What Avery Products does

Avery Products Pty Ltd is an Australian proprietary limited company (ABN 38 000 065 065) governed by New South Wales law, headquartered in Sydney, that manufactures and distributes physical label products including shipping and parcel labels, Quick Peel address labels, media labels for CDs/DVDs, cards, tags, and dividers. Its product surface is split between physical consumables and two complementary design-and-print software products: Avery Design & Print Online, a browser-based application requiring no download, and Avery Wizard, a Microsoft Word add-in that supports mail merge from Excel, Access, and Outlook data sources with multi-language UI support covering English, Traditional Chinese, and Korean.

The company's revenue model is anchored on physical label product sales distributed through a global network of 50+ dedicated country-specific websites spanning APAC, Europe, and the Americas — including localized storefronts for Hong Kong, Australia, New Zealand, the United Kingdom, the United States, Germany, and other major markets. The design and print software is offered free for personal and non-commercial use, functioning as a demand-generation and ecosystem-engagement layer that pulls users into the physical label purchase funnel rather than as a direct revenue line.

The company's go-to-market is product-led and consumer/SMB-oriented, with no disclosed enterprise customers, channel partners, or B2B contracts in the source material. Trademarked product features (Jam-Free™, Quick Peel™) and the established Avery brand are the primary differentiators embedded in the SKU lineup. There is no disclosed management team, headcount, revenue, funding, M&A, or AI/ML capability in the input data.

Name

Avery Products

Legal name

Avery Products Pty Ltd ABN 38 000 065 065

Website

https://avery.com.hk/Avery_HK_Software.html

Company type

Private

Operating status

Operating

Short description

Avery Products Pty Ltd manufactures physical labels, cards, tags, and dividers and provides complementary browser-based and Microsoft Office-integrated design and printing software, serving general consumers and small businesses across 50+ country-specific websites.

Ownership category

akta.pro rank

Product category

Office Labels and Labeling Software

NAICS

Converted Paper Product Manufacturing (3222)

akta.pro primary industry

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

akta.pro secondary industries

Paper Labels & Paper-Based Release Liners (IMALACAK), Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG)

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Label Products: Sale of physical label products including shipping labels, address labels, media labels for laser and inkjet printers. Products sold in packs with varying quantities.
2. Software Products: Avery Wizard software available for download. Design & Print Online available via web browser. Both offered for personal, non-commercial use with licensing terms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Avery Products manufactures and sells physical labels (shipping, address, quick-peel and media labels for laser and inkjet printers) in pack quantities, and provides complementary label-design software including Avery Design & Print Online (browser-based) and Avery Wizard (Microsoft Word plugin) for personal, non-commercial use. The product range is engineered around proprietary Jam-Free™ reliability and Quick Peel™ adhesive technologies.

Product overview

Avery Products offers a label printing solutions portfolio centered on two main software products: Avery Design & Print Online (a browser-based platform requiring no download) and Avery Wizard (a Microsoft Word plugin available in English, Traditional Chinese, and Korean). Both products enable users to create labels using templates and perform mail merge operations. The hardware product line includes Shipping & Parcel Labels, Quick Peel Address Labels, standard Address Labels, and Media Labels—all designed for B&W laser printers and featuring Jam-Free reliability. The software integrates with Microsoft Office applications (Word, Excel, Access, Outlook) for data import and mail merge functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Avery Design & Print Online
• Avery Wizard
• Shipping & Parcel Labels

Quantifiable outcome

• Jam-Free™ reliability reduces printing wastage and saves time

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Avery ProductscoreOthersAvery Products Pty Ltd (ABN 38 000 065 065) is the parent company maintaining the Hong Kong website as a service to customers. The site references averyproducts.com.au for Australian products and avery-zweckform.com for Zweckform products.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Avery Dennison: Global labeling and packaging materials conglomerate and likely parent/affiliated entity of Avery Products Pty Ltd. Operates broadly across industrial labels, RFID, and packaging, far exceeding Avery Products' narrow office/consumer label focus. Direct overlap in the Avery-branded consumer labels category makes it the most comparable peer despite the difference in scale.
• CCL Industries: Acquired Avery Dennison's Office and Consumer Products business in 2022, taking ownership of the broader Avery office-labels brand portfolio globally. Operates a much larger portfolio of specialty labels across healthcare, automotive, and consumer markets — directly comparable in the Avery-branded consumer label products that compete with Avery Products Pty Ltd.
• 3M: Diversified manufacturer with a substantial office and consumer products division that includes labeling and identification products alongside tapes, adhesives, and Post-it notes. Overlaps with Avery Products in the office/consumer label category as part of a much wider portfolio.

Direct peers

• DYMO (Newell Brands): Direct competitor in the consumer and SMB label-printing market, offering LabelWriter and LabelManager hardware plus accompanying label cartridges and design software. Closely matches Avery Products' customer base and product offering across address, shipping, and specialty labels.
• Brother Industries: Competes through the P-touch label printer family and a wide range of label consumables including address, file, and shipping labels. Overlaps directly with Avery Products in the SMB and consumer label-printing segment and bundles its own label-design software.
• Brady Corporation: Specializes in identification and labeling products including industrial, safety, and office labels with proprietary label printers and design software. Comparable in product category (labels) and software-led design workflow, though Brady skews more industrial than Avery Products' consumer/SMB focus.
• Zebra Technologies: Global leader in on-demand label and barcode printing solutions, offering thermal label printers, label consumables, and design/printing software. Comparable in the broader labels-and-printing ecosystem, though Zebra primarily serves industrial and logistics end markets rather than Avery Products' office/consumer base.
• Seiko Instruments: Manufactures the Smart Label Printer line and compatible address/shipping label consumables with bundled design software. Directly competes with Avery Products in the small-office and home-office address-label printing category.
• OnlineLabels.com: Direct-to-consumer label company offering a broad catalog of compatible blank and printed labels for laser/inkjet printers, plus the Maestro Label Designer web-based design platform. Closely parallels Avery Products' software-plus-label consumables model on a smaller, more digitally-native scale.
• Worldlabel: Specialty label supplier offering a wide range of blank laser/inkjet labels with downloadable templates and a label-design platform. Closely comparable to Avery Products in SKU breadth, customer segment (SMB and home office), and template-driven software model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avery Products