What Anticimex does

Anticimex is a Swedish pest control and property health services company founded in 1934 and headquartered in Stockholm, operating under private equity ownership by STANNA since 2008. The company provides pest control, food safety, moisture control, fire protection (SBA), and property inspection services to residential homeowners, restaurants, property managers, and the public sector, alongside insurance products issued through its subsidiary Anticimex Försäkringar AB. Its product portfolio spans transactional inspection services (Överlåtelsebesiktning, Bostadsrättsbesiktning, Energideklaration, Radonmätning, Krypgrundsbesiktning, Areamätning), connected sensor monitoring (Smart Hushälsa), household and seller liability insurance, and construction warranty products (Byggsäkring).

The business model combines per-service transactional fees (inspection services priced 795–8,300 kr), recurring subscriptions (Smart Hushälsa at 249 kr/month with a 3,495 kr setup fee; insurance products at 1,868–2,995 kr per year), and B2B pest management and compliance contracts. Distribution is built on a nationwide Swedish technician network certified by Kiwa and a Cepa-accredited pest control credentialing framework, with insurance and certification partnerships extending the go-to-market beyond direct sales. Technology underpins the newer offerings through IoT sensors and threshold-based anomaly detection in the Smart Hushälsa platform and a digital self-inspection program (EKP) for commercial clients, indicating an early transition from purely on-site service to connected, recurring-revenue products.

Name

Anticimex

Legal name

Anticimex

Website

https://anticimex.se

Company type

Private

Operating status

Operating

Short description

Anticimex is a Swedish pest control and property health services company founded in 1934, providing inspections, pest management, moisture and fire protection, connected sensor monitoring, and insurance products to residential and commercial customers nationwide in Sweden under STANNA private equity ownership.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Building Inspection Services (54135), Testing Laboratories and Services (541380)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Services-Testing Laboratories (8734)

akta.pro primary industry

Residential Pest Control (IMAIAHAC)

akta.pro secondary industries

Commercial General Pest Control (Non-Specialty) (HSAMAAAL), Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), Environmental Monitoring (Water Leak/Freeze/Gas) Services (HSAHAAAK)

Keywords

• Pest control services
• Food safety inspections
• Moisture control solutions
• Property transfer inspection
• Fire protection services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Inspection Services: One-time inspection services including overlåtelsebesiktning (property transfer inspection), krypgrundsbesiktning (crawl space inspection), areamätning (area measurement), energideklaration (energy declaration), radonmätning (radon measurement), and fuktkontroll (moisture control). These are fee-for-service, one-time charges.
2. Insurance Products: Recurring subscription-based insurance products including Hushälsoförsäkring (home health insurance), Skadedjursförsäkring (pest insurance), and Säljaransvarsförsäkring (seller liability insurance). The Hushälsoförsäkring costs 2,995 kr/year and Skadedjursförsäkring from 1,868 kr/year.
3. Smart Monitoring Services: Monthly subscription service for Smart Hushälsa monitoring, which includes 24/7 surveillance, sensor monitoring, and professional response to alerts. Priced at 249 kr/month after initial installation fee of 3,495 kr.
4. Training and Education: First aid, CPR, and defibrillator training services provided to businesses and individuals. Training is conducted on-site at Anticimex or at customer locations.
5. Web Shop Products: E-commerce sales of pest control products, traps, and prevention equipment through the Anticimex web shop (shop.anticimex.com).
6. Digital Self-Control Program (EKP): Digital self-control programs for businesses related to food safety and quality assurance, providing documentation and monitoring tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Anticimex provides pest control, food safety inspections, moisture control, property inspections (transfer, housing cooperative, crawl space), radon measurement, energy declarations, fire protection (SBA), and construction consulting services for Swedish residential and business customers. The portfolio is bundled with proprietary insurance products (home health, pest, and seller liability) and the Anticimex Smart digital monitoring system with sensors and 24/7 alerts.

