Wink Puzzles
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Wink Puzzles firmographics
Firmographics- Name
- Wink Puzzles
- Legal name
- Wink Design Atelier LLC
- Website
- https://www.winkpuzzles.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Wink Puzzles industry classification
Industry- Product category
- Consumer Puzzles & Hobby Products
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Jigsaw Puzzles Retail (CRALALAJ)
Keywords
Where Wink Puzzles is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wink Puzzles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Puzzle Product Sales: One-time purchase model for physical jigsaw puzzles. Products include 1000-piece designer puzzles and 72-piece mini puzzles sold at fixed price points. No subscription or recurring revenue streams disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1000-piece designer puzzles |
| Unit Pricing | Pay-as-you-go | 72-piece mini puzzles |
| Unit Pricing | Pay-as-you-go | 3-pack mini puzzles bundle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wink Puzzles product offering
Product offeringCore offering
Wink Puzzles designs and sells original jigsaw puzzles in two formats: 1000-piece standard puzzles ($42 each) featuring high-quality art paper with luxe matte finish, and 72-piece mini puzzles ($15 individually, $28 for 2-packs, $39 for 3-packs) sized for quick completion. The company also offers a Puzzle of the Month Club subscription with 3- or 6-month options. All puzzles are designed in the USA by Wink Design Atelier.
Product overview
Wink Puzzles is a designer jigsaw puzzle company creating original designs for the modern puzzler. The product portfolio consists of two main lines: standard 1000-piece puzzles (Words and Stripes, Spinning Records, Psychedelic Poppies, Strange Peonies, Cactus Kaleidoscope) priced at $42, and mini 72-piece puzzles sold individually ($15), in 2-packs ($28), or 3-packs ($39). The company also offers a Puzzle of the Month Club subscription service. Puzzles feature high-quality art paper with luxe matte finishes, range from beginner to expert difficulty levels, and are designed in the USA by Wink Design Atelier. Notable collaborations include partnerships with Apartment Therapy (Cubby Mini), Marz (2-Pack), and Foxtrot Market (I Scream).
Differentiator
Problem solved
Functional benefit
Products and services
- Words and Stripes A 1000-piece designer jigsaw puzzle featuring 39 sassy stripes that progress from the straight and narrow to the wild side; text on the left provides color inspiration and an easy starting point, while the right side offers challenging swirls for advanced puzzlers. Priced at $42.
- Spinning Records A 1000-piece graphic jigsaw puzzle featuring concentric colored circles that create straightforward symmetry, designed for puzzlers who enjoy focusing on color and shape. Priced at $42.
- Psychedelic Poppies A 1000-piece advanced difficulty jigsaw puzzle showcasing a single poppy photographed through its life cycle, with dark background sections providing a challenging experience for experienced puzzlers. Priced at $42.
- Strange Peonies An expert-level 1000-piece jigsaw puzzle featuring a stunning peony bouquet with twists, turns, and moody details; notably challenging despite its beauty. Priced at $42.
- Cactus Kaleidoscope A 1000-piece intermediate difficulty jigsaw puzzle inspired by kaleidoscopes and natural collages, featuring color gradients and diagonal stripes that differentiate quadrants to guide puzzlers. Completed puzzle measures 28 x 19.25 inches. Priced at $42. Currently sold out.
- 3-Pack Mini Puzzles A bundle of three mini 72-piece puzzles with mixed difficulty levels, designed for quick completion and immediate gratification, adding brightness to the day. Priced at $39.
- Wink X Marz 2-Pack Mini Puzzles A collaboration with Marz featuring two mini 72-piece puzzles, sold as a 2-pack. Priced at $28.
- Cubby Mini A 72-piece mini puzzle created in collaboration with Apartment Therapy, featuring a geometric design inspired by the Cubby logo. Designed for small spaces with satisfying complexity without taking over a table. Priced at $15.
- Wild Stripes A 72-piece mini puzzle inspired by colored pencils, designed as an antidote to screen time, completable in just a few minutes a day. Priced at $15.
- Dancing Lady A 72-piece round mini puzzle featuring an elegant Dancing Lady orchid design with symmetry and rich colors; the round shape challenges puzzlers who typically start with corners. Priced at $15. Limited availability (only 9 available).
- Googly Eyes A beginner-level 72-piece mini puzzle that takes approximately twelve minutes to complete, marketed as a meditation alternative for centering and relaxation. Priced at $15.
- Radiant Gradient Mini A 72-piece mini puzzle featuring multiple color gradients in contrasting colors, designed as brain food with soothing qualities for small spaces or quick puzzling sessions. Priced at $15.
- I Scream A 72-piece mini puzzle created in collaboration with Foxtrot Market, featuring an ice cream theme with enjoyable difficulty designed to be completed before ice cream melts. Priced at $15. Limited availability (only 6 available).
