Vibe Labs

What Vibe Labs does

Vibe Labs s.r.o. is a privately held, bootstrapped indie mobile app studio headquartered in Prague (Bubeneč, Praha 6), Czech Republic, operating under business ID (IČO) 23452617. The company consists of two founders and self-describes as a "tiny indie studio" shipping small, intentionally designed consumer iOS applications under the philosophy of "no pitch decks, no rush."

The studio's product surface comprises two native iOS apps distributed through the Apple App Store. Hazel is a screen time companion offering smart pauses, real-time blocking, and usage habit insights positioned as guilt-free digital wellness. Flick is a swipe-based photo library cleaner that uses a gamified keep/delete gesture, on-device processing for privacy, duplicate and large-file detection, and a pure black UI to help users curate their camera rolls. The technical stack includes Firebase (Google) for hosting, authentication, database, sync, and crash/error reporting; Supabase for authentication; Mixpanel for product analytics; and Singular for attribution. Flick emphasizes an on-device architecture for photo workflows, avoiding cloud upload of user images.

Vibe Labs monetizes exclusively through consumer channels: auto-renewing monthly subscriptions and in-app purchases processed by Apple through the App Store, plus advertising served in free tiers via Google AdMob and AppLovin. Free tiers are ad-supported with usage limits (e.g., limited swipes in Flick); premium tiers unlock unlimited usage and features. Pricing is not publicly disclosed on the website and is presented through each app's App Store listing. The customer base is a horizontal, long-tail audience of individual iOS users across two use cases—digital wellness and photo organization—with no enterprise or B2B channel. The company has no disclosed funding rounds, no patents or trademarks on file, no awards, no subsidiaries, and no M&A history.

Name

Vibe Labs

Legal name

Vibe Labs s.r.o.

Website

https://thevibelabs.com

Company type

Private

Operating status

Operating

Short description

Vibe Labs is a bootstrapped two-person Prague-based indie studio that builds consumer iOS apps—Hazel for screen time management and Flick for swipe-based photo cleanup—monetized via App Store subscriptions and ad-supported free tiers.

Ownership category

akta.pro rank

Product category

Consumer Mobile Applications

NAICS

Software Publishers (5132), Software Publishers (513210)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• IOS mobile apps
• Screen time management
• Photo organization
• Consumer mobile software
• Freemium subscriptions

Headquarters

HQ city

Bubenec

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. App Subscriptions (Flick): Flick offers a subscription model with a free tier that includes limited swipes and ads. The premium subscription provides unlimited sorting and premium features. Subscriptions are processed through Apple's App Store infrastructure.
2. App Subscriptions (Hazel): Hazel likely follows a similar subscription model with in-app purchases processed through the App Store. Specific pricing details are available on the App Store listing.
3. Advertising (Free Tier): Free tiers of apps include advertisements served through partner networks including Google AdMob and AppLovin. Personalized advertising may be subject to Apple's App Tracking Transparency settings on iOS.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Vibe Labs is a small indie studio that builds and sells consumer iOS mobile applications directly through the Apple App Store. Its two flagship products are Hazel, a screen time management app, and Flick, a photo cleaner and organizer app, both offered on a freemium subscription basis.

Product overview

Vibe Labs is an indie mobile app studio based in Prague, Czech Republic, developing two iOS consumer applications. Hazel is a screen time management app focused on gentle habit-building through smart pauses and usage insights. Flick is a photo library organizer that uses a swipe-based interface to help users curate and declutter their camera roll. Both apps operate on a freemium model with subscription upgrades and ad-supported free tiers, distributed through the Apple App Store.

Differentiator

Problem solved

Functional benefit

Brands

• Hazel: Screen time companion app - gentle screen time management with smart pauses, real-time blocking, and habit insights for iOS.
• Flick

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• ApplecoreTechnology or IntegrationApple processes all App Store subscriptions and in-app purchases for Vibe Labs' apps. This is a critical infrastructure partnership as Apple's App Store terms govern payment, billing, renewal, and cancellation. Vibe Labs does not store full payment card details for App Store purchases.
• Google AdMobcoreTechnology or IntegrationGoogle AdMob serves advertisements in free tiers of Vibe Labs' apps. On iOS, personalized advertising may be subject to Apple's App Tracking Transparency settings. AdMob follows Apple's rules and Google's own policies for data processing.
• AppLovincoreTechnology or IntegrationAppLovin and related partner networks deliver and measure advertisements in ad-supported free tiers of Vibe Labs' apps. Active networks may vary by build, platform, or region. Frequency caps may apply.
• Firebase (Google)coreTechnology or IntegrationFirebase provides cloud and backend services including hosting, authentication, database, sync, and crash/error reporting for Vibe Labs' apps.
• SupabasecoreTechnology or IntegrationSupabase handles authentication services for Vibe Labs' apps as part of the backend infrastructure stack.
• MixpanelcoreTechnology or IntegrationMixpanel provides product analytics including event tracking, usage analytics, funnels, and product improvement insights for Vibe Labs' apps.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Opal: Opal is a venture-backed iOS screen time and focus app that helps users block apps and build healthier phone habits. It is the closest direct competitor to Hazel, serving the same digital wellness use case with a similar premium subscription model.
• One Sec: One Sec is an iOS app that forces a mindful breath pause before opening selected apps, sitting at the intersection of screen time management and mindfulness. It competes directly with Hazel in the gentle digital wellness category.
• ScreenZen: ScreenZen is an iOS screen time management app offering blocking, scheduling, and usage insights. It overlaps directly with Hazel's feature set, targeting the same consumer segment of iOS users seeking phone habit management.
• MacPaw (Gemini Photos): MacPaw's Gemini Photos is a leading iOS duplicate photo finder and library cleaner, the most prominent direct competitor to Flick. Both serve iOS users with cluttered camera rolls via subscription-based cleanup workflows.
• Slidebox: Slidebox is an iOS photo organizer that uses swipe gestures to sort and curate camera rolls. Its swipe-based interaction model is conceptually similar to Flick, making it a direct comparable in the photo-cleanup category.
• Cleverly (Photo Cleaner): Cleverly offers iOS photo cleaning and storage management with AI-driven categorization and similar swipe-style cleanup. It competes with Flick in the subscription-based phone storage / photo curation category.

Emerging players

• Halide Camera: Halide is a premium independent iOS photography app developed by a small indie studio (Lux). It is a comparable indie-studio business model to Vibe Labs — small team, iOS-only, premium subscription — focused on photography-adjacent users.
• Bear (Shiny Frog): Bear is a popular indie note-taking iOS app built by a small independent team in Italy with a freemium subscription model. It shares Vibe Labs' indie-studio DNA, premium design sensibility, and App Store-led GTM motion.

Broad incumbents

• Apple Screen Time: Apple's first-party Screen Time feature provides built-in app blocking, usage reports, and downtime controls across iOS. As a free, deeply integrated incumbent, it defines the baseline against which Hazel must differentiate.
• Google Photos: Google Photos is the dominant cross-platform photo management service, offering free storage, duplicate detection, and AI-driven cleanup. While primarily web/Android-centric, its iOS app sets the incumbent standard against which Flick competes.

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibe Labs