Alpha K9 U

What Alpha K9 U does

Alpha K9 U is a privately held, single-location K-9 care and training facility operating on a 17,000-square-foot campus at 10201 Hague Road in Fishers, Indiana, serving the Northeast Indianapolis metropolitan area. The company offers an integrated suite of dog services under one roof, including limited-entry overnight boarding (dormitory, suite, and double suite accommodations), 15-21 day residential Board & Train programs, group and private obedience and behavioral training, indoor aquatic swim sessions, conditioning and fitness programming, full-service grooming, dog sports training (notably dock-diving and agility), and hosted dock-diving competitions. Its most distinctive physical asset is the area's only indoor 40-foot swimming pool and 40-foot dock, which underpin the aquatic, fitness, and sports segments of the business.

The company's revenue is generated across multiple service lines on a direct-to-consumer basis, with appointment-based scheduling via phone and email. Boarding is priced at $36-$99 per night depending on accommodation type and occupancy; Board & Train programs range from $1,200 to $1,850 for 15-21 day stays; aquatic sessions are $55-$75 per half hour; grooming is quote-based with a la carte add-ons ($8-$24); and the company also sells handcrafted leather goods and Bil-Jac frozen dog food as ancillary retail. All services require proof of vaccinations and a negative fecal/Giardia test before entry, with higher deposits required for holiday bookings. The business is founder-owned and operated by Keli Andrea (Founder/Owner and K-9 Training Specialist), with Executive Manager Lisa Argo and Training Manager Hannah Brooks leading operations.

The company holds a BBB A+ accreditation since October 2020, self-reports multiple \"Best Dog Training\" awards and a \"#1 Dog Trainers\" designation, and hosts the K-9 X Games & Dock-Diving Competition at the Indiana State Fairgrounds as part of the 69th Ford Indianapolis Boat, Sport & Travel Show. There is no indication of institutional investment, multi-site operations, digital platform, or AI/ML systems; the company's competitive position rests on its physical infrastructure, integrated service portfolio, limited-entry boarding policy, and customer-facing brand reputation within its local market.

Name

Alpha K9 U

Legal name

Alpha K9 U, LLC

Website

https://alphak9u.com

Company type

Private

Operating status

Operating

Short description

Alpha K9 U is a private, single-location K-9 care and training facility in Fishers, Indiana, offering boarding, board-and-train programs, obedience and sports training, aquatic conditioning, grooming, and dog sports on a 17,000-square-foot campus serving local dog owners.

Ownership category

akta.pro rank

Product category

Pet care services (canine training, boarding, and grooming)

NAICS

Pet Care (except Veterinary) Services (81291), Sports and Recreation Instruction (61162), Pet and Pet Supplies Retailers (459910)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Animal Boarding (Kennels, Catteries) (AFAEALAA)

akta.pro secondary industries

Long-Term/Extended-Stay Boarding (HSANADAJ), Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

Keywords

• Dog training services
• Canine boarding care
• Pet grooming services
• Dock diving training
• Canine fitness programs

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Boarding & Overnight Care: The company offers overnight boarding for dogs in dormitory, suite, and double suite accommodations, with rates varying by size and single vs. double occupancy. Boarding is a recurring nightly revenue stream.
2. Board & Train (Boarding School) Programs: Residential training programs where dogs stay at the facility for 15 or 21 days and receive personalized obedience and behavioral training. Program rates are charged per stay and include boarding fees and exit training sessions. Additional free basic obedience class enrollment is included as a bonus.
3. Aquatic & Swim Services: Trainer-assisted and independent aquatic swim sessions are offered at $75 and $55 per half-hour respectively. Additional revenue is generated through weight loss and conditioning programs using the facility's indoor 40-foot pool and dock.
4. Grooming & Spa Services: Grooming services including essential K-9 treatments (shampoo, conditioning, blow dry, brush out, ear cleaning, nail trim) with additional a la carte options such as nail trim ($12), nail file ($15), and special spa treatments. Matted shaving and de-matting services may incur additional fees.
5. Group & Private Training Classes: Obedience group classes and sports/dock-diving training courses offered on a recurring class schedule. Private swim and dock-diving lessons are also available. Sports training includes agility, dock-diving, swimming, and cross-training programs.
6. K-9 Products & Treats: The company sells leather leashes and collars, cotton-web training lines, Mutt Mats, and Bil-Jac frozen dog food. Products are sourced, produced, or handcrafted in the U.S.A., with leather goods tanned using natural vegetable extracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Alpha K9 U operates a 17,000-square-foot K-9 care and training campus in Fishers, Indiana, delivering boarding, obedience and behavioral training, grooming, aquatic swim and dock-diving sessions, and canine fitness programs. The company runs residential Board & Train programs lasting 15 or 21 days, group and private obedience classes, and hosts competitive dock-diving events, with an on-site retail line of U.S.A.-sourced leather goods and dog food.