- Puzzle of the Month Club A monthly puzzle subscription service offering 3 or 6-month subscription options for recurring puzzle deliveries to subscribers.
Quantifiable outcome
- Googly Eyes mini puzzle can be completed in approximately 12 minutes
Companies that use Wink Puzzles
Customer profileSegments3 records
Ideal customer profiles3 records
Wink Puzzles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wink Puzzles partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Apartment TherapyminorCollaboration with Apartment Therapy to create the Cubby Mini puzzle, celebrating the launch of Apartment Therapy's new site 'Cubby.' The geometric design was inspired by the Cubby logo and targets customers seeking space-saving puzzle options.
- MarzminorPartnership with Marz to create a branded 2-pack of mini puzzles. Products sold through Wink Puzzles' shop under the Wink X Marz collaboration.
- Fox Trot MarketminorCollaboration with Fox Trot Market (@foxtrotmarket) to create the I Scream mini puzzle, designed to pair perfectly with ice cream. The puzzle was created as part of a partnership with the specialty market brand.
- Wink Design AteliercoreWink Puzzles is the consumer-facing brand of Wink Design Atelier LLC. Founder Brenda Bergen operates both entities, with puzzle designs created by Wink Design Atelier. Puzzles are designed in USA by Wink Design Atelier.
Recent moves2 records
Expansion highlights4 records
Wink Puzzles competitors and assessment
Company assessmentDirect peers
- Piecework Puzzles: Designer jigsaw puzzle brand selling premium original-art puzzles direct-to-consumer, very closely aligned with Wink's positioning, aesthetic, and price points.
- Artifact Puzzles: Premium wooden jigsaw puzzles with original artwork sold DTC; targets design-conscious adult puzzlers at premium price points similar to Wink.
- Cloudberries: Curated designer puzzle brand with original artwork, DTC-first model, and premium pricing, directly competing for the same design-led adult puzzler segment.
- Galison: Publisher of art-forward jigsaw puzzles and stationery, including licensed and original art, overlapping with Wink on original designer puzzles and gift-channel distribution.
- Mudpuppy: Children- and design-led puzzle brand offering illustrated puzzles, with comparable aesthetic and gift-shop positioning to Wink's mini puzzle line.
Broad incumbents
- Ravensburger: Global puzzle market leader with thousands of SKUs across price points and broad retail distribution; defines the competitive baseline Wink must outperform on design and brand.
- Buffalo Games: Large US puzzle publisher with broad catalog including art and licensed designs, sold across mass and specialty retail; competes for the same consumer wallet as Wink.
- Springbok Puzzles: Established US jigsaw puzzle brand with deep catalog of art and nature puzzles across difficulty levels, competing across the same product category.
Emerging players
- Areaware: Design-forward gift and home goods brand that sells puzzles and games as part of a curated design catalog, sharing Wink's aesthetic sensibility and design-led positioning.
- The Found: Marketplace for independent designers selling curated lifestyle goods, often including puzzles and prints; overlaps with Wink's designer-led, small-batch aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Wink Puzzles social profiles
Digital presenceWink Puzzles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wink Puzzles leadership team
Management profileNumber of profiles
Profiles1 record
Wink Puzzles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wink Puzzles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wink Puzzles
What does Wink Puzzles do?
Wink Puzzles designs and sells original jigsaw puzzles in two formats: 1000-piece standard puzzles ($42 each) featuring high-quality art paper with luxe matte finish, and 72-piece mini puzzles ($15 individually, $28 for 2-packs, $39 for 3-packs) sized for quick completion. The company also offers a Puzzle of the Month Club subscription with 3- or 6-month options. All puzzles are designed in the USA by Wink Design Atelier.
Is Wink Puzzles a public or private company?
Wink Puzzles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wink Puzzles founded?
Wink Puzzles was founded in 2020. It employs 1 to 10 people.
Where is Wink Puzzles based?
Wink Puzzles is headquartered in Chicago, United States, in the North America region.
How does Wink Puzzles make money?
One revenue line is on record: puzzle Product Sales.
Who are Wink Puzzles's main competitors?
Direct peers on record are Piecework Puzzles, Artifact Puzzles, Cloudberries, Galison and Mudpuppy. Broad incumbents are Ravensburger, Buffalo Games and Springbok Puzzles. Emerging players are Areaware and The Found.
Does Wink Puzzles have an API?
No public API is recorded for Wink Puzzles.
What industry is Wink Puzzles in?
Wink Puzzles's product category is Consumer Puzzles & Hobby Products. Its primary akta.pro industry code is CRALALAJ, Jigsaw Puzzles Retail. Its NAICS code is 33993 and its SIC code is 3944.