Dropp

Name

Dropp

Legal name

Dropp Inc.

Website

https://www.ondropp.app

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creator Commerce Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Shoppable Video & Short-form Commerce Platforms (CRAFANAE)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Creator commerce platform
• Affiliate marketing
• Influencer marketing
• Brand campaign management
• Social commerce

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creator Affiliate Revenue: Creators earn commissions on product recommendations through affiliate links shared on the platform. Revenue is tracked through clicks, saves, and sales attribution.
2. Premium Creator Subscriptions: Dropp offers paid plans for extra creator features. Premium subscriptions include discount benefits for referral code activation. Plans may renew automatically.
3. Brand Campaign Management: Brands pay to access creator discovery, campaign rooms, product seeding, and performance analytics for launching products with vetted creators.
4. Featured Product Placement: Featured products can receive more visibility in Dropp. Placement depends on availability and platform rules.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dropp is a creator commerce platform that enables individual creators to build personal storefronts, curate shoppable product collections, and earn affiliate revenue through tracked recommendations. For brands, the platform provides a campaign workspace with creator discovery, product launch rooms, brief-to-shortlist workflows, product seeding, and performance analytics that tie recommendations to clicks, saves, and sales.

Product overview

Dropp is a creator commerce platform structured as a unified product with multiple integrated modules. The platform comprises creator-facing modules including Creator Storefronts (personal profile pages with shoppable collections), Curated Collections (editorial boards for organizing products by mood and category), Affiliate Revenue Tracking, and Audience Analytics; brand-facing modules including Brand Campaign Management (briefs, seeding, approvals, attribution), Creator Discovery (taste-fit matching), Product Launch Rooms (workspace for campaign workflows), and Signal Analytics; plus a shared Product Discovery Feed and Social Sharing & Tracking layer. The core value proposition is enabling creators to monetize their taste through curated product recommendations while providing brands with creator-led launch infrastructure — all connected through a shared social-commerce layer where product pages, collections, and analytics operate across both creator and brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Suite Personal storefronts, shoppable curated collections, affiliate revenue tracking, audience analytics, and tracked social sharing tools for content creators, influencers, and tastemakers who monetize recommendations.
• Brand Campaign Suite Creator discovery with taste-fit scores, brief-to-shortlist workflows, product launch rooms, product seeding, content approvals, attribution tracking, and signal analytics for fashion, beauty, and lifestyle brands running creator-led product launches.
• Product Discovery Feed Visual moodboard feed of products, creator picks, and curated content organized by category for end consumers discovering products through creators.
• Creator Profiles Public-facing creator profile pages with engagement metrics, follower counts, niche tags, and social platform links enabling brand and audience discovery.

Quantifiable outcome

• 3.8x save intent lift in brand campaigns
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators5 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• LTK: LTK (formerly rewardStyle / LIKEtoKNOW.it) is the largest creator commerce platform globally, offering creator storefronts, affiliate tracking, and brand campaign tools — directly comparable to Dropp's core product set.
• ShopMy: ShopMy is a creator-led commerce platform offering storefronts, affiliate commissions, and brand partnerships for fashion, beauty, and lifestyle creators — a direct competitor in the same niche as Dropp.
• MagicLinks: MagicLinks provides a creator commerce platform with affiliate storefronts, brand partnerships, and analytics for social-driven shopping — closely aligned with Dropp's creator OS positioning.

Emerging players

• Bounce: Bounce is a creator commerce platform enabling creators to monetize recommendations through storefronts and affiliate links, overlapping with Dropp's creator monetization and brand campaign modules.
• Depop: Depop is a social commerce marketplace where individual sellers curate style-driven storefronts, sharing with Dropp an editorial-led, creator-owned commerce format for fashion and lifestyle.

Broad incumbents

• TikTok Shop: TikTok Shop is a platform-native social commerce offering letting creators sell and earn commission on short-form video — a broad incumbent competing with Dropp for creator affiliate budgets.
• Instagram Shopping: Instagram Shopping and its creator affiliate tools operate inside the platform where Dropp's creators publish, representing both a distribution channel and a competitive threat from a broad incumbent.
• Pinterest Shopping: Pinterest Shopping offers shoppable collections and creator-driven product discovery at platform scale, competing with Dropp's editorial collection format for lifestyle and fashion shopping intent.
• Amazon Live: Amazon Live combines creator-led content with Amazon's commerce infrastructure, representing a broad-incumbent threat to creator commerce platforms that lack a first-party retail supply chain.

Regional players

• Spring (Tianxing): Spring was a creator-led social commerce marketplace originally focused on Instagram-driven discovery in fashion; it represents a comparable creator-commerce model with regional concentration historically similar to Dropp's emerging-market base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ondroppapp
• LinkedInlinkedin.com/company/ondropp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dropp