CogBias AI

What CogBias AI does

CogBias AI, Inc. is a private, USA-incorporated software company that builds AI-powered tools for detecting cognitive bias in written text and suggesting neutral rephrasings. Its core platform analyzes text from surveys, chatbots, emails, and research documents in real time, flagging bias-inducing phrasing and generating alternative wording to improve clarity and neutrality. The product surface spans a web application, a browser extension for in-workflow detection, and a beta project-based application that visualizes bias breakdowns across research initiatives.

The underlying technology layers natural language processing — to identify bias patterns in phrasing, sentence structure, and word choice — with generative AI that produces one-click rephrasing suggestions; an enterprise-tier scalable API exposes these capabilities for integration into customer systems. CogBias AI monetizes through a tiered subscription model: Standard at $20 per month for individuals or small teams, Pro at $100 per month or $1,000 per year for larger teams with unlimited data sets and collaboration features, and a custom-priced Enterprise tier that adds custom bias models, multi-language support, advanced dashboards, dedicated AI consulting, and compliance tooling. Payments are processed via Stripe, and the company operates a hybrid go-to-market combining self-serve signup with sales-led enterprise engagement through demo requests and direct outreach.

The company is founder-led, with Anatoly Shillman as Co-founder/CEO, Matt Altobelli as Chief Science Officer (pursuing a Ph.D. in Cognitive Science and teaching at RIT), and Chris Costello as Board Officer (Ph.D. in AI, 30+ patents). CogBias AI is supported by startup ecosystem partners including the Rochester Institute of Technology, Georgia Tech, the ATDC Georgia Tech accelerator, and Product Coffee. No funding rounds, revenue figures, headcount data, or named enterprise customers are disclosed in the available source material.

Name

CogBias AI

Legal name

CogBias AI, Inc.

Website

https://cogbias.ai

Company type

Private

Operating status

Operating

Short description

CogBias AI develops AI-powered software that detects cognitive bias in surveys, chatbot prompts, emails, and research text, offering real-time neutral rephrasing suggestions. It serves product teams, researchers, and communication designers through a tiered subscription platform with browser extension and API access.

Ownership category

akta.pro rank

Product category

AI Text Analysis Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• Cognitive bias detection
• AI text analysis
• Survey optimization software
• Neutral language tools
• Research workflow AI

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with Standard ($20/month), Pro ($100/month or $1,000/year), and Enterprise (custom pricing) plans. Revenue is generated through recurring monthly and annual subscription fees processed via Stripe.
2. Enterprise Contracts: Custom enterprise agreements with dedicated AI consultants, multi-language support, advanced visualization dashboards, scalable API access, and compliance tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CogBias AI develops AI-powered software that detects cognitive bias in text and suggests neutral wording for surveys, messages, and research workflows. The platform is delivered through a web application, browser extension, and enterprise API, helping teams produce clearer, less biased written content.

Product overview

CogBias AI offers an AI-powered cognitive biases detection platform consisting of a core web-based application, a browser extension for real-time in-workflow detection, and a Beta web application for project-based analysis. The platform detects cognitive biases in text content and provides AI-generated rephrasing suggestions to help users create unbiased survey questions, chatbot prompts, and communications. Pricing tiers include Standard ($20/month), Pro ($100/month or $1,000/year), and Enterprise (custom pricing with advanced features including scalable API access and multi-language support).

Differentiator

Problem solved

Functional benefit

Products and services

• CogBias AI Web Application
• CogBias AI Browser Extension
• CogBias AI Enterprise API

Quantifiable outcome

• Real-time bias detection in browser workflows
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rochester Institute of Technology (RIT)coreStrategic or Co-development PartnerRIT supports CogBias AI as part of their startup ecosystem. Matt Altobelli, the CSO, teaches at RIT while pursuing his Ph.D. in Cognitive Science, indicating a collaborative relationship between the company and academic institution.
• Georgia TechcoreStrategic or Co-development PartnerGeorgia Tech supports CogBias AI through their startup ecosystem programs. The company is listed among supported groups, suggesting mentorship, resources, or accelerator services from the institution.
• ATDC Georgia TechcoreStrategic or Co-development PartnerAdvanced Technology Development Center (ATDC) at Georgia Tech provides startup acceleration support to CogBias AI as part of their technology startup portfolio.
• Product CoffeeminorStrategic or Co-development PartnerProduct Coffee supports CogBias AI as part of their startup ecosystem, providing community and resources for early-stage product companies.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grammarly: AI-powered writing assistant that analyzes text and suggests improvements. Comparable to CogBias because both are AI-driven text enhancement tools delivered via browser extension and web app, though Grammarly focuses on grammar/style while CogBias focuses on cognitive bias.
• QuillBot: AI paraphrasing and rephrasing tool that rewrites text into alternative phrasings. Comparable because CogBias's core capability is detecting biased phrases and generating one-click rephrasings — functionally adjacent to QuillBot's rephrasing engine, but with bias-detection specificity.
• Wordtune: AI writing assistant that rephrases and rewrites sentences. Comparable to CogBias in that both analyze text and offer one-click alternative phrasings to improve quality and clarity, with similar browser-extension and web-app delivery.
• LanguageTool: AI-powered grammar and style checker that detects problematic phrasing across multiple languages. Comparable to CogBias's multi-language text analysis and rephrasing, though LanguageTool focuses on grammatical correctness versus cognitive bias.

Emerging players

• Sapling AI: AI writing assistant for business communications (sales, support) that suggests rephrasings and detects problematic phrasing. Comparable to CogBias's enterprise tier with multi-language support and API-based delivery into business workflows.
• Typewise: AI writing assistance tool focused on professional communication quality. Comparable as a smaller, niche AI writing/rephrasing competitor that overlaps with CogBias's communication-design use case at a similar stage of commercialization.
• Hemingway Editor: Writing clarity tool that flags problematic phrasing (long sentences, adverbs, passive voice). Comparable in philosophy (improving text quality through rule-based/AI detection and rephrasing suggestions), though focused on readability rather than cognitive bias.
• Originality.AI: AI content detection tool focused on identifying AI-generated text. Adjacent comparable because both apply AI to detect characteristics of text quality and authenticity, with similar B2B SaaS delivery and API-based enterprise tier.

Broad incumbents

• SurveyMonkey: Major survey design platform with AI features. Comparable because SurveyMonkey is the dominant tool in CogBias's primary use case (survey design) and could trivially add bias-detection features that compete directly with CogBias's core offering.
• Qualtrics: Enterprise experience management and survey platform owned by SAP. Comparable because Qualtrics targets the same research-led buyers CogBias serves with its Enterprise tier and could embed bias detection into its broader research workflow suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cogbias-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CogBias AI