aros circle aktiebolag

What aros circle aktiebolag does

Aros Circle Aktiebolag is a Västerås-headquartered, privately held Swedish IT consulting firm founded in 2000 by Curt-Åke Sundholm. It provides qualified technical IT consulting across embedded systems, electronics construction, process automation, control systems, project management, and full industrial system development, staffed primarily by senior consultants (typically 15+ years of experience, with some exceeding 25 years). The firm is owned by its working consultants, who each operate individual companies (e.g., Centum Industriteknik AB, Distanskonsult, Sodtech AB, Ambarri Utveckling AB, Synio AB, Fors Brunns Konsult AB, Processelektronik AB); Aros Circle acts as the unified commercial face to customers via offers, framework agreements, invoicing, and quality follow-up.

The company serves large and medium-sized industrial enterprises in the Mälardalen region and broader Sweden, with reference clients across ABB group entities (Robotics, HVDC, Machines, Process Automation), Hitachi Energy, Alstom, Transitio, Westermo, KSU, and Forsmarks Kraftgrupp. It pursues long-duration assignments at client sites, either as turnkey system builders or as competency augmentation inside client project organizations, and extends delivery capacity through the Aros Teknikgrupp partner network and a sub-consultant recruitment model that offers new consultants a pathway to equity ownership.

The business model is professional-services B2B consulting revenue, with fees negotiated per engagement or framework agreement; the firm has a Swedish collective bargaining agreement and states continuous profitability since founding. The current explicit strategy is to roughly double headcount from ~10 to ~20 consultants and to broaden the sub-consultant and partner channels, while continuing to focus on safety-critical industrial verticals (nuclear, HVDC, rail, robotics, process industry) rather than expanding geographically.

Name

aros circle aktiebolag

Legal name

Aros Circle AB

Website

https://aroscircle.se

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Aros Circle AB is a Västerås-based, consultant-owned Swedish IT consulting firm (founded 2000) delivering senior embedded systems, process automation, electronics, and project management services to large industrial clients such as ABB, Hitachi Energy, Alstom, and Forsmark in the Mälardalen region.

Ownership category

akta.pro rank

Product category

Industrial IT Consulting

NAICS

Other Scientific and Technical Consulting Services (54169), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering Services (8711), Services-Management Consulting Services (8742)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industry

Industrial & Process Engineering Consulting (BPAHAIAF)

Keywords

• Embedded systems consulting
• Process automation services
• Industrial electronics design
• Control systems engineering
• Technical project consulting

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting Services (B2B): Aros Circle provides qualified consulting services in technical IT to large and medium-sized enterprise clients. Consultants are placed at client sites. Revenue is generated through billing client companies for consultant hours and project deliverables under framework agreements or project contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Aros Circle AB delivers senior technical IT consulting services to large and medium-sized industrial enterprises, placing experienced consultants on-site at client locations across the Mälaren region of Sweden. The firm specializes in embedded systems development (VxWorks, Integrity, Green Hill, Windriver, C, VHDL/FPGA), process automation, electronics construction and prototyping, industrial control systems, and technical project management, with the ability to act either as a complete system builder taking total responsibility for delivery or as competency and resource reinforcement within the customer's project organization.

Product overview

Aros Circle AB is an IT consulting firm (not a product company) offering qualified consulting services within technical IT. The company operates as a single integrated consulting offering rather than a platform-plus-modules architecture. Their core service portfolio consists of six interconnected consulting specializations: Process Automation, Electronics/Construction, Embedded Systems, Control Systems, Project Management, and System Development. These services are delivered through senior consultants (typically 15+ years of experience) who can work as complete system builders taking total responsibility for development and delivery of turnkey systems, or as competency/resource reinforcement within the customer's project organization. Technical UX services complement the technical offerings by making applications more understandable. The company also offers supplementary services through partners including web design and technical UX.

