Clipfactory

What Clipfactory does

Clipfactory is a Dutch B2B wholesale supplier specializing in custom printed paperclips and branded fasteners, headquartered in Naarden, Netherlands, with production operations in Gliwice, Poland. The company was formed in 2019 through the merger of Markclip International (founded 1982) and Promoclip International (active since 1994) and operates as a subsidiary within the Promocorp diversified group of promotional products companies. Clipfactory maintains a product portfolio of eight distinct lines: Axionclip, Wingclip, Promoclip, Deltaclip (a worldwide patented paper corner clip made from FSC-certified paper), Docubinder (a steel replacement for plastic fasteners), Foldbackclip, Funny Paperclips, and packaging products. All products except the Deltaclip are manufactured from metal, with the paper-based Deltaclip holding a worldwide patent.

The business model is account-based B2B wholesale targeting promotional product trading companies across Western Europe. Pricing is gated behind registered account approval, with unit pricing at low nominal levels (e.g., Docubinder from €0.35 per 100 pieces, Deltaclip from €0.291 per 100 pieces), minimum orders of 600 pieces, and volume discounts for registered clients. Customers of any Promocorp sister company (Buttonboss, Care Concepts, The Peppermint Company, and a fifth entity) are automatically customers of Clipfactory via single-login access, enabling cross-company ordering across the group's portfolio. The company employs 15 people split across sales (Naarden) and production (Gliwice), with shipping handled globally via UPS.

The company positions itself as the undisputed global market leader in printed paperclips since 2019, inheriting brand recognition from Markclip's 1982 founding and Promoclip's 1994 establishment. It holds an EcoVadis Bronze Medal (top 35% globally for sustainability and CSR) and maintains membership in three national trade associations: PPP (Netherlands), BAPP (Belgium), and GWW (Germany). Go-to-market is sales-led and relationship-based, with a multilingual website (Dutch, German, English), downloadable catalogues, production process videos, and trade association participation as primary marketing channels. The distribution model relies on direct B2B sales and cross-company access within the Promocorp ecosystem, with no disclosed revenue, funding events, or management team changes in available sources.

Name

Clipfactory

Legal name

Clipfactory BV

Website

https://www.clipfactory.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Clipfactory is a Dutch B2B wholesale supplier of custom printed paperclips and branded fasteners, serving promotional product trading companies across Western Europe with eight product lines including the patented Deltaclip FSC-paper clip, operating from Naarden and Poland as part of the Promocorp group.

Ownership category

akta.pro rank

Headquarters

HQ city

Naarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Printed paperclip sales: B2B wholesale of printed paperclips and related products to promotional product trading companies. Products include Axionclip, Wingclip, Promoclip, Deltaclip, Docubinder, Foldbackclip, and Funny Paperclips. Pricing is quote-based for registered clients with volume discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Clipfactory is a B2B wholesale manufacturer and supplier of printed paperclips and branded fastening products used as corporate promotional items. The portfolio includes eight product lines (Axionclip, Wingclip, Promoclip, Deltaclip, Docubinder, Foldbackclip, Funny Paperclips, and Packaging) manufactured in Poland and sold primarily to promotional product trading companies, with account-based pricing and volume discounts.

Product overview

Clipfactory is a B2B wholesale supplier specializing in printed paperclips and promotional fasteners. The company operates as a single-product-focused business centered on various clip and binder product lines. The product portfolio consists of eight distinct product families: Axionclip, Wingclip, Promoclip, Deltaclip (the worldwide patented paper clip made of FSC-certified paper), Docubinder (steel replacement for plastic fasteners), Foldbackclip, Funny Paperclips, and Packaging products. With the exception of the Deltaclip which is made from paper, all other clips are manufactured from metal. All products are functional, reusable, and durable. The company primarily supplies companies that trade in promotional products, offering attractive discounts on listed prices for registered clients.

