What Apertura does

Apertura is a Belgium-based, independent AI-first product and systems studio that designs and builds production-grade AI solutions for organisations seeking outcomes beyond pilots or chatbots. The studio operates on a three-step engagement model — business diagnosis, working prototype, and production system — and is led by founder Peter, who also serves as lead engineer, with specialist expertise supplied through a curated partner network.

The company's product portfolio spans four live platforms. Photostudio is a Visual AI production pipeline that converts a single product image into catalogue, campaign and social content, reporting 90%+ lower cost per creative output and production cycles compressed from weeks to minutes. De Badkamer applies RAG over catalogue data combined with Visual AI to deliver AI pre-sales and in-space bathroom visualisation for home improvement retailers. Buildshots translates floor plans into personalised, sales-ready renders for off-plan property developers at up to 90% lower visualisation cost. Hobbysalon is a graph-first creative-hobby platform serving 50,000 users and 2,000 professionals, modelling relationships between inspiration, creators, projects, workshops, materials and local activities.

Commercially, Apertura runs a consultative enterprise GTM with a "Book an AI scan" entry point, quote-based custom engagements and multi-year contracts; pricing is not publicly disclosed. Distribution is hybrid, combining direct enterprise sales with self-serve product websites (photostudio.io, debadkamer.be, buildshots.com, hobbysalon.be). The studio is privately held with no institutional investors disclosed and maintains technology partnerships with OpenAI, Anthropic, LangChain and Microsoft for Startups, plus incubation support from Start it @KBC.

Name

Apertura

Legal name

Apertura

Website

https://apertura.ai

Company type

Private

Operating status

Operating

Short description

Apertura is a Belgium-based, independent AI-first product studio that builds production-grade AI systems for organisations, with four live platforms spanning Visual AI product photography (Photostudio), AI pre-sales for bathroom retail (De Badkamer), Visual AI off-plan property sales (Buildshots), and a creative-hobby community platform (Hobbysalon).

Ownership category

akta.pro rank

Product category

AI Systems & Platforms

NAICS

Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industries

Retrieval-Augmented Generation (RAG), Vector Databases & Knowledge Grounding (HDAAACAE), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI product studio
• Visual AI systems
• Custom AI development
• Generative AI platforms
• Enterprise AI consulting

Headquarters

HQ city

Not specified

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AI Product Development & Systems: Apertura builds custom AI systems for organisations, operating as a product studio rather than a pure consultancy. The company develops products (Photostudio, De Badkamer, Buildshots, Hobbysalon) and likely generates revenue through a combination of product subscriptions, professional services for custom AI system development, and potentially licensing of AI capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Apertura is an independent AI-first product and systems studio that designs, prototypes and builds production-grade AI systems for organisations. Its portfolio combines custom AI engagements (initiated via a 'Book an AI scan' consultation) with four built products — Photostudio (visual AI production for e-commerce), De Badkamer (AI pre-sales for bathroom retail), Buildshots (visual sales for property developers) and Hobbysalon (graph-based creative-hobby platform) — all unified by shared AI architecture (RAG, Visual AI, entity graphs, lead systems).

