Presto Embroidery

What Presto Embroidery does

Presto Embroidery is a custom apparel decoration shop based in Birmingham, Alabama, founded in 2004 and operating as a DBA of Steel City Creative LLC. The company provides custom embroidery, screen printing, monogramming, custom patches, and Direct-to-Film (DTF) transfer services for businesses, sports teams, schools, breweries, hospitality brands, and individual consumers. All production runs in-house at a Birmingham production floor (with pickup addresses at 924 6th Avenue North and 913 7th Avenue North) on eight Tajima and Ricoma multi-head commercial embroidery machines, with no outsourcing to brokers or overseas factories.

The core technology stack combines commercial embroidery, screen printing, and DTF printing under one roof, supplemented by an in-house logo digitization service that converts customer artwork into embroidery-ready stitch files and an online DTF gang sheet builder that lets customers configure transfers on the Shopify storefront. The company is an authorized Richardson Team Elite dealer with access to the full Richardson headwear catalog at MAP pricing, including the Richardson 112 trucker cap, PTS20, and PTS Custom Ultra programs. OTTO CAP headwear, Tultex apparel blanks, and Burnside jackets round out the blank goods offered alongside decoration.

Presto's business model is transaction-based with volume-discounted unit pricing — for example, cap front embroidery ranges from $7.00 per location at 1–14 pieces down to $3.50 at 250+ pieces, with tiered discounts kicking in at 12 pieces. Revenue streams include custom embroidery, screen printing, DTF transfers, custom patches, and one-time logo digitizing fees ($30 sale price, regularly $45). Go-to-market blends direct sales via phone/email (24-hour quote turnaround) for enterprise and uniform programs with a Shopify e-commerce storefront for SMB and individual orders, supported by local pickup in Birmingham metro suburbs and national shipping to all 50 US states. The company is part of the Steel City Creative family of brands alongside Vulcan Ink and Steel City Tap Co., sharing one production floor under unified ownership.

Name

Presto Embroidery

Legal name

Steel City Creative LLC

Website

https://prestoembroidery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Presto Embroidery is a Birmingham, Alabama-based custom apparel decoration shop founded in 2004, providing in-house embroidery, screen printing, DTF transfers, monogramming, and patches to businesses, teams, schools, breweries, and consumers across the United States.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Commercial Printing (except Screen and Books) (323111), Narrow Fabric Mills and Schiffli Machine Embroidery (31322)

SIC

Coating, Engraving & Allied Services (3470), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Custom embroidery services
• Screen printing services
• Branded apparel decoration
• Monogramming services
• Custom patches

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Embroidery Services: Core revenue stream: custom logo embroidery on polos, caps, jackets, workwear, and accessories. Volume-discounted pricing starting at $3.50 per cap embroidery location (250+ pieces). Revenue recognized per unit decorated.
2. Screen Printing Services: Single and multi-color screen printing on t-shirts and apparel. Product lines include Tultex 241 and Tultex 202 tees, priced per unit with decoration.
3. DTF Transfer Services: Direct-to-Film transfer printing. Offers build-your-own gang sheet ($28.00 per sheet), individual prints ($1.00 each), and upload your own gang sheet. Print sizes ranging from 22x48 to 22x240 inches.
4. Logo Digitizing: One-time digitization fee for converting customer artwork into embroidery-ready format. Priced at $30.00 (sale price, regularly $45.00). Required for first-time logo orders before embroidery production.
5. Custom Patches: Custom embroidered, woven, and twill patches for uniforms, jackets, and promotional use. Priced via custom quote.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Presto Embroidery provides in-house custom embroidery, screen printing, DTF (Direct-to-Film) transfer printing, monogramming, custom patches, and logo digitization services on apparel and accessories for businesses, teams, schools, breweries, restaurants, and individuals. Production runs on 8 Tajima and Ricoma commercial embroidery machines in Birmingham, Alabama, with volume-tiered pricing, 24-hour quote turnaround, and nationwide shipping alongside local pickup.