Differentiator

Problem solved

Functional benefit

Brands

• Axionclip: Product line of printed paperclips
• Wingclip
• Promoclip
• Deltaclip
• Docubinder
• Foldbackclip
• Funny Paperclips

Products and services

• Axionclip Printed metal paperclip product line offered by Clipfactory as part of its branded paperclip assortment for promotional product trading companies.
• Wingclip Printed metal paperclip product line offered within the Clipfactory assortment for B2B promotional product buyers.
• Promoclip Printed metal paperclip product line offered within the Clipfactory assortment for B2B promotional product buyers.
• Deltaclip Worldwide-patented eco-friendly paper corner paperclip made from FSC-certified paper (not metal). Holds up to 15 pages, easy to apply, and reusable. Available from 600 pieces at €0.291 per 100 pieces. Marketed as a sustainable alternative to metal clips.
• Docubinder Steel binder clip intended as a replacement for classic plastic fasteners, capable of holding at least 20 sheets. Features a large printing area for branding. Available from 600 pieces at €0.35 per 100 pieces, packed per 100 in a cardboard tube.
• Foldbackclip Printed foldback clip product line offered as part of Clipfactory's branded fastener assortment for promotional product trading companies.
• Funny Paperclips Retail-oriented line of paperclips within the Clipfactory assortment, aimed at promotional product resellers serving end consumers and corporate buyers.
• Verpakkingen (Packaging) Packaging product category offered by Clipfactory alongside its clip product lines, used to bundle or present promotional paperclip offerings.

Quantifiable outcome

• Top 35% worldwide in sustainability and CSR (EcoVadis)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Care ConceptsminorOthersSister company under Promocorp, also accessible via same login credentials.
• The Peppermint CompanyminorOthersSister company under Promocorp, also accessible via same login credentials.
• PromocorpcoreStrategic or Co-development PartnerParent company consisting of 4 companies, each specializing in their own promotional products. Clipfactory is part of Promocorp. Customers of one Promocorp company are automatically customers of all, enabling single-login access to 5 companies.
• PPP (Nederlandse vereniging voor relatiegeschenkenbedrijven)coreOthersDutch trade association for promotional gift companies.
• BAPP (Belgian Association of Promotional Products)coreOthersBelgian trade association for promotional products.
• GWW (Gebrauchsgüter-Wirtschaftsdienst GmbH)coreOthersGerman trade association for promotional products.
• UPSminorOthersAll package shipments are sent directly from Poland via UPS. Customers automatically receive tracking numbers via email upon despatch.
• ButtonbossminorOthersSister company under Promocorp, also accessible via same login credentials.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Buttonboss: Sister company under the Promocorp group offering custom-printed buttons/pins as promotional products. Comparable because it serves the same B2B promotional-products customer base via the same single-login Promocorp distribution network.
• Care Concepts: Sister company under Promocorp offering care/health-themed promotional products. Comparable because it shares customers, logistics, and cross-company login with Clipfactory within the same Dutch B2B promotional distribution group.
• The Peppermint Company: Sister company under Promocorp offering confectionery-based promotional products. Comparable because it serves the same promotional product trading company customers via shared Promocorp single-login access.
• Durable (Hunke & Jochheim): German manufacturer of desk accessories, name badges, and promotional office products. Comparable because it serves overlapping B2B/wholesale customers in the same Western European promotional products market with similar custom-branded SKUs.
• HALO Branded Solutions: Major US-headquartered promotional products distributor serving corporate gifting and branding buyers. Comparable as the customer-side archetype for Clipfactory's promotional product trading company buyer base, with overlapping end-corporate demand.
• 4imprint: Major North American/UK promotional products supplier serving corporate gifting programs with custom-branded merchandise. Comparable because it competes for the same end-corporate promotional merchandise budget Clipfactory serves via its distributor customers.
• Helit (Kunststoffwerk): German manufacturer of desk accessories and office organization products sold through B2B/wholesale channels. Comparable because it occupies a similar niche in custom/functional office products for the European promotional and corporate market.
• National Pen (PCNA Polyconcept): Global promotional products manufacturer specializing in custom-branded merchandise for corporate gifting programs. Comparable because it operates the same business model of producing custom-printed branded items sold through B2B promotional distribution channels.

Broad incumbents

• ACCO Brands: Large global office products manufacturer with deep exposure to clips, binders, and filing products. Comparable as a broad incumbent in the same downstream office/stationery category, though it operates a much wider portfolio than Clipfactory's narrow niche.
• 3M: Diversified global giant with significant office supplies and stationery exposure through its Office Solutions division. Comparable as a broad incumbent selling branded office products into the same B2B end markets as Clipfactory, though at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/clipfactory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clipfactory