Product overview

Apertura is an AI Product & Systems Studio that builds AI systems for real business outcomes. Rather than a single unified product, Apertura operates as a studio delivering bespoke AI solutions across multiple product categories. The portfolio includes: Photostudio (visual AI production platform for e-commerce), De Badkamer (AI pre-sales and visual configuration), Buildshots (visual sales platform for property development), and Hobbysalon (interconnected creative-hobby platform). These products are custom-built solutions targeting specific industry verticals and use cases, unified by Apertura's approach to AI architecture, quality control, and integration with existing business workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Photostudio Visual AI production platform for e-commerce that replaces traditional product photography shoots. From a single product image it generates consistent catalogue, campaign and social content with controlled workflows for product fidelity, styling, poses, backgrounds and output formats, connected to the client's existing content and product workflow.
• De Badkamer AI pre-sales and visual configuration platform for bathroom retail that combines catalogue data, product knowledge and visual AI to advise customers, qualify leads and visualize bathrooms in the customer's own space. Uses RAG and retrieval over catalogue data and Pinterest references.
• Buildshots Visual sales platform for new-build property projects that translates floor plans into realistic, sales-ready renders and allows buyers to personalise the project with their own furniture and style, feeding interactions into an integrated sales workflow.
• Hobbysalon Interconnected creative-hobby platform built on a graph-first architecture that explicitly models relationships between users, interests, projects, products, workshops and professionals to enable relevant discovery from inspiration to activity, purchase or participation.
• Custom AI System Development (AI Scan engagement) Consultative AI system build service for organisations, structured as business diagnosis, working prototype validation and production system build. Delivers custom AI systems integrating AI workflows, RAG, Visual AI, lead systems and entity graphs with the client's existing data and processes.

Quantifiable outcome

• Production time reduced from weeks to minutes
• +8 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationDisplayed as a trust badge. OpenAI is referenced as a technology partner, indicating Apertura integrates OpenAI's GPT models and APIs into its AI systems and product development.
• AnthropiccoreTechnology or IntegrationDisplayed as a trust badge on Apertura's website. Anthropic is referenced as a technology partner, suggesting Apertura builds on or integrates Claude models and Anthropic's AI safety-focused technology stack.
• LangChaincoreTechnology or IntegrationDisplayed as a trust badge. LangChain is referenced as a technology partner, indicating Apertura leverages LangChain's framework for building LLM applications, particularly for RAG and agent-based workflows.
• Microsoft for StartupscoreStrategic or Co-development PartnerDisplayed as a trust badge. Microsoft for Startups partnership provides cloud infrastructure, AI services, and startup ecosystem support for developing and deploying AI products.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dept: Global digital product studio that designs, builds and operates bespoke digital products and platforms for enterprises. Closely comparable to Apertura's boutique AI product & systems studio model of delivering custom-built, production-grade solutions across multiple verticals.
• Ustwo: Independent product studio that designs, develops and launches digital products and platforms for clients. Comparable to Apertura in operating as a multi-disciplinary product studio delivering custom-built products rather than selling a single SaaS.
• Work & Co: Product studio that partners with brands to design and build digital products, including commerce and content experiences. Comparable to Apertura in its studio model, bespoke product delivery, and mix of strategy, design and engineering under one roof.
• Bakken & Bæck: Nordic digital product studio building custom digital products, platforms and AI-enabled experiences for clients. Closely comparable to Apertura as a boutique, founder-influenced studio combining design, engineering and emerging technology to ship bespoke products.

Broad incumbents

• Thoughtworks: Global technology consultancy that designs and builds custom software and AI-driven platforms for enterprises. Comparable to Apertura in delivering bespoke, production-grade systems with senior engineering talent, but at much larger scale and broader portfolio.
• AKQA: Global creative and technology agency that designs and develops digital products, campaigns and platforms for major brands. Comparable to Apertura in combining creative, AI engineering and product delivery for enterprise clients, but as part of a much wider agency portfolio.
• R/GA: Global digital agency that builds products, services and brand experiences using emerging technology. Comparable to Apertura in its product-studio heritage and use of AI/design/engineering for enterprise outcomes, though at significantly larger scale.
• Huge: Digital agency and product studio that designs, builds and operates customer experiences and platforms for enterprise clients. Comparable to Apertura in delivering production AI-enabled experiences, but with a broader service portfolio and larger global footprint.
• IDEO: Global design and innovation firm that helps organisations design new products, services and AI-enabled experiences. Comparable to Apertura in its senior, multi-disciplinary studio model, but operating at a much larger scale and broader scope.

Emerging players

• Runway: AI company building generative visual AI tools for creative production across film, advertising and content. Comparable to Apertura's Photostudio and Buildshots in applying generative AI to commercial visual workflows, but operating as a horizontal AI product rather than a bespoke studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AperturaAi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apertura