Spear

Name

Spear

Legal name

Antword Inc.

Website

https://www.getspear.ai

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sales Engagement Software

NAICS

Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Sales engagement software
• Trigger-based outbound
• Buying signal detection
• AI prospecting platform
• B2B lead generation

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Starter Plan: Self-serve subscription plan with in-app chat and knowledge base support. No dedicated SLA, onboarding call, or campaign setup assistance.
2. SaaS Subscription - Growth and Enterprise Plans: Managed plans with dedicated support, SLA commitments, and campaign setup assistance as specified in Order Form or Proposal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Spear provides a trigger-based, AI-powered outbound sales platform that monitors buying signals across LinkedIn, Reddit, X, GitHub, YouTube, podcasts, and 10-K reports, then generates personalized outreach messages delivered from executives' own profiles. The platform combines signal detection, qualification agents, CRM integration, multilingual campaign automation, and conversational AI-assistant control via MCP to drive higher reply and meeting rates for B2B sales teams.

Product overview

Spear is a trigger-based, human-led outbound platform designed to create real pipeline for B2B sales teams. The platform combines a generative AI sales engine with buying signal detection to generate personalized messages delivered from executive profiles. The product architecture consists of three main layers: Signals (Website Visitors, Event Campaigns, Reddit & X) for monitoring buying signals across channels including LinkedIn, Reddit, X, GitHub, YouTube, Podcasts, and financial announcements; the Platform (Triggers, Analytics, Integrations, MCP) providing trigger management, performance analytics, CRM/AI assistant connectivity, and workflow automation; and Reply Squad as a 24/7 human response service. The system monitors buying signals and generates ready-to-send personalized messages routed through users' LinkedIn profiles and other channels.

Differentiator

Problem solved

Functional benefit

Brands

• Reply Squad: A 24/7 human service that responds on behalf of users in their tone when prospects engage.
• Spear Skills
• Qualification Agent
• Website Visitors

Products and services

• Spear Platform
• Reply Squad

Quantifiable outcome

• 30-40% reply rates when messages are short with specific ask
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and infrastructure.

• HubSpotcoreTechnology or IntegrationNative integration with HubSpot supporting full conversation transcript syncing. All prospect conversations automatically push to CRM in real time.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce supporting full conversation transcript syncing. All prospect conversations automatically push to CRM in real time.
• LinkedIn Sales NavigatorcoreTechnology or IntegrationIntegration allowing users to connect existing LinkedIn Sales Navigator searches directly to Spear campaigns for automatic prospect pool updates in real time.
• AWSinfrastructureTechnology or IntegrationAWS S3 backup for data storage. Security measures include SSL encryption. Samplead (previous branding) available on AWS Marketplace.
• OpenAI (ChatGPT)coreTechnology or IntegrationMCP integration allowing users to manage entire outbound workflow - write campaigns, approve prospects, adjust ICP - directly from ChatGPT conversational interface.
• Anthropic (Claude)coreTechnology or IntegrationMCP integration allowing users to manage entire outbound workflow - write campaigns, approve prospects, adjust ICP - directly from Claude conversational interface.
• StripeinfrastructureTechnology or IntegrationPayment processor for subscription billing. Handles payment transactions and shares billing information with Spear for subscription management.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clay: Clay is a GTM data enrichment and workflow automation platform used for AI-powered prospecting and outbound. It is Spear's most directly comparable peer — Spear's own blog explicitly compares itself to Clay as an alternative for AI sales prospecting and data enrichment.
• Apollo.io: Apollo.io combines a B2B contact database, sales intelligence, and multi-channel engagement (email, LinkedIn, calls) for outbound sales teams. It directly competes with Spear on AI-driven prospecting and personalized outreach at scale.
• Lemlist: Lemlist is a multi-channel sales outreach platform specializing in personalized cold email and LinkedIn automation. Comparable to Spear on personalized outreach mechanics, though Spear's trigger-based signal approach is a more advanced differentiator.
• Instantly.ai: Instantly.ai is an AI-powered cold email outreach platform with deliverability and scale features. Overlaps with Spear's outbound automation use case, particularly for SMB and growth-focused sales teams running high-volume sequences.
• Cognism: Cognism is a B2B sales intelligence platform providing contact data, intent signals, and prospecting tools. Directly comparable to Spear's signal-driven prospecting capabilities, particularly for enterprise EMEA and cybersecurity buyers.
• Smartlead: Smartlead is an AI-driven cold email and multi-channel outreach automation platform with deliverability tooling. Overlaps with Spear's outbound automation, especially for teams running high-volume personalized campaigns.
• Lusha: Lusha is a B2B contact and company data platform used by sales teams for prospecting and lead enrichment. Comparable on the data/signals foundation layer of Spear's trigger-based outbound approach.

Broad incumbents

• Outreach: Outreach is a leading enterprise sales engagement platform with sequencing, analytics, and AI-driven deal insights. A broad incumbent that overlaps with Spear's enterprise outbound use case as part of a much wider portfolio.
• Salesloft: Salesloft (formerly Cadence) is a major sales engagement platform with email cadences, calls, and deal management. Comparable as a broad enterprise incumbent in sales outreach; Spear is more specialized on trigger-based personalization.
• ZoomInfo: ZoomInfo is the dominant B2B contact and company intelligence platform, with sales engagement and intent data capabilities. A broad incumbent that competes at the data/signals layer that underpins Spear's trigger detection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@triggerbasedoutbound
• LinkedInlinkedin.com/company/getspear
• Instagraminstagram.com/getspearai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spear