Product overview

Anticimex is a comprehensive service company offering pest control, food safety, moisture control, house inspections, fire protection, and related insurance products for both private individuals and businesses in Sweden. The core product portfolio is organized around four main service pillars: (1) Anticimex Smart — digital and smart monitoring systems including Smart Hushälsa (connected sensors for homes), Digital skadedjurskontroll (24/7 pest monitoring), and Anticimex Smart Connect Mini/Smart Eye sensors; (2) Inspection and consulting services including Överlåtelsebesiktning (property transfer inspection), Bostadsrättsbesiktning, Areamätning, Byggsäkring, Byggrådgivning, Krypgrundsbesiktning, Energideklaration, and Radonmätning; (3) Moisture and damage control including Fuktkontroll, Krypgrundsavfuktning, and indoor environment investigations; and (4) Insurance products including Anticimex Hushälsoförsäkring, Skadedjursförsäkring, and Säljaransvarsförsäkring (seller liability insurance for villas and apartments). For businesses, Anticimex provides Matsäkerhet (food safety), SBA (fire protection), Fågelkontroll, Väggluskontroll, and Legionella protection services. The company also offers a web shop for consumer products and the Mitt Anticimex customer portal.

Differentiator

Problem solved

Functional benefit

Brands

• Anticimex Smart: Digital pest control monitoring system with sensors for pest detection, leakage, and climate monitoring
• Anticimex Hushälsa
• Smart Hushälsa

Products and services

• Digital skadedjurskontroll (Anticimex Smart) 24/7 digital pest monitoring service using connected sensors and real-time alerts to detect and respond to pest activity in homes and businesses.
• Anticimex Smart Hushälsa Smart home health monitoring subscription using Smart Eye pest sensors, leak sensors, and moisture/temperature sensors connected via the Smart Connect Mini hub over mobile network, providing 24/7 surveillance with mobile app alerts. Priced at 3,495 kr setup + 249 kr/month.
• Skadedjurskontroll (Pest Control) Professional pest identification, prevention, and extermination services covering wasps, cockroaches, moths, flour beetles, ants, mice, rats, silverfish, and bed bugs for residential and business customers.
• Matsäkerhet (Food Safety) Food safety inspection, cleaning inspection, and hygiene compliance services for restaurants and food-handling establishments.
• Fuktkontroll (Moisture Control) Moisture inspection, damage assessment, and drying services for properties affected by water damage, with rapid response and comprehensive damage surveys.
• Systematiskt brandskyddsarbete (SBA) Systematic fire protection work (SBA) services for businesses to assess, reduce, and manage fire risks in commercial operations.
• Fågelkontroll (Bird Control) Bird control and prevention services to manage bird-related infestations and damage on commercial and residential properties.
• Väggluskontroll (Bed Bug Control) Professional bed bug detection, inspection, and extermination services for homes and businesses.
• Digitalt egenkontrollprogram (EKP) Digital self-control program for businesses to maintain ongoing compliance and monitoring of food safety, pest control, and hygiene standards.
• Trygghetspaket för flerfamiljshus Comprehensive safety and security package for multi-family residential buildings combining pest control, moisture control, fire protection, and related services.
• Skadedjursförsäkring för flerfamiljshus Pest control insurance coverage for multi-family residential buildings, bundled into the Trygghetspaket offering.
• Tjänster för skydd mot legionella Legionella protection services for public entities including water system testing, monitoring, and prevention of legionella bacteria.
• Anticimex Hushälsoförsäkring Annual home health insurance covering roof/facade damage, rot damage, and undetected defects, with biennial inspections and homeowner app access. Costs 2,995 kr/year or 250 kr/month. (Formerly Trygghetsavtalet, renamed May 2024.)
• Skadedjursförsäkring (Privat) Annual pest insurance for private homeowners covering unlimited pest removal services and structural damage caused by pests, starting from 1,868 kr/year.
• Överlåtelsebesiktning (Property Transfer Inspection) Technical building inspection for houses during ownership transfer, available in three levels — basic ocular inspection, expanded inspection of risk constructions with moisture measurement, and comprehensive inspection with action and cost proposals. Includes a protocol with photos and risk grading.
• Areamätning (Area Measurement) Measurement service verifying living area (boarea) and secondary area (biarea) for apartments and houses according to Swedish standard SS 21054:2020. Apartments 3,500 kr; villas/småhus 4,600 kr.
• Bostadsrättsbesiktning (Housing Cooperative Inspection) Comprehensive inspection of housing cooperative apartments covering wet rooms, electrical installations, plumbing connections, and appliance hookups. Priced at 4,100 kr.
• Säljaransvarsförsäkring Villa Seller liability insurance for villas and holiday homes covering hidden defects for up to 10 years after transfer, with maximum coverage of 750,000 SEK. Priced at 8,300 kr one-time.
• Säljaransvarsförsäkring Bostadsrätt Seller liability insurance for housing cooperative apartments covering hidden defects for two years after transfer, with coverage up to 750,000 SEK.
• Krypgrundsavfuktning (Crawl Space Dehumidification) Installation and maintenance of sorption dehumidifiers for crawl spaces to prevent and remediate moisture and mold damage, with annual service contracts including filter replacement and performance verification.
• Krypgrundsbesiktning (Crawl Space Inspection) Inspection of crawl spaces using visual examination and moisture measurements to detect moisture and mold damage, with a protocol and solution recommendations. Priced at 1,495 kr.
• Energideklaration (Energy Declaration) Mandatory energy certification for houses providing energy class rating (A0–G) and actionable improvement recommendations. Valid for 10 years. Priced at 4,975 kr.
• Radonmätning (Radon Measurement) Radon gas measurement for homes using long-term (from 795 kr) and short-term (from 1,490 kr) methods to assess radon levels and health risks.
• Byggsäkring (Construction Safety) Third-party construction support including pre-construction advice, on-site quality checks, and final inspection. Packages for bathrooms (9,995 kr), kitchens (5,295 kr), roofs (9,995 kr), facades (9,995 kr), and drainage (5,295 kr).
• Byggrådgivning (Construction Consulting) Independent construction advisory services covering renovation planning, contractor selection, quote review, and construction process guidance.
• Utredning av problem i inomhusmiljön (Indoor Environment Investigation) Indoor environment problem investigation to identify causes of health complaints, odors, and moisture damage in homes, including moisture measurements and material analysis.
• Anticimex Utbildningar (Training & Education) Training courses for businesses and individuals covering first aid, CPR (adult, child, infant), AED usage, and cardiopulmonary resuscitation. Offered on-site at Anticimex or at client locations.

