Zana

What Zana does

Zana Technologies Ltd. is a Lagos-based marketplace operator that connects African AI creators with buyers of AI prompts, AI agents, datasets, research reports, ebooks, fine-tunes, and workflows. Founded in 2025 and operating from Nigeria, the company runs a self-serve digital marketplace at usezana.app that processes transactions in Nigerian Naira through a Paystack integration supporting Visa, Mastercard, Verve, bank transfer, and USSD. The platform reports onboarding more than 5,000 creators and paying out over ₦9.8M to sellers, with payouts cleared within 24 hours of each sale.

The platform's technical architecture centers on a digital goods delivery system. For file-based products (prompts, ebooks), buyers receive instant downloads after payment. For AI agents, Zana supports MCP-compatible delivery: sellers connect servers they already operate, and buyers subscribe monthly or annually to receive a connection URL and access token that can be plugged into Claude Desktop, Cursor, or custom AI clients without additional setup on Zana's side. The marketplace also runs a built-in affiliate program allowing sellers to generate tracked links for any product and earn commission on referred sales.

Zana's revenue model is a commission-based marketplace take rate of approximately 15% per transaction, with sellers retaining up to 85% of each sale and no monthly or listing fees. AI agent subscriptions add a recurring revenue stream billed monthly or annually. The primary customer segments are African AI creators seeking monetization infrastructure and AI tool buyers seeking ready-made AI products; the company is structured as a private limited company incorporated in Nigeria and markets itself as "Africa's #1 AI Marketplace."

Name

Zana

Legal name

Zana Technologies Ltd.

Website

https://usezana.app

Company type

Private

Operating status

Operating

Short description

Zana Technologies Ltd. operates Africa's AI marketplace, connecting African creators of AI prompts, agents, datasets, ebooks, and fine-tunes with global buyers via a Paystack-integrated, Naira-denominated platform with 24-hour seller payouts.

Ownership category

akta.pro rank

Product category

AI Digital Marketplace

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Marketplace & Platform Seller Payouts (FSAMAKAE)

akta.pro secondary industry

Cross-border Payments & FX for E-commerce (CRAFALAF)

Keywords

• AI marketplace platform
• Digital product distribution
• Prompt engineering tools
• AI agent hosting
• Creator monetization tools

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission: Zana earns a commission on each sale made through the marketplace. Sellers keep up to 85% of every sale, implying Zana takes a 15% commission. There are no monthly fees or listing fees.
2. AI Agent Subscriptions: AI agents can be billed monthly or annually through the platform, providing recurring subscription revenue from buyers who subscribe to sellers' connected agent servers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zana operates Africa's dedicated marketplace for AI creators and buyers, where sellers list AI prompts, AI agents, datasets, research reports, ebooks, fine-tunes, and workflows. The platform handles payment processing in Nigerian Naira via Paystack, delivers digital products instantly to buyers, and supports monthly or annual subscription billing for AI agents that sellers host on their own servers and deliver via MCP-compatible connection URLs.

Product overview

Zana is Africa's AI Marketplace — a unified platform connecting AI creators with buyers across the continent and beyond. The core product is the Zana Marketplace itself, which facilitates buying and selling of AI products including AI Prompts (prompt packs), AI Agents (MCP-compatible agents with server-based subscriptions), Datasets, Research Reports, Ebooks (including 'The Wielder's Edge'), Fine-tunes, and Workflows. The platform handles payment processing via Paystack, offers sellers up to 85% revenue share with 24-hour payouts, and includes a built-in Affiliate Program for sellers to grow their reach. AI Agents can be plugged into clients like Claude Desktop and Cursor via connection URLs and access tokens.

Differentiator

Problem solved

Functional benefit

Products and services

• Zana Marketplace Self-serve marketplace platform where African AI creators list AI prompts, AI agents, datasets, research reports, ebooks, fine-tunes, and workflows for sale to global buyers. Handles payment processing in Naira via Paystack, digital product delivery, and seller payouts within 24 hours.
• AI Agent Subscriptions Subscription-based marketplace service for MCP-compatible AI agents. Buyers subscribe monthly or annually, cancel anytime, and integrate agents into their preferred AI client (Claude Desktop, Cursor, or custom clients) via connection URLs and access tokens; sellers monetize agents they host on their own servers.

Quantifiable outcome

• Sellers can receive payouts within 24 hours of a sale
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• PaystackcoreTechnology or IntegrationPaystack is the primary payment processor for Zana's marketplace, handling all transaction processing in Nigerian Naira. Supports Visa, Mastercard, Verve (Nigerian cards), bank transfer, and USSD payment methods. Paystack enables instant payment processing and 24-hour seller payouts. Featured as a 'Trusted payment partner' on the homepage.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gumroad: Gumroad is the canonical creator marketplace for digital products, charging a similar transaction-based take rate. Zana is directly modeled on Gumroad (as referenced in customer testimonials) and competes for the same creator economy, but differentiates via African localization.
• PromptBase: PromptBase is a dedicated marketplace for buying and selling AI prompts across image and text generation models. It is the most direct competitor in Zana's core prompt category, though it lacks Africa-specific payment rails and Naira pricing.
• Lemon Squeezy: Lemon Squeezy is a merchant-of-record platform for selling digital products and SaaS subscriptions. It is highly comparable on the seller-payouts and subscription billing mechanics that Zana also operates, though globally targeted rather than Africa-focused.
• Payhip: Payhip is a creator-economy platform for selling downloads, courses, and memberships with zero monthly fees and a transaction-based fee model. Mirror of Zana's marketplace business model for digital goods.
• Podia: Podia is an all-in-one platform for creators to sell digital products, memberships, and courses. Comparable marketplace mechanics and creator-first positioning, though oriented toward courses rather than AI assets.
• Sellfy: Sellfy is a digital storefront platform for creators selling downloads, subscriptions, and physical products. Comparable product offerings and revenue model to Zana's marketplace for digital AI tools.

Emerging players

• Whop: Whop is a marketplace and commerce infrastructure for digital goods, communities, and SaaS resellers. Comparable on the marketplace/payouts layer and on empowering third-party seller subscriptions.
• OpenAI GPT Store: OpenAI's GPT Store is a first-party marketplace for AI prompts and agents built on OpenAI models. It is a structural threat to independent AI marketplaces like Zana by offering native distribution to ChatGPT's user base.

Broad incumbents

• Creative Market: Creative Market is a large marketplace for digital creative assets (fonts, templates, graphics). Comparable marketplace mechanics for digital downloads with a take-rate model, though a much broader incumbent.
• Etsy: Etsy is a broad incumbent marketplace that includes a digital downloads category (printables, templates, prompts). Comparable marketplace/payment structure, though Etsy is far broader and not specialized for AI tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/usezana
• TikToktiktok.com/@usezana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zana