Product overview

Presto Embroidery operates as a single-shop custom embroidery and screen printing service based in Birmingham, Alabama. The core offering comprises four main service categories: Custom Embroidery (for polos, caps, jackets, workwear), Monogramming (for gifts and linens), Team & Event Uniforms, and Custom Patches (woven, embroidered, twill). Supporting services include DTF Transfer Services with three distinct gang sheet builder options (Build Your Own Gang Sheet, Individual Prints, Upload Your Own Gang Sheet), Screen Printing, Logo Digitizing, and Richardson headwear distribution. The company also offers branded apparel products including Tultex t-shirts, Burnside jackets, and OTTO CAP headwear. All production runs through their Birmingham facility on Tajima and Ricoma multi-head commercial embroidery machines with no outsourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing Single- and multi-color screen printing on t-shirts, polos, and .030 poly drive-out tags, priced per unit with decoration.
• Custom Embroidery In-house custom logo embroidery on polos, caps, jackets, workwear, and accessories for businesses, teams, and brands. Includes logo digitization, sample stitchout, production, and finishing, with volume discounts starting at 12 pieces and up to 50% off at 250+ pieces.
• Monogramming Personal monogramming service for gifts, baby blankets, towels, onesies, and linens using three initials in the Southern monogram tradition, targeting individual gift buyers.
• Custom Patches Custom embroidered, woven, twill, and 3D puff patches for uniforms, jackets, and promotional use, available with iron-on, sew-on, or Velcro backing, priced via custom quote.
• DTF Build Your Own Gang Sheet Direct-to-Film transfer printing service where customers upload graphics and build their own gang sheet on the website; gang sheets from 22x48 to 22x144 inches sold at $28.00 per sheet.
• DTF Individual Prints Individual DTF prints for small-quantity heat-transfer orders; customers upload high-resolution PNG artwork with transparent background at sizes 2x3 to 12x16 inches, priced at $1.00 per print.
• DTF Upload Your Own Gang Sheet DTF gang sheet printing service for pre-designed gang sheets uploaded as PNG files at 300 ppi resolution with transparent background.
• Logo Digitizing Professional logo digitization service converting customer artwork (vector .ai/.eps/.pdf or high-resolution PNG/JPG) into embroidery-ready stitch files; required one-time fee for new logos before embroidery production.
• Richardson Headwear Products Authorized Richardson headwear product line covering 29+ cap models (PTS20, PTS30, 112 Trucker Mesh Back, etc.) at MAP pricing with optional custom embroidery decoration; includes stock, custom USA, and PTS Custom Ultra programs.
• OTTO CAP Headwear Products OTTO CAP branded headwear line including 5 Panel High Crown Mesh Back Trucker Hat, 5 Panel Mid Profile Baseball Cap, and 6 Panel Low Profile Dad Hat, sold blank or embroidered.
• Drive Out Tags Screen printed .030 poly drive-out tags for 1-2 color printing, priced per order from $472.50 to $8,950.00 ($1.89 per unit), sold primarily to automotive dealers.
• Tultex 241 Unisex Poly-Rich Tee 3.6 oz 65% polyester / 35% combed ring-spun USA cotton tee sold blank or with left-chest embroidery, available in multiple colors.
• Tultex 202 Unisex Fine Jersey Tee 4.5 oz 100% ring-spun USA cotton fine jersey tee with reactive-dye coloring and pre-washed treatment to minimize shrinkage, sold blank or embroidered in extensive color options.
• Burnside Sweater Knit Fleece Jacket Embroidered Burnside sweater knit fleece jacket available in Heather Charcoal and Heather Grey, sold blank or with embroidery.

Quantifiable outcome

• 24-hour quote turnaround from a real person (not automated tool)
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Richardson SportscoreChannel Partner/ Reseller/ DistributorAuthorized Richardson Team Elite dealer. Full access to Richardson headwear catalog at MAP pricing. 2026 R3.0 pricing (effective May 2026). Includes stock, custom USA, and PTS Custom Ultra programs. Provides blank cap supply for embroidery decoration.
• Steel City Creative LLCcoreOthersPresto Embroidery is a DBA of Steel City Creative LLC. Part of the Steel City Creative family alongside Vulcan Ink (screen printing/ink) and Steel City Tap Co. One team, one floor, three crafts under the same ownership.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Custom Ink: Large US custom apparel decorator offering custom embroidery, screen printing, and promotional products to businesses, teams, and events. Directly competes with Presto for SMB and mid-market custom embroidery volume.
• RushOrderTees: Custom apparel decorator specializing in screen printing and embroidery for teams, businesses, and events with quick-turn production. Closely comparable service mix and target customer segments to Presto.
• Underground Printing: Custom screen printing and embroidery shop serving businesses, schools, and events with online ordering and quick turnaround. Comparable in-house production model and customer base to Presto.
• LogoSportswear: Online custom apparel and accessories retailer offering custom embroidery, screen printing, and appliqué on team uniforms, corporate apparel, and promotional products. Direct SMB competitor in custom logo apparel.
• Alphagraphics: Franchised commercial printing and signage network that also offers custom apparel decoration including embroidery and screen printing to local businesses. Closely comparable B2B local decoration model.
• Real Thread: Custom apparel decoration company focused on screen printing, embroidery, and DTG for brands, teams, and organizations. Directly comparable service offering and target customers.
• Bonfire: Custom apparel and merchandise platform enabling organizations and businesses to design, sell, and produce decorated apparel including embroidered and printed goods. Comparable in custom decoration service category with an SMB and group-fundraising focus.

Broad incumbents

• Vistaprint (Cimpress): Mass-market custom printing and promotional products platform owned by Cimpress, offering business cards, signage, apparel, and promotional items. Overlaps with Presto on promotional and small-business custom apparel but serves a much broader portfolio.

Emerging players

• Printful: Print-on-demand and fulfillment platform offering embroidery, DTG, screen printing, and DTF on apparel and accessories for ecommerce brands and creators. Comparable decoration methods but a fundamentally different dropship/ondemand fulfillment model.

Others

• Richardson Sports: Headwear manufacturer and supplier whose caps (especially the Richardson 112) form the core blank supply for Presto's top embroidery line. Listed as a Tier 1 channel partner and supplier rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/presto-embroidery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presto Embroidery