apple computer brasil ltda
Apple Computer Brasil Ltda is the Brazilian subsidiary of Apple Inc., selling iPhone, Mac, iPad, Apple Watch, AirPods, and Apple TV alongside services (Apple Intelligence, iCloud+, Apple One, App Store, AppleCare) to Brazilian consumers, enterprises, and educational institutions through apple.com/br, physical Apple Retail Stores, and authorized resellers.
- Company typePublic
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What apple computer brasil ltda does
Apple Computer Brasil Ltda is the Brazilian operating subsidiary of Apple Inc. (NASDAQ: AAPL), headquartered at Rua Leopoldo Couto de Magalhães Jr., 700, 7º andar, Itaim Bibi, São Paulo, under CNPJ 00.623.904/0003-35. The entity markets and distributes Apple's full product portfolio in Brazil, including Mac computers (MacBook Neo, MacBook Air with M5, MacBook Pro with M5/M5 Pro/M5 Max, iMac, Mac mini, Mac Studio), iPad (iPad Pro and iPad Air with M4, standard iPad, iPad mini), iPhone (iPhone 17 Pro, iPhone Air, iPhone 17, iPhone 17e, and iPhone 16), Apple Watch (Series 11, SE 3, Ultra 3, Nike), AirPods (4, Pro 3, Max 2), Apple TV 4K, and AirTag, alongside accessories such as Apple Pencil and Beats.
The technical foundation is Apple's vertically integrated stack: proprietary Apple Silicon (M4 and M5/M5 Pro/M5 Max ARM-based processors) paired with iOS, iPadOS, macOS, watchOS, and tvOS, plus the Apple Intelligence on-device AI platform, iCloud+, Apple Pay, Siri, and AirPlay. Services monetization layers on top of hardware through Apple One bundles, Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, App Store commissions, and AppleCare support plans. Continuity features (Handoff, Universal Clipboard, AirDrop, FaceTime, iMessage) and the on-device AI architecture are the core technical lock-in mechanisms.
The business model combines one-time hardware sales (the dominant revenue layer, sold at premium price points) with recurring subscription services, App Store marketplace commissions, and accessories. Distribution is direct-to-consumer via apple.com/br and physical Apple Retail Stores, augmented by authorized resellers, plus dedicated Apple at Work enterprise sales and AppleCare aftersales. Customer segmentation spans consumer (the primary persona), business, education, government, and healthcare verticals — with Apple at Work and the Education Store providing vertical-specific programs. Media services to the Brazilian market are supplied through a related entity, Apple Services LATAM LLC. Revenue figures for the Brazilian subsidiary are not publicly disclosed.
apple computer brasil ltda firmographics
Firmographics- Name
- apple computer brasil ltda
- Legal name
- Apple Computer Brasil Ltda
- Website
- https://apple.com.br
- Company type
- Public
- Operating status
- Operating
- Short description
- Apple Computer Brasil Ltda is the Brazilian subsidiary of Apple Inc., selling iPhone, Mac, iPad, Apple Watch, AirPods, and Apple TV alongside services (Apple Intelligence, iCloud+, Apple One, App Store, AppleCare) to Brazilian consumers, enterprises, and educational institutions through apple.com/br, physical Apple Retail Stores, and authorized resellers.
- Ownership category
- akta.pro rank
apple computer brasil ltda industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronic Computer Manufacturing (334111), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Retail-Computer & Computer Software Stores (5734), Electronic Computers (3571)
- akta.pro primary industry
- Computers & Laptops Retail (CRACABAA)
- akta.pro secondary industries
- Consumer Laptops (Mainstream & Premium) (HDACAAAF), All-in-One (AIO) Desktops (HDACAAAC)
Keywords
Where apple computer brasil ltda is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
apple computer brasil ltda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Hardware Sales: Apple generates the majority of revenue through selling physical devices including iPhone, Mac, iPad, Apple Watch, AirPods, and accessories. Products are sold at premium price points through direct retail, online, and authorized reseller channels.
- Services & Subscriptions: Apple earns recurring revenue from services including Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, iCloud+ storage plans, AppleCare+ protection plans, and App Store commissions.
- Accessories & Peripherals: Sales of complementary products including AirTags, Beats headphones, cases, chargers, cables, Apple Pencil, and keyboard accessories.
- App Store & Digital Content: Apple collects commissions from App Store purchases, in-app purchases, and subscriptions sold through the platform, as well as Apple Books and Apple Podcasts content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer hardware products with varying configurations and price points |
| Subscription | Monthly | Subscription services including Apple TV+, Apple Music, iCloud+, Apple One |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
apple computer brasil ltda product offering
Product offeringCore offering
Apple Computer Brasil Ltda is the Brazilian operating subsidiary of Apple Inc., retailing Apple's hardware lineup—Mac computers, iPhone smartphones, iPad tablets, Apple Watch wearables, AirPods audio devices, Apple TV 4K, and accessories—to Brazilian consumers. The entity also distributes Apple's integrated services ecosystem, including iCloud+, Apple Music, Apple TV+, Apple One subscription bundle, Apple Arcade, Apple Fitness+, Apple Pay, the App Store, and AppleCare support, to consumers, education institutions, and enterprise customers via Apple at Work.
