Propel EV
Propel EV is a privately held London-based consumer hardware company founded in 2019 that designs and sells high-performance all-terrain electric skateboards direct-to-consumer, featuring patented Urban Independent Suspension technology across its Endeavor, Ruckus, Pivot, Sigma, and X4R product lines for urban commuters, off-road adventurers, and enthusiast hobbyists.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Propel EV does
Propel EV is a privately held, London-headquartered consumer hardware company founded in 2019 that designs, manufactures, and sells high-performance all-terrain electric skateboards under its own brand and sub-brands (Endeavor, Ruckus, Pivot, Sigma, X4R, with Vector announced as upcoming). The company's core technological differentiator is its patented Urban Independent Suspension (UIS) system, in which each wheel moves independently to absorb terrain impacts, paired with proprietary ProFOC field-oriented controllers, FOC 3.0 ESC electronics, oil-bath gear drives, BVR carbon-fiber/fiberglass composite decks, and Samsung 50S or Lishen 21700 battery packs. Products span entry-level crossovers (Endeavor 3 S, Sigma) to flagship off-road boards (Endeavor 4 PRO, X4R) with top speeds up to 65 kph, ranges up to 95 km, and 150 kg load capacity, sold at price points from $799 to $3,699.
Propel EV operates a direct-to-consumer e-commerce model through ridepropel.com, supported by regional warehousing in Los Angeles (US, ~1 week delivery) and Germany (EU, ~1 week delivery), plus direct shipping from China for international customers. The company supplements online sales with five US partner retail test-ride locations across California, Texas, Florida, and Wisconsin, and a comprehensive aftermarket PARTS and ACCESSORIES catalog covering every product generation. Marketing relies on YouTube reviews from independent creators (ESK8UNITY, EV Tech Steven), an active Facebook rider community anchored by a 10,000 Mile Club social proof program, email newsletter, and seasonal promotional sales. Customers are individual consumers and enthusiast hobbyists segmented into urban commuters, off-road adventurers, and custom/DIY riders, with named testimonials citing durability of 1,500 to nearly 10,000 miles per board.
The company is bootstrapped — no disclosed funding rounds, no parent company, and no public revenue figures — and is led by a founder/owner-operating team without publicly named management. Product reviews show 97% 5-star ratings on the Endeavor 4GT (119 of 123 reviews) and comparable satisfaction on the 3GT, supporting claims of customer loyalty and product durability. Distribution is global across the US, EU, Canada, and Australia, though shipping lead times and costs outside the US/EU remain a friction point.
Propel EV firmographics
Firmographics- Name
- Propel EV
- Legal name
- PROPEL EV
- Website
- https://www.ridepropel.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Propel EV is a privately held London-based consumer hardware company founded in 2019 that designs and sells high-performance all-terrain electric skateboards direct-to-consumer, featuring patented Urban Independent Suspension technology across its Endeavor, Ruckus, Pivot, Sigma, and X4R product lines for urban commuters, off-road adventurers, and enthusiast hobbyists.
- Ownership category
- akta.pro rank
Propel EV industry classification
Industry- Product category
- Electric Skateboards
- SIC
- Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Electric Skateboards & Longboards (CRACASAC)
- akta.pro secondary industry
- Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
Keywords
Where Propel EV is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Propel EV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Electric Skateboard Sales: Primary revenue stream from selling complete electric skateboard units across multiple product lines (Endeavor, Ruckus, Pivot, Sigma, X4R) ranging from entry-level to flagship models. Hardware is sold as one-time purchases with various configuration options (belt drive vs gear drive).
- Parts and Accessories: Revenue from selling replacement parts, upgrades, and accessories including tires, belts, chargers, remotes, grip tape, deck replacements, and skateboard bindings. Separate product category 'PARTS' offered for all board models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Endeavor 4 Pro - Flagship off-road board |
| One time/ perpetual license | Pay-as-you-go | Endeavor 4 GT - Balanced performer |
| One time/ perpetual license | Pay-as-you-go | Endeavor 3 GT - Mid-range all-terrain |
| One time/ perpetual license | Pay-as-you-go | Endeavor 3 S - Entry-level crossover |
| One time/ perpetual license | Pay-as-you-go | Ruckus TKP - Traditional truck versatility |
| One time/ perpetual license | Pay-as-you-go | Ruckus ADT - Adjustable damping trucks |
| One time/ perpetual license | Pay-as-you-go | Sigma - Portable mini-board |
| One time/ perpetual license | Pay-as-you-go | X4R - 4WD beast off-road |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Propel EV product offering
Product offeringCore offering
Propel EV designs, manufactures (via OEM partners), and sells high-performance all-terrain electric skateboards under multiple product lines including Endeavor, Ruckus, Pivot, Sigma, and X4R. The company also sells replacement parts, upgrade accessories, and riding gear for its boards. Distribution is primarily direct-to-consumer through its own e-commerce website and partner retail test-ride stores, supported by US and EU warehouses.
