argile peinture

Name

argile peinture

Legal name

Argile Peinture

Website

https://argile-peinture.com

Company type

Private

Founded year

2004

Operating status

Operating

Ownership category

akta.pro rank

Product category

Decorative Paints

NAICS

Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

Keywords

• Biosourced decorative paints
• Vegetable oil paint formulations
• Interior exterior paints
• Color consultation services
• Architectural paint finishes

Headquarters

HQ city

Herblay

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Paint Products Sales: Sale of biosourced paints in various colors and finishes to professionals and consumers through e-commerce and showrooms
2. Color Sample Books (Nuanciers & Coffrets): Sale of physical color swatch books and sample collections for customers to preview colors before purchase
3. Professional/Trade Sales: Preferential pricing and personalized quotes for professional painters, architects, and decorators who prescribe Argile products

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Argile Peinture manufactures and sells biosourced decorative paints formulated from vegetable oils, organized into four color collections (Ciel, Terre, Végétal, Les Inédits). The company sells directly to consumers via e-commerce and two physical showrooms (Paris and London), and serves a professional channel of architects, decorators, and painters with dedicated pricing and personalized commercial support.

Product overview

Argile Peinture is a French paint manufacturer offering a biosourced paint product line with four main color collections (Ciel, Terre, Végétal, Les Inédits), complementary preparation and finishing products (protective varnishes, ceiling paint), and color swatch kits (nuanciers). The company provides professional services for architects, decorators, and painters including preferential pricing and personalized support. The product portfolio is anchored by bio-sourced paints formulated from vegetable oils, manufactured locally in Ariège, France, with showrooms in Paris and London.

Differentiator

Problem solved

Functional benefit

Products and services

• Peintures Collection Ciel Paint collection featuring sky and horizon-inspired shades designed to create airy and uplifting interior spaces; available to consumers and professionals.
• Peintures Collection Terre Earth-toned paint collection inspired by ochres, sands, and clays, revealing the richness of the mineral world; available to consumers and professionals.
• Peintures Collection Végétal Paint collection inspired by plant diversity, from delicate foliage to deep bark tones, bringing natural vitality to interiors; available to consumers and professionals.
• Peintures Collection Les Inédits Exclusive and limited-edition paint color collection featuring unique shades not available in other collections; available to consumers and professionals.
• Nuanciers & Coffrets Physical color swatch kits and sample sets, including A4 repositionnable color cards for the Ciel, Terre, Végétal, and Les Inédits collections, allowing customers to preview colors before purchase.
• Produits de préparation Surface preparation products applied before painting to condition the substrate for paint application.
• Vernis de protection Protective varnish finishes applied over paint to enhance durability and protect painted surfaces.
• Argile Blanc Plafond Specialized white ceiling paint designed for ceiling application.
• Professional Services for Architects, Decorators, and Painters Dedicated services for trade professionals including preferential pricing, personalized commercial-team follow-up, and custom quotations for projects.
• Color Advice Services Expert color consultation services providing personalized guidance to help customers select the right paint finishes and colors for their interior projects.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farrow & Ball: Farrow & Ball is a UK-based premium decorative paint manufacturer known for curated color collections, designer-driven branding, and showrooms worldwide. It is the closest direct comparable to Argile in positioning, target customer (design-conscious consumers and interior designers), and editorial coverage in design publications.
• Little Greene: Little Greene is a UK premium paint brand offering curated color collections with environmental credentials (water-based, low-VOC). It competes in the same premium decorative segment with similar showrooms, designer-focused marketing, and a comparable price-to-quality positioning to Argile.
• Ressource Peintures: Ressource Peintures is a French premium decorative paint maker with curated color collections, a Paris showroom, and a professional channel. As a fellow French manufacturer with similar designer-led positioning, it is one of the most direct head-to-head competitors to Argile in the French market.
• Annie Sloan: Annie Sloan is a UK-based decorative paint brand specializing in chalk-style paints, with a strong DIY and interior-design following. It overlaps with Argile in the designer-driven decorative paint category, although its product chemistry (chalk paint) differs from Argile's biosourced approach.
• Bauwerk Colour: Bauwerk Colour is an Australian/German premium lime-wash and natural mineral paint brand targeting the same bio-natural, designer-conscious segment. Its natural-pigmentation and sustainability positioning directly mirrors Argile's vegetable-oil-based value proposition.

Regional players

• Pure & Original: Pure & Original is a Dutch premium paint brand with curated color collections and designer-led marketing. It competes in the same premium decorative niche but primarily serves the Benelux and broader European market, with comparable positioning to Argile.

Emerging players

• COAT Paints: COAT is a UK-based direct-to-consumer premium paint brand launched as a digital-native challenger with curated palettes. It targets a similar design-conscious consumer with a DTC-first model but lacks the artisanal biosourced formulation heritage Argile offers.
• Backdrop: Backdrop is a US-based premium DTC paint brand with curated designer collaborations and a direct-to-consumer model. It overlaps with Argile on designer-driven branding and curated palettes, though it is US-focused and does not yet have equivalent European distribution.

Broad incumbents

• AkzoNobel (Dulux): AkzoNobel, owner of Dulux, is the European architectural coatings leader with broad distribution and a growing portfolio of eco-labeled paints. It competes with Argile at the mainstream end and increasingly in the premium/professional channel where Argile prescribes.
• Zolpan: Zolpan is a major French architectural coatings manufacturer and distributor with a strong professional-painter network across France. It competes with Argile in the professional decorator/painter channel but at a more mainstream price tier and with broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/argilepainture
• LinkedInlinkedin.com/company/arg ile-peinture
• Instagraminstagram.com/argilepainture
• Pinterestpinterest.fr/argilepofficiel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about argile peinture