Product overview
Apple Computer Brasil Ltda offers a comprehensive platform-plus-ecosystem architecture comprising hardware products and integrated services. The hardware portfolio includes Mac computers (MacBook Neo, MacBook Air with M5, MacBook Pro with M5/M5 Pro/M5 Max, iMac, Mac mini, Mac Studio, Displays), iPad tablets (iPad Pro with M4, iPad Air with M4, iPad, iPad mini with Apple Pencil), iPhone smartphones (iPhone 17 Pro, iPhone Air, iPhone 17, iPhone 17e, iPhone 16), Apple Watch wearables (Series 11, SE 3, Ultra 3, Nike), AirPods audio devices (AirPods 4, AirPods Pro 3, AirPods Max 2), Apple TV 4K streaming, and AirTag trackers. The services ecosystem includes Apple Intelligence AI platform, iCloud+ cloud storage, Apple Pay payment, Apple One subscription bundle (Music, TV+, Arcade, Fitness+, iCloud+), App Store, AppleCare support, and Siri voice assistant. These products and services integrate through iOS, macOS, iPadOS, watchOS, and tvOS operating systems, enabling continuity features, AirPlay streaming, and cross-device synchronization.
Differentiator
Problem solved
Functional benefit
Products and services
- MacBook Neo Mac laptop in Apple's mainstream MacBook lineup targeted at consumers and professionals.
- MacBook Air Thin and light notebook powered by Apple M5 chip for consumer and professional use.
- MacBook Pro Professional laptop available with M5, M5 Pro, and M5 Max chip options for enhanced performance.
- iMac All-in-one desktop computer for consumer and professional use.
- Mac mini Compact desktop computer in the Mac desktop lineup.
- Mac Studio High-performance desktop computer for creative professionals.
- iPad Pro High-performance tablet powered by M4 chip, with AI capabilities aimed at professional and creative use cases.
- iPad Air Mid-range tablet powered by the M4 chip.
- iPad Standard iPad model in the tablet lineup.
- iPad mini Compact iPad model in the tablet lineup.
- iPhone 17 Pro Premium flagship iPhone with Pro camera system and advanced features.
- iPhone Air Slimmer iPhone variant positioned between the standard and Pro models.
- iPhone 17 Standard flagship iPhone in the iPhone 17 series.
- iPhone 17e Entry-level variant in the iPhone 17 series.
- iPhone 16 Previous-generation iPhone still available for purchase in Brazil.
- Apple Watch Series 11 Health-focused smartwatch and partner device for health monitoring including sleep quality scores.
- Apple Watch SE 3 Affordable third-generation Apple Watch entry-level model.
- Apple Watch Ultra 3 Rugged premium smartwatch designed for extreme sports and professional use.
- AirPods 4 Fourth-generation wireless earbuds in the AirPods lineup.
- AirPods Pro 3 Premium wireless earbuds featuring Active Noise Cancellation with the world's best ANC in earbuds.
- AirPods Max 2 Second-generation over-ear premium headphones.
- Apple TV 4K Streaming device with 4K HDR support for TV and home entertainment.
- AirTag Bluetooth tracking device for finding lost items, integrated with the Apple Find My network.
- Apple Pencil Stylus for iPad drawing and note-taking.
- iCloud+ Subscription cloud storage and sync service for Apple device users.
- Apple One Subscription bundle including Apple Music, Apple TV+, Apple Arcade, iCloud+, and Apple Fitness+.
- Apple Music Subscription music streaming service with access to millions of songs.
- Apple TV+ Subscription video streaming service with original Apple TV+ content.
- Apple Arcade Subscription gaming service providing access to exclusive games across Apple devices.
- Apple Fitness+ Subscription fitness service with workout classes integrated with Apple Watch.
- App Store Digital distribution platform for iOS, iPadOS, macOS, watchOS, and tvOS apps, from which Apple collects commissions on purchases and subscriptions.
- AppleCare Extended warranty and technical support plans purchased for Apple products.
- Apple Pay Mobile payment and digital wallet service for contactless transactions on Apple devices.
- Mac Displays Apple monitors and displays designed for use with Mac computers.
- Apple Watch Nike Nike-branded Apple Watch variant sold with Nike-exclusive watch faces and sport bands.