Product overview
Propel EV is an electric skateboard manufacturer offering a portfolio of high-performance all-terrain electric skateboards across multiple product lines. The core offerings include the Endeavor series (4PRO, 4GT, 3GT, 3S) featuring patented Urban Independent Suspension technology for off-road capability; the Ruckus series (TKP, ADT, Hybrid, and 2nd generation variants) focused on high-speed stability with flexible BVR decks; the Pivot series (GT, Pro) offering 2-in-1 versatility with swappable wheels; the Sigma for compact urban commuting; and the X4R as a quad-motor extreme off-road beast. Products utilize proprietary controller systems (ProFOC, FOC 3.0), Samsung or Lishen battery cells, and come with customizable remote controls. The company also offers parts, accessories, and gear drive options. A Vector racing board is upcoming.
Differentiator
Problem solved
Functional benefit
Brands
- Endeavor: High-performance all-terrain electric skateboard series featuring patented Urban Independent Suspension (UIS), available in Pro, GT, and S variants across multiple generations
- Endeavor 4PRO
- Endeavor 4GT
- Endeavor 3GT
- Endeavor 3S
- Ruckus
- Pivot
- Sigma
- X4R
Products and services
- Propel Endeavor 4 PRO Flagship off-road electric skateboard with patented Urban Independent Suspension (UIS), dual 6890 high-torque motors (up to 65 kph), 1554Wh Samsung 50S battery (95km range), 100A ProFOC controller, and options for belt or gear drive configurations. Targeted at off-road adventurers and premium commuters.
- Propel Endeavor 4 GT Balanced all-terrain electric skateboard with Urban Independent Suspension, dual 6374 motors (55 kph top speed), 1080Wh Samsung 50S battery (71km range), ProFOC controller, and 3K carbon fiber deck available in belt or gear drive. Targeted at off-road and urban riders seeking strong performance.
- Propel Endeavor 3 GT Third-generation all-terrain electric skateboard with patented Urban Independent Suspension, dual 6374 belt motors (55 kph), 1080Wh Samsung 50S battery, customizable FOC 3.0 ESC with color screen remote, and integrated ambient lighting. Targeted at mid-range all-terrain buyers.
- Propel Endeavor 3 S Entry-level crossover all-terrain electric skateboard featuring Urban Independent Suspension, dual 6374 motors (55 kph), 691Wh Lishen LR2170LA battery (38km range), maple composite deck, and integrated lighting control. Targeted at first-time all-terrain buyers.
- Propel Ruckus TKP High-speed stability-focused electric skateboard with double drop deck design, Traditional Kingpin (TKP) trucks, 864Wh Samsung 50S battery, flexible BVR composite deck, optional high-speed or high-torque gear ratios, and air flow cooling system. Targeted at speed-focused riders.
- Propel Ruckus ADT Adjustable Damping Trucks (ADT) electric skateboard variant offering customizable steering response, 864Wh Samsung 50S battery, durable BVR deck, integrated braking light, and chassis armor protection. Targeted at riders wanting tunable ride feel.
- Propel Ruckus Hybrid Versatile electric skateboard combining ADT front truck with stable TKP rear, offering balanced ride characteristics, 864Wh Samsung 50S battery, and flexible deck design for mixed terrain use. Targeted at riders wanting a balance of stability and customization.
- Propel Ruckus 2 TKP Second-generation Ruckus with Traditional Kingpin trucks, offering enhanced performance and customization options over the original Ruckus line. Targeted at speed and stability-focused riders.
- Propel Ruckus 2 Hybrid Second-generation Ruckus Hybrid combining ADT and TKP trucks for versatile riding characteristics across mixed terrain. Targeted at riders seeking tunable front and stable rear.
- Propel Ruckus 2 GT Second-generation Ruckus GT variant with upgraded specifications and performance features over the original Ruckus GT. Targeted at performance-oriented riders.
- Propel Pivot GT 2-in-1 street board with swappable wheel options for street and all-terrain use, offering versatility and extended range capabilities. Targeted at riders wanting one board for both urban and trail riding.
- Propel Pivot Pro (Pivot 2 PRO) Premium 2-in-1 street board variant with swappable wheel configurations for versatile riding across different surfaces. Targeted at riders wanting premium versatility in a single board.
- Propel Sigma Compact mini-board designed for urban commuting, featuring a lightweight agile design without compromising on power or range. Targeted at city commuters needing a portable board.
- Propel X4R 4WD beast engineered for extreme off-road dominance with advanced independent suspension and quad-motor power system capable of conquering any terrain. Targeted at extreme off-road adventurers.
- Propel Parts and Accessories Replacement parts, upgrade accessories, and riding gear for all Propel board models, including tires, belts, chargers, remotes, grip tape, deck replacements, and skateboard bindings. Sold separately for ongoing customer support and customization.
Quantifiable outcome
- Up to 95km range on Endeavor 4 Pro with 1554Wh Samsung 50S battery
- +5 more outcomes
Companies that use Propel EV
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Propel EV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Propel EV partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Zacho Sports CentercorePartner retail location in Chippewa Falls, Wisconsin, USA. Offers Propel boards for customer test rides before purchase. Store hours Mon-Fri 9AM-6PM, Sat 9AM-3PM.
