cowells arrow

What cowells arrow does

Cowells Arrow (legal name: Cowells-Arrow Bingo Company) is a UK-based manufacturer and distributor of bingo tickets and charitable gaming products, headquartered in Ipswich, Suffolk. The company operates as a subsidiary of Arrow International, Inc., a diversified corporate group, and is licensed and regulated by the UK Gambling Commission under account number 8838. Its product portfolio spans four categories: bingo supplies (books, flyers, one-box bingo, music bingo, national game tickets, fun games brochures), pull tab tickets including Popp-Opens and pub tickets plus vending machines, dabbers and pens (wet-wipe Dabbin' Win, bespoke and licensed dabbers, bulk Dab-A-Lot markers, bingo pens, E-Bingo Pens, and MCB markers), and club supplies including Jumbotron venue display systems. The company is also expanding into the competitive socialising market with music bingo and themed formats.

The business operates a B2B sales-led model with no disclosed technology platform, recurring revenue component, or SaaS layer. Revenue is generated through one-time physical product sales to commercial bingo clubs, working men's clubs, private members clubs, pubs, and competitive socialising venues in the UK and Europe. Customer engagement is direct via phone (01473 240028) and email ([email protected]), with the website serving as a product catalog. There is no publicly disclosed pricing, headcount, revenue, funding history, or management team information. The company holds memberships in The Bingo Association and the Gambling Business Group, and partners with GamCare for responsible gambling practices.

Cowells Arrow's competitive position is grounded in its self-described status as the UK's leading manufacturer and distributor of bingo tickets and charitable gaming products, its regulatory licensing, and its established distribution network. The UK bingo sector is a mature, niche market, and the company has indicated expansion intent into the competitive socialising vertical and electronic bingo formats; however, no quantified growth metrics, headcount trends, or competitive share data are disclosed in the source material.

Name

cowells arrow

Legal name

Cowells-Arrow Bingo Company

Website

https://cowellsarrow.co.uk

Company type

Private

Operating status

Operating

Short description

Cowells Arrow is the UK-based subsidiary of Arrow International that manufactures and distributes physical bingo tickets, pull tab tickets, dabbers, and club supplies to commercial bingo clubs, members' clubs, pubs, and competitive socialising venues throughout the UK and Europe.

Ownership category

akta.pro rank

Product category

Bingo Gaming Supplies Manufacturing

NAICS

Other Gambling Industries (713290)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Bingo Content & Game Suppliers (Themes, RNG, Chat/Community Features) (MPAEAGAF)

akta.pro secondary industry

Bingo Promotions & Loyalty Programs (In-Hall) (MPAEAGAH)

Keywords

• Bingo tickets
• Charitable gaming supplies
• Pull tab tickets
• Bingo dabbers and pens
• Club gaming supplies

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bingo Products Sales: Sale of physical bingo products including bingo books, bingo flyers, one box bingo, music bingo, national game tickets, and fun games brochures to commercial bingo clubs and venues.
2. Pull Tab / Popp-Open Tickets: Sale of pull tab tickets (Popp-Opens) and pub tickets to pubs and venues, including vending machine units.
3. Dabbers and Markers: Sale of bingo dabbers, pens, markers, and specialized e-bingo pens for marking bingo cards during gameplay.
4. Club Supplies: Sale of club supplies to bingo clubs and venues.
5. Vending Machines: Sale and distribution of vending machines for pull tab tickets in pubs and venues.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cowells Arrow manufactures and distributes physical bingo gaming products, including bingo books, bingo flyers, one box bingo, music bingo, national game tickets, pull tab tickets (Popp-Opens), pub tickets, vending machines, bingo dabbers and pens, the Jumbotron display, and general club supplies. Sales are conducted B2B to commercial bingo clubs, working men's clubs, private members clubs, pubs, and the competitive socialising market across the UK and Europe. The company is licensed and regulated in Great Britain by the Gambling Commission under account number 8838.

Product overview

Cowells Arrow is the UK's leading manufacturer and distributor of Bingo Tickets and Charitable gaming products. The company operates as a diversified product portfolio serving Commercial Bingo Clubs, Working Men's & Private Members Clubs, Pubs, and the Competitive Socialising market. The product lineup consists of four main categories: (1) Bingo Supplies including Bingo Books, Bingo Flyers, One Box Bingo, Music Bingo, and National Bingo Game products for game play; (2) Pull Tab Tickets (Popp-Opens) including pub tickets and vending machines for charitable gaming; (3) Dabbers & Pens including Dabbin' Win wet-wipe dabbers, Bespoke Dabbers, Licensed Dabbers, Dab-A-Lot bulk markers, Bingo Pens, E-Bingo Pens, and MCB Markers for card marking; and (4) Club Supplies and Jumbotron displays for venue operations. The company is a member of Arrow International, Inc. group of companies and is licensed and regulated by the Gambling Commission in Great Britain.