Quantifiable outcome

• 43% of inspected crawl spaces have moisture or mold damage detected
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Insurance company partners (Samarbetande försäkringsbolag)coreChannel Partner/ Reseller/ DistributorAnticimex works with several insurance companies to provide pest control services covered by insurance policies. Customers can order traps and products through Anticimex forms when covered by their insurance policy. The insurance companies include partners where Anticimex Skadedjursförsäkring and other products are distributed.
• KiwacoreStrategic or Co-development PartnerAnticimex technicians are third-party certified by Kiwa, an independent certification body. Certification is renewed every five years with annual follow-up through internal training. This ensures consistent quality of inspections nationwide and contributes to safer property transactions for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rentokil Initial: UK-listed global pest control and hygiene services leader. Most directly comparable peer — operates residential and commercial pest control, hygiene, and integrated service contracts in 90+ countries, with comparable recurring-service business model and PE-style operational focus.
• Orkin: US-based pest control subsidiary of Rollins serving residential and commercial customers with recurring service contracts. Directly comparable business model of technician-driven recurring pest management plus termite and specialty services.
• Terminix: Major US pest control operator now merged with Rentokil Initial. Comparable in residential pest, termite, and bed bug services plus integrated home protection contracts that bundle inspections, treatments, and ongoing monitoring.
• Nomor: Direct Swedish pest control competitor (now part of Rentokil Initial). Closest geographic and product overlap — residential and commercial pest control in Sweden with similar technician-driven service model.
• Truly Nolen: Privately held US pest control company with strong brand recognition and integrated residential/commercial service offering. Comparable in family-owned operator model that has scaled into multi-service national coverage.
• Arrow Exterminators: Privately held US pest control operator with multi-state coverage and a recurring-service-heavy book of business. Comparable in family/PE-owned positioning and integrated home pest solutions.
• Pillar To Post: North American home inspection franchise network providing property transfer inspections and related services. Comparable in property-transfer inspection services, certified inspector model, and real estate transaction-driven demand.

Broad incumbents

• Ecolab: US-listed global leader in water, hygiene, and infection prevention with a Pest Elimination division serving commercial customers. Comparable in commercial integrated pest management bundled with sanitation and food-safety services.
• Rollins: US-listed parent of Orkin and several pest control brands. Comparable as a roll-up acquirer in pest services with a portfolio approach, recurring-contract model, and emphasis on technician-driven service delivery.
• Securitas: Swedish-listed global security services company that acquired ADT's commercial business. Comparable as a Nordic-headquartered operator with integrated monitoring, security, and on-site service offerings targeting multi-site commercial accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anticimex