Revenue from ART KIDS product line including modeling clay, slime products, puzzles, and creative play items sold through school supply and toy distribution channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Acrilex manufactures and distributes artistic paints, craft paints, school stationery supplies, and children's creative toys under its main product lines (ART KIDS/Brinquedos, Escolar/Office, Manualidades, and Protect). Its 87,000 m² facility in São Bernardo do Campo produces non-toxic formulations for educational institutions, professional artists, craft enthusiasts, and end consumers. The company distributes through approximately 15,000 retail points in Brazil and exports to more than 40 countries.

Product overview

Acrilex is Brazil's largest manufacturer of artistic paints and craft supplies, operating since 1964. The company offers a diversified portfolio organized into four main product lines: (1) ART KIDS/Brinquedos - children's toys including KIMELEKA Slime, Areia Mágica (Magic Sand), Massinhas (Modeling Clays), themed kit sets, Holi Colors powder, puzzles, and creative play products; (2) ESCOLAR/OFFICE - school and stationery supplies including pencils, crayons, sharpeners, erasers, scissors, glues, correction products, felt-tip pens, markers, and school paints (watercolor, tempera guache, finger paint); (3) MANUALIDADES - handicraft products including acrylic paints, fabric paints (FASHION COLORS, ACRIPEN, ACRIPUFF, Acriflex, Vitro 150°), wood finishes, brush supplies, canvases, chalk paints, dimensional paints, and artistic products (oils, pastels); (4) PROTECT - personal care line including lip balms and protective creams. The company also offers a Customization line for fabric and craft decoration.

Differentiator

Problem solved

Functional benefit

Brands

• ART KIDS: Toy product line launched in 2015 featuring various children's toys including slime (Kimeleka), magic sand, modeling clay kits, puzzles, and creative play products.

Products and services

• ART KIDS / Brinquedos (Children's Toys Line) Product line launched in 2015 featuring creative and artistic toys for children, including KIMELEKA Slime, Areia Mágica (Magic Sand), Massinhas (modeling clays), themed kit sets, Holi Colors powder, puzzles, Plock Biju jewelry kits, Montar e Pintar, Moldar e Pintar, Magic Ball, Pote Surpresa, Splash Ball, and Mesinha Multiuso. Sold through toy retailers and school supply stores in Brazil.
• Escolar / Office (School and Stationery Supplies) School and office stationery supplies including Acripel decorative adhesives, sharpeners, erasers, felt-tip pens (Canetinhas), glues, correction products, colored pencils, graphite pencils, mechanical pencils, highlighters, markers, scissors, and school paints (watercolor/Aquarela, finger paint/Pintura a Dedo, Tempera Guache, Tinta Nankin, Tinta Plástica, decorative paints). Targeted at educational institutions, students, and office use.
• Manualidades (Handicrafts and Artistic Paints) Craft and hobby paints and accessories for artistic painting and decoration on surfaces including wood, fabric, glass, ceramics, and canvas. Includes Tinta Acrílica (acrylic paints), Tinta para Tecido (fabric paints, ACRIPEN, ACRIPUFF, Acriflex), Vitro 150° (glass/porcelain paint), FASHION COLORS line, wood paints, brushes (Pincéis), canvases (Telas), ACRYLIC COLORS, OIL COLORS CLASSIC, Chalk paint, Tinta Lousa (blackboard paint), Dimensional Relevo 3D, and Betume Colors. For crafters, hobbyists, professional artists, and textile customizers.
• Protect Line (Personal Care) Personal care and protection products including Protetor Labial (cocoa butter lip balm) and Acrilex Protect (3-in-1 multi-purpose protective cream). Provides skin and lip protection.
• Customização (Customization Products) Products for personalizing and customizing fabric and craft items, including fabric paints, ACRIPEN pens, and ACRIPUFF dimensional paints. For DIY customization, textile decoration, and craft personalization.

Quantifiable outcome

• Largest craft paint factory in Latin America
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• ASIITE (Associação Santo Inácio para Integração do Trabalhador Especial)minorOthersPartnership established in 1994 with ASIITE in São Bernardo do Campo to create a workshop for processing products, supporting social inclusion of people with disabilities. This was the foundation of Acrilex's social inclusion program.
• APAE (Associação de Pais e Amigos dos Excepcionais)minorOthersPartnership with APAE as part of Acrilex's social inclusion initiative extending support to people with disabilities through charitable work and employment opportunities.
• AVAPE (Associação para Valorização e Promoção de Excepcionais)minorOthersPartnership with AVAPE as part of Acrilex's expanded social inclusion program supporting people with disabilities through charitable partnerships.
• CIEE (Centro de Integração Empresa Escola)minorOthersPartnership with CIEE to evolve Acrilex's in-house workshop into a structured internship program, considered a reference model in the region for employing people with disabilities.
• SESI (Serviço Social da Indústria)minorOthersAcrilex participates in SESI's Industrial Games (JOIS) and various inter-company tournaments, supporting sports events for employees.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Faber-Castell: Global manufacturer of art, school, and writing supplies with deep Brazilian operations; competes head-on with Acrilex across colored pencils, crayons, paints, and school stationery categories.
• Staedtler: German manufacturer of writing instruments, art supplies, and school products; competes with Acrilex in professional art materials and school stationery segments in Latin America.
• Crayola: Iconic brand in children's art supplies (crayons, paints, kits) with strong retail presence; directly comparable to Acrilex's ART KIDS line and school paint offerings.
• Maped: French manufacturer specializing in school, art, and creative supplies; competes with Acrilex's school/office range (scissors, sharpeners, erasers, paints) across LATAM retail.
• Royal Talens: Manufacturer of fine art materials including acrylic and oil paints under brands like Amsterdam and Talens; comparable to Acrilex's ACRYLIC COLORS and OIL COLORS CLASSIC professional lines.
• Colart: Owner of artist paint brands including Reeves and Winsor & Newton; directly comparable to Acrilex in the craft and fine art paint manufacturing category.
• Caran d'Ache: Swiss manufacturer of premium art and writing instruments including colored pencils and acrylic paints; comparable to Acrilex's high-end artist materials offerings.
• Pelikan: Manufacturer of writing instruments, art supplies, and school stationery with strong presence in Latin America; overlaps with Acrilex's school/office product lines including pens, pencils, and paints.

Broad incumbents

• BIC: Global consumer goods incumbent producing writing instruments, school supplies, and related products; competes broadly with Acrilex in stationery and back-to-school categories as a larger, diversified player.

Regional players

• Estrela: Historic Brazilian toy manufacturer producing traditional and educational toys; comparable to Acrilex as a fellow Brazilian legacy brand operating in the toys and children's creative play categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/acrilexbrasil
• Facebookfacebook.com/acrilexbrasil
• Instagraminstagram.com/acrilex_oficial
• Pinterestbr.pinterest.com/acrilexbrasil
• LinkedInlinkedin.com/company/acrilex-tintas-especiais-s-a-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acrilex