Differentiator

Problem solved

Functional benefit

Products and services

• Bingo Books Pre-printed bingo booklets containing multiple bingo cards for players to use during games, supplied to commercial bingo clubs and licensed venues.
• Bingo Flyers Single-sheet bingo cards distributed to players for use in bingo games at licensed venues.
• One Box Bingo Bingo game format where players use a single box or container of bingo tickets, supplied to commercial bingo clubs.
• Music Bingo Entertainment-focused bingo game format combining music playback with bingo card marking, aimed at competitive socialising venues and member clubs.
• National Bingo Game National coordinated bingo game format offered across multiple licensed venues, supplied by Cowells Arrow.
• Popp-Opens (Pull Tab Tickets) Pull-tab ticket products allowing players to reveal hidden symbols by opening perforated tabs, commonly used in charitable gaming at pubs and clubs.
• Pub Tickets Bingo and pull tab tickets specifically designed for pub gaming environments and community venues.
• Vending Machines Automated machines for dispensing pull tab tickets and gaming products to customers in pubs and licensed venues.
• Dabbin' Win Dabbers Wet-wipe bingo dabber marker that reveals winning numbers when wiped across the ticket surface, used by bingo players.
• Bespoke Dabbers Custom-designed bingo dabber markers tailored to specific venue branding or event requirements.
• Licensed Dabbers Bingo dabber markers featuring licensed characters and branded designs from entertainment properties, used for themed events.
• Bingo Pens Pen-style bingo markers with ink tips designed for marking bingo cards during play.
• E-Bingo Pens Electronic bingo pen markers for use with digital or electronic bingo systems.
• Jumbotron Large-format electronic display system for showing bingo game numbers and announcements in bingo venues.
• Club Supplies General supplies and equipment for bingo clubs, including accessories and operational materials for venue use.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Arrow International, Inc.coreOthersParent company of the Arrow International group. Cowells Arrow is a member of Arrow International, Inc. group of companies, providing corporate affiliation and shared resources.
• The Bingo AssociationcoreOthersIndustry association for the bingo sector. Cowells Arrow is a member, indicating alignment with industry standards and participation in bingo industry advocacy.
• GamCarecoreOthersResponsible gambling charity providing support for those affected by problem gambling. Listed as a partner on the website footer, indicating commitment to responsible gambling practices.
• Gambling CommissioncoreOthersUK gambling regulator. Cowells Arrow is licensed and regulated in Great Britain by the Gambling Commission under account number 8838, demonstrating regulatory compliance.
• Gambling Business GroupminorOthersIndustry body for gambling businesses. Listed as a partner on the website footer.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arrow International, Inc. Cowells Arrow's parent company and a diversified group providing printed gaming products, pull-tabs, and charitable gaming supplies across multiple geographies. Directly comparable as a broader incumbent offering overlapping bingo and charitable gaming product categories through its subsidiary network.
• Light & Wonder: Global gaming supplier (formerly Scientific Games) producing instant tickets, lottery products, gaming machines, and content for regulated operators. Comparable as a broad incumbent in printed gaming products and charitable gaming supply chains, though operating at vastly larger scale.
• IGT (International Game Technology): Global lottery and gaming technology supplier producing instant tickets, draw-based games, and gaming machines for regulated operators worldwide. Comparable as a broad incumbent in instant-win and printed gaming products serving charitable and regulated gaming markets.
• Inspired Entertainment: Provider of gaming machines, content, and virtual sports for betting and gaming operators across regulated markets including the UK. Comparable as a broad incumbent supplying physical and digital gaming products to licensed venues, including those that also deploy Cowells Arrow tickets and dabbers.
• Novomatic AG: Austrian gaming equipment manufacturer and operator producing slot machines, arcade gaming products, and bingo terminals across European and international markets. Comparable as a broader European incumbent operating in adjacent gaming equipment and supply categories for regulated venues.

Direct peers

• Pollard Banknote Limited: Canadian instant-win ticket (pull-tab) and lottery printer that supplies charitable gaming products and printed game content to North American and international markets. Closely comparable to Cowells Arrow in the manufacturing and distribution of pull-tab and instant-win gaming tickets to regulated gaming operators.
• TCS John Huxley: Manufacturer and supplier of gaming equipment, tables, wheels, and accessories to casinos, bingo halls, and gaming venues globally. Comparable to Cowells Arrow in supplying physical products and consumables that regulated gaming venues need to operate, including bingo-adjacent equipment.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cowells-arrow-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cowells arrow