- Volt Cowtown - Electric Surf CocorePartner retail location in Fort Worth, Texas, USA. Offers test rides and sales of Propel boards. Extended hours Fri 11AM-8:30PM, Sat 10:30AM-8:30PM.
- PEV Connection, LLCcorePartner retail location in Clearwater, Florida, USA. Provides Propel board sales and test ride opportunities. Hours Wed-Sat 9AM-6PM.
- Urban E-RidesminorPartner retail location in Melbourne, Florida, USA. Offers Propel boards for customer experience and purchase. Hours Tues-Sat 10AM-6PM.
- La Jolla Ebike & SkateminorPartner retail location in La Jolla, California, USA. Provides Propel board sales and test ride experiences. Hours Mon-Tue, Thu-Fri 10AM-5:30PM, Sat 10AM-5PM, Sun 10AM-4PM.
- ESK8UNITYminorYouTube content creator who reviewed Propel Endeavor series, stating 'Propel Endeavor series is the ultimate off-roading board.' Provides third-party product validation and marketing reach.
- EV Tech StevenminorYouTube reviewer who covered Propel Endeavor boards with videos titled 'Cloud-Level Comfort Meets Performance' and 'The ULTIMATE Off-Road Electric Skateboard? New Features Explained!'
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Propel EV competitors and assessment
Company assessmentDirect peers
- Evolve Skateboards: Australian premium e-skateboard brand with belt-driven all-terrain and GTR series boards. It's the most direct premium peer to Propel — similar price ladder, similar high-end positioning, and overlapping customer testimonials mention riders switching from Evolve to Propel.
- Meepo Board: Direct-to-consumer e-skateboard brand selling electric longboards and AT boards at value price points. It is a direct competitor in the same product category at a lower price tier, frequently named in the e-skate enthusiast community.
- Backfire Boards: Popular e-skateboard brand with budget and mid-tier boards (Ranger, Zealot) sold via D2C. Directly competes with Propel in the electric longboard/all-terrain category, typically at lower price points with strong enthusiast mindshare.
- WowGo: Chinese-origin e-skateboard brand offering affordable belt-driven and hub-driven boards. It's a direct competitor selling into the same enthusiast customer base but at meaningfully lower price points than Propel's lineup.
- Exway: Mid-to-premium e-skateboard brand known for the Flex, Atlas, and Riot series. Directly comparable to Propel in product positioning, with similar performance-oriented boards and a comparable D2C distribution model.
- Lacroix Boards: Ultra-premium boutique e-skateboard brand featuring carbon-fiber decks and high-power drivetrains. Customer testimonials explicitly reference Propel riders previously on Lacroix, making it a direct ultra-premium peer with similar enthusiast buyer profiles.
Broad incumbents
- Boosted USA: Revived version of the once-dominant Boosted brand (now under new ownership). It is a broad incumbent in the personal electric mobility category and competes with Propel in the D2C electric skateboard/charger space, though its portfolio is broader and less specialized in all-terrain.
- Future Motion (Onewheel): Established personal electric mobility brand behind the Onewheel self-balancing boards. While the product form factor differs (single wheel vs. skateboard), it competes with Propel for the same urban-adventurer personal electric mobility customer and is a broader incumbent in the e-skate/e-mobility category.
Emerging players
- AEBoard: Smaller e-skateboard brand offering enthusiast-oriented boards with customizable options. It overlaps with Propel particularly in the customization/DIY enthusiast segment, often mentioned alongside Propel in community discussions.
- Verreal: Direct-to-consumer e-skateboard brand offering affordable to mid-tier boards with belt-drive and hub-drive options. Competes with Propel in the same D2C e-skateboard space, generally at lower price points.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Propel EV social profiles
Digital presencePropel EV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propel EV leadership team
Management profileNumber of profiles
Propel EV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propel EV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propel EV
What does Propel EV do?
Propel EV designs, manufactures (via OEM partners), and sells high-performance all-terrain electric skateboards under multiple product lines including Endeavor, Ruckus, Pivot, Sigma, and X4R. The company also sells replacement parts, upgrade accessories, and riding gear for its boards. Distribution is primarily direct-to-consumer through its own e-commerce website and partner retail test-ride stores, supported by US and EU warehouses.
Is Propel EV a public or private company?
Propel EV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Propel EV founded?
Propel EV was founded in -1.
Where is Propel EV based?
Propel EV is headquartered in London, United Kingdom, in the Europe region.
How does Propel EV make money?
Two revenue lines are on record. Electric Skateboard Sales are the primary driver. The others are parts and Accessories.
Who are Propel EV's main competitors?
Direct peers on record are Evolve Skateboards, Meepo Board, Backfire Boards, WowGo, Exway and Lacroix Boards. Broad incumbents are Boosted USA and Future Motion (Onewheel). Emerging players are AEBoard and Verreal.
Does Propel EV have an API?
No public API is recorded for Propel EV.
What industry is Propel EV in?
Propel EV's product category is Electric Skateboards. Its primary akta.pro industry code is CRACASAC, Electric Skateboards & Longboards, with a secondary code of CRAMABAN, Motorsports & Powersports Gear & Accessories Retail. Its SIC code is 3751.