Product overview

Alpha K9 U is a comprehensive K-9 care facility offering an integrated suite of dog training, boarding, grooming, aquatic, and sports services at a single 17,000-square-foot campus. The core offerings include: K-9 Boarding School (Board & Train) programs for intensive obedience and behavioral training; a K-9 Training Center providing group and private lessons; the K-9 HydraCare/Aquatic Center with an indoor 40-foot pool and dock for swimming, therapy, and dock-diving; K-9 Fitness/Conditioning for canine athletes; a Grooming Spa; K-9 Residential Hall boarding; K-9 Sports Training programs; and K-9 Products including leather goods and dog food. The facility also hosts dock-diving competitions and events. Services are designed to work together under one roof, allowing dogs to receive training, fitness, rehabilitation, and care in an integrated environment.

Differentiator

Problem solved

Functional benefit

Products and services

• K-9 Boarding School (Board & Train) An intensive in-kennel training program (also called Doggie Boot Camp) where dogs stay at the facility for 15 or 21 days and receive personalized obedience and behavioral training tailored to each dog's unique needs. Free basic obedience class enrollment is included as a bonus.
• K-9 Training Center Group and private obedience training, behavioral modification, manners training, and ongoing classes for dogs of all levels delivered at the on-site training arena.
• K-9 HydraCare / Aquatic Center An indoor aquatic facility featuring a 40-foot swimming and dock-diving pool with a 40-foot dock, offering water therapy, assisted swim sessions, and independent aquatic exercises for canine fitness, rehabilitation, and conditioning. Trainer-assisted sessions are $75 per half hour and independent sessions are $55 per half hour.
• K-9 Fitness / Conditioning Specialized exercise programs including interval training, hydra-conditioning, strength training, and weight management designed for canine athletes and dogs needing physical rehabilitation, leveraging the indoor pool and training facilities.
• K-9 Grooming Spa Full-service grooming including bathing, blow drying, brushing, ear cleaning, nail trimming, and spa treatments such as whitening, medicated, and deep coat conditioner applications, with a la carte add-ons (nail trim $12, nail file $15, brush teeth $15, special shampoo $8, lo-shed treatment $24).
• K-9 Residential Hall (Boarding) Limited-entry overnight boarding with private suites, double suites, and dormitories, offering a stress-free homelike setting with amenities including cable TV, music, heated/air-conditioned spaces, and complimentary daycare. Rates range from $36 to $99 per night by accommodation type and occupancy.
• K-9 Sports Training Dog sports programs including dock-diving (Big Air, X'treme Retrieve, X'treme Vertical, X'treme Air), agility training, and teamwork sessions combining physical and mental exercises through obstacles, swimming, and jumping.
• K-9 Products Retail product line of leather leashes and collars, cotton-web training lines and drag lines, leather pull tabs, machine-washable Mutt Mats (36"x36"), and Bil*Jac frozen dog food and treats, all sourced, produced, or handcrafted in the U.S.A.

Quantifiable outcome

• One minute of swimming is equivalent to 5 to 15 minutes of walking in terms of fitness/cardiovascular benefit, as stated in the K-9 fitness program description.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Camp Bow Wow: National dog daycare, boarding, and training franchise with hundreds of locations. Highly comparable to Alpha K9 U's integrated daycare/boarding/training model, though without a dedicated aquatic facility.
• Dogtopia: Dog daycare, boarding, and spa franchise operating hundreds of U.S. locations. Directly comparable to Alpha K9 U's overnight boarding plus daycare offering, with similar emphasis on a stress-free, limited-entry environment.
• Central Bark Doggy Resort: Dog daycare, boarding, grooming, and enrichment franchise with locations across the U.S. Closely comparable service mix to Alpha K9 U's boarding, daycare, and training campus model.
• Best Friends Pet Hotel: Multi-location pet boarding, daycare, grooming, and training provider. Comparable to Alpha K9 U's full-service overnight boarding and training campus, though typically without a sports/aquatic specialty.
• PetSuites of America: Pet resort offering boarding, daycare, grooming, and training across multiple U.S. locations. Directly comparable service portfolio to Alpha K9 U, though lacking the indoor dock-diving pool asset.
• Pet Paradise Resort: Pet resort franchise combining boarding, daycare, grooming, and veterinary services. Comparable integrated service model to Alpha K9 U and operates at a similar premium positioning.
• Zoom Room Dog Training: Dog training franchise offering group and private obedience, agility, and tricks classes. Comparable to Alpha K9 U's training and dog sports instruction programs.
• Ultimate Air Dogs: National dock-diving event organizer and training provider. Directly comparable to Alpha K9 U's dock-diving competitions and aquatic training, and operates in adjacent competitive-event channels.

Broad incumbents

• PetSmart: Largest North American specialty pet retailer, also operating in-store dog training, grooming, and (via partners) boarding hotels. A broad incumbent whose service offerings overlap with Alpha K9 U but as part of a much larger retail portfolio.
• Petco: National pet retailer offering training, grooming, and (via partnerships) boarding services. Comparable breadth of pet care services to Alpha K9 U but delivered as part of a much larger retail and wellness platform.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpha-k9-u-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha K9 U