Companies that use apple computer brasil ltda
Customer profileSegments5 records
Ideal customer profiles4 records
apple computer brasil ltda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
apple computer brasil ltda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Apple Services LATAM LLCcoreApple Services LATAM LLC provides media services to Apple users in Latin America, including Brazil. This entity supplies Apple TV+, Apple Music, Apple Arcade, and other subscription services to the Brazilian market under Apple's regional structure.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
apple computer brasil ltda competitors and assessment
Company assessmentDirect peers
- Samsung Brasil: Samsung's Brazilian subsidiary is Apple's most direct head-to-head competitor in smartphones, tablets, wearables, and audio, with overlapping retail presence, comparable carrier relationships, and competing premium-product lines (Galaxy S/Z, Tab, Watch, Buds).
- Dell Brasil: Dell's Brazilian operation competes directly with Apple's Mac lineup in laptops, desktops, and workstations across consumer, enterprise, and education channels, mirroring Apple's multi-vertical GTM strategy in Brazil.
- HP Brasil: HP's Brazilian entity competes with Apple's Mac and iPad lines in laptops, desktops, and tablets across both consumer and enterprise segments, sharing comparable retail, reseller, and direct-sales channels in Brazil.
- Lenovo Brasil: Lenovo's Brazilian subsidiary competes with Apple's Mac and iPad product lines in laptops, desktops, and tablets, with strong enterprise and education penetration that directly overlaps with Apple's Apple-at-Work and Education channels.
- Xiaomi Brasil: Xiaomi's Brazilian operation competes with Apple in smartphones, tablets, wearables, and audio, primarily on value-for-money positioning, threatening iPhone and iPad share in Brazil's price-sensitive mid-tier.
- Motorola Mobility Brasil: Motorola's Brazilian subsidiary directly competes with Apple's iPhone across entry and mid-tier smartphone segments and is a leading volume brand in Brazil, making it a primary share-competitor for Apple Brasil.
Broad incumbents
- Microsoft Brasil: Microsoft's Brazilian entity competes broadly through Windows, Surface devices, Office 365, and enterprise software — a larger incumbent with overlapping enterprise, education, and developer ecosystems that competes with Apple's platform stack.
- Sony Brasil: Sony's Brazilian subsidiary competes with Apple across consumer electronics categories including audio (headphones vs. AirPods), wearables, and entertainment services (streaming), though as a broader portfolio incumbent rather than integrated ecosystem player.
Regional players
- Positivo Tecnologia: Positivo is a Brazilian-domiciled computer, tablet, and smartphone manufacturer with strong education and government-channel presence; it competes with Apple in Brazilian public-sector and education procurement rather than premium consumer.
- Multilaser: Multilaser is a Brazilian consumer-electronics and accessories manufacturer competing primarily in entry-level smartphones, tablets, and accessories; it overlaps with Apple Brasil's lower price tiers and accessories distribution rather than its premium core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
apple computer brasil ltda social profiles
Digital presenceapple computer brasil ltda financial estimates
Financial estimateRevenue estimate
Valuation estimate
apple computer brasil ltda leadership team
Management profileNumber of profiles
apple computer brasil ltda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apple computer brasil ltda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apple computer brasil ltda
What does apple computer brasil ltda do?
Apple Computer Brasil Ltda is the Brazilian operating subsidiary of Apple Inc., retailing Apple's hardware lineup—Mac computers, iPhone smartphones, iPad tablets, Apple Watch wearables, AirPods audio devices, Apple TV 4K, and accessories—to Brazilian consumers. The entity also distributes Apple's integrated services ecosystem, including iCloud+, Apple Music, Apple TV+, Apple One subscription bundle, Apple Arcade, Apple Fitness+, Apple Pay, the App Store, and AppleCare support, to consumers, education institutions, and enterprise customers via Apple at Work.
Is apple computer brasil ltda a public or private company?
apple computer brasil ltda is a public company. It is classified as corporate owned and is currently operating.
When was apple computer brasil ltda founded?
apple computer brasil ltda was founded in -1.
Where is apple computer brasil ltda based?
apple computer brasil ltda is headquartered in São Paulo, Brazil, in the Latin America region.
How does apple computer brasil ltda make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are services & Subscriptions, accessories & Peripherals and app Store & Digital Content.
Who are apple computer brasil ltda's main competitors?
Direct peers on record are Samsung Brasil, Dell Brasil, HP Brasil, Lenovo Brasil, Xiaomi Brasil and Motorola Mobility Brasil. Broad incumbents are Microsoft Brasil and Sony Brasil. Regional players are Positivo Tecnologia and Multilaser.
Does apple computer brasil ltda have an API?
No public API is recorded for apple computer brasil ltda.
What industry is apple computer brasil ltda in?
apple computer brasil ltda's product category is Consumer Electronics. Its primary akta.pro industry code is CRACABAA, Computers & Laptops Retail, with a secondary code of HDACAAAF, Consumer Laptops (Mainstream & Premium). Its NAICS code is 334111 and its SIC code is 5734.