Differentiator

Problem solved

Functional benefit

Products and services

• Process Automation Consulting services for process automation spanning electrical construction to upper-level production control systems (driftledningssystem / operations management systems), with process knowledge from manufacturing, nuclear power, pharmaceuticals/medical, and steelworks industries.
• Electronics Construction Electronics construction and design services covering small embedded systems, sensors, industrial electronics, wireless communication, power electronics, re-engineering of older electronics, and prototyping; capabilities include schematics, simulation, programming (Assembler, C, VHDL), design reviews, and USB-standard functional solutions.
• Embedded Systems Deep technical competence in embedded systems spanning both software and hardware — architecture, analysis, design, programming, electronics construction, system testing, and troubleshooting; specialist expertise with VxWorks, Integrity, Green Hill, Windriver, C, and VHDL/FPGA.
• Control Systems Senior consulting on systems for control and monitoring of production processes, with particular expertise in manufacturing industry, steel industry, and nuclear power applications.
• Project Management Experienced project managers offering project leadership in both large and small industrial projects, covering administrative project manager, technical project manager, sub-project manager, test leader, business developer, quality assurance, procurement, and technical UX roles.
• System Development End-to-end system development for industrial applications, covering all stages from analysis and requirements specification through commissioning, leveraging multiple programming and testing methodologies.
• Technical UX (User Experience) Designing technical applications to be more understandable and user-friendly for operators and end users, complementing the firm's technical engineering offerings.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Aros Teknikgrupp (Partner Companies)coreStrategic or Co-development PartnerThrough collaborations with partner companies within the Aros teknikgrupp, Aros Circle can deliver complete solutions from development to production of electronics. Partners provide access to additional consultants in software and hardware. The company also cooperates with additional consulting firms to provide broader service coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AFRY (formerly ÅF): Large Swedish-origin engineering, design, and consulting firm with deep industrial, energy, and embedded-systems practices; comparable because it bids on the same ABB/Hitachi/nuclear and rail briefs that Aros Circle serves, but at significantly larger scale.
• Knowit: Nordic digital and engineering consultancy with embedded-systems and industrial-digital offerings; broader than Aros Circle but a relevant peer for client overlap and for hiring senior engineering talent in Sweden.

Direct peers

• Semcon: Swedish technical consultancy focused on product development, embedded systems, and industrial digitalization; directly comparable given shared specialties in embedded software, electronics, and industrial automation for Nordic manufacturing clients.
• Prevas: Nordic engineering consultancy specializing in embedded systems, industrial automation, and product development for regulated industries; closely comparable to Aros Circle's embedded, control systems, and electronics prototyping offerings.
• Sigma Connectivity: Nordic consultancy within Sigma Group focused on embedded systems, connected devices, and product development; comparable as it competes for similar embedded/electronics engagements at ABB, industrial OEMs, and rail clients.
• Etteplan: Finnish engineering and embedded software services firm serving industrial, energy, and automotive customers across the Nordics; directly comparable in embedded systems, industrial automation, and technical documentation offerings.
• HiQ (now part of AFRY): Former Swedish tech consultancy with strong embedded systems, connectivity, and industrial-software practices; comparable because of its embedded development and large-enterprise Nordic client base overlapping with Aros Circle's.
• Rejlers: Nordic engineering consultancy with strong energy, nuclear, power, and process-industry practices; comparable because it competes for similar engineering and IT/automation briefs at Swedish energy and industrial customers.

Others

• Combient (former Cybercom Nordic embedded business): Swedish-origin industrial-software/embedded competency cluster post-Cybercom, now within Accenture; relevant because it historically competed for the same embedded and industrial-automation engagements around ABB and Volvo ecosystems.
• TXT e-Tech / TXT Group (Sense Reply): European engineering and embedded-systems services group with Nordic delivery capability; comparable as an adjacent peer competing for embedded and systems-engineering work in industrial automